MELBOURNE CONVENTION aNd EXHIBITION CENTRE MaP

1 MCEC Map – Style Guidelines
MELBOURNE CONVENTION
and EXHIBITION CENTRE MAP
style guidelines

2 MCEC Map – Style Guidelines
Overview
The purpose of this guide is to provide consistency throughout
the Melbourne Convention and Exhibition Centre Map.
The guide showcases examples and provides tips to help you get
the most out of your advertising space and ensure that readers
take notice of your advertisement.
Please ensure that complete digital files or separate image and
text comply with these specifications.
2013 Melbourne Convention and Exhibition Centre Map
Material Deadline
24 July 2013

MCEC Map – Style Guidelines
3
Advertising Specifications
AD SIZEs WORD LIMIT LOGO/IMAGE/QR EXAMPLE
Back panel
Fully supplied
99mm (wide)
x 210mm (high)
n/a
n/a
Panel
Template only
99mm (wide)
x 210mm (high)
300 words of body
copy broken up by
subheadings (including
contact details)
No logo
No QR code
1 image (landscape)
@ 300dpi = 1-2MB
Listing
Template only
44mm (wide)
x 66mm (high)
90 words (including
contact details and
public transport
information)
No logo
No QR code
1 image (landscape)
@ 300dpi = 1-2MB
*Please note: Length of words can sometimes make word count vary.

4 MCEC Map – Style Guidelines
MCEC Map
Back panel
Size
99mm (wide) x 210mm (high)
File Type
Press quality pdf file. 300dpi at output size. All fonts should be embedded
Bleed
3mm
Crop Marks
Not required
Images
Please ensure all images used in the advert are high resolution (a minimum of 300dpi).
Anything below 300dpi will appear as low resolution when exported as a pdf

MCEC Map – Style Guidelines
5
MCEC Map
Panel
All panel advertisements are templated with the below requirements.
Images
The image chosen should showcase your product visually.
When submitting your image please consider the following guidelines:
• Landscape orientation
• High resolution 300dpi or 1MB - 2MB in size
• Cannot contain text or contact information over the top of the image
• Montages will not be accepted
Text
This is a space to describe your product. Remember that not everyone is communicated to visually.
There are two spaces in the text area; the main description and the contact information.
• 300 words – length of words can sometimes make this word count vary
Description
• Copy should be broken up with subheadings
• Title to include business name only. Catch phrases/slogans cannot be included here
• Copy cannot be bold, underlined, capitalised or change in size
• Bullet points can be included
Contact Information
See table below for contact information and style required. If the contact information is presented in
the same style throughout all ads, it makes it quick and easy for the visitor to contact you, as they
will know exactly where to look each time.
Inclusion Required Style Example
Distance from MCEC
Transport
Please provide distance in km and in
brackets the time it would take
to walk
Options include: Train, tram, bus,
taxi and ferry
1.5km (12 minute walk)
Train: Southern Cross Station
Tram: 64, stop 7
Bus: Free Melbourne Visitor Shuttle
Taxi: To Hilton South Wharf taxi rank
Phone Please include one phone number 9585 4242
0425 586 952
1800 357 785
Website Please do not include www. example.com.au
General Tips
• Assume that your panel is the first time someone is discovering your product. Provide them with
all necessary information they need to find you
• Ensure you check over spelling and grammar before you send your material through

6 MCEC Map – Style Guidelines
MCEC Map
Panel (cont.)
Southgate
WTC Wharf, World Trade Centre
Southgate, Restaurant and Shopping Precinct
Discover Southgate, Melbourne’s iconic destination for riverside dining, unique
shopping and year round entertainment. Located only minutes from the
Melbourne Convention and Exhibition Centre.
Dining
Enjoy riverside dining with unparalleled views of the city skyline in Melbourne.
Featuring a variety of cafés, exquisite restaurants and a licensed food court on
the promenade, Southgate is an ideal destination for dinner with colleagues
or a quick bite in between conference sessions.
Shopping
Whether it’s fashion, accessories or unique gifts to take home with you,
you are bound to find something eclectic, diverse and stylish at Southgate.
Southgate is a treasure trove of shopping delights, featuring a variety of stores
from vintage garments to antique jewels, contemporary homewares to chic
stationery items. Ideal browsing for travel partners who can shop while you
are at the conference and meet you for dinner afterwards.
Entertainment
Located at the gateway to Melbourne’s arts precinct, Southgate offers a range
of free arts and entertainment experiences.
Discover Ophelia, Melbourne’s iconic riverside sculpture located on the
Southgate promenade or Riverside Corolla, a new original art piece suspended
above the central atrium at Southgate’s main entrance.
Or take a break and enjoy a night at the movies, in Melbourne’s only silent
deck chair cinema. The cinema operates every Tuesday and Wednesday
evening from 7pm, so enjoy dinner or a spot of retail therapy before the
movie commences.
WTC Wharf is Melbourne’s first absolute wharf edge dining precinct, with
world class restaurants, bars and a purpose built events centre.
The Wharf Hotel
The Wharf Hotel enjoys the unique combination of a friendly local pub with
stunning river views and waterfront ambience, with premium areas both
indoors and outdoors. A modern Australian influence on quality pub meals is
executed through simple yet elegant dishes.
Byblos Bar & Restaurant
Byblos Bar & Restaurant combines imaginative Mediterranean cuisine with
luxurious surrounds and a world class drink and cocktail selection. A unique
modern Mediterranean meets Lebanese cuisine, Byblos promises to be a feast
for the eyes and palette.
Kobe Jones
Kobe Jones Melbourne combines modern Japanese cuisine with a Californian
twist, attentive service, stylish interiors and stunning Yarra River views.
Riverside Teppanyaki
Enjoy authentic teppanyaki dining at Riverside Teppanyaki, as highly skilled
teppanyaki chefs deliver a culinary experience that is truly unique. Featuring
the newest and largest teppanyaki table in Australia with 19 cooking stations
and seating for 44 people.
Rivers Edge Events
This unique and luxurious event space is a refreshing addition to Melbourne’s
event industry. River’s Edge Events delights with exquisite sweeping views
of the Yarra River and city surrounds through clear floor-to-ceiling glass
expanses, and is ideal for weddings or any corporate event.
1.2km (10 minute walk)
Walk: A leisurely 10 minutes from the MCEC along the
Southbank waterfront
Food Court – Sunday to Thursday 10am to 9pm,
Friday and Saturday 10am to 9.30pm;
Restaurants – Monday to Sunday 10am to late;
Retail – Monday to Thursday 10am to 7pm, Friday
and Saturday 10am to 8pm, Sunday 10am to 6pm
celebratesouthgate.com.au
Directly across the river from MCEC
Train: To Southern Cross Station
Tram: Free City Circle Tram, 48, 70, 75, 96, 109 or 112 via
Spencer Street
wtcwharf.com.au

MCEC Map – Style Guidelines
7
MCE Map
Listing
All listing advertisements are templated with the below requirements.
Images
The image chosen should showcase your product visually.
When submitting your image please consider the following guidelines:
• Landscape orientation
• High resolution 300dpi or 1MB - 2MB in size
• Cannot contain text or contact information over the top of the image
• Montages will not be accepted
Text
This is a space to describe your product. Remember that not everyone is communicated to visually.
There are two spaces in the text area; the main description and the contact information.
• 90 words – length of words can sometimes make this word count vary
Description
• Title to include business name only. Catch phrases/slogans cannot be included here
• Copy cannot be bold, underlined, capitalised or change in size
• Bullet points cannot be included
Contact Information
See table below for contact information and style required. If the contact information is presented in
the same style throughout all ads, it makes it quick and easy for the visitor to contact you, as they
will know exactly where to look each time.
Inclusion Required Style Example
Address
Please include street number,
name and suburb
12 Example Street, Melbourne
Public transport Tram: Free City Circle (35), 11, 31, 48,
109 or 112, stop 8
Train: Melbourne Central Station
Open Hours
Daily, 9am to 5pm
Tue - Fri, 10am to 6pm
Phone Please include one phone number 9585 4242
0425 586 952
1800 357 785
Website Please do not include www. example.com.au
General Tips
• Assume that your panel is the first time someone is discovering your product. Provide them with
all necessary information they need to find you
• Ensure you check over spelling and grammar before you send your material through

8 MCEC Map – Style Guidelines
MCEC Map
Listing (cont.)
The Meat & Wine Co.
With views of the Yarra River and the city
skyline, The Meat & Wine Co is setting new
standards in steakhouse restaurant design, food
and service excellence. The cutting edge design
and décor of this stunning restaurant and bar
will take your breath away.
Nos doluptas dit, et occus idiatur aritia apernat
emquosa nimporepudi incium, int. Porerferum
eum voluptatatis autem eratem que aspicabore
sum iderumq uatenias arum sum.
Australian By Design
Established over ten years. Only Australian
made gifts, reasonably priced. Bronze sculptures,
Aboriginal art and craft, Australian oil and
water colours, pewter, hand blown glass
presenting Australian colours, hand painted silk
scarves, perfume bottles, timber creations,
jewellery, framed gum leaves. Many beautiful
pieces. Travel wrapping. Inctorru ptatum ipsae.
Genitatemqui conse rem eum ratur aut et aut
alitat qui aut milicaborpor minctur? Quia si
dolum quia con rate laboratur?
2
3 Freshwater Place, Queensbridge Square,
Queensbridge Street, Southbank
Sun – Thur, Lunch and Dinner
12 noon – 10pm; Fri – Sat, Lunch and
Dinner 12 noon – late
9696 5333 themeatandwineco.com
2
Shop 13, The Block Arcade,
282 Collins Street, Melbourne
Mon – Thur, 9am – 6pm; Fri, 9am – 7pm;
Sat, Sun & public holidays, 11am – 5.30pm
9663 9883 australianbydesign.com.au

MCEC Map – Style Guidelines
9
MCEC Map
Proofing Advertisements
All material (text, image etc) must be submitted prior to design of first proof.
Proofs are sent to clients via an email link to a pdf. The pdf is opened at low resolution. To open a high resolution
version please click on the grey ‘Download’ button in the bottom left corner of the low res proof screen.
Proof 1
Clients will be required to check content to ensure accuracy. Below is a handy checklist for the aspects
of the ad which should be checked.
Client checklist
Editorial
Image
Address
Contact details
Web address
Proof 2
If necessary, changes from proof 1 can be checked. This is the final opportunity to make changes.
Proof 3
Final sign off on this proof is required.
Please note:
• Clients are granted the opportunity to review their Melbourne Convention and Exhibition Centre Map print
proof three times. Changes made beyond the third proof at the clients request will incur an additional fee
of $75 per proof.
• Screen representation for colour matching cannot be guaranteed and will depend solely upon the
advertiser’s computer hardware.
• Destination Melbourne will take no responsibility for dissatisfaction due to colour difference between
proof and final printed product.