Developments - American Resort Development Association

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2011 Editorial Calendar Bonus Distributions January February March April/May June July August September Outlook/State of the Industry Articles due ................11-2-10 Ads close ..................11-12-10 Ad art due.................11-30-10 2011 Convention Preview Articles due ................12-1-10 Ads close ................. 12-17-10 Ad art due................ 12-29-10 Luxury (Fractional/PRC) Articles due ..................1-3-11 Ads close ....................1-14-11 Ad art due...................1-31-11 ARDA Convention Issue International & Trends Articles due ................1-28-11 Ads close ......................2-4-11 Ad art due................... 2-11-11 ACE Project of Excellence & Convention Highlights Articles due ..................4-4-11 Ads close ....................4-15-11 Ad art due...................4-29-11 Architecture, Construction & Design Articles due ..................5-2-11 Ads close ....................5-13-11 Ad art due...................5-31-11 Finance Articles due ..................6-1-11 Ads close ....................6-17-11 Ad art due...................6-30-11 Resort Management/ Operations/HOAs Articles due ..................7-1-11 Ads close ....................7-15-11 Ad art due...................7-29-11 Caribbean Hotel & Tourism Investment Conference (CHTIC) Americas Lodging Investment Summit (ALIS) American Teleservices Association (ATA) Convention Ragatz Associates Fractional Interest Conference Fractional Summit USA 2011 ARDA Convention Canadian Resort Development Assn. (CRDA) Convention ARDA-North East ARDA-West Lifestyle/Boutique Hotel Development Conference World Waterparks Assn. (WWA) Convention American Society of Landscape Architects (ASLA) Convention 2012 Americas Lodging Investment Summit (ALIS) 2012 Meet the Money Midwest Lodging Investment Summit (MLIS) Vacation Ownership Investment Conference (VOIC) ARDA-South East October November/ December Sales & Marketing Articles due ..................8-2-11 Ads close ....................8-12-11 Ad art due...................8-31-11 Fall Conference Issue Technology Articles due ..................9-2-11 Ads close ....................9-16-11 Ad art due...................9-30-11 2012 American Teleservices Association (ATA) Convention ARDA Fall Conference For complete advertising contract terms and conditions, please visit the ARDA website www.arda.org. American Resort Development Association • 1201 15th Street, NW, Suite 400, Washington, DC 20005 • Phone (202)371-6700 • Fax (202)289-8544 • www.arda.org
On-line advertising All advertisers will be able to upgrade their print ad to an electronic one in the new digital Developments, at no additional cost. Reuse your current ad campaign or add rich media/ animation to bring your ad to life. Allow your prospects to interact with your ad, sending them straight to your Web site. On-line advertising combined with print advertising creates a great tool for both branding and new lead generation. Lead generation Generating leads has never been so easy. Now, with digital version of Developments, you can track your ad activity by seeing the number of “click-throughs” and the average length of time readers stay on your page. Choose to include an AdGen (like a reader-response card) to your advertisement and gather demographic information to ensure future sales. The information gathered by the AdGen will be sent directly to you. Traffi c activity Looking to increase your traffi c activity on your company’s Web site? Follow the leads you will receive through Developments. All digital ads will include an embedded link of the advertiser’s Web site for free. ARDA will provide a detailed analysis of your ad traffi c for each issue. Expanding your target reach Expand the size of your print ad campaign through the new digital Developments! The electronic version can be forwarded among ARDA member companies at a much faster rate than the traditional print edition’s pass-along rate,* making it easy for the purchasing managers and resort property managers to receive the magazine and view your ad. Bring your ad to life with our new interactive features: • Fading Links $150 Use fading links in any color to draw attention to live Web links in your ad. • AdJolt $500 Customize your current static print ad with two to three tasteful animation effects. A simple animation provided by ARDA’s art designers. • Flash Animation $750 Turn your ad into a customize fl ash animation. Provide your own fl ash animation to ARDA’s designers to present your own work of art and more control over the outcome. • GateFold $750 Only available for 2-pg spreads running in the print edition. • Audio Ads $900 Add music or sound clips to your ad. • Video Ads $1,000 Incorporate video in your ad. Several player options available for easy customization. Need New or Updated Video Clips? ARDA member fi rms can produce quality materials for use on your Web site, in Developments ads, and a host of other marketing opportunities. Contact Bob Craycraft at 202-207-1079 for more information, or see the ARDA Buyers Guide at www.arda.org/buyersguide. *Based on the Developments Magazine 2007 Readership Survey American Resort Development Association • 1201 15th Street, NW, Suite 400, Washington, DC 20005 • Phone (202)371-6700 • Fax (202)289-8544 • www.arda.org
Page 1 and 2: Developments magazine is the “voi
Page 3 and 4: Why advertise? Brand building Brand
Page 5: 2011 Rates & Specifications Four co
Page 9 and 10: Other marketing opportunities Get y
Page 11 and 12: The timeshare industry The timeshar
Page 13 and 14: Author guidelines Author guidelines
Page 15 and 16: Rich Media Specifications Animation
Page 17: Terms and conditions 1. 2. 3. 4. 5.

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