security for your ID-cards - MADA - Marx Datentechnik GmbH

identifi cation media 

client-specifi c • multifunctional • future-proof

ID-media in credit card format – 

Cards without chip and multifunctional RFID-cards according to ISO 

( personalized badge with photo and barcode ) 

( visitor badge with contact chip ) 

( badge with magnetic stripe and and signature pad ) 

Form and measurements of the badges correspond to the internationally valid ISO 

7813. The client-specifi c cards are made of several plastic material layers (foils). 

Front- and backside can be individually printed, personalized and designed. To 

protect the printing from abrasion and scratches, it is covered by an overlay-foil and 

therefore completely protected under laminate. 

Design and printing 

MADA has its in-house print offi ce and therefore guarantees a fast and fl exible 

handling via digital-, offset-, or screen-printing. Our employees create 

layouts according to your requests or fi nish your provided printing data. 

Use your ID-card as an advertising medium and information tool at the 

same time. We gladly provide advice! 

( badge with ticket functionality ) 

2 

Personalization and encoding 

Personalization in the form of photographs, texts or numbering 

as individualization can be effected at any time. You can choose 

between buying your own printing system and using the personalization 

service of MADA. Of course all personal data and encoding 

information will be treated strictly confi dential. Optionally 

we can effect the personalization under laminate! 

TRW - thermo rewritable 

To make use of the advantages of RFIDcards 

several times, all cards can be covered 

with a TRW-foil. With a TRW-printer 

this card can be re-written up to 100 times. 

This is especially of avail in case of badges 

for visitors or students, as the expenses can 

be reduced clearly.

Measurements 

All our ID-media comply with ISO/IEC 7213: 

Card measurements: 85,60 mm x 53,98 x 

0,78 mm +/- 0,08 mm 

Corner radius: 3,18 mm 

Further details: 

(Card thickness can differ from standard 

depending on requirements and construction) 

• Laminated multi-layer card 

• Made of high-quality PVC-foils individually 

composed according to requirements 

• Matt fi nished or high-polished surface 

3 

LongLife – polycarbonate cards 

the resistant allrounder 

• Thermal capacity up to + 100 °C 

• Tenfold bending- and breaking strength 

• Entirely printable and personalizable via 

Re-Transfer system 

• TRW-compatible 

• Monochrome printable via 

Thermo-transfer system 

• Suitable for RFID-inlets as well as 

contact- and cryptochip technologies 

• Printing and personalization 

possible under laminate 

This card offers you high solidity and durability for different 

requirements. The ID-card impresses with its extreme 

bending- and breaking strength as wells as with its thermal 

capacity up to +100 °C. Form and measurements comply 

with ISO 7810. The polycarbonate card is compatible with 

most of the common RFID-inlets and is furthermore suitable 

for embedding crypto- or contact chips. 

Range of application: 

• Car pool cards 

• Fuel cards 

• Student and visitor cards 

• And much more...

More security for 

your ID-cards 

Guilloche 

Micro font 

... secure ID-media with more than AES and 3DES 

Thanks to our long lasting experience we can offer you numerous, different optical security 

solutions for your badges. By the combination of all sorts of printing technologies, color combinations, 

different overlays and optical security characteristics, your cards will be forgery-proof and 

safe against misuse and manipulation - your contact person from MADA will be happy to provide advice. 

Guilloches are fi ne, complex and especially 

unique designs with devoured, 

uninterrupted, geometrical alignments. 

The lines and fi neness make a re-setting 

as well as a re-production very diffi 

cult. By using an IRIS-printing method, 

the protection against forgery will be even 

higher. Guilloches are not reproducible via 

Thermo-transfer system. 

With tiny letters, numbers 

or phrases which 

are almost not visible 

to the naked eye, lines 

or pictures are composed. 

The fonts are 

only visible under a 

loupe and not reproducible via digital print. Printing micro fonts 

requires a special pre-press. 

4 

Holograms 

Holograms are traditionally the most common type of optical variable 

characteristics and are stamped on the badge via hot-stamp 

method. There is a huge diversity of holograms: 2D-holograms 

with changes of color and texture, 3D-holograms with pictures or 

client-specifi c holograms with variable outline contours. 

UV print 

By irradiation of the badge with a light 

of special wavelengths (e.g. ultraviolet 

light, black light), logos or design 

characteristics which are not cognizable 

under usual light, get visible. UV print is not 

reproducible.

Optical variable ink Metallic pigment color 

The OVI-print consists 

of optically variable 

pigments. This 

effects the changing 

of the color shade 

depending from viewing 

angle or light 

irradiation. 

5 

anti-copying colors but no security colors. 

Protection against forgery in the fi eld of Thermosublimation- and Retransfer print 

The HoloKote ® can be applied in different formats with the Thermosublimation 

printers from MAGICARD ® . Beside standardized 

watermarks also client-specifi c constructions can be created. 

The unique HoloKote ® is visible in daylight, if the card is held 

against the light – alternatively, the HoloKote ® can be upgraded 

by the HoloPatch ® . 

Maximize the security standard of your badges by 

forgery-proof security characteristics from MADA. 

Metallic pigment colors 

are produced 

via screen printing 

and contain parts of 

silver, gold, aluminium 

or bronze and 

give the card a metallic 

effect. Metallic 

pigment colors are 

By special UV color 

ribbons you can create UV personalization in 

form of photographs, logos or texts via Retransfer print, 

which are only visible under ultraviolet light.

Key-fob classic – 

the allrounder among the key transponders – absolutely break- and foldproof! 

The perfect solution for all exigent requirements 

Construction 

The key transponder classic with ultrasonic-welded lid part is absolutely 

robust, stable and break-proof. It meets all exigent and 

multifunctional requirements. As standard, numbers are applied 

on the transponder via Thermo transfer under laminate. Optionally, 

a laser inscription or engraving can be effected. 

The key-fob is waterproof and is eminently suited for bathing- 

and leisure facilities. Its opening is impossible. 

Benefi t from the numerous possibilities in regard of design 

and personalization and convince yourself of the protection 

against forgery and manipulation. 

6 

Technical data and measurements 

Material: Novodur synthetic material 

Colors body part: 

Colors lid part: 

(Further colors on request) 

Printing: Printing and 

personalization are 

protected from scratches 

and abrasion under laminate.

Key-fob ceVo / ceVo + – 

revolutionary key transponder for all demands 

Construction Technical data 

ceVo stands for “classic revolution” and describes the further development 

of the established key transponder “classic”. There 

are two types of the key-fob ceVo. It has a massive frame of 

polished stainless steel, which fi ts shapely to the transponder 

outline. 

The “classic revolution” impresses besides its ultrasonic welding 

and water tightness also by its metal detectability and can therefore 

be used without any problems in sensitive areas, such as 

food industries. 

The ceVo as well as the ceVo + are available with all common 

chip types. 

ceVo 

• Massive frame of polished stainless steel 

• Plane front- and backside 

• Ultrasonic welded and completely water-proof 

• Client-specifi c numbering via laser inscription 

(one- or double-sided) 

ceVo + 

• Massive frame of polished stainless steel 

• Ultrasonic welded and completely 

water-proof 

• Individually printable lid part 

on the front side 

ceVo 

7 

INNOVATION! 

Material: Novodur synthetic material, 

polished stainless steel 



Measurements 

(Further colors on demand) 

ceVo +

Key-fob eXis – 

exclusive and multi-functional key transponder made of stainless steel 

Construction Measurements 

The exclusive and high-quality key transponder eXis is made of 

massive stainless steel and synthetic material. The waterproof 

and ultrasonic-welded lid part is both-sided printable on a surface 

of ø23mm. Thanks to its robust construction, opening the 

key-fob is impossible. 

Technical data 

Material: Polished stainless steel 



Printing: Printing and personalization are 

protected from scratches and 

abrasion under laminate. 

8

Key-fob elegance – 

elegant key transponder made of metal, leather and synthetic material 

Construction Measurements 

The key transponder elegance is made of coated aluminum and 

synthetic material. The elegant leather strap completes the highclass 

optics. 

The lid part is permanently ultrasonic-welded with the body which 

prevents opening the key-fob and guarantees complete water 

tightness. Convince yourself of the elegancy and the high-quality 

manufacturing which sets new standards. 

Benefi t from the numerous possibilities in regard of design 

and personalization and convince yourself of the protection 

against forgery and manipulation. 

9 


Material: 

Coated aluminum, leather 

and synthetic material 

Farbtöne Deckelteil: 


Print: 

Printing and personalization are 


abrasion under laminate.

Key-fob eco – 

robust universal key transponder 

Construction Technical data and measurements 

Key-fob Segel – 

elegant key transponder in sail-form 

Construction 

The key-fob sail is made of high-quality synthetic material, grouted 

and absolutely stable and break-proof. The eye for the key 

ring is additionally reinforced with a metal blank. Optionally, the 

transponder can be engraved e.g. with a number. It is waterproof 

and is eminently suitable for bathing- and leisure facilities. 

Material: Synthetic material 

Colors: 

The robust universal un key transponder eco is 

made of high-quality hig fi bre-glass reinforced 

synthetic synth 

material absolutely stable 

and break-proof. The optional 

inscription is effected via 

laser inscription and therefore 

is wear-free. By its 

resistant body, the key-fob 

eco is also suitable for tough 

environments. 

Technical data and measurements 

Other information: Eye reinforced by metal blank 

10 

Material: polyimide (fi bre-glass reinforced) 


Colors lid part:

Key-holder tacKy – the ideal combination of 

mechanical locking systems and RFID-technology 

Functionality 

The key-holder tacKy is the ideal combination of mechanical locking 

systems and RFID-technology. By the easy self-erection 

and the optionally available drilling template, the tacKy is ideal 

for the changeover or the mixed operation of mechanical and 

electronic locking system. 

Measurements 

11 


Material: Body: Polycarbonate (PC) 







Accessory: Drilling rilling template 

Drilling template 

Ideal for 

retrofi tting!

Watchstrap transponder classic – 

shapely transponder with bracelet 

Construction 

Further colors on 

request 


The body is made of high-quality and robust Novodur synthetic material and corresponds to the quality standards 

of the watchstrap transponder comfort. Shock- and break strength and ultrasonic welding guarantee 

a long durability as well as an absolute water tightness and protection against forgery. Especially in case of 

CASH-applications, this ensures a higher security level against manipulation for the operator but also for the 

user of a leisure facility. The watchstrap transponder classic is eminently suitable for the application in saunas, 

salt-water and swimming baths. 

The transponder is optionally delivered with a high-quality 

nylon bracelet. The braided nylon as well as the width of 

16mm guarantee a comfortable wearing. The metal 

lock is chromed and welded. The bracelet is 

available in the length of 285mm and 255mm. 

Measurements 

Material: Body: Novodur (ABS) 

Bracelet: Perlon 

Colors bracelet: 



Printing: Printing and personalization 

are protected from 

scratches and abrasion 

under laminate. 

Other information: Stainless steel lock 

Length: 285 mm or 255 mm 

12

Watchstrap transponder comfort – 

highly fl exible watchstrap for comfortable wearing – 

absolutely water- and forgery-proof 

Construction 

The body part is made of high-quality and robust Novodur synthetic material, which distinguishes 

by its shock- and break-strength. The lid part is ultrasonic-welded with the 

body and therefore guarantees complete water tightness and protection against forgery. 

The compound between body and bracelet is a stainless steel spring bar, which refl ects the 

adaptivity y of the watchstrap watch transponder. 

The shapely, conically 

produced watchstrap constitutes an optical unit with the body part 

and fi ts perfectly to the 

ergonomic conditions of the wrist. Thus, the complete composition of the 

transponder body and fl fleexible 

bracelet gives you an entirely neutral wearing comfort. The watchstrap 

transponder tran does not ca cause allergic reactions. 

Measurements 

Measuremen ments 

13 


Material: Body part: Novodur (ABS) 

Bracelet: Polyurethane 

Colors bracelet: 







Other information: Stainless steel lock (antiallergic) 

Stainless steel spring bar 

Length: 220 mm or 250 mm 

Further colors on request

RFID-Coins – ideal for dispensing automates and cash functions 

Construction 

Coins from MADA differentiate from the common products on the 

market when it comes to robustness thanks to the special manufacturing 

process. The coins are laminated homogeneously with 

various layers. Air inclusions do not exist. Breakup or spalling is 

not possible. They were developed especially for the extremely 

mechanical condition by hoppers in dispensing automates. The 

unique manufacturing process enables a production of a wide 

area of diameter and thickness without one-time tool costs. 

As standard, the RFID-Coins have a grained surface structure 

(leather structure). This guarantees a problem-free utilization 

even in wet environments such as saunas, fi tness 

centers and swimming baths. 

14 


Colors: 





Measurements 

The coins are available in many different sizes. Depending on 

the used chip type, also client-specifi c measurement instructions 

are realizable. Your contact person from MADA will be happy to 

provide advice! 

Standard sizes: Ø 23,25 mm 

Ø 26,85 mm 

Ø 28,30 mm 

(Further sizes on request)

Special mounting forms – client-specifi c solutions for any demand 

For special applications you sometimes reach the limit with usual 

RFID-mounting forms. They are too big, too thick or have to fi t in 

special housings. In these cases, we can offer you our support! 

Thanks to state-of-the-art technique and longtime experience, 

we are your reliable business partner. 

RFID-locking system combinations 

To generate access it 

is often necessary to 

combine usual mechanical 

locking systems 

with the advantages of 

the RFID-technology. 

We offer client-specifi c 

solutions on the basis 

of common chip technologies. 

Your contact 

person from MADA will gladly work out a detailed quotation for 

your project. 

RFID-adhesive tags 

By its self-adhesive backside, the RFID adhesive tag is multifunctional applicable. 

The transponder will not be embedded into the medium anymore 

but will be affi xed. It can be removed at anytime and be replaced 

if necessary. This procedure saves time and expenses. The 

RFID adhesive tag can be fi xed on almost any surface and 

is available in various sizes and with different technology 

types. 

15 

Our own development and manufacturing allow short response 

times. Therefore we cannot only provide high-quality products 

but also be immediately responsive to your individual demands. 

For own developments or existing mounting forms we offer our 

inlets in all common RFID-chips. These ones are welded waterproof 

and can problem-free be built-in or mounted anywhere. 

RFID-seal 

RFID-seals are used to 

add authentication options 

subsequently to 

ID-media. The seal is 

self-adhesive and 

will be destroyed 

in case of detachment – a similar principle 

as toll stickers have. 

Client-specifi c and 

innovative solutions

Combination media multiband – 

especially adapted antenna designs for special demands 

• Antenna design avoids negative effects and inductions 

• Combination of high- and low frequency systems 

• Request-specifi c antenna designs 

• Active / passive coupling of the systems 

If two RFID modules, with the tuned antenna for each frequency, are combined in one medium the resonance frequency of both antennas 

will be modifi ed. Thereby, an ideal utilization of these modules can no longer be guaranteed. MADA meets the growing combination 

media requirements with the development of especially 

adapted antennas, which result - in case of combination - in the 

Chip combinations (further combinations on request) 

specifi ed resonance frequency. Consequently, a perfect utilization 

of the RFID combination media will be achieved. 

Details 

In spite of the excellent adjustment and reading distance of the 

multiband-media, we recommend a verifi cation of the functionality 

at all existing readers before operation. We gladly provide the 

corresponding combination media. 

Combination 

Inductive, magnetic, barcode 

The contactless reading principles obtain a great acceptance 

and offer huge advantages compared to the used solutions 

up to now, such as magnetic stripe, barcode or inductive. Because 

of economical reasons it could make sense not yet to replace 

an approved and existing system, e.g. time control with 

magnetic cards, in case of launching a new access control 

system with contactless badges. To facilitate the changeover 

to contactless systems we offer the combination card. Due to 

the different technical and physical conditions of the individual 

ID-media, a combination is not always possible or reasonable. 

16 

LEGIC ® prime MIM 1024 : LEGIC ® advant ATC 2048 

LEGIC ® prime MIM 1024 : LEGIC ® advant ATC 4096 v2 

LEGIC ® prime MIM 1024 : MIFARE ® DESFire 4k ev1 v5 

LEGIC ® prime MIM 1024 : MIFARE ® DESFire 8k ev1 v5 

LEGIC ® prime MIM 1024 : MIFARE ® Classic 1k 

LEGIC ® prime MIM 1024 : MIFARE ® Classic 4k 

Combination RFID-systems 

Besides the combination of common identifi cation systems, also 

different contactless systems can be combined. Because of the 

different frequencies the combination of a high-frequency (13,56 

MHz) with a low-frequency (125 KHz) system is possible without 

any problems. This can be realized in form of an ID-card or a 

key-fob resp. watchstrap transponder. Due to the multitude of 

different combination possibilities, please contact us directly if 

you have some inquiries.

Contact chip cards 

Contact chip cards, also called 

microprocessor card, memory 

card or smart card, become 

mmore 

and more important by 

ttheir 

wide spectrum espe- 

ccially 

in combination with the 

RRFID-technology: 

payments, 

ppublic 

health, for customer retention 

or access generation for employees and staff members. 

The chip module, the data carrier of the contact chip card 

whose position is internationally standardized in ISO 7816, 

can be read or written by the contact surface. Functions 

and types go from basic chips which can only be written 

to operating system-based, highly complex processor 

chips resp. smart cards with integrated encryptions. 

Besides the storage for the operating system, the embedded 

chip in processor chip cards has also a CPU and 

an EE-PROM for the data encoding. The chip operating 

system controls and divides these resources in terms 

of data transfer, -processing and storage management. 

Technologies 

LEGIC ® 

MIM 256 classic 1k 

MIM 1024 classic 4k 

MIM 256 

SUPERTAG 

MIM 1024 

SUPERTAG 

MIFARE ® Texas 

Instruments 

ultralight 

DESFire 4k ev1 

ATC 128 DESFire 8k ev1 

ATC 1024 

ATC 2048 

ATC 4096 

DESFire 8k ev1 

speed offl ine 

TAG IT 

Pro 256 

TAG IT 

Plus 2048 

17 

All our cards can be equipped with contact chips, either as 

smart card or in combination with a common RFID technology. 

If you should have any questions in regard of feasibility 

or chip availability, just get in touch with us. 

I-CODE HITAG EM Temic Inductive magnetic barcode 

SLI S20 HITAG 1 EM 4450 ATA 5577 32 bit 

HITAG 2 

HITAG S 

2048 

Overview processor chip types (furthers on request) 

• JavaCard JCOP 21 

Modul: NXP smartMX J2A080GX0 v2.4.1 - 80K EEPROM 

• Siemens CardOS 4.4 

Modul: Infi neon SLE66CX680PE - 68K EEPROM 

• Giesecke & Devrient SmartCafe Expert 3.2 

Modul: NXP P5CD144 - 144K EEPROM 

• Gemalto .NET IM v2+ 

Modul: Infi neon SLE88CFX4000P - 400K EEPROM 

• Gemalto TOP IM FIPS CY2 

Cyberfl ex 64k v2 - 64K EEPROM 

Overview contact chip types (furthers on request) 

SLE 5532 SLE 5542 SLE5528 

24LCO02 24LC16 24LC64 

66cx322 

EM 4102/4200 

READ ONLY 

65 bit 

LoCo 

300 Oersted 

HiCo 

2750 Oersted 

HiCo 

4000 Oersted 

alle 

gängigen

product 

range 

GENERAL 

Ultrasonic welding / lid part 

Complete water tightness 

Protection against forgery and manipulation 

PRINTING 

(lid part) 

Digital-, offset- or screen printing under laminate 

Direct print under laminate 

Printable area frontside 

Printable area backside 

PERSONALIZATION 

Text e.g. in form of a name 

Numbering 

Photographs, graphics and logos 

Barcode / data matrix 

Laser inscription 

Engraving 

Encoding 

ENCODING* 

(further colors on request) 

Lid part 

Body part 

Bracelet 

FUNCTION| INDIVIDUALIZATION | PERSONALIZATION 

Cards 

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Ø 28mm 

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18 

ceVo / ceVo + 

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Ø 28mm 

N/A 

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eXis 

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Ø 23mm 

Ø 23mm 

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Stainless Steel 

elegance 

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Ø 23mm 

Ø 23mm 

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Aluminium

eco 

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N/A 

N/A 

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Segel 

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N/A 

N/A 

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tacKy 

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Ø 28mm 

N/A 

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� possible � impossible N/A not available 

watchstrap transponder 

classic 

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Ø 28mm 

N/A 

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watchstrap transponder 

comfort 

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Ø 28mm 

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RFID-Coins 

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Experience for years at the highest stage – in all areas! 

Since more than 30 years, MADA stands for quality and competence 

in the fi eld of contactless identifi cation systems. As an independent 

full service provider, we develop and produce identifi - 

cation media and the corresponding systems with different types 

of technologies for worldwide leading companies. 

Our strength is the customer-oriented and made-to-order production 

of identifi cation media such as ID-cards, high-quality 

key-fobs and long-lasting watchstrap transponders as well as 

encoding and implementation of the corresponding software and 

hardware. Self-generated developments for the visitor administration, 

encoding, printing or personalization complete our product 

range. 

MADA Marx Datentechnik GmbH 

Hinterhofen 4 

78052 Villingen-Schwenningen 

Tel.: +49 (0) 7721 / 8848-10 

Fax.: +49 (0) 7721 / 8848-20 

Email: info@mada.de 

Web: http://www.mada.de 

MADA offers the entire know-how from one source – starting 

from the fi rst draft up to the delivery we cover all work steps 

in-house. This guarantees the maximum quality as well as short 

lead times. Benefi t from our comprehensive business spectrum 

and from our long-time experience. Competent consultation and 

personal contact is well-understood. 

Satisfi ed customers are the best reference! Our innovative and 

multifunctional products are established successfully on the market 

since years and ensure a smooth and successful workfl ow in 

numerous companies - Rely on our experience and let us convince 

you by our reference list and our products. 

V 1.1

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