Interpretive Plan Outline - Petra National Trust
Interpretive Plan Outline - Petra National Trust Interpretive Plan Outline - Petra National Trust
JORDAN TOURISM DEVELOPMENT IN THE PETRA REGION (JTDPR) INTERPRETIVE PLAN FOR PETRA ARCHAEOLOGICAL PARK JUNE 08 Jordan Tourism Development in the Petra Region
- Page 2 and 3: Executive Summary The Interpretive
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- Page 8 and 9: Interpretive Plan for Petra Archaeo
- Page 10 and 11: • What makes this place special?
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- Page 18 and 19: • Development and control by the
- Page 20 and 21: could also sensitize the visitors t
- Page 22 and 23: history. Because of the impressive
- Page 24 and 25: Management Zone Desired Use Desired
- Page 26 and 27: eyond Al-Khazna, or, in some cases,
- Page 28 and 29: The soft sandstone rock contributed
- Page 30 and 31: 2.4 Theme 4: Petra in Religious His
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- Page 40 and 41: • Encourage local businesses, edu
- Page 42 and 43: Visitor Center Staff Visitor Center
- Page 44 and 45: Exit interviews with visitors to hi
- Page 46 and 47: PAP has so much to offer both first
- Page 48 and 49: Figure 4.5.2: Site Plan of New Visi
- Page 50 and 51: Nazzal’s Camp This facility will
JORDAN TOURISM<br />
DEVELOPMENT IN THE<br />
PETRA REGION (JTDPR)<br />
INTERPRETIVE PLAN FOR PETRA ARCHAEOLOGICAL PARK<br />
JUNE 08<br />
Jordan Tourism Development in the <strong>Petra</strong> Region
Executive Summary<br />
The <strong>Interpretive</strong> <strong>Plan</strong> for <strong>Petra</strong> Archaeological Park (<strong>Interpretive</strong> <strong>Plan</strong>) is designed to<br />
support the mission of the Park and its effective management. Implementation of the<br />
<strong>Interpretive</strong> <strong>Plan</strong> is one of the most effective tools for shaping visitor behavior. By<br />
providing additional encouragement and assistance for visitors to act<br />
in ways that do not harm the resources and benefit the local<br />
communities, the <strong>Interpretive</strong> Program benefits park management.<br />
The <strong>Interpretive</strong> <strong>Plan</strong> focuses on three main points contact with<br />
visitors: outreach and pre-arrival, orientation and access, and onsite<br />
exploration. A fourth point of contact with visitors, off-site<br />
programming and links, is primarily addressed in Volume II: Off-<br />
Site <strong>Interpretive</strong> Services. Based on these stages of contact,<br />
numerous actions are recommended.<br />
Outreach and<br />
Pre-Arrival<br />
• Outreach and pre-arrival. Outreach and pre-arrival activities<br />
offer information to visitors or potential visitors to PAP before<br />
they arrive. A website will provide the following: 1)<br />
directions, 2) introduction to interpretive themes, 3) park<br />
highlights, 4) rules, 5) description and price of admission and<br />
services; 6) maps, 7) links to nearby cultural sites, and 8)<br />
downloadable media. Brochures will be given to hotels, tour<br />
operators, etc.<br />
• Orientation and access. This stage orients the visitor to the site<br />
and providing information about how to access facilities and<br />
points of interest within the site. The arrival is that point at<br />
which detailed information to the visitor about <strong>Petra</strong> begins, and<br />
where basic orientation is repeated. Functions include 1)<br />
ticketing, 2) spatial and temporal orientation via maps and<br />
timeline, 3) park rules for conservation and safety, 4) providing<br />
functioning toilets and information on location of other services;<br />
5) introduction to <strong>Petra</strong> context and themes, and 6) media to take<br />
along with the above information.<br />
Orientation<br />
and<br />
Access<br />
On-Site<br />
Exploration<br />
• On-site exploration. On-site exploration will help visitors<br />
experience <strong>Petra</strong> in a responsible and enjoyable way. This<br />
requires informing them of the exploration possibilities of the<br />
site and how to reach those possibilities. The visitor services<br />
Off-Site<br />
on-site are enhanced, but limited to those that provide for a safe Programming<br />
visit and behavior that does not damage resources. They<br />
and Links<br />
provide basic understanding of resources and direct visitors to<br />
interpretation off-site. On-site interpretation includes wayside<br />
exhibits; mobile interpretive devices; Old Museum interprets<br />
Nabataean stone carving; New Museum showcases current archaeology; Nazzals’s<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong><br />
ii
Camp explains conservation. Visitor services are addressed in the document and in<br />
greater detail in <strong>Petra</strong> Archaeological Museum <strong>Interpretive</strong> <strong>Plan</strong> Volume III: Visitor<br />
Services.<br />
The <strong>Interpretive</strong> <strong>Plan</strong> also recommends that an environmental assessment (EA) be<br />
conducted to evaluate decisions. An EA informs decision makers of the potential impacts<br />
of a range of alternatives on the cultural and natural resources and on the social and<br />
economic conditions. An EA is an effective tool to assist managers in making their<br />
decision.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong><br />
iii
Glossary<br />
Event: Any activity that involves serving food or beverages; providing a space for<br />
speakers, musicians, or performers; or any ceremony or other sort of collective function<br />
that involves more than three people or the documentation of that function that involves<br />
commercialization, advertising, or publicity; or the set-up of special equipment or<br />
facilities, on the part of participants or organizers.<br />
Special Park Use: A short-term activity that takes place in groups traditionally affiliated<br />
with Park lands or resources that conforms to the following:<br />
§ It provides a benefit to an individual, group, or organization rather than the public at<br />
large;<br />
§ It requires written authorization and some degree of management control from the Park<br />
in order to protect Park resources and the public interest;<br />
§ It is not prohibited by law or regulation;<br />
§ It is neither initiated, sponsored, nor conducted by the Park; and<br />
§ It is not managed under a concession contract or commercial use permit or a historic<br />
lease.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong><br />
iv
INTEPRETIVE PLAN FOR PETRA ARCHAEOLOGICAL PARK<br />
Table of Contents<br />
1.0 INTRODUCTION AND BACKGROUND............................................................1<br />
1.1 Purpose and Need ...................................................................................................2<br />
1.2 Goals ...........................................................................................................................4<br />
1.3 Significance...............................................................................................................5<br />
1.4 Relevant <strong>Plan</strong>s ..........................................................................................................7<br />
1.5 Overall desired visitor experiences ..................................................................12<br />
1.6 Visitor profiles.........................................................................................................17<br />
1.7 Issues affecting interpretation ...........................................................................18<br />
2.0 INTERPRETIVE THEMES ...............................................................................19<br />
2.1 Theme 1: The Landscape of <strong>Petra</strong> Fostered Human .......................................19<br />
2.1.1: Subthemes...........................................................................................................20<br />
2.2 Theme 2: Hydrology.............................................................................................21<br />
2.2.1 Subthemes............................................................................................................21<br />
2.3 Theme 3: Nabataeans and Trade ..........................................................................21<br />
2.3.1 Subthemes............................................................................................................22<br />
2.4 Theme 4: <strong>Petra</strong> in Religious Histories and Traditions ................................23<br />
2.4.1 Subthemes.............................................................................................................23<br />
2.5 Theme 5: Bedouin Culture.....................................................................................23<br />
2.5.1 Subthemes.............................................................................................................24<br />
2.6 Theme 6: Evolving Relationship with Rome ...............................................24<br />
2.6.1 Subthemes.............................................................................................................25<br />
2.7 Theme 7: Natural Disasters at <strong>Petra</strong> .................................................................25<br />
2.7.1 Subthemes.............................................................................................................26<br />
2.8 Theme 8: Conservation at <strong>Petra</strong>............................................................................26<br />
2.8.1: Subthemes...........................................................................................................27<br />
3.0 FUTURE INTERPRETIVE PROGRAM............................................................27<br />
3.1 Outreach and pre-arrival ......................................................................................27<br />
3.1.1 Desired future .......................................................................................................28<br />
3.1.2 Actions....................................................................................................................28<br />
3.2 Orientation and access ........................................................................................29<br />
3.2.1 Desired future .......................................................................................................29<br />
3.2.2 Actions....................................................................................................................30<br />
3.3 On-site exploration ................................................................................................30<br />
3.3.1 Desired future .......................................................................................................31<br />
3.3.2 Actions....................................................................................................................31<br />
3.4 Off-site programming and links .........................................................................32<br />
3.4.1 Desired future .......................................................................................................32<br />
3.4.2 Actions....................................................................................................................32<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 5
4.0 INTERPRETIVE MEDIA PRESCRIPTIONS ....................................................33<br />
4.1 Staffing requirements and costs .......................................................................33<br />
4.1.1 Existing Conditions.............................................................................................33<br />
4.1.2 Recommendations...............................................................................................33<br />
4.2 Fee interpretation (interpretive experiences for which the visitor<br />
pays extra) ...............................................................................................................35<br />
4.2.1 Existing Conditions.............................................................................................35<br />
4.2.2 Recommendations...............................................................................................36<br />
4.3 Programming...........................................................................................................36<br />
4.3.1 Existing Conditions.............................................................................................37<br />
4.3.2 Recommendations...............................................................................................37<br />
4.4 Publications.............................................................................................................38<br />
4.4.1 Existing Conditions.............................................................................................38<br />
4.4.2 Recommendations...............................................................................................38<br />
4.5 Visitor Center ..........................................................................................................39<br />
4.5.1 Existing conditions..............................................................................................39<br />
4.5.2 Recommendations...............................................................................................40<br />
4.6 <strong>Petra</strong> Museum exhibits.........................................................................................40<br />
4.6.1 Existing Conditions.............................................................................................40<br />
4.6.2 Recommendations...............................................................................................42<br />
4.7 Wayside exhibits ....................................................................................................43<br />
4.7.1 Existing Conditions.............................................................................................43<br />
4.7.2 Recommendations...............................................................................................43<br />
4.8 Trails beyond the Sanctuary...............................................................................45<br />
4.8.1 Existing Conditions.............................................................................................46<br />
4.8.2 Recommendations...............................................................................................46<br />
4.9 Web site design, development, and maintenance ........................................47<br />
4.9.1 Existing Conditions.............................................................................................48<br />
4.9.2 Recommendations...............................................................................................48<br />
4.10 Audio-visual media................................................................................................50<br />
4.10.1 Existing conditions........................................................................................50<br />
4.10.2 Recommendations.........................................................................................50<br />
4.11 Educational programs ..........................................................................................51<br />
4.11.1 Existing conditions........................................................................................51<br />
4.11.2 Recommendations.........................................................................................52<br />
5.0 VISITOR SERVICES........................................................................................53<br />
5.1 Visitor Flow Based on 1996 Carrying Capacity .............................................53<br />
5.1.1 Existing conditions..............................................................................................53<br />
5.1.2 Recommendations.................................................................................................55<br />
5.2 Location of Visitor Services................................................................................57<br />
5.2.1 Existing conditions..............................................................................................57<br />
5.2.2 Recommendations...............................................................................................57<br />
5.3 Visitor Services Maintenance .............................................................................59<br />
5.3.1 Existing conditions..............................................................................................59<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 6
5.3.2 Recommendations...............................................................................................59<br />
5.4 Trails..........................................................................................................................61<br />
5.4.1 Existing conditions..............................................................................................61<br />
5.4.2 Recommendations...............................................................................................61<br />
5.5 Conservation...........................................................................................................62<br />
5.5.1 Existing conditions..............................................................................................62<br />
5.5.2 Recommendations...............................................................................................63<br />
5.6 Temporary Visitor Center.....................................................................................64<br />
5.6.1 Existing conditions..............................................................................................64<br />
5.6.2 Recommendations...............................................................................................65<br />
5.7 Special Park Use Permits ....................................................................................65<br />
5.7.1 Existing conditions..............................................................................................66<br />
5.7.2 Recommendations...............................................................................................67<br />
5.8 Allocation of Responsibilities.............................................................................67<br />
6.0 PARTNERSHIPS .............................................................................................68<br />
6.1 Commercial..............................................................................................................68<br />
6.1.1 Tour Guides...........................................................................................................68<br />
6.1.2 Possible future commercial partners .............................................................69<br />
6.2 Government agencies...........................................................................................69<br />
6.3 Non-profit organizations ......................................................................................70<br />
7.0 MAINTENANCE OF INTERPRETIVE DEVICES AND<br />
INFRASTRUCTURE........................................................................................70<br />
8.0 IMPLEMENTATION SCHEDULE ....................................................................72<br />
9.0 MONITORING AND EVALUATION OF INTERPRETIVE PROGRAM ............74<br />
APPENDIX A..............................................................................................................90<br />
APPENDIX B.................................................... ERROR! BOOKMARK NOT DEFINED.<br />
APPENDIX C.................................................... ERROR! BOOKMARK NOT DEFINED.<br />
APPENDIX D.................................................... ERROR! BOOKMARK NOT DEFINED.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 7
<strong>Interpretive</strong> <strong>Plan</strong> for <strong>Petra</strong> Archaeological Park<br />
1.0 Introduction and Background<br />
<strong>Petra</strong>, Jordan's most important archaeological site, has been inhabited since prehistoric<br />
times, but is most renowned as a Nabataean caravan city that was for several hundred<br />
years the most important location in a trading network that covered Arabia and Syria. By<br />
dominating the transportation of spices and incense to ports on the Mediterranean and via<br />
land routes to Asia Minor, it became, 2,000 years ago, one of the richest cities in the<br />
world. <strong>Petra</strong> is half-built, half-carved into the rock and is surrounded by earthquake-riven<br />
mountains full of striking narrow canyons and splendidly colored sandstone formations.<br />
Within the boundaries of <strong>Petra</strong> Archaeological Park are remarkably preserved ancient<br />
structures and monuments of enormous aesthetic and historical value, as well as<br />
subterranean archaeological sites that contain invaluable information about the ancient<br />
world.<br />
The famed rock-cut tombs in <strong>Petra</strong> Archaeological Park exquisitely blend ancient Eastern<br />
and Hellenistic architecture. In recognition of this, <strong>Petra</strong> was listed as a World Heritage<br />
Site in 1985. In 1993, Jordan set aside, as an archaeological protectorate, 264 square<br />
kilometers containing the ancient city of <strong>Petra</strong> and its monuments (see Map 1). The <strong>Petra</strong><br />
Archaeological Park (PAP) was established in 2001. It not only contains archaeological<br />
sites, but it is also a rich natural terrain that itself has played a strong role in the selection<br />
of the area by humans for many different types of habitation, as well as beautiful flora<br />
and fauna, some of which are found almost nowhere but the Park.<br />
In 2006, <strong>Petra</strong> generated 82% of all site income earned by the Kingdom. Traditionally,<br />
the months of March to May represent <strong>Petra</strong>’s peak season, yielding 40% of annual<br />
revenue, although the seasonality of visitation is starting to change. The most recent<br />
figures available indicate that tourist traffic to <strong>Petra</strong> during the first four months of 2008<br />
increased nearly 50 percent over the same period in 2007.<br />
On July 7, 2007, <strong>Petra</strong> widened its already considerable renown by becoming one of the<br />
New Seven Wonders of the World, based upon a worldwide vote of people from all<br />
walks of life. This recognition generated the influx of tourists mentioned above, which,<br />
coupled with the absence of effective planning and management, necessitates immediate<br />
action to protect <strong>Petra</strong>'s cultural and natural heritage and upgrade tourism services to<br />
meet high visitor expectations. The urgent challenge is an all-out effort to protect,<br />
upgrade, and promote <strong>Petra</strong> effectively while constructively engaging local communities<br />
to develop the local economy. In August 2007, PAP was given administrative and<br />
financial autonomy with the passage of the PAP Council bylaw delegating park<br />
management to the PAP Council, which needs immediate institutional development to<br />
become operational.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 1
1.1 Purpose and Need<br />
Due to its extraordinary resources, importance in history, and striking natural setting, the<br />
<strong>Petra</strong> Archaeological Park (PAP) has become an extremely popular tourist attraction.<br />
Unfortunately, the numerous visitors are inadvertently damaging the resources of the<br />
park. As an example, simply touching carvings on tombs and canyon walls, as is done at<br />
present by hundreds of thousands of visitors each year, is leading to their gradual<br />
destruction. Visitors sometimes ignore signs prohibiting entry to certain areas, such as<br />
the Roman Theater, where longitudinal monitoring studies have established the loss of<br />
most of the maker’s marks on masonry in just one decade because of visitor use. People<br />
sometimes take away with them archaeological items and antiquities simply because they<br />
have not been made aware that this may provide a motivation for others to loot<br />
archaeological sites, and will result in the consequent destruction of context upon which<br />
much of our knowledge of the ancient world depends.<br />
Additionally, visitors have been injured, or even killed, because they had not been given<br />
information necessary to enjoy the park safely. They also experience unnecessary<br />
discomfort because they are unaware of the locations of facilities necessary to basic<br />
human needs. Therefore, they cannot plan their journey through the site with the<br />
knowledge of where shade, refreshments, and restrooms are located. Further, visitors are<br />
not always aware of the physical demands of the site, situated as it is in a region having<br />
very rough terrain and a climate that can be extremely hot, cold, or windy, and at<br />
sometimes of the year producing flash floods. They also often do not know that they will<br />
have to walk many miles to see even the highlights of <strong>Petra</strong>. Information guiding visitors<br />
is not readily available. In some cases, although rules have been posted, guides allow or<br />
even encourage visitors to ignore them.<br />
At minimum, an interpretive program must provide the following:<br />
Information Required Prior to Arrival<br />
• Why should I go?<br />
• What can I see, learn, or do there (and nearby)?<br />
• What facilities are there (lodging, camping, eating, provisions, rest room, shopping,<br />
etc.)?<br />
• How do I get there?<br />
Information Required Upon Arrival<br />
• Where are the restrooms? 1<br />
1 This is the question most frequently asked at parks all over the world.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 2
• What makes this place special?<br />
• What can I see, learn, and do?<br />
• What facilities are there (lodging, camping, eating, provisions, rest room, shopping,<br />
etc.)?<br />
• How do I get to the attractions and the facilities?<br />
• How do I arrange to see, learn, and do the things that interest me?<br />
Further, there has been no formal plan for the placement of visitor facilities such as rest<br />
rooms, access to food and drink, ticketing areas, rest and shade areas, signage, and<br />
wayside exhibits. Consequently, visitors tend to rush through the site and are often<br />
uncomfortable. Many resort to utilizing tombs as rest rooms. This presents a health<br />
hazard, is destructive to the cultural resources, and does not reflect well on the<br />
management capability of the<br />
Park or the concern of the<br />
government about the<br />
resources of the Park.<br />
Visitors are often frustrated<br />
even as they enter the Park,<br />
in that ticketing can be<br />
chaotic and little effort is<br />
made to provide them with<br />
information about what they<br />
have purchased with their<br />
ticket. Inside the Park,<br />
visitors are confronted with<br />
vendors insistently marketing<br />
all manner of services and<br />
items. These include donkey<br />
rides up the stone steps to<br />
Ad-Dayr and the High Place<br />
of Sacrifice, which are being<br />
destroyed in some areas by<br />
Figure 1.1: Toilet vault overflow at PAP<br />
this activity, and vending of<br />
antiquities.<br />
To these urgent conservation, safety, visitor comfort, and site presentation problems a<br />
well-structured and managed interpretive program can provide effective solutions.<br />
Furthermore, great opportunities to provide economic stimulation and community<br />
development are being overlooked. It is well established that interpretation can be<br />
structured in a way that provides economic benefit to nearby communities. Enhancing<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 3
economic benefit to local communities near <strong>Petra</strong> would also greatly improve the<br />
experience provided to visitors by introducing them to living cultures and the stories and<br />
traditions associated with the site that these communities are often eager to share. A wellplanned<br />
and executed interpretive program can serve to examine and alleviate<br />
perceptions among various local communities that other groups are benefiting from<br />
tourism more than they. That is, interpretation can be a means by which to distribute the<br />
economic and social benefits of tourism more equitably.<br />
The overall purpose of the <strong>Petra</strong> Archaeological Park <strong>Interpretive</strong> <strong>Plan</strong> (<strong>Interpretive</strong> <strong>Plan</strong>)<br />
is to support the objectives of the <strong>Petra</strong> Archaeological Park Operating <strong>Plan</strong> (Operating<br />
<strong>Plan</strong>). These objectives are focused on precisely the issues described above. An<br />
interpretive program is central to accomplishing these objectives. The <strong>Interpretive</strong> <strong>Plan</strong>,<br />
as a companion and follow-up piece to the Operating <strong>Plan</strong>, outlines additional activities<br />
and steps to support the management objectives.<br />
The <strong>Interpretive</strong> <strong>Plan</strong> provides methods and guidelines for content to provide visitors the<br />
information that they will need in order to experience PAP in a safe, enjoyable,<br />
educational, and sustainable way. This plan will provide guidance about the types of<br />
programs, content, exhibits, and materials that are necessary to provide a world-class<br />
visitor experience at such an important archaeological and natural site. The <strong>Interpretive</strong><br />
<strong>Plan</strong> also suggests the use of environmental assessments to assist decision makers in<br />
making informed determinations.<br />
The <strong>Interpretive</strong> <strong>Plan</strong> is essentially broken into three separate but overlapping volumes.<br />
Volume I, this document, provides the overall tone and direction of <strong>Petra</strong>’s interpretive<br />
program. Volume II: Off-Site Programming provides specific directives for interpretation<br />
taking place beyond the park boundaries. Finally, Volume III: Visitor Services addresses<br />
the specific challenges and recommendations for services needed by the visitor within the<br />
park.<br />
1.2 Goals<br />
A goal can be defined as a statement of a desirable future condition. It is the end state<br />
toward which actions are aimed. The following are the goals of the PAP <strong>Interpretive</strong><br />
<strong>Plan</strong>:<br />
• To support the overall management plan for the site and its management<br />
objectives. Effective management of PAP is essential to preserving <strong>Petra</strong> and<br />
providing economic and social benefit to surrounding communities and Jordan as<br />
a whole. This <strong>Interpretive</strong> <strong>Plan</strong> describes the means, from interpretive themes to<br />
visitor services that will make it possible to achieve these objectives.<br />
• To increase public understanding and enjoyment of the site. The more people<br />
understand and enjoy their visit to the site, the greater the possibility that they will<br />
become engaged in promoting its preservation, both locally and worldwide.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 4
Increased awareness can be accomplished through both on-site interpretation and<br />
off-site education, including online studies.<br />
• To attract more mature, affluent, and culturally aware travelers. Studies<br />
have shown that visitors who prefer visits to archaeological and historic sites over<br />
other travel and recreational opportunities most closely resemble, in demographic<br />
terms, those that visit museums and, among museums, art museums. They tend to<br />
be wealthier, with more disposable income, better educated, more inclined to<br />
purchase gifts for relatives and friends, more interested in authentic handicrafts<br />
than souvenirs, and to be more conscious of their responsibility not to damage<br />
resources or act in ways offensive to local communities than any other category of<br />
traveler. Attracting such visitors by providing them with experiences that they<br />
consider authentic and in-depth interpretation will support the preservation and<br />
economic development goals of the <strong>Petra</strong> Archaeological Park Operating <strong>Plan</strong> and<br />
the <strong>Petra</strong> Archaeological Park Management Analysis.<br />
• To inform visitors of the relationships among <strong>Petra</strong> and other archaeological,<br />
historical, and cultural sites in Jordan. Most visitors leave <strong>Petra</strong> impressed<br />
with the magnificent natural setting and architecture of the rock-cut tombs, but<br />
with only the barest understanding of the historical significance of the Nabataean<br />
occupation, much less the importance of the other episodes of human history that<br />
have taken place within the boundaries of the World Heritage Site.<br />
• To increase visitor dwell time at the site, nearby communities, and in Jordan.<br />
Currently, visitors are almost never are made aware of additional Nabataean sites<br />
that they might visit, or other related objectives to encourage repeat visitation.<br />
The more time visitors spend at <strong>Petra</strong>, the more money will enter into the local<br />
community. Providing additional interpretive opportunities and activities will<br />
encourage repeat visitation and extended stays.<br />
• To use the site to help underpin the economy in the immediately adjacent<br />
localities that depend on tourism by increasing visitor dwell time. As much as<br />
possible of the interpretive program and activity should take place outside of park<br />
boundaries in and the local communities as possible. This will encourage visitors<br />
to use the services in those communities, thereby promoting economic activity.<br />
1.3 Significance<br />
Site Significance<br />
The city of <strong>Petra</strong> contains remarkably preserved ancient structures and monuments of<br />
enormous aesthetic and historical value, as well as subterranean archaeological sites that<br />
contain invaluable information about the ancient world. <strong>Petra</strong> as we see it today is a<br />
largely a creation of the Nabataeans, Arab nomadic pastoralists who developed interests<br />
in the desert caravan trade hundreds of years before constructing the city. From southern<br />
Arabia they moved into the canyon system where they would begin to build <strong>Petra</strong> in<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 5
about the fourth century B.C. Perhaps two centuries earlier, the Edomites migrated to<br />
southern Palestine following the destruction of Jerusalem (ca. 586 B.C.) and the<br />
depopulation of Judea at the hands of the Babylonians. Operating not only from <strong>Petra</strong> in<br />
the region that in the Bible is called Edom, but throughout biblical Moab and other<br />
regions from southern Syria to the western Sinai as well, the Nabataeans after the fourth<br />
century B.C. controlled the spice and incense trade from Arabia to Mesopotamia and the<br />
Mediterranean.<br />
<strong>Petra</strong> flowered in the first centuries B.C. and A.D. This was made possible in an<br />
extremely arid environment by the engineering of a sophisticated hydrological system.<br />
The system brought water in rock-cut channels and clay pipes from a spring at presentday<br />
Wadi Musa and possibly others, outside the sandstone canyons in which the city was<br />
set. The system also harvested the meager yearly rainfall, and mitigated the effects of the<br />
rare downpours that would otherwise have produced destructive flash floods.<br />
Rome annexed <strong>Petra</strong> in 106 C.E., motivated by the desire to ensure access to trading<br />
routes that linked the Empire to the Near East, India, and Asia. A growing reliance on<br />
sea rather than land routes as well as the ascendancy of Palmyra eventually caused<br />
commerce through <strong>Petra</strong> to decline. Many buildings were never rebuilt after a severe<br />
earthquake in 363 C.E., although <strong>Petra</strong> was not long after then designated the seat of a<br />
Byzantine bishopric. Recent archaeological excavations at <strong>Petra</strong> have indicated a<br />
substantial complex of structures associated with this last function, but by the middle of<br />
the seventh century C.E. <strong>Petra</strong> appears to have been largely deserted. In the twelfth<br />
century, Crusader forts were built and then soon abandoned. <strong>Petra</strong> was lost to the<br />
Western world until its "rediscovery" during the early nineteenth century, an event not<br />
unrelated to<br />
European<br />
colonialism, and<br />
perhaps a desire to<br />
capture in print the<br />
last bits of the world<br />
that remained<br />
unknown to and<br />
uncolonized by<br />
Europeans.<br />
In continually<br />
seeking to improve<br />
their position in a<br />
trading network that<br />
included Greece,<br />
Persia, Rome, India,<br />
and Arabia, and that<br />
stretched ultimately<br />
to China, the<br />
Nabataeans<br />
Figure 1.3: Photo of Royal Tombs<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 6
provided a conduit for goods and ideas among these groups. The architecture of <strong>Petra</strong><br />
that survives today testifies to the exchange of cultural traits that occurred on a global<br />
scale even in ancient times. Tombs and buildings display Assyrian, Babylonian,<br />
Egyptian, Greek Hellenistic, and Roman characteristics incorporated into a Nabataean<br />
style that, especially in its earlier expressions, owe much to the architectural tradition of<br />
the East.<br />
The universal significance of <strong>Petra</strong> is in how well its striking architectural and<br />
archaeological remains convey the geographically and culturally diverse roots of the<br />
classical world, the influence of which now permeates Western, and indeed global,<br />
culture. It is also perhaps the premier example of how architecture can be melded with<br />
the natural environment in a way that is aesthetically and functionally harmonious.<br />
While the archaeological remains most evident at <strong>Petra</strong> are essentially Nabataean, there<br />
are numerous other archaeological sites of the highest scientific and historical<br />
importance. Beidha, an archaeological site excavated in the 1950s and still open to public<br />
view, is located just outside <strong>Petra</strong> proper, and is an example of one of the earliest settled<br />
communities. It is a Neolithic, pre-pottery settlement from circa 6,500 B.C. displaying<br />
masonry construction, a squared plan, spatial complexity, and evident areas of<br />
specialization remarkable at this early date. The similarly excavated village at Umm al-<br />
Biyara was inhabited by the Edomites during the Iron Age, circa the seventh century B.C.<br />
by the Edomites, a group that figures importantly in Christian, Islamic, and Jewish<br />
traditional histories. A visit to the High Place of Sacrifice, which may date to a time<br />
before the occupation of the area by the Nabataeans but was used by them, provides an<br />
experience that resonates with accounts of rituals as they appear in these histories, and is<br />
one of the best preserved of all such ritual complexes.<br />
Statement of Significance<br />
The Statement of Significance, taken from the Operating <strong>Plan</strong>, summarizes the<br />
importance of the site and its unique qualities: <strong>Petra</strong> is an outstanding example of a<br />
cultural landscape in which can be traced human settlement and land use for<br />
approximately 13,000 years and in which features of great cultural, natural, and<br />
geologic interest are combined in a scene of high aesthetic merit.<br />
1.4 Relevant <strong>Plan</strong>s<br />
The following discussion highlights the plans relevant to these interpretive efforts.<br />
<strong>Petra</strong> Archaeological Park Operating <strong>Plan</strong><br />
The purpose of the Operating <strong>Plan</strong>, which was adopted in 2001, is to provide<br />
development and management practices necessary to protect the site from damage<br />
resulting from visitation and to enhance the site revenues that will contribute to the<br />
economic and social viability of the region. The Operating <strong>Plan</strong> provides an<br />
organizational framework; management objectives, policies, and regulations that serve as<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 7
a basis for park programs; and a sequence of steps to put in place the appropriate<br />
management structure.<br />
As stated in the Operating <strong>Plan</strong>, “Site values are those that must be preserved in order to<br />
retain the essential character of the site. These values are what should be most closely<br />
monitored by site management. The interpretive program, in its turn, should be designed<br />
to educate the public about these values and so to enlist the support of the visitor in the<br />
preservation effort.” The Operating <strong>Plan</strong> identifies the following as values that can be<br />
seen at <strong>Petra</strong>:<br />
• Identity values, which are the particular meanings attached to a cultural site by<br />
human groups;<br />
• Scientific and historical values, which are largely determined by the potential for<br />
research at the site to contribute to scientific and historical knowledge;<br />
• Rarity values, which comprise the degree to which the site represents type, style,<br />
builder, period, region, or some combination of these better than comparable sites;<br />
and<br />
• Aesthetic or artistic values, such as those of architectural composition and the<br />
integration of man-made and natural topography to form an outstanding cultural<br />
landscape.<br />
The management objectives of a cultural site are built upon the significance and values of<br />
the site. The following are the management objectives for PAP as described in the<br />
Operating <strong>Plan</strong>:<br />
• Preserve the archaeological site, monuments, and artifacts, and the scenic quality<br />
of <strong>Petra</strong>;<br />
• Ensure that local people are taken into account through public participation in<br />
planning and management of the site and that opportunities for employment of<br />
local peoples are provided;<br />
• Take an active role with the <strong>Petra</strong> Regional Council (now the <strong>Petra</strong> Regional<br />
Authority (PRA)) and local governments to ensure community actions do not<br />
impact the Park negatively;<br />
• Provide for public awareness, appreciation, and support of <strong>Petra</strong> while enhancing<br />
visitors’ experience and enjoyment of the Park;<br />
• Ensure that a written determination is made, in consultation among park<br />
management, local government, and the <strong>Petra</strong> Regional Council (now the PRA),<br />
of potential adverse effects of all planned actions on the site and surrounding<br />
monuments;<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 8
• Support research activities; and<br />
• Ensure that facilities and services are safe and maintained to a high standard.<br />
<strong>Petra</strong> Management Analysis, 1996<br />
The <strong>Petra</strong> Management Analysis (1996) identifies the most pressing management issues<br />
and problems, provides management analysis and recommendations to deal with these,<br />
and outlines actions and procedures for the effective management of the cultural<br />
resources at <strong>Petra</strong>. Specifically, the Management Analysis recommends a set of<br />
objectives for the park based on the significance of the resources there, staff<br />
responsibilities and authority, and standards for management and planning. It suggests<br />
how these recommendations might be implemented. It also makes recommendations<br />
concerning how PAP should be comprehensively organized.<br />
The Management Analysis describes actions and procedures for the effective<br />
management of the cultural resources at <strong>Petra</strong> in detail, including the staffing and training<br />
required.<br />
The issues identified in the Management Analysis are:<br />
General Site Management<br />
• Ineffective management structure at <strong>Petra</strong><br />
• The need for a comprehensively organized <strong>Petra</strong> site operation<br />
Cultural Resource Management<br />
• Acquiring and making accessible baseline data<br />
• Research priorities and procedures<br />
• Monitoring<br />
• Treatments for preservation<br />
• Interpretation and tourism strategy<br />
• Public involvement and support<br />
Based on the issues listed above, the Management Objectives are as follows:<br />
• Preserve the archeological artifacts, monuments, and sites at <strong>Petra</strong>.<br />
• Protect the scenic quality of the site.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 9
• Ensure that a written determination is made of potential adverse effects of all<br />
planned actions on both the preservation of the archaeological monuments and<br />
sites and on the experience of visitors to <strong>Petra</strong>.<br />
• Provide for visitor education and appreciation with the opportunity of a high<br />
quality experience in such a way that archaeological resources are not<br />
significantly impaired.<br />
• Ensure that visitor facilities and services are adequate to meet basic needs, are<br />
maintained to the highest standards, and provide for visitor safety.<br />
• Ensure that local people are involved in planning and management of the site and<br />
that opportunities for employment of local people are provided whenever<br />
possible.<br />
• Take an active role as a member of the <strong>Petra</strong> Regional <strong>Plan</strong>ning Council and with<br />
local governments especially Wadi Musa, Umm Sayhoun, and Tabet Zaman in<br />
order to:<br />
• Ensure that potential impacts to park resources and visitor experience from<br />
inadvertent community actions do not occur.<br />
• Ensure that the park supports local communities as much as possible without<br />
adverse effects on park resources or the visitor experience.<br />
• Support research activities and ensure that research activities do not impact<br />
the preservation of archeological resources or the visitor experience. All<br />
researchers should provide for proper conservation of artifacts in accordance<br />
with the law.<br />
• Ensure that all fees are collected in the most efficient and accountable manner<br />
possible.<br />
• Ensure that local populations and the Jordanian people understand the role of<br />
<strong>Petra</strong> in their cultural identity and history.<br />
The Management Analysis also outlined several interpretive themes. They are listed<br />
below:<br />
• The reason for the occupation of the <strong>Petra</strong> area by different groups that displayed<br />
cultures unusually complex and sophisticated for their times over approximately<br />
13,000 years of human history (with special attention to early Neolithic<br />
inhabitants, biblical Edomites, and Nabataeans).<br />
• The geology and biology of the <strong>Petra</strong> region, and how this is related to the theme<br />
just above.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 10
• Development and control by the Nabataeans of a key segment in the trading<br />
network that linked the great urban centers of East and West.<br />
• The technology necessary to live and travel in the desert, and the uses to which<br />
this was put by the Nabataeans in establishing their empire.<br />
• The construction of the complex hydrological system at <strong>Petra</strong>, how and when the<br />
technology was acquired, how the construction of the system was accomplished,<br />
and how this is related to the establishment of a city by a nomadic people.<br />
• Important aspects of Nabataean cultures visible today in the practices of the<br />
Bedouin, specifically the Bdoul.<br />
• The on-going program of ruins stabilization and conservation of artifacts.<br />
• The role of the visitor in preserving the site.<br />
• The influence of Mediterranean, mid-Eastern, and Eastern civilizations as seen in<br />
the material culture, especially architectural, of <strong>Petra</strong>.<br />
• Features in the landscape of <strong>Petra</strong>, both natural and those made by humans,<br />
related to traditional Islamic, Christian, and Jewish histories.<br />
<strong>Petra</strong> Sanctuary Carrying Capacity Analysis, 1996<br />
As mentioned above, PAP is an extremely popular destination for visitors. The level of<br />
visitation varies among years, but it has steadily increased in recent years. In order to<br />
manage PAP, a carrying capacity study was undertaken. The Carrying Capacity Analysis<br />
defines carrying capacity as “The type and level of visitor use which can be<br />
accommodated while sustaining the desired resource and social conditions that<br />
complement the purposes of a park and its management objectives." The Carrying<br />
Capacity Analysis provides:<br />
• A monitoring program that recommends the means by which to measure vital<br />
changes in resources at <strong>Petra</strong> and the mechanisms by which monitoring can be<br />
linked to management of the site,<br />
• An analysis of carrying capacity that considers limiting factors, maximum use<br />
levels, and potential management strategies, and<br />
• Estimates of maximum numbers of people that can visit <strong>Petra</strong> on an hourly, daily,<br />
monthly, and annual basis without deterioration of the visitor experience or<br />
serious threat to site resources.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 11
1.5 Overall desired visitor experiences<br />
A careful analysis of the landscape of <strong>Petra</strong>, particularly of topography; the distribution<br />
of cultural and natural resources, especially highly significant or sensitive resources;<br />
visitor flow, and especially constraints to visitor flow; and potential visitor use attributes<br />
was conducted for the 1996 Carrying Capacity Analysis. At that time, locations where<br />
these factors naturally grouped together were mapped and developed into zones. Within<br />
the <strong>Petra</strong> Sanctuary, nine zones were identified, as shown in Maps 1 and 2.<br />
In the case of the Sanctuary area of PAP (including Al-Khazna and Ad-Dayr), all event<br />
requests should be denied. Events are defined as any activity that involves serving food<br />
or beverages; providing a space for speakers, musicians, or performers; or any ceremony<br />
or other sort of collective function that involves more than three people or the<br />
documentation of that function that involves commercialization, advertising, or publicity;<br />
or the set-up of special equipment or facilities, on the part of participants or organizers.<br />
Such event include, but are not limited to, fireworks displays, concerts, weddings,<br />
fundraisers, presentations, and other items, are not compatible with the desired uses and<br />
visitor experiences described below. The nature of these sites is such that it would be<br />
impossible for a group to conduct an<br />
event or a special use without<br />
impairing the operation of public use<br />
facilities or services, or without<br />
damaging Park resources. For a more<br />
detailed discussion of event permitting,<br />
refer to Section 5.7 Special Park Use<br />
Permits.<br />
The Arrival Zone<br />
The walk from the visitor center to the<br />
Bab al-Siq contains some of the most<br />
interesting architecture and<br />
hydrological features in <strong>Petra</strong>,<br />
including tombs that display Assyrian,<br />
Babylonian, and Egyptian motifs, and<br />
the Djinn Blocks. Because visitors<br />
have not been presented with<br />
information about the significance of<br />
what they pass by in this area and how<br />
it relates to what else lies beyond the<br />
Siq, the great majority simply rush by.<br />
If properly interpreted, this area would<br />
operate like the overture to a<br />
symphony. The arrival zone could not<br />
only be a rich experience in itself, but<br />
Figure 1.5-1: Visitors in the Siq<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 12
could also sensitize the visitors to the motifs they will encounter later on. No events are<br />
permitted.<br />
The Siq<br />
There is much information here that could contribute to the basic understanding of the<br />
site. The Siq itself was a vital element in the defense system of the Nabataeans. Perhaps<br />
more importantly, it provided an impressive entrance to the city: a stunning space for<br />
processions that merged trade, royalty, and religion in the minds of <strong>Petra</strong> inhabitants. On<br />
either side of the Siq are cut 71 sacred niches, at which votives were placed in ancient<br />
times. Also clearly visible are portions of the hydrological system that brought water<br />
from the spring at Wadi Musa and other water sources, and protected this entryway from<br />
flash flooding.<br />
The side channels and dams of the Siq could be points of departure for a discussion of the<br />
importance of the hydrological system to flood control, particularly flash floods, and thus<br />
tomb preservation, as well as of the water-harvesting function of the system. Near the<br />
end of the Siq is a spectacular over-life-sized carving in two walls of a camel caravan, a<br />
procession captured in stone. At the end of the Siq, of course, lies Al-Khazna. The view<br />
of Al-Khazna from the Siq is the “signature experience” in a visit to <strong>Petra</strong>, and so should<br />
be tied to the overall <strong>Petra</strong> interpretive themes at the visitor center. This can be done in<br />
brochures and other interpretive devices, and at the museums in the Basin. No events are<br />
permitted.<br />
The Theater<br />
The area of the theater introduces the theme of the emergent public face of Nabataean<br />
<strong>Petra</strong> and the subsequent incorporation of <strong>Petra</strong> into the Roman Empire. This is a<br />
provocative subject because it raises the issues of the position of <strong>Petra</strong> and the<br />
Nabataeans in the ongoing struggle for hegemony between Persia and Greece, and later<br />
Persia and Rome; how the Nabataeans, through their mastery of water, were able to carve<br />
out defensible enclaves in the desert at <strong>Petra</strong> and elsewhere that allowed it to maintain its<br />
independence; and what became of <strong>Petra</strong> after it was incorporated by Rome in 106 CE.<br />
This last point is important because it prepares the visitor for the journey from the theater<br />
through the Elbow, where some context must be provided for the visitor to understand<br />
that the seemingly vacant landscape is actually the remains of numerous structures, and<br />
on to the City Center. The visitor should be led to understand that more can be learned<br />
about the Roman/Nabataean interface at the City Center and that this experience will<br />
require at least three additional hours. The visitor should also be reminded where water,<br />
food, and restrooms are, and presented with the idea that the City Center and its environs<br />
might be worthy of an additional day’s visit. No events are permitted.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 13
The Elbow<br />
The walk through the Elbow can be a thought-provoking experience if one is aware that<br />
the immediate landscape contains the ruins of numerous standing structures that once<br />
occupied this area near the center of <strong>Petra</strong>. By the time they have reached the Elbow<br />
after a long walk from the Visitor Center, many visitors are fatigued to the extent that<br />
they are less likely to appreciate this experience than were they rested. Adding to their<br />
discomfort, many visitors walk through this unshaded area in early to mid-afternoon if<br />
they have started their tour of <strong>Petra</strong> in the morning. This is an area more likely to be<br />
appreciated on the morning of a second day. No events are permitted.<br />
The City Center<br />
This area holds material that might be sufficiently developed through interpretative<br />
presentations—and eventually through archaeological research—to draw the visitor back<br />
for a second day or a second visit. There are excellent line drawings of some of the more<br />
aesthetically impressive structures that once stood here (see Iain Browning, 1989); these<br />
and similar materials should be provided to visitors to increase their understanding of the<br />
area. Presenting results from archaeological excavations that have taken place on either<br />
side of the Roman road would do a great deal to enhance the visitor experience in the<br />
City Center. The Great Temple Complex on the south side of the Colonnaded Street<br />
could be used to explain to tourists various dangers to the site, such as earthquakes and<br />
the erosion that results, deterioration of stonework especially because of salts that<br />
degrade sandstone, seismic activity, looting, and casual pocketing of archaeological<br />
materials found on the ground surface. It also can be used to explain stabilization by<br />
anastylosis. Finally, it<br />
can be utilized in a<br />
discussion of the history<br />
of the occupation of<br />
<strong>Petra</strong>, since it seems that<br />
the remains of the Great<br />
Temple Complex are<br />
located over those of<br />
earlier ones, and that its<br />
function might have<br />
changed over time.<br />
On the north side of the<br />
Colonnaded Street, an<br />
excavated Byzantine<br />
church could provide a<br />
point of departure for the<br />
interpretation of what<br />
happened to <strong>Petra</strong> in the<br />
Byzantine era, in its late<br />
Figure 1.5-2: Visitors walking up Turkmaniyya Road<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 14
history. Because of the impressive archaeological findings at the church, and its<br />
historical importance, it could be the focal point for a tour or brochure of its own. These<br />
finds included papyrus scrolls charred in a fire that occurred in the later sixth century CE.<br />
These scrolls are now being conserved and translated, and mosaics and marble screens of<br />
high aesthetic value are being restored. Also, on the north side of the Colonnaded Street<br />
are the remains of the Temple of the Winged Lion. Artifacts from excavations at this<br />
temple illustrating important aspects of Nabataean religion should be displayed at the<br />
Visitor Center to be built at the Wadi Musa entrance to the <strong>Petra</strong> sanctuary, as should<br />
artifacts taken from the Great Temple Complex, the Byzantine <strong>Petra</strong> Church, and other<br />
excavations that have been or will be conducted in the City Center. The Colonnaded<br />
Street itself provides the visitor an understanding of the changes that occurred at <strong>Petra</strong> in<br />
106 C.E. No events are permitted.<br />
The Basin<br />
The Basin area contains many of the site facilities, including restaurants, museums,<br />
restrooms, and administrative offices. Museums display artifacts from all over <strong>Petra</strong>;<br />
while this is a logical location for such displays, more use could be made of the museums<br />
to convey information pertinent to the adjacent City Center and ruins in the Elbow. No<br />
events are permitted.<br />
Turkmaniyya Road<br />
Turkmaniyya Road provides another route to the City Center, one that is closed now to<br />
all but official traffic and those who have obtained special permission in advance. It is<br />
recommended that this be used as an exit point from <strong>Petra</strong>, and a point of entry for<br />
visitors on the second and succeeding days of their visit. The road should not b e widened,<br />
and environmentally appropriate means of transportation should be identified for use<br />
here. The tombs along this road should be interpreted. No events are permitted.<br />
Trails (Near Country)<br />
Near Country trails provide an opportunity to observe antiquities in the company of fewer<br />
people and in a quieter environment that might invite contemplation. They take one to<br />
some of the more spectacular views and constructions at <strong>Petra</strong>, like the High Place of<br />
Sacrifice and Ad-Dayr. But because behavior on trails is less likely to be observed,<br />
vandalism and looting on sites near trails is more likely to go unchecked, and visitors<br />
who might be injured or suffer from health problems because of the rugged and harsh<br />
environment of <strong>Petra</strong> are less likely to be provided assistance quickly. Falls and heart<br />
attacks are special problems on trails; site personnel have indicated that four or five<br />
people die each year from these causes. More become lost. These people are often found<br />
by the local Bdoul. Thus, a vital part of the interpretive program for trails should be to<br />
encourage visitors to use a guide for these trails (except Ad-Dayr) and make visitors<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 15
aware of the dangers and of their responsibility to know the available resources at their<br />
disposal. The trails to the High Place of Sacrifice and to Ad-Dayr are extremely<br />
demanding. It should be well publicized that only those in very good physical condition<br />
should take these trails. Special events are not permitted.<br />
Trails (Back Country)<br />
Back Country trails is defined as secondary trails from which some part of the central<br />
area of <strong>Petra</strong> (the Theater, the Elbow, the City Center, and the Basin) cannot be seen at all<br />
times (excepting trails to the High Place of Sacrifice and Ad-Dayr, which for the<br />
purposes of this document are considered Near Country trails). Back Country trails may<br />
require a guide, and often a camel or donkey, at the guide's discretion. Interpretation of<br />
Back Country trails should be provided by the guide, supplemented by a brochure. It<br />
should be expected that only a small percentage of visitors will experience the Back<br />
Country, and only a minority will experience any trails at all. Those that do should sign<br />
in with their hotel of their intended route. The main thrust of the interpretive program at<br />
<strong>Petra</strong> should be directed to the central area of <strong>Petra</strong>. <strong>Interpretive</strong> emphasis at trails should<br />
be on protecting resources and visitors.<br />
Table 1.5: Summary of Desired Uses and Conditions of Management Zones<br />
Management Zone Desired Use Desired Conditions<br />
Arrival<br />
Basic visitor orientation.<br />
Transition from modern to ancient<br />
world. Must provide list of<br />
possible experiences, location of<br />
essential amenities (restrooms,<br />
food, and refreshments), map, and<br />
orientation to the park. No events<br />
are permitted.<br />
Focus is on cleanliness;<br />
clarity of message, effective<br />
presentation to visitor of<br />
options and the location of<br />
basic services. Inviting and<br />
engaging atmosphere,<br />
knowledgeable, friendly,<br />
and hospitable Visitor<br />
Center employees.<br />
Opportunity to rest and<br />
renew before entering the<br />
Siq<br />
Theater<br />
Interpretation of significant<br />
archaeological resources and<br />
natural forces that produced the<br />
Siq, instilling a sense of awe. No<br />
events are permitted.<br />
Establish connection with Greco-<br />
Roman city planning tradition,<br />
discussion of Nabataean stoneworking<br />
mastery, discussion of<br />
role of Nabataeans in Greco-<br />
Roman world. No events are<br />
Siq.<br />
Quiet, natural smells and<br />
sounds, clear but nonobtrusive<br />
interpretive media.<br />
Clear but non-obtrusive<br />
interpretive devices that do<br />
not degrade the resource.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 16
Management Zone Desired Use Desired Conditions<br />
permitted.<br />
Elbow Turn Rest areas, comfort stations,<br />
transition to central portion of<br />
ancient town and orientation of<br />
visitor to City Center layout;<br />
interpreting the role of <strong>Petra</strong> in<br />
trade, and the flow of water into<br />
City Center and into agricultural<br />
fields above city. No events are<br />
permitted.<br />
Clean restrooms,<br />
opportunities for<br />
comfortable rest,<br />
opportunities to rehydrate.<br />
Clear but non-obtrusive<br />
interpretive devices.<br />
City Center<br />
Basin<br />
Turkmaniyya Road<br />
Near Country Trails<br />
Explanation of probable layout of<br />
Edomite, Nabataean, Roman,<br />
Byzantine, Crusader, and Bedouin<br />
occupation of the area. No events<br />
are permitted.<br />
Review of experience, rest and<br />
renewal. No events are<br />
permitted.<br />
Return route to modern world,<br />
enhancement of experience by<br />
using traditional modes of<br />
transport, viewing of additional<br />
tombs from perspective of ancient<br />
city as one gains elevation. No<br />
events are permitted.<br />
Specialized guided tours to<br />
additional locations. No events<br />
are permitted.<br />
Clear explanations and<br />
depictions of the ancient<br />
cityscape that do not depend<br />
on destructive research or<br />
devices.<br />
Clean restroom and dining<br />
facilities. Clear instructions<br />
for option to returning to<br />
modern world.<br />
Traditional but comfortable<br />
modes of transport offered<br />
in non-aggressive fashion,<br />
interpretive devices to<br />
interpret features along the<br />
road, summary of<br />
experiences in park and<br />
suggestions for additional<br />
ones.<br />
Opportunities for more indepth<br />
experience with<br />
guides that ensure<br />
undesirable activities are not<br />
allowed and provide a safe<br />
experience.<br />
1.6 Visitor profiles<br />
The number of visitors to <strong>Petra</strong> varies from year to year, although several patterns have<br />
emerged. In 2007, according to the Jordanian Tourism Board (JTB), the number of<br />
visitors was 581,145. This is an increase of 62 percent over 2006, when visitors to <strong>Petra</strong><br />
totaled 359,366. The year 2007 also represents <strong>Petra</strong>’s highest annual level of visitation<br />
ever. <strong>Petra</strong> has experienced a 260 percent increase in visitation since 2002.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 17
<strong>Petra</strong> is a site that is of global significance, and as such, it attracts visitors from<br />
throughout the world. Europeans represent the largest geographic origin of visitors to<br />
<strong>Petra</strong>, with 284,381 visitors in 2007. Visitors from Jordan made up the next highest<br />
group, with approximately 122,679 visitors, followed by those from the Americas<br />
(49,656), Asia (68,987), and Arab countries (33,316).<br />
Visitors spend approximately 1.8 days in <strong>Petra</strong>. This ranks as the fourth-longest visitor<br />
stay among tourist destinations in Jordan.<br />
Based on a 2006 survey, among the reasons visitors give for coming to <strong>Petra</strong> are<br />
education, leisure/adventure, and sight seeing. In 2007, those arriving for educational<br />
purposes made up 15.2 percent of visitors, while those who came for leisure/adventure<br />
made up 32.6 percent. Sightseeing was cited by 52 percent as their purpose in visiting<br />
the Park.<br />
People of all ages come to <strong>Petra</strong>. The largest group consists of those between the ages of<br />
25 and 50, which make up 48 percent of visitors. Those under 25 represent 28 percent of<br />
visitation and 50 and older account for 24 percent of visitation.<br />
Further surveys are needed to better understand visitors. This is particularly the case with<br />
school groups. Such research could include how many, how far into the site do they<br />
venture, and how many are repeat visitors.<br />
1.7 Issues affecting interpretation<br />
As stated in the Operating <strong>Plan</strong>, surveys of visitor satisfaction indicate a rate of<br />
satisfaction with the experience of <strong>Petra</strong> that is lower than one would expect given the<br />
spectacular nature of the site. Much of this is a failure to have an effective interpretive<br />
program. Issues that have been identified are listed below:<br />
• Most visitors leave with at best a<br />
partial grasp of what they have seen,<br />
who built it and why, and why it is<br />
important.<br />
• There is also widespread concern that<br />
visitors are not spending enough time<br />
at the site to provide income to<br />
hoteliers, restaurateurs, and others<br />
associated with the tourism industry in<br />
the area. While the strenuous nature of<br />
the walk through <strong>Petra</strong> is one reason<br />
for these low percentages, another<br />
reason is that visitors simply are not<br />
aware of the significance of the sites<br />
Figure 1.7: Visitor Dispute with Horseback<br />
Ride Provider<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 18
eyond Al-Khazna, or, in some cases, that these sites even exist.<br />
• Chaotic ticketing: The lines are not clear. Individual visitors jockey with tour group<br />
leaders to purchase tickets.<br />
• Unclear fee structure: The visitor often does not know that the price of a horse ride is<br />
included in a group tour ticket. Prices for other services are not prominently posted,<br />
leading to haggling and conflicts between service providers and visitors.<br />
• Degradation of archaeological resources: People and animals have caused the<br />
degradation of the site. Donkeys in particular are responsible for the significant<br />
damage to the steps to Ad-Dayr and to the High Place of Sacrifice.<br />
• No orientation to site: Little in the way of signage and interpretive messages is<br />
provided. There are approximately 32 interpretive signs at the site, although some<br />
messages are garbled. Over 60 percent of the signs are facing the wrong direction<br />
from the point of interest they are interpreting.<br />
• Proliferation and expansion of sales area: There are now 79 concession stands<br />
throughout the park.<br />
2.0 <strong>Interpretive</strong> Themes<br />
<strong>Interpretive</strong> themes described in this section provide guidance and measures for the<br />
interpretive program. The themes convey the most important concepts of PAP. Takeaway<br />
messages are the concepts and knowledge that people should be able to recall upon<br />
exiting the park. If people remember certain pieces of information, it is likely that the<br />
themes have been effectively conveyed to them.<br />
2.1 Theme 1: The Landscape of <strong>Petra</strong> Fostered Human<br />
Development<br />
<strong>Petra</strong> was destined by geography to be the stage on which some of the most remarkable<br />
human dramas have been enacted. The Wadi Araba, a chasm between tectonic plates<br />
through which the Jordan River flows, is an extension of the Great Rift of Africa, which<br />
has formed a corridor for the movement of human and hominoid populations as well as<br />
for animals and plants. The ancestors of modern humans were in the area at least<br />
250,000 years ago. Among the myriad plants and animals were the greatest<br />
concentration of domesticable species in the world; these formed the basis for small<br />
towns and cities that appeared here as early as anywhere on earth. Consequently, the<br />
World Heritage Site of <strong>Petra</strong> contains an enormous number of extremely important<br />
archaeological sites.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 19
Among these archaeological sites are those of the Natufian era that provide evidence of<br />
the first human attempts to settle into communities; the Pre-Pottery Neolithic, during<br />
which sophisticated architecture developed; Edomite towns in this “Valley of Moses”<br />
that were prominent in the religious writings of Muslim, Jewish, and Christian religions;<br />
the Nabataeans, who built the spectacular city of <strong>Petra</strong> here at the advent of the Common<br />
Era; a Byzantine administrative and worship center; and two Crusader castles.<br />
This theme will explore how humans have been attracted by the environment of <strong>Petra</strong> and<br />
how they have changed the landscape. Visitors will be informed of the cultures that<br />
initiated important changes in the relationship between humans and nature.<br />
The theme described above will lead into a concise history of the Nabataean occupation<br />
of “The Valley of Moses”:<br />
About the sixth century B.C. the Nabataeans, originally ancient Arab nomads from<br />
Arabia, moved into the southern part of Jordan, the area formerly known as Edom. By<br />
the second century B.C. they had already established a well-organized and strong<br />
monarchy and had undergone a process of sedentarization. <strong>Petra</strong> became the capital of<br />
the kingdom, as it was located at the crossroads of the ancient trade routes and had<br />
access to a plentiful supply of water and a defensive canyon wall. Through the first<br />
centuries B.C.-A.D., <strong>Petra</strong> grew to become a huge city encompassing approximately 10<br />
square kilometers and accommodating approximately 50,000 people ruling over about<br />
1,000 Nabataean sites ranging from cities to small agricultural villages. Most of what<br />
can be seen at <strong>Petra</strong> today is Nabataean, including many temples, more than 1,000 burial<br />
monuments, and hundreds if not thousands of houses.<br />
The landscape of the area has changed over time due to human influence. People built<br />
dams to avoid flooding. Water channels and cisterns were carved into the rock, allowing<br />
for development of this arid region. The Nabataeans carved chambers, tombs, and<br />
sculptures into the rock throughout <strong>Petra</strong>, forming the landscape that can be seen now.<br />
2.1.1: Subthemes<br />
The natural features of the <strong>Petra</strong> region enabled early peoples and later cultures to<br />
successfully inhabit the land.<br />
The area is fertile and well suited to agriculture.<br />
There is remarkable environmental diversity within a small area.<br />
The canyons can be thought of as “proto-architecture”; that is, they provided shelter<br />
from the sun and wind.<br />
The canyons also provided the inspiration and the environment in which to construct a<br />
water management system.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 20
The soft sandstone rock contributed to the development of elaborate rock-cut tombs and<br />
other Nabataean funerary monuments that were a part of Nabataean religious practices.<br />
2.2 Theme 2: Hydrology<br />
The Nabataeans developed and utilized the technology necessary to live and travel in the<br />
desert. This was a key element in establishing their empire.<br />
The Nabataeans created one of the most sophisticated water management systems in the<br />
world, one perfectly suited to their desert home. Some scholars have suggested that the<br />
Romans learned how to manage water in arid environments from the Nabataeans. There<br />
was ample motive for this: the Nabataeans first came to power and wealth by exploiting<br />
their knowledge of the locations of water in the Arabian Desert, and by safeguarding<br />
these precious resources.<br />
The Nabataeans managed water resources for <strong>Petra</strong>, and the agriculture that sustained it,<br />
through a complex system of dams, water channels and pipelines, settling basins,<br />
reservoirs, and cisterns cut into the rock, all of which protected the precious water from<br />
the desert sun. These improvements concentrated and stored the heavy rains of a short<br />
wet season. They also minimized the erosion that flash floods might otherwise have<br />
caused the city. The Nabataeans also lined the Siq with water channels and water pipes<br />
to carry water into their city from distant springs. The most productive of these is Ain<br />
Musa (the Spring of Moses) in current-day Wadi Musa. Archaeological surveys in <strong>Petra</strong><br />
have registered more than 200 water storage-related installations such as cisterns and<br />
tanks with a total capacity of about 40 million liters, enough to sustain a population of<br />
more than 100,000.<br />
2.2.1 Subthemes<br />
The engineering and technology used in the water management system enabled the<br />
development of <strong>Petra</strong>. The Nabataeans improved upon existing methods, and they also<br />
made advancements in new technologies.<br />
2.3 Theme 3: Nabataeans and Trade<br />
The Nabataeans occupied and controlled a key segment of a trading network linking the<br />
great urban centers of the East and West during ancient times.<br />
By the first century BC the Nabataeans monopolized the Arabian overland caravan trade,<br />
a situation that persisted for the next two centuries. A great volume of commercial traffic<br />
passed through Nabataean territory on its way to and from the Mediterranean world,<br />
Africa, Mesopotamia, and southern Arabia.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 21
This period witnessed an increasing demand for incense, which became valued for use at<br />
social occasions and was also used in medicine and worship. At funerals, mass quantities<br />
of frankincense were burned, for it was believed that its fragrant smoke pleased the gods<br />
with regard to the welfare of the departed in the afterlife.<br />
In addition to Arabian frankincense and myrrh, the Nabataeans also traded spices from<br />
Southeast Asia, Chinese silk, and other Asian items that were transported by sea into<br />
ports of southern Arabia. The Horn of Africa, mainly Somalia and Ethiopia, was a major<br />
center for producing frankincense, myrrh, and other precious items, such as ivory, which<br />
were also shipped to south Arabian ports. Camel caravans loaded with these goods<br />
traveled up to <strong>Petra</strong> along western Arabia.<br />
Although it is known that the Nabataeans exported frankincense, it is unclear what<br />
commodities they received in exchange from Egypt, Rome, and <strong>Petra</strong>’s other trading<br />
partners. Gold and other precious metals are cited as one possibility, although no<br />
archaeological record has been found at this time to validate this claim.<br />
A number of wealthy communities and states emerged around the trading corridor of the<br />
Red Sea during the first millennium B.C. as a result of their participation in the overland<br />
caravan trade of the aromatic gum, frankincense and myrrh. In fact, entrepots, small<br />
coastal states based on trade, sprang up as far away as current-day Malaysia, Cambodia,<br />
and Indonesia to satisfy increasing demand for spices and silk. This trade intensified<br />
during the later centuries B.C. due to the prosperous Hellenistic kingdoms in the eastern<br />
Mediterranean. As a result, a new and accessible market for the Arabian trade was<br />
created.<br />
The great prosperity resulting from this extensive trade is evident in the opulence of the<br />
royal capital at <strong>Petra</strong>, with its large temples, tombs, and other public structures.<br />
2.3.1 Subthemes<br />
As a result of the trade routes, visitors can find the influence of Mediterranean, Near<br />
Eastern, and Asian civilizations on <strong>Petra</strong>.<br />
Caravans were the primary method of transport of goods throughout the Arabian<br />
Peninsula.<br />
Commerce with other areas led to mass wealth accumulated in the hands of Nabataean<br />
traders, as indicated in their elaborate funerary and domestic architecture.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 22
2.4 Theme 4: <strong>Petra</strong> in Religious Histories and Traditions<br />
Features in the landscape of <strong>Petra</strong>, both natural and man-made, appear in the religious<br />
histories and traditions of Islam, Christianity, and Judaism. The landscape altered as the<br />
religious practices of inhabitants changed.<br />
The religious practices of <strong>Petra</strong> were dynamic, changing over time. Evidence of this is<br />
found throughout the region, from the scattered archaeological remains of the Edomites,<br />
who are mentioned in the Bible, to the elaborate Nabataean tombs that are the heart of<br />
<strong>Petra</strong>. The identification of some of these places in the region as religious sites is based<br />
on oral tradition. Other sites are described in religious texts, while the religious<br />
significance of others is based on archaeological evidence. Regardless, all of this<br />
evidence describes an ancient world that has shaped the beliefs of people for millennia.<br />
2.4.1 Subthemes<br />
The Bible and other religious texts refer to the habitation of <strong>Petra</strong> by a number of groups<br />
whose presence supported by archaeological evidence.<br />
According to religious traditions, many locations in the <strong>Petra</strong> region are the sites of<br />
important events. Some of these are mentioned in religious texts, while others are<br />
referred to in oral histories.<br />
Christianity came to <strong>Petra</strong> during the city’s administration by Rome. The spread of<br />
Christianity can be seen in many points of interest throughout the region.<br />
By the seventh century, Islam became the dominant religion in the <strong>Petra</strong> region, which<br />
continues to this day.<br />
2.5 Theme 5: Bedouin Culture<br />
The Bedouin way of life has persisted for thousands of years and continues in the <strong>Petra</strong><br />
region today, although some adjustments to the modern world have been made and<br />
contemporary materials are sometimes used in place of traditional ones. The Bedouin<br />
lifestyle is based on seasonal movement to exploit resources like plants, pasture, animal<br />
populations, and even horticultural plots as these resources become ready for use by<br />
humans.<br />
For thousands of years, Bedouins have lived in an essentially unaltered way: they have<br />
traveled the desert to gather the necessities of life, to find shelter for themselves and their<br />
herds of goats from the heat of the summer and the cold of the winter, and to meet with<br />
other tribes for trade and social events. While some have become more settled, all retain<br />
many aspects of their nomadic lifestyle. Most Bedouins have combined the two lifestyles<br />
to some degree. Even those that continue to move from place to place as pasture<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 23
ecomes exhausted, wild plants ripen, or grains that they have planted earlier in the year<br />
as they passed through a certain location become ready for harvest might acquire modern<br />
items like a small pickup truck, plastic water containers, or a kerosene stove.<br />
The Bedouins that now reside in communities near <strong>Petra</strong> once lived within the boundaries<br />
of the world heritage site. They stayed in tombs, or used them as goat pens or storage<br />
areas. They were moved out of the tombs in the 1980s, a sacrifice to the need to preserve<br />
the tombs, as smoke from fires and animal waste was damaging tomb interiors, including<br />
the delicate frescoes that can still be found in some. The government plans to provide<br />
opportunities for visitors to learn about and enjoy Bedouin culture, which includes the<br />
astonishingly designed and constructed Bedouin tents that provide a pleasant<br />
environment during all kinds of weather conditions, the strong tea and coffee that is an<br />
epicurean delight, and especially the remarkable hospitality for which Bedouins are wellknown.<br />
2.5.1 Subthemes<br />
Specific cultural attributes, such as a famous sense of hospitality, can be traced to the<br />
Bedouin pattern of mobility.<br />
At <strong>Petra</strong>, most of Bedouin income is derived from tourism, which permits a more settled<br />
way of life and provides opportunities for education and medical care. However, buying<br />
items and services from children means that they are working at <strong>Petra</strong>, rather than<br />
attending school. For this reason, visitors should avoid buying from children.<br />
Although nomadic, many Bedouins lived for periods of time in the caves and tombs of<br />
<strong>Petra</strong>.<br />
2.6 Theme 6: Evolving Relationship with Rome<br />
The trade in ritual and prestige goods that brought great wealth to the Nabataeans<br />
burgeoned as the Roman Republic became Imperial Rome. The Nabataeans jockeyed for<br />
position through political and military means as the trade increased, the trading network<br />
expanded, and circumstances that shaped the trading network changed with Roman<br />
expansion. Ultimately, the Nabataean Kingdom was annexed by Rome.<br />
Initially, Rome was one of several wealthy and relatively powerful states in the<br />
Mediterranean region, including Egypt and the emerging centers of the greater Hellenistic<br />
world in Asia Minor, which consumed the goods traded by the Nabataeans, including<br />
aromatics and spices, and probably also ivory, gold, and silk. The Nabataeans absorbed<br />
aspects of all of these cultures. The real flowering of Nabataea as a commercial center<br />
coincided with the rise of Rome as an imperial power.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 24
By the first century C.E., Rome had come to dominate the Mediterranean region.<br />
Although the exact circumstances remain unclear, Rome annexed <strong>Petra</strong> in 106 C.E.,<br />
incorporating it within the newly created Roman province of Arabia <strong>Petra</strong>ia. Under<br />
Roman administration, <strong>Petra</strong> continued to function as a viable center through the third<br />
century C.E. despite diminished trade prospects.<br />
2.6.1 Subthemes<br />
The architecture of the city of <strong>Petra</strong> was influenced by many of the great states and<br />
empires of the ancient world, including those of ancient Mesopotamia as well as the later<br />
Hellenistic centers of the Eastern Mediterranean. It has been suggested that Ptolemaic<br />
Alexandria provided the initial model for the city. In continually seeking to improve their<br />
position in a trading network that included Greece, Persia, Rome, India, and Arabia, and<br />
that stretched ultimately to China, the Nabataeans provided a conduit for goods and<br />
ideas among these groups. The architecture of <strong>Petra</strong> that survives today testifies to the<br />
exchange of cultural traits that occurred on a global scale even in ancient times.<br />
During the first century C.E., the Roman state exerted increasing influence on various<br />
levels, including the overall layout of the city of <strong>Petra</strong>, as well as perhaps the increasing<br />
grandeur and size of some of the tombs. Roman influence culminated with the city’s<br />
annexation by Rome in the early second century C.E.<br />
Trade routes were realigned by Rome in the second century C.E. for a number of possible<br />
reasons. Among these might have been efforts by Rome to make trade routes more secure<br />
from the predations of brigands on land and pirates on the sea.<br />
Centuries after the annexation of <strong>Petra</strong> by Rome, the city of <strong>Petra</strong> declined in both<br />
regional importance and in population.<br />
2.7 Theme 7: Natural Disasters at <strong>Petra</strong><br />
Earthquakes hastened the depopulation of the city.<br />
Many buildings were never rebuilt after a severe earthquake in 363 C.E. and another in<br />
the seventh century seem to have deal a death blow to the city. Even more than the loss of<br />
life and collapse of buildings, the damage to the hydrological infrastructure probably<br />
rendered the city incapable of supporting large numbers of people. As time went on, the<br />
ability of the Roman Empire to provide the resources necessary to repair <strong>Petra</strong>’s<br />
infrastructure attenuated.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 25
2.7.1 Subthemes<br />
The earthquakes knocked down many hundreds of structures. The only freestanding<br />
structure today is the Qasr Al-Bint.<br />
The earthquake of 363 C.E. caused a fire at the <strong>Petra</strong> Church, leaving many<br />
administrative records written on papyri, charred. Ironically, this preserved them, and<br />
painstaking research has yielded much information about day-to-day life in Byzantine<br />
<strong>Petra</strong>.<br />
2.8 Theme 8: Conservation at <strong>Petra</strong><br />
This wonder of the world offers visitors an opportunity to explore cultures from the past,<br />
both familiar and unknown. Each visitor has an important role in preserving the site for<br />
the future. Although the carvings and sites within the <strong>Petra</strong> Archaeological Park have<br />
existed for thousands of years, they are very fragile. What lies below the surface of the<br />
ground at <strong>Petra</strong> is also very important. Great discoveries await us through examination<br />
of sites and artifacts at <strong>Petra</strong>. Any destruction of these sites or removal of artifacts<br />
destroys the context that is essential to the science of archaeology. Information that<br />
might have become part of the global cultural heritage is lost forever.<br />
<strong>Petra</strong> offers the visitor an opportunity to experience the ancient world in a stunning<br />
setting. Accordingly, visitors often want to explore the recesses, tombs, and staircases at<br />
<strong>Petra</strong>. Unfortunately, the area is incredibly fragile. Most visitors appreciate the resources,<br />
and are interested in their preservation. However, many visitors do not realize that even<br />
simple actions can negatively impact on the resources in ways that are not obviously<br />
apparent. For example, touching the sandstone caravan carving in the Siq wears it away,<br />
adding to its degradation.<br />
Flash floods sometimes rage through areas of the site, damaging tombs, because of the<br />
destruction of the ancient water management system. This destruction has been<br />
accelerated by development around <strong>Petra</strong>.<br />
Visitors are offered antiquities for sale. While some of these are forgeries, others are real.<br />
Buying them encourages the ransacking of archaeological sites for saleable items such as<br />
coins.<br />
Although several important academic research and excavation projects are ongoing, the<br />
best agents to preserve <strong>Petra</strong> are the visitors. Informing visitors of their potential impact<br />
can make a real difference in attitudes, encouraging tourists to see themselves as stewards<br />
of the incredible archaeology of the park.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 26
2.8.1: Subthemes<br />
Each visitor has an important role in preserving the site<br />
for the future by staying out of tombs, not touching<br />
carved stone, staying off walls, and not buying antiquities<br />
such as coins.<br />
Outreach and<br />
Pre-Arrival<br />
More research to understand the complexities of the<br />
ancient water management system is needed. Following<br />
this, action must be taken to utilize the system to divert<br />
water away from tombs and archaeological sites.<br />
3.0 Future <strong>Interpretive</strong> Program<br />
The visitor’s experience with PAP actually begins before<br />
his or her arrival at the site. Likewise, it does not end<br />
when the visitor leaves the site. With this in mind,<br />
outlined below are the stages of the visitor’s experience at<br />
PAP. These stages are outreach and pre-arrival, on-site<br />
orientation and access, on-site exploration, and off-site<br />
programming and links. Figure 3.0 illustrates the journey<br />
of the visitor experience, from before arrival to after<br />
leaving the park.<br />
This section identifies the desired future and the actions<br />
needed for each stage of interpretation. The desired future<br />
entries describe the content and foundation of the<br />
comprehensive interpretive program. The actions, shown<br />
in the categories of media, personal services and<br />
facilities, provide steps for implementation.<br />
3.1 Outreach and pre-arrival<br />
Outreach and pre-arrival activities offer information to<br />
visitors and potential visitors to PAP before they arrive.<br />
Most visitors to PAP are visiting the park for the first<br />
time. Frequently, viewing a website or brochure is their<br />
first contact with PAP. The information will prepare<br />
people for a visit to the site. The information will help<br />
visitors form expectations of the facilities and<br />
understand opportunities available at PAP.<br />
Orientation<br />
and<br />
Access<br />
On-Site<br />
Exploration<br />
Off-Site<br />
Programming<br />
and Links<br />
Figure 3.0: Diagram of Visitor<br />
Experience<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 27
3.1.1 Desired future<br />
Potential and virtual visitors to PAP will find information that builds anticipation and<br />
appropriate expectations. This information will prepare them to visit the site. The<br />
information will convey:<br />
• The location of PAP and how to reach it.<br />
• The price of tickets, what is included in the price of the tickets, and how to obtain<br />
them.<br />
• What to expect at PAP. This includes an introduction to the various points of<br />
interest and the rules in visiting those points of interest. The visitor will<br />
understand the conditions, e.g. climate and terrain, that pertain to visiting the<br />
various points of interest.<br />
• What services are available at PAP, such as guide services.<br />
• An overview of interpretive themes and programs of the PAP. This will provide<br />
information about the historic and environmental importance of the resources, and<br />
ways in which visitors can affect and assist in resource protection.<br />
• Information about the local community, including links to restaurants, lodging,<br />
entertainment, shopping, and other services.<br />
3.1.2 Actions<br />
Media<br />
• Develop a website that will orient visitors to <strong>Petra</strong> and introduce them to the<br />
themes and points of interest in PAP.<br />
• Identify sites related to <strong>Petra</strong> and include them in the pre-arrival messages. These<br />
sites could include Kerak, Khirbet et-Tannur, Khirbet edh-Dharih, Dana Nature<br />
Reserve, and Shobak.<br />
• Develop an outreach strategy to increase public awareness of the themes and<br />
experiences of PAP using a variety of methods. These include<br />
o Work with tour operators to introduce visitors to the themes,<br />
especially conservation themes, before arrival. For example, tour<br />
operators could review the concepts of the themes on the bus to <strong>Petra</strong> and<br />
provide handouts that reinforce them.<br />
o Work with JTB to develop a strategy that conveys the interpretive<br />
themes.<br />
o Ensure that the brochures developed are placed in appropriate<br />
locations, such as local hotels and other visitor sites outside of PAP. The<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 28
ochures will highlight the sites within <strong>Petra</strong> and introduce visitors to the<br />
interpretive themes. The conservation theme will specifically be<br />
emphasized.<br />
• Use new media, such as podcasts, to convey the interpretive themes by making<br />
them available on the website.<br />
3.2 Orientation and access<br />
One of the purposes of interpretation includes orienting the visitor to the site and<br />
providing information about how to access facilities and points of interest within the site.<br />
The arrival is that point at which detailed information to the visitor about <strong>Petra</strong> begins,<br />
and where basic orientation is repeated. The main entrance, which includes the Visitor<br />
Center, will serve as the main point for site orientation. Due to the numerous points of<br />
interest, additional directional and interpretive information will be placed throughout<br />
PAP. In addition to its orientation functions, the Visitor Center is also where ticketing<br />
should occur, except online ticketing that might be developed in the future.<br />
3.2.1 Desired future<br />
Visitors arriving at PAP and seeing information about what there is to see and do will:<br />
• feel that they are entering a special place for discovery and exploration.<br />
• find all the information they need in one location to make informed choices about<br />
how to explore PAP.<br />
• understand the points of interest in PAP and their locations.<br />
• understand the services offered in PAP and how to access them.<br />
• understand the guided tours offered in PAP and how to register for them.<br />
• understand the rules for visiting and exploring PAP and the consequences if the<br />
rules are not followed.<br />
• understand their role and responsibility in protecting the fragile resources in PAP.<br />
• have self-guided options that achieve interpretive theme objectives.<br />
• receive an overview of the interpretive themes and opportunities in PAP.<br />
• find information on related sites.<br />
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• feel prepared and well-equipped for their adventure.<br />
3.2.2 Actions<br />
Media<br />
• The entrance to PAP should be clearly marked.<br />
• Install signs to clearly indicate location of ticketing.<br />
• Prepare and implement a comprehensive sign program that includes:<br />
o Wayfinding signs to help visitors identify the proper course.<br />
o <strong>Interpretive</strong> signs (wayside exhibits).<br />
o Orientation signs.<br />
o Trailhead information.<br />
o Consistent safety and warning information.<br />
o A <strong>Plan</strong> Your Visit sign at the entrance.<br />
• Develop exhibits at the Visitor Center to orient visitors to the site, and inform<br />
them of what to expect.<br />
• Update the existing PAP self-guided visit map to include a list of the<br />
opportunities beyond the Sanctuary. Include on the self-guided visit map up-todate<br />
locations of visitor services, such as refreshments and toilets.<br />
• Produce a series of detailed self-guided interpretive maps that direct visitors on<br />
routes beyond the Sanctuary and that convey thematically linked interpretive<br />
messages connected to park resources.<br />
Facilities<br />
• Create an interim Visitor Center that will serve the same function as the new<br />
permanent Visitor Center while it is under construction. An existing structure is<br />
preferred.<br />
• Develop a new Visitor Center and exhibits.<br />
• Provide a clearly marked entrance to PAP, with an overhead sign.<br />
3.3 On-site exploration<br />
On-site exploration will help visitors experience <strong>Petra</strong> in a responsible and enjoyable<br />
way. Promoting appropriate exploration requires informing them of the exploration<br />
possibilities of the site and how to reach those possibilities, and describing the variety of<br />
opportunities and experiences that are available.<br />
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3.3.1 Desired future<br />
Visitors will find opportunities to:<br />
• Experience the awe of the archaeological resources in a responsible way.<br />
• Utilize self-guided tours that achieve interpretive theme objectives.<br />
• Experience interpretive programs.<br />
• Understand why the peoples in the distant past came to <strong>Petra</strong>, how they used the<br />
land to its fullest advantage, and why it became a center of activity.<br />
• Understand the protection strategies for PAP and impacts visitors can have on the<br />
resources.<br />
• Understand the impact of the ancient site and its setting on the life ways of the<br />
Bedouins today.<br />
• Understand the exchange of influences between ancient <strong>Petra</strong> and the world<br />
beyond.<br />
• Provide feedback.<br />
3.3.2 Actions<br />
Media<br />
• Through wayside exhibits, brochures, site bulletins, guided walks and tours,<br />
education programs, and electronic media, interpret the importance of PAP<br />
resources and current efforts to protect them.<br />
• Develop appropriate electronic interpretive materials that can be downloaded or<br />
transmitted to a mobile device such as a mobile phone or digital music player.<br />
Programming<br />
• Review all programs, such as <strong>Petra</strong> by Night, to ensure that they are consistent<br />
with the interpretive themes and preservation and conservation goals of Park<br />
resources.<br />
• Partner with tour guides, the local Bedouin community, and other organizations to<br />
develop specialized tours at <strong>Petra</strong>. The subject of these tours might include the<br />
architecture of <strong>Petra</strong>, Nabataean religion and burial customs, hydrology and<br />
engineering of <strong>Petra</strong>, natural features and wildlife, and the Bedouin lifestyle.<br />
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• Offer special programs on weekends and at other times that focus on aspects of<br />
interpretive themes. Programs might include sample archaeological excavations,<br />
reenactments, showings of movies filmed in or that are about <strong>Petra</strong>, tours with the<br />
Bedouin community describing their traditions, and lectures. These can be done<br />
on-site or off-site, as appropriate. No events should be held in the Sanctuary.<br />
Any special park uses will go through the permitting process.<br />
Facilities<br />
• Use specific interpretive concepts at the Old Museum, the New <strong>Petra</strong> Museum,<br />
and Nazzal’s Camp, developing exhibits to address the concepts.<br />
3.4 Off-site programming and links<br />
The off-site programming and links will offer visitors ways to learn about <strong>Petra</strong> outside<br />
the actual park. Programming will direct visitors to physical and experiential<br />
opportunities related to the area.<br />
3.4.1 Desired future<br />
Upon completion of their visit, people will have opportunities to:<br />
• find information on complementary experiences, including information about<br />
places linked to the <strong>Petra</strong> story.<br />
• review the themes of PAP.<br />
• acquire information about future programs sponsored by PAP and its partners,<br />
encouraging a return visit.<br />
• find information on services provided off-site, including shopping and<br />
opportunities to interact with the local community.<br />
• continue dialogue about their experiences.<br />
3.4.2 Actions<br />
Media<br />
• Provide visitors with information regarding local communities and the<br />
interpretation opportunities available there.<br />
• Provide visitors with information regarding nearby sites, such as Shobak, Kerak,<br />
and the Nabataean sites of Khirbet et-Tannur and Khirbet edh-Dharih.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 32
• Encourage local businesses, educators, volunteer organizations, conservation<br />
groups and others to bring the themes of PAP to new audiences. In the case of<br />
local businesses, such as a hotel, this could mean encouraging staff to be aware of<br />
the conservation needs of the site and reminding people of them.<br />
• In partnership with non-profit organizations and businesses, develop off-site<br />
programming, such as lecture series.<br />
• Develop educational programs for distribution throughout the world.<br />
4.0 <strong>Interpretive</strong> Media Prescriptions<br />
This section describes guidelines for the interpretive program for PAP. In some cases,<br />
suggestions for interpretation are provided, but the focus is to develop a list of things that<br />
will be included, regardless of the topic.<br />
Master narratives will serve as the basis for interpretation of specific points of interest<br />
within PAP. They will provide basic and accurate information for many of the resource<br />
features at <strong>Petra</strong>. These master narratives are texts that will be adapted for use on<br />
wayside exhibits, brochures, training modules, and other interpretive devices mentioned<br />
in this section and the rest of the <strong>Interpretive</strong> <strong>Plan</strong>. The texts can be edited or expanded,<br />
depending upon the need. The master narratives are found in Appendix A. These will be<br />
finalized, pending sign-off from the Director of Antiquities and PAP Director.<br />
4.1 Staffing requirements and costs<br />
4.1.1 Existing Conditions<br />
Staffing of the interpretive program at <strong>Petra</strong> has frequently been ad hoc. The museums<br />
do not have a director, nor does the Visitor Center. Additional interpretive functions,<br />
such as exhibit planning, do not have staff dedicated to these activities.<br />
4.1.2 Recommendations<br />
Full-time staff dedicated to interpretation are necessary for the interpretive program of<br />
<strong>Petra</strong> to be successful. The Operating <strong>Plan</strong> outlines the staffing requirements for the<br />
interpretive program. The positions include Director, Visitor Center and Museum;<br />
Administrative Assistant; Publications and Exhibit <strong>Plan</strong>ner; and Senior <strong>Interpretive</strong><br />
Specialist. Staff needs dedicated to the Visitor Center are also discussed.<br />
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Director, Visitor Center and Museums<br />
This position has responsibility for all aspects of the operations of the <strong>Petra</strong><br />
Archaeological Park Visitor Center and the <strong>Petra</strong> Archaeological Park Museums. The<br />
incumbent also acts as Chief, Branch of the Visitor Center, Interpretation, and Education.<br />
He or she coordinates all aspects of the PAP interpretive program and the exhibits at the<br />
Visitor Center and Museums to advance <strong>Petra</strong> Archaeological Park policies, regulations,<br />
and operating procedures. The incumbent produces and periodically updates the<br />
<strong>Interpretive</strong> <strong>Plan</strong> for <strong>Petra</strong> Archaeological Park and oversees the formulation of tours and<br />
other interpretive devices and programs. These programs will include public outreach<br />
programs that are directed toward special groups, including but not limited to children<br />
(arriving at the Park in school groups or with family or friends), persons with vocational<br />
or strong non-vocational interests in history and archaeology, and groups on tour of the<br />
Holy Land. This person has the primary responsibility for elevating and maintaining the<br />
quality of interpretive programs at <strong>Petra</strong> Archaeological Park.<br />
Administrative Assistant<br />
The incumbent performs clerical and administrative duties including word processing,<br />
scheduling appointments, filing, photocopying, and making travel arrangements, and<br />
performs related duties as assigned by his or her supervisor. The incumbent also acts as<br />
the personal assistant to his or her supervisor and keeps the supervisor’s appointment<br />
calendar.<br />
Publications and Exhibit <strong>Plan</strong>ner<br />
The incumbent plans all Park publications and exhibits, and coordinates Visitor Center<br />
and Museum exhibits and interpretive materials with Park <strong>Interpretive</strong> Specialists. This<br />
individual oversees the printing and publication of monographs, brochures, and<br />
informational maps as well as the planning and fabrication of exhibits, interpretive signs,<br />
and other interpretive materials by Park staff; and he or she draws up and manages<br />
contracts for such work.<br />
Senior <strong>Interpretive</strong> Specialist<br />
The person occupying this position produces interpretive plans; formulates interpretive<br />
programs; monitors the effectiveness of interpretive programs by assisting the monitoring<br />
specialist in formulating indicators, instruments, and standards for visitor satisfaction<br />
with the Park experience; ensures equitable access to prospective customers; assists in the<br />
accredited training programs for employing local individuals as guides; develops evening<br />
interpretive programs; develops education modules for use by schools in Jordan and<br />
internationally; develops materials for guides; develops programs to accommodate<br />
visiting school groups; coordinates the activities of tour companies to ensure that the<br />
experience they are providing to visitors meets monitoring standards; develops plans to<br />
regulate visitor flow through <strong>Petra</strong> so as to enhance the visitor experience; and, overall,<br />
manages guide programs in the park. <strong>Interpretive</strong> programs will be considered a means<br />
by which to assist in the achievement of management goals and will be designed<br />
accordingly. Special emphasis will be placed upon involving local groups, such as the<br />
Bedouin who once occupied <strong>Petra</strong> and adjacent regions, in the interpretive program.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 34
Visitor Center Staff<br />
Visitor Center staff will focus only on those services needed by the visitor. In addition to<br />
the Director, the Visitor Center will require three additional employees: two people as<br />
greeters and one person as Audio-Visual Technician. Greeters will welcome visitors as<br />
they enter, wear uniforms to identify themselves as employees of PAP, direct people to<br />
the appropriate location for their needs, and answer visitor questions.<br />
An audio-visual technician will run the movie at the Visitor Center; monitor the video<br />
displays, repair any audio-visual equipment as needed, and update the displays using<br />
materials developed by the Visitor Center Director and staff.<br />
The Maintenance Section of the Visitor Services Division will perform maintenance of<br />
the Visitor Center, ensuring that the building is kept in working order. Cleaning is one<br />
component of maintaining the Visitor Center. Of particular importance is ensuring that<br />
the toilets are kept clean and in good working condition.<br />
4.2 Fee interpretation (interpretive experiences for which the<br />
visitor pays extra)<br />
The key to appropriate fee interpretation is to ensure that a program given by the guides,<br />
who work independently of the Park, adheres to the interpretive themes. Coordination<br />
between PAP and the guides is essential.<br />
4.2.1 Existing Conditions<br />
The guides explain the significance of the points of interest and general interpretation of<br />
the site. All groups visiting <strong>Petra</strong> are required to have a certified Jordanian guide with<br />
them during their visit. Guides provide services in Arabic, English, French, and Italian.<br />
Under the current system, the tour guide is either a national guide (general guide who can<br />
practice in all areas) or a local guide (site guide for a specific site). In order to obtain a<br />
license, the tour guide must meet the following requirements:<br />
• is a Jordanian citizen,<br />
• is at least twenty years old,<br />
• has not been convicted of any crime affecting honor or public morals,<br />
• holds a bachelor degree or and equivalent diploma in tourist guiding service from<br />
an accredited college (Currently, Jordan Applied University is the only accredited<br />
institution to offer the tour guide training program),<br />
• has passed a foreign language test, and<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 35
• has passed the test of the tourist guiding course held by MoTA.<br />
After passing the MoTA tourist guiding test and fulfilling all other requirements, the<br />
guide pays fees and obtains a license. The regulations do not differentiate between the<br />
licensing requirements of these two categories of guide, although in practice MoTA<br />
licenses the tour guide as a local guide if his or her marks in the exam are between 70%<br />
and 79%, and licenses him or her as a national guide if his marks are above 80%.<br />
New regulations are in the process of being drafted. One change under consideration is to<br />
develop new classifications: general guide and specialized guide. A general guide would<br />
obtain more qualifications and take courses to be certified as a specialized guide in a<br />
specific theme.<br />
The tour guides are paid directly by visitors or by a tour operator, who is obligated to<br />
have a Jordanian tour guide with the tour group.<br />
4.2.2 Recommendations<br />
The Senior <strong>Interpretive</strong> Specialist will ensure that the guides are prepared and have the<br />
necessary knowledge to succeed in achieving the objectives. The following are<br />
guidelines for interpretation:<br />
• Prepare modules that cover specific topics (hydrology, architecture, etc.). This<br />
level of detailed information will generally not be available through the Visitor<br />
Center or wayside exhibits.<br />
• Prepare interpretive modules for each of the Back Country trails.<br />
• Provide training for guides to ensure they are familiar with the themes. This must<br />
be done in coordination with the guides and with MoTA.<br />
• Provide training for guides to effectively communicate with and manage visitors.<br />
This will include identifying tactics to avoid and/or deal with challenging<br />
situations with visitors.<br />
• For guides providing tours to remote areas, ensure that they are physically capable<br />
of negotiating the terrain.<br />
• As part of the new regulations for guides, incorporate an oral component as part<br />
of the exam.<br />
4.3 Programming<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 36
Exit interviews with visitors to historic sites and focus groups indicate that the factor that<br />
most influences visitor satisfaction is the degree to which they feel that they have formed<br />
a pleasant relationship with those associated with the site. Accordingly, an experience in<br />
<strong>Petra</strong> is often much more than simply hiking through the Sanctuary. Programs offer ways<br />
for people to interact in a more meaningful way with the environment and the people in<br />
nearby communities, as well as to learn about and explore the Park environment.<br />
4.3.1 Existing Conditions<br />
Programming in <strong>Petra</strong> is conducted primarily on-site by both PAP and non-profit<br />
organizations. The <strong>Petra</strong> by Night is a nightly tour overseen by PAP. Friends of<br />
Archaeology, a non-profit organization, conducts periodic tours of the site for its<br />
members and the public. The programming activities are not coordinated between<br />
organizations and the Park.<br />
4.3.2 Recommendations<br />
At <strong>Petra</strong>, the programming will be coordinated and overseen by PAP staff, but it will not<br />
necessarily be carried out by PAP. As much programming as possible will be done by<br />
private organizations in coordination with PAP. This will serve several purposes. First,<br />
it will provide economic opportunities to organizations and individuals in the community.<br />
Second, it will reduce the burden on PAP, whose resources are limited.<br />
The following are guidelines for successful programs:<br />
• As much programming as possible should be done off-site. Such things as<br />
reenactments, lectures, demonstrations, and markets should take place in the<br />
neighboring communities. Facilities outside the Park can be provided that are<br />
best suited for the presentation. Off-site activities cause less wear on the park.<br />
Off-site activities also provide jobs and generate income for local communities.<br />
• Programs should be offered that address each of the themes.<br />
• As much programming as possible should be done by private organizations in<br />
coordination with PAP.<br />
• Programming opportunities to be fully developed include<br />
o Tours based on specific topics (e.g. architecture or hydrology). The<br />
tour content should be developed by PAP. The tours would be<br />
conducted by tour guides.<br />
o Tours to specific areas within PAP that receive much less visitation<br />
than the <strong>Petra</strong> Sanctuary. These can include Beidha, Wadi Sabra,<br />
Jabul Harun, and others. The recommendation is predicated on the<br />
assumption that such tours would not lead to significant impacts on the<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 37
esources. To ensure that this is the case, an environmental assessment<br />
may need to be conducted before implementation.<br />
o Lecture series. A lecture series would appeal to those people who are<br />
very interested in the site and are looking for an in-depth experience.<br />
A lecture series would extend the stay of guests attending.<br />
o Dig and excavation experience. Such an experience would be<br />
organized by a non-profit organization under the supervision of PAP.<br />
This option would offer the social components many visitors seek.<br />
o Bedouin experience/ tent stay. One of the main attractions of<br />
programs for the visitor is the interaction with the local community.<br />
This option would offer an authentic experience to visitors unfamiliar<br />
with Bedouin culture.<br />
o Reenactments. Reenactments provide visitors a way to better visualize<br />
the ancient experience.<br />
o Markets. Markets will offer souvenirs and other products off-site.<br />
The markets serve two purposes. First, they provide the vendors an<br />
opportunity to sell items to visitors in a way that is non-aggressive and<br />
in a traditional environment. Markets also offer visitors the<br />
opportunity to interact with the local community.<br />
4.4 Publications<br />
Publications are a means to reach people at a variety of points along their journey to<br />
<strong>Petra</strong>. They can serve to inform people considering a visit to <strong>Petra</strong> or explain the<br />
experience upon reaching the Park. Publications can also be used as a follow-up to the<br />
visit.<br />
4.4.1 Existing Conditions<br />
Two types of publications currently address <strong>Petra</strong>: those specifically for <strong>Petra</strong> and those<br />
for an area greater than <strong>Petra</strong>, such as Jordan, but which include discussion of the site.<br />
JTB publishes a visitor guide to Jordan, which includes information about <strong>Petra</strong>.<br />
Once at the site, upon ticket purchase, visitors can request a brochure that provides a map<br />
of the Sanctuary and interpretive information about points of interest. The brochure<br />
informs the visitor of the locations of toilet facilities, beverage stands, and other visitor<br />
services. It also provides visitors expectations for their visit, including estimated<br />
difficulty, distance to sites, and the necessary time expected to reach the different sites. It<br />
is available in Arabic and English.<br />
4.4.2 Recommendations<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 38
PAP has so much to offer both first-time and returning visitors. As a result, a number of<br />
publications are needed to help guide the visitor experience. All of these publications<br />
will introduce or elaborate on the interpretive themes. They should also inform the<br />
visitor of what can be expected, such as climate, terrain, and location of restrooms. The<br />
publications described below can also be offered over the Internet. Publications can be<br />
free or purchased, as appropriate.<br />
• General brochures, including a map. The existing brochures will be updated.<br />
Each individual or group will receive a free map showing locations of essential<br />
visitor services. The brochure will be reviewed periodically and updated as<br />
necessary.<br />
• <strong>Plan</strong> your trip brochure. The visitor will look at this document before arriving at<br />
<strong>Petra</strong>, and even before entering Jordan. The brochure will provide visitors with<br />
information on what opportunities for exploration can be expected. It will also<br />
include information on visitor services in the area, such as accommodation and<br />
transportation. This brochure could be designed to make it suitable for mailing<br />
upon request. It will be available at key tourist spots, such as the major hotels in<br />
Amman and at Wadi Musa, and other tourist destinations throughout Jordan. This<br />
brochure could also be a marketing tool for use by travel agencies. The<br />
information contained in the brochure could also be produced on a CD.<br />
• Site bulletins. These brochures provide more extensive information about<br />
particular points of interest throughout PAP and can augment wayside exhibits.<br />
• Specific tours and trails. These brochures outline the opportunities for more<br />
extensive exploration, such as the trail to the High Place of Sacrifice. They<br />
describe the experience and the points of interest, and include a map.<br />
4.5 Visitor Center<br />
The Visitor Center should serve a number of functions. It will prepare the visitor for the<br />
experience to come, both in mindset and basic information. The Visitor Center will serve<br />
as a transitional zone between the everyday world and the ancient world of <strong>Petra</strong> and will<br />
provide basic information to experience the site safely, enjoyably, and sustainably.<br />
Equally important, the Visitor Center should orient visitors to the site. It will identify<br />
locations of major points of interest. It will show the visitor the locations of various<br />
visitor services, such as toilets, refreshment, and food, and will indicate how to access<br />
these facilities. The Visitor Center will inform visitors of what they can expect, including<br />
warning them about the challenges of the park, such as terrain and climate. The Visitor<br />
Center should also include information about first aid and emergency services.<br />
4.5.1 Existing conditions<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 39
The existing Visitor Center offers little interpretation of the site to the visitor. There is an<br />
aerial photograph of PAP, but no labels are provided to identify points of interest or trails<br />
within the park. A small model also illustrates the site, including the topography, but<br />
again, no labels are provided. Consequently, visitors are armed with little useful<br />
information before their visit.<br />
4.5.2 Recommendations<br />
In order for a new or temporary Visitor Center to perform the functions above, several<br />
changes need to be made. Exhibits at the Visitor Center will help provide an overview<br />
and introduction to the park's resources and interpretive exhibits. Such displays will<br />
focus on the major themes to be interpreted. In order to optimally address visitor needs,<br />
these displays will be available for viewing both before and after visitors experience the<br />
park.<br />
The Visitor Center will house the museum shop. This store will sell unique items that are<br />
especially chosen not to compete with businesses in the local communities. The store<br />
will provide suitable and current publications and products that are authentic to the site<br />
and that address the site’s most important elements and support its interpretive themes.<br />
The museum shop will focus on upscale materials.<br />
Interpretation at the Visitor Center should address wayfinding, information on how to<br />
experience the park (such as transportation options, how to arrange for them, and the<br />
necessity of taking water), and an introduction to the park's resources and interpretive<br />
facilities focusing on the major themes to be interpreted. All of this could be available<br />
both before and after the park visit. When applicable, the sale items offered at the shops<br />
at the Visitor Center will support the interpretive themes of the park.<br />
4.6 <strong>Petra</strong> Museum exhibits<br />
4.6.1 Existing Conditions<br />
<strong>Petra</strong>’s two museums, located at the Basin, showcase a variety of exhibits and artifacts<br />
from the Park’s collection. Both museums are small and not easily found or noticed.<br />
The Old Museum displays a selection of Nabataean terracotta pottery finds and a variety<br />
of stone sculptures and architectural reliefs. Most have descriptions in Arabic and in<br />
English.<br />
The New Museum is larger and is located in a building that also houses the Crowne Plaza<br />
restaurant. The New Museum displays a selection of Nabataean portable finds, including<br />
pottery, bronze implements, jewelry, and coins, and a wide variety of larger works,<br />
including stone statuary, architectural elements, and archaeological discoveries (including<br />
a fragmentary mosaic floor and wall paintings) from Wadi Musa outside <strong>Petra</strong>.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 40
Figure 4.5.2: Site <strong>Plan</strong> of New Visitor Center<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 41
Figure 4.6.1: Exhibit at Old Museum<br />
4.6.2 Recommendations<br />
In order to take advantage of the museums found at the Basin, their content and exhibits<br />
will be redesigned. Additionally, Nazzal’s Camp, not currently used for interpretation,<br />
will be converted into a museum.<br />
New Museum<br />
This facility needs to be completely reinstalled with a thematic focus on the living city of<br />
<strong>Petra</strong> as revealed by archaeological work over the past decades. Areas to be highlighted<br />
include the Qasr al-Bint temple complex and Temenos Gate, the Temple of the Winged<br />
Lions, the Great Temple precinct, the <strong>Petra</strong> Pool and Garden complex, and the Main<br />
Theater. The New Museum should focus interpretively on these key areas, with up-todate<br />
displays of key finds. Relief sculptures and small finds from the Old Museum will be<br />
relocated here. The pebble mosaic floor and wall paintings from Wadi Musa that are<br />
currently displayed here will be moved to a separate Museum facility in Wadi Musa.<br />
Old Museum<br />
This facility will be converted to a museum focused on the subject of Nabataean rock-cut<br />
architecture at <strong>Petra</strong>. Doing so will provide the visitor with the experience of living in a<br />
Nabataean rock-cut house as represented by this cave. The interior of the cavern-like<br />
dwelling will be cleaned and emptied of existing casework, left in natural light, and<br />
provided with lit interpretive panels or other graphic media that will allow the visitor to<br />
explore the technical challenges and logistics of carving a sandstone rock face into a<br />
tomb or residence.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 42
Nazzal’s Camp<br />
This facility will be converted into a museum focusing on issues of conservation and<br />
preservation at <strong>Petra</strong>. Displays could include interpretive exhibits focusing on<br />
current preservation efforts at the site, e.g., stabilization of tomb facades; measures aimed<br />
at safeguarding and minimizing the potential impact of flash flooding; and studies<br />
exploring the negative impact of tourism on monuments at the site. The facility will also<br />
display successful efforts at consolidation and conservation of individual finds at the site,<br />
including interior stucco wall decoration, metalwork, and/or other fragile materials, such<br />
as papyri, floor mosaics, and pottery.<br />
4.7 Wayside exhibits<br />
Wayside exhibits provide information about points of interest in the park. They also<br />
serve as markers to let visitors know that they should pay attention to something in the<br />
area.<br />
4.7.1 Existing Conditions<br />
Currently, there are 33 wayside<br />
exhibits in <strong>Petra</strong>. Most of them are<br />
composed of text only, in Arabic<br />
and English, with few images on<br />
the black metal surfaces. The<br />
signs interpret significant<br />
archaeological and natural features<br />
of the site. Over 60 percent of<br />
them are incorrectly oriented,<br />
facing the wrong direction.<br />
Figure 4.7.1: Example of Existing<br />
Wayside Exhibit<br />
4.7.2 Recommendations<br />
Wayside exhibits for <strong>Petra</strong> need to be redesigned, reconfigured, and replaced. The first<br />
action will be to determine which points of interest are appropriate for exhibits. The<br />
following have been identified as points that would benefit from a wayside exhibit:<br />
• Bab al-Siq<br />
• Djinn Block<br />
• Obelisk Tomb and Bab al-Siq Triclinium<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 43
• Modern Barrage Dam<br />
• Camel Caravan<br />
• Al-Khazna<br />
• Siq<br />
• Street of the Facades<br />
• Theater<br />
• Royal Tombs<br />
• Urn Tomb<br />
• Nymphaeum<br />
• Colonnaded Street<br />
• <strong>Petra</strong> Pool and Garden Complex<br />
• The Great Temple Complex<br />
• Temenos Gate<br />
• Qasr al-Bint Temple Precinct<br />
• Unfinished Tomb<br />
• Temple of Winged Lions<br />
• <strong>Petra</strong> Church, Blue Chapel, and Ridge Church<br />
• Turkmaniyya Tombs<br />
• Anjar Quarry<br />
• Stately Residence at ez-Zantur Hill<br />
• Ad-Dayr<br />
• Wueira Fortress<br />
The wayside exhibits will convey what makes the point of interest special and how it<br />
functions contextually at the site. The following are guidelines to develop the wayside<br />
exhibits.<br />
• Limit the content. Care needs to be taken to provide appropriately worded text<br />
and associated images that help the visitor understand the basic meaning and<br />
significance of these monuments without creating the potential for a bottleneck of<br />
visitors lingering to read extended text.<br />
More detailed information will be provided via mobile media. Ultimately, these<br />
will be listening devices similar to those used in modern museum settings.<br />
Initially, they can be bulletins keyed to numbers on the wayside exhibits.<br />
Guides will be provided with more detailed information that they can incorporate<br />
it into their oral presentations.<br />
The oral presentations provided in guided tours and the mobile interpretive media<br />
should be thought of as being complementary. Different people respond to<br />
different sorts of presentation (e.g., written or oral) differently, and one can<br />
reinforce the other. Guides can also answer questions and provide other sorts of<br />
interesting information. For example, while wayside exhibits will probably<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 44
present information as organized by scientists and historians, guides might<br />
provide oral histories associated with the feature in question.<br />
• Use concise wording. Due to space limitations of the signs, wording on wayside<br />
exhibits must be concise. Text will be augmented by relevant illustrations that<br />
will help explain the landmark’s form and context. The illustrations can be used to<br />
locate the point of interest both temporally and spatially, and to illustrate<br />
important aspects of its design and construction. These can be from both elevation<br />
and plan perspectives. Also, carefully selected old photos, drawings, and<br />
paintings, as well as line drawings produced by careful study of the structure by<br />
experts can be used to show how the point of interest might have appeared in<br />
antiquity, or at least at a time before it had deteriorated to its current condition.<br />
For example, a drawing of the archway over the entrance to the Siq is appropriate,<br />
as it illustrates how the entrance looked two hundred years ago. It also<br />
encourages the viewer to look for remains of the arch.<br />
• Provide Arabic and English translations. It is impractical to provide<br />
translations in all of the languages used by visitors to <strong>Petra</strong>. Therefore, the text of<br />
the wayside exhibits will be limited to English and Arabic. The language used<br />
will also be simple, easily understood by people for whom Arabic or English is<br />
not their first language. This will encourage people to read and understand the<br />
signs, but will also encourage them to move at a pace that will allow many<br />
visitors to access the signs. More detailed information will be made available<br />
through site bulletins and digital media.<br />
• Make content consistent with themes. The signs will be consistent with the<br />
interpretive themes. Whenever appropriate, the message of conservation will be<br />
promoted.<br />
• Make signs resistant to damage. The signs will be made of sturdy materials that<br />
are easy to maintain. Easy maintenance includes being able to withstand graffiti.<br />
Replacement costs will be minimal. For specific design and content examples,<br />
reference Appendices B and C.<br />
The Director of Antiquities and the PAP Director will have the opportunity to review the<br />
sign text. Each should sign off before fabrication in order to ensure that information<br />
provided is consistent and accurate.<br />
4.8 Trails beyond the Sanctuary<br />
Tours and trails offer visitors in depth experiences that go beyond the Sanctuary. Based<br />
on 2004 informal surveys, approximately 60 percent of visitors stay in the Sanctuary.<br />
Furthermore, 40 percent of visitors only reach Al-Khazna before turning back to the main<br />
entrance. Many of these people arrive at <strong>Petra</strong> as part of a day-trip or they only stay one<br />
night. Secondary and tertiary trails beyond the Sanctuary and the trail from the entrance<br />
to the Basin area offer an opportunity for more in-depth exploration by visitors.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 45
4.8.1 Existing Conditions<br />
The secondary and tertiary trails beyond the Sanctuary are generally open to visitors.<br />
However, there is little guidance available on-site to help visitors. The trails are not well<br />
marked. Maps and brochures about <strong>Petra</strong> do not clearly show the trails. Visitors may be<br />
able to obtain guides for the site, but nothing is clearly marked about such tours at the<br />
entrance to the site. Many of the visitors using these trails use travel guidebooks, such as<br />
Lonely <strong>Plan</strong>et, to navigate these rugged trails.<br />
4.8.2 Recommendations<br />
In order to lengthen the amount of time people spend at <strong>Petra</strong>, and therefore the amount<br />
of money they spend in the local community, PAP will offer trail experiences outside of<br />
the Sanctuary area. Visitors who choose to enjoy these experiences will spend more time<br />
in <strong>Petra</strong>, thereby learning more about the importance of the site.<br />
Providing additional trail experiences to these more remote locations can be<br />
accomplished in two complementary ways. The first is to provide visitors with enough<br />
information to explore these trails independently.<br />
Printed Trail Guides<br />
Printed trail guides for each trail will be available on the website and at the Visitor<br />
Center. The visitor will follow the map along the trail, viewing the archaeological sites<br />
as he or she passes them. Although the trail guides will mention the potential hazards<br />
associated with the trails, the cultural aspects should be highlighted. A printed trail guide<br />
for the trails will include the following:<br />
• Map of the trail. This map will clearly show the path for the visitor. The map<br />
will also indicate the location of toilets and refreshments available. The map will<br />
show the locations of points of interest along the trail.<br />
• Points of interest. As mentioned above, the map will indicate where the points<br />
of interest are located. Additionally, the trail guides will provide brief<br />
explanations of these points, as there will be no wayside signs installed in these<br />
areas. The explanations will include information about what makes the point of<br />
interest special and how it fits into the context of <strong>Petra</strong> as it functioned in the<br />
ancient world.<br />
• Warnings. The trail guides need to convey to the visitor the challenges of the<br />
landscape. Many of the more remote trails are steep and on difficult terrain.<br />
Trails may not always be clearly marked. Also, the weather can be extreme at<br />
times. Trail guides will prepare visitors for this, telling them to bring sunscreen,<br />
hats, and adequate amounts of water as needed.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 46
• Rules of the trail. One of the challenges of remote locations is that visitors often<br />
feel less inhibited about exploring places from which they are prohibited. The<br />
trail guides will carry the same consistent conservation message as other materials<br />
distributed.<br />
For examples of printed trail guides, refer to Appendix D.<br />
Guide Services<br />
Another way to approach<br />
interpretation of the secondary<br />
trails is to use guide services. The<br />
guides will direct visitors along the<br />
paths, identifying and interpreting<br />
points of interest. One of the great<br />
advantages of this approach is that<br />
guides essentially act as monitors<br />
of visitor behavior. Because the<br />
sites are remote, visitors may feel<br />
as if the rules of behavior are less<br />
important or that they are less<br />
likely to be seen if they break a<br />
rule, such as exploring tombs.<br />
With a guide, visitors are more<br />
likely to follow the rules and act in<br />
an appropriate manner.<br />
Figure 4.8.2: Park visitors along Back<br />
Country Trails<br />
Offering guide services for secondary trails also provides the personal experience in<br />
which many visitors are interested. Guides offer a chance to hear a unique perspective<br />
and an opportunity for visitors to have their questions answered. Additionally, many<br />
visitors enjoy interaction with people from the local communities, from which many of<br />
the guides come. Visitors also provide another possible income source for guides.<br />
The tours and trails will be consistent with the interpretive themes.<br />
4.9 Web site design, development, and maintenance<br />
The visitor experience begins before anyone steps foot inside PAP. Instead, it actually<br />
begins when the visitor begins to gather information about his or her visit. The<br />
information can come from brochures, word of mouth, or, increasingly, the Internet.<br />
Websites can be and in the future, increasingly will be, the first contact a visitor has with<br />
<strong>Petra</strong>. They are important ways to communicate with the visitor and introduce him or her<br />
to <strong>Petra</strong>.<br />
Websites are also cost-effective ways to provide a great deal of information. They do not<br />
require extensive printings or postage. Because they are dynamic, websites can be easily<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 47
updated to reflect the most recent information. This is in contrast to printed materials,<br />
which cannot be changed once printed.<br />
Websites are also used by people after their visit to PAP. They may want to review what<br />
they have seen or want more information on a particular point. Also, they may be<br />
interested in future trips or in accessing information for future trips. Additionally, some<br />
visitors will want to know what they can do to help preserve the resources at <strong>Petra</strong> once<br />
they have returned home.<br />
4.9.1 Existing Conditions<br />
<strong>Petra</strong> does not have a website devoted to the Park or tourism related to the Park. JTB<br />
operates a website related to tourism in Jordan. The website does an excellent job of<br />
orienting the visitor to Jordan and providing a lot of information related to visiting the<br />
country. The information related to <strong>Petra</strong> is sparser, with little logistical information,<br />
such as about cost of entrance and services available. The JTB website lists the<br />
accommodations to be found in Wadi Musa and several tour operators with trips to <strong>Petra</strong>.<br />
4.9.2 Recommendations<br />
Several pieces of information will appear on the <strong>Petra</strong>-specific website, in Arabic and<br />
English at a minimum. The website will be reviewed at least monthly, to make sure that<br />
the information posted is accurate and up-to-date. Efforts should be made to post new<br />
activities and other information on the website in a timely way. The following is a list of<br />
items that will appear on the website and will help prepare visitors for a trip to PAP:<br />
• Location. The website will show the location of <strong>Petra</strong> in relation to Jordan and<br />
to the world. Distances from various locations, such as Amman and other tourist<br />
hubs, will be shown.<br />
Additionally, the website will describe how people can reach <strong>Petra</strong>. For instance,<br />
visitors can arrive via an organized tour or public bus, or they can drive<br />
independently. These options should be outlined. Also, in the descriptions of<br />
public transportation or private conveyance, directions to the site should be<br />
provided.<br />
• What visitors should expect. One of the purposes of the website is to manage<br />
visitors’ expectations. This means that the website needs to make people aware<br />
of both the attractions and challenges of visiting the site. The attractions include<br />
the archaeological resources, the cultural experience of PAP and the neighboring<br />
communities, and the natural red rock environment of the park and region. The<br />
website will introduce images to the visitor and will explain their significance.<br />
The website will also include lists of activities and experiences available to<br />
visitors, both within and outside of the park.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 48
The website will alert visitors to what will be necessary to experience various<br />
parts of PAP. Visitors will be made aware that terrain may be challenging in<br />
some areas and that all trails are not appropriate for all visitors. Also, visitors will<br />
learn that carriage rides are available to reach Al-Khazna for those physically<br />
unable to make the trek otherwise. Visitors will learn about weather conditions.<br />
The summer heat can take its toll on visitors, causing some challenges to those<br />
particularly sensitive to heat and sun. Preventive measures will be suggested to<br />
viewers in order to address such challenges.<br />
• Introduction to interpretive themes. As part of the introduction process, the<br />
website will suggest to visitors the interpretive themes of PAP. These themes<br />
can be reinforced by repeating them at every opportunity.<br />
• Points of interest within the park. The website will provide images and a brief<br />
description of the main points of interest. Additionally, a park map will be<br />
available on the website to allow for planning a visit. Although many resources<br />
and features “sell” PAP to the public, the main attraction remains the incredible<br />
archaeological resources of the site.<br />
• Rules of behavior. Visitors will be made aware of the rules, and the reasoning<br />
behind them, from their first contact with <strong>Petra</strong>, which will be, in many cases, the<br />
website. As mentioned previously, visitation is one of the threats facing <strong>Petra</strong>.<br />
Because it is a popular destination, it is important that visitors treat the site<br />
respectfully and act as stewards of the site.<br />
• Prices of admission. In order for people to effectively plan their trip, they must<br />
know what to expect from PAP. An important element of that is to know what<br />
services are available to visitors and the price of admission. As discussed in<br />
Section 1.9, the chaotic ticketing process and unclear fee structure are issues<br />
affecting interpretation at PAP. Providing the admission information on the<br />
website, along with the services available and their price structure, will help<br />
prepare visitors and will smooth the ticketing process.<br />
• Description of services and activities available. The website will describe the<br />
services that are available to visitors in and around PAP. The types of tours<br />
offered will be listed. The description of services available would include any<br />
specialized topics and the guided Back Country tours. Any special programs that<br />
are offered will also be described on the website, as well as off-site opportunities.<br />
• Maps. Maps are an important element in educating visitors and providing him or<br />
her with the information they need for a successful visit. Maps will orient<br />
visitors to PAP, including the park itself and the surrounding area. The maps<br />
will be downloadable, making them easy for people to print.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 49
• Links to nearby points of interest. One way to encourage longer stays in the<br />
<strong>Petra</strong> region is to market <strong>Petra</strong> with other nearby important cultural sites.<br />
Linking <strong>Petra</strong> to other tourist draws within Jordan will persuade visitors to spend<br />
more time in the area exploring other sites. In addition to encouraging the<br />
visitors to spend more money during a lengthier stay, providing links to nearby<br />
points of interest will also promote a better understanding of the region and other<br />
cultural sites located within it. The PAP website will link to other websites as<br />
appropriate.<br />
• Downloadable media, such as podcasts, for users in preparation of their<br />
visit. Over the past several years, new media have become available to many<br />
more people. Downloads, in particular, will provide the ability for people<br />
visiting the <strong>Petra</strong> website to take with them information about the site.<br />
Downloadable information can also help people make decisions about visiting<br />
<strong>Petra</strong>. For instance, if an audio tour is downloadable onto electronic media from<br />
home, a potential visitor may become interested in visiting the site in person by<br />
listening to the tour.<br />
4.10 Audio-visual media<br />
Audio-visual media and services offer a unique opportunity to offer visitors information<br />
in a way that expands upon what is readily available to them at the site. Such<br />
presentations can explain <strong>Petra</strong> more quickly and in a more engaging manner than written<br />
material.<br />
4.10.1 Existing conditions<br />
There are no audio-visual media available at <strong>Petra</strong> at this time. There are interpretive<br />
wands available at the five-star hotels, where visitors can rent them. These interpretive<br />
devices are not widely publicized or used. The content, which was developed<br />
independently, has not been coordinated with PAP.<br />
4.10.2 Recommendations<br />
Audio-visual devices can be used in a variety of ways. For instance, a film to play at the<br />
Visitor Center is an appropriate vehicle to introduce visitors to <strong>Petra</strong>. Individual screens<br />
can be used as parts of exhibits in the Visitor Center and the museums. Electronic<br />
devices, including mobile phones and digital music players (i-pod, mp3, etc.), can be<br />
used for an audio tour. The following are guidelines to consider when developing audiovisual<br />
exhibits and content:<br />
• Easy to maintain. Maintenance can be a challenge for electronic media displays.<br />
Visitors become discouraged when an exhibit or presentation is unavailable<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 50
ecause the screen in front of them is not functioning. Any such media, once<br />
installed, must require minimal expertise and time to repair if problems arise.<br />
Additionally, some content or messages may change over time. To keep<br />
information current, updates will be easily loadable to the systems.<br />
• Easy to operate. Electronic media must be simple enough that people who have<br />
limited experience with such systems can use them. Accordingly, media might<br />
include a touch screen and very simple directions.<br />
• Widely available media. For audio tours, one possibility is the use of mobile<br />
phones to download and then play information about points of interest throughout<br />
<strong>Petra</strong>. However, because <strong>Petra</strong> draws people from around the world, not<br />
everybody traveling to the region has a mobile phone. Alternatives, such as<br />
downloadable messages on digital music players, will also be considered.<br />
• Consistent with the interpretive themes. It is important that the information<br />
conveyed through the use of electronic media is consistent with the themes<br />
described in Section 2.0.<br />
• Backed-up by non-electronic media. Materials requiring limited technology,<br />
such as brochures, must be easily available in case the electronic media are<br />
unavailable.<br />
4.11 Educational programs<br />
<strong>Petra</strong> is a place of exploration and discovery, especially for younger visitors. As such,<br />
PAP poses a unique opportunity for visiting school groups as an extension of the<br />
classroom. The park illustrates many principles and subjects regularly covered in<br />
schools: social sciences, such as history, geography, and sociology; sciences, such as<br />
geology, chemistry, and climate; art; and math, including geometry and physics.<br />
Conversely, the classroom can serve as an extension of the park by incorporating the<br />
interpretive themes into curricula and studies. This is especially important for instilling a<br />
sense of stewardship in the students.<br />
4.11.1 Existing conditions<br />
One of the most frequent classes of visitors to <strong>Petra</strong> is school groups. At this time, there<br />
is no program or tour devoted specifically to students. There is also no existing<br />
curriculum to incorporate <strong>Petra</strong> into the study of a variety of subjects or for the site itself.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 51
4.11.2 Recommendations<br />
The educational components developed need to work as stand-alone modules for<br />
different needs, as well as provide a comprehensive experience for students who study<br />
<strong>Petra</strong> in the classroom and visit the site. Ideally, a curriculum would prepare students in<br />
the classroom for their visit to <strong>Petra</strong>, which would be followed by a visit to the Park and<br />
further study upon return. However, many students who visit PAP will not use the preand<br />
post-arrival curriculum. Other students will only use the in-classroom materials and<br />
never come to PAP.<br />
Field Trips<br />
School groups make up a significant portion of the visiting population. <strong>Petra</strong><br />
Archaeological Park will create programs targeted specifically to these groups. Programs<br />
will tell the story of <strong>Petra</strong>, incorporating the history and natural environment of the Park.<br />
The programs will be consistent and complement in-classroom materials developed, but<br />
will also function as stand-alone modules. In addition to an overall program, modules<br />
will be created that last approximately one hour. Activities should be hands-on and as<br />
interactive as possible.<br />
As part of the field trip program, materials will be developed for teachers to prepare<br />
students for their visit and to review after students visit the Park. Again, these will be<br />
consistent with the interpretive themes and focus on aspects of the take-away messages.<br />
For example, materials might ask students to compare their daily lives today to those of<br />
the Nabataeans.<br />
Classroom Curriculum<br />
Teaching materials and programs will be developed for use in classrooms. <strong>Petra</strong> holds<br />
lessons from thousands of years ago that can be applied in today’s world. The subjects<br />
discussed above will be incorporated into the curriculum. The classroom curriculum<br />
should include the following:<br />
• A summary of the <strong>Petra</strong> site. This will provide the basic history of <strong>Petra</strong>.<br />
• Objectives that should be learned by the students. This is the most important<br />
information that students should know and understand by the completion of the<br />
module. In addition to conveying messages, the materials can be used to<br />
supplement other knowledge, such as math and science studies.<br />
• Materials to support the objectives. These are the materials students will need<br />
in order to complete the activities. These might include maps, readings,<br />
photographs and drawings.<br />
• Recommended activities. Activities will provide a hands-on experience for<br />
students while they learn about various subjects and how they relate to <strong>Petra</strong>. For<br />
instance, students could produce their own material for interpretation of <strong>Petra</strong>,<br />
including a brochure or an audio guide.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 52
• Discussion points. Class participation and talking about <strong>Petra</strong> are important to<br />
help students understand the site’s significance and how it relates to other<br />
subjects. The discussion points will help guide teachers in helping students learn.<br />
• Vocabulary list. The study of <strong>Petra</strong> may introduce new words to students. A<br />
vocabulary list will help prepare students for discussions.<br />
The materials will complement the modules for field trips discussed above. In order for<br />
them to be most effective, the materials should be created in concert with the<br />
requirements of the Jordanian school system.<br />
5.0 Visitor Services<br />
The Visitor Services section addresses the services needed by a visitor to PAP and those<br />
services provided within PAP. They are not always one and the same. In some cases,<br />
services that do not add to the visitor experience are provided at this time. As many<br />
services as possible should be provided outside of the park, keeping only those necessary<br />
for the visitor. These issues are addressed in-depth in Volume II: Off-Site Services and<br />
Volume III: Visitor Services <strong>Plan</strong>.<br />
5.1 Visitor Flow Based on 1996 Carrying Capacity<br />
5.1.1 Existing conditions<br />
According to the JTB, 581,145 people visited PAP in 2007. This number is expected to<br />
increase in coming years due to the designation of <strong>Petra</strong> as one of the New Seven<br />
Wonders of the World.<br />
Distribution of Visitor Use<br />
Visitation patterns to <strong>Petra</strong> include two high-use times of the year, beginning with the<br />
period from April to June and then in November, and December. The busiest days of the<br />
week are Thursday and Friday. The average duration of stay in Wadi Musa is 1.8 days,<br />
indicating that one trip into the <strong>Petra</strong> Sanctuary is the average (JTB 2007).<br />
Types of Visitors<br />
There are two basic types of visitors who come to <strong>Petra</strong>. The first type comes in<br />
organized tours, generally by bus. The other comes individually or in small groups<br />
(Siyaha 2007). These two types of visitors have very different use patterns, which may<br />
have significant implications when evaluating specific management strategies.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 53
Organized Tours<br />
Based on PAP staff observations, visitors in organized tours make up 70% of all visitors<br />
to <strong>Petra</strong>. They come primarily in buses and tend to be foreigners, older (50+ years) than<br />
other visitors, and less physically fit. They travel with the group and very rarely explore<br />
the site away from the group. Guides are with such groups at all times when in the <strong>Petra</strong><br />
Sanctuary. The guide provides information at designated spots and sets the pace for the<br />
visit. The groups usually stay in the main visitor-use corridor along the wadi (river bed<br />
or valley) and frequently only get as far as the Theater. This may be because the guides<br />
do not go any farther. It may also be because of their physical fitness and the strenuous<br />
nature of the hike into the Sanctuary. The average stay in the Sanctuary is approximately<br />
three hours. Visitors travel into the Sanctuary only once, although their time in the area<br />
generally includes an overnight stay in a hotel. This class of visitors tends to have more<br />
money and use the better hotels in the area.<br />
Individuals and Small Groups of Visitors<br />
Individuals, families, and small groups comprise about 20% of all visitors to <strong>Petra</strong>.<br />
These visitors may be Jordanians or foreigners. From limited observations, it appears<br />
that young people, 20–30 years of age, make up the largest number in this group. These<br />
visitors are generally physically fit. They may travel with a guide or only with a<br />
guidebook. They use all zones within the Sanctuary and frequently stay two or more<br />
days. They tend to stay in the Sanctuary four or more hours on the average. They do not<br />
tend to have a high level of funds available.<br />
Controlling and limiting factors are those that relate directly or indirectly to how the<br />
Sanctuary is used. Some of these factors may change over time while others are fixed.<br />
For example, the physical configurations of the Sanctuary in general and at key locations<br />
are fixed, while visitor profiles and use patterns may change over time.<br />
A review of the 1996 Carrying Capacity Analysis (CCA) indicates that the zoning and<br />
monitoring methods described in the document would still be an appropriate way to<br />
manage visitors to PAP. The CCA provided the following summary of the carrying<br />
capacity of PAP.<br />
Mgmt System<br />
Present<br />
System, only<br />
entering and<br />
leaving<br />
through the<br />
Siq<br />
Table 4.1.1: Comparison of Two Management Systems<br />
Hourly Daily Monthly Annual Mgmt Concerns<br />
Maximum Maximum Maximum Maximum<br />
people/hr people/day people/month people/yr<br />
400-600 2000-3000 60,000 to<br />
90,000<br />
730,000 -<br />
1.1 million<br />
During individual<br />
days in the high<br />
use season, <strong>Petra</strong><br />
may be exceeding<br />
its capacity now<br />
Second 575-860 2900-4300 87,000 to 1.1 million Would not be able<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 54
Entrance,<br />
using the Siq<br />
and<br />
Turkmaniyya<br />
Road<br />
129,000 to 1.6<br />
million<br />
to manage<br />
without<br />
coordinate<br />
management<br />
system<br />
Note: The high and low figures in each cell are based upon calculations in which groups of 200 people at<br />
one time (PAOT) are the maximum number that can occupy the Al-Khazna area, and they are on a<br />
schedule of either two or three periods of maximum PAOT per hour. For the Second Entrance scenario,<br />
the ratio of 7/3 (Siq vs. At-Turkmaniyya Road) entrances to the <strong>Petra</strong> Sanctuary was used in calculations<br />
(see discussion above).<br />
Al-Khazna is the Controlling Feature for Carrying Capacity<br />
At present, there is only one way into and out of the <strong>Petra</strong> Sanctuary for visitors. They<br />
must hike in and out via the Siq. If they travel to the Basin Zone, they must hike 4.07<br />
kilometers one way, making a hike of over eight kilometers for the round trip, even if<br />
they don't travel off the path to visit attractions such as the <strong>Petra</strong> Church, the Great<br />
Temple, or the Royal Tombs.<br />
The topography and attraction of the spectacular monument known as Al-Khazna at the<br />
end of the Siq make this area the controlling topographical feature of the site. It is best<br />
viewed within the company of smaller numbers of people. Certainly, when more than<br />
300 people are in the confined area of Al-Khazna, most visitors will be all too aware of<br />
the presence of others, and less able to contemplate this masterpiece of Hellenistic<br />
architecture. Allowing visitors to circulate through the Basin Zone, up Turkmaniyya<br />
Road, and then via shuttles back to Wadi Musa would cut in half the numbers of people<br />
passing through the confined space where Al-Khazna is located. Since most visitors will<br />
not stay in the vicinity of Al-Khazna more than 15 minutes, the desired number of people<br />
at one time (PAOT) there, less than 300, would almost always be attainable.<br />
Based on recent data collected in October and November 2007, the highest numbers of<br />
people arrive at Al-Khazna between 9:00 and 10:00 a.m., with approximately 325 visitors<br />
per hour. This is well within the carrying capacity of 400–600 people per hour, although<br />
visitation during peak seasons may be higher.<br />
It must be noted that the existing management practices do not equip PAP to effectively<br />
provide adequate visitor services even at much lower levels of visitation.<br />
5.1.2 Recommendations<br />
Tourist congestion can be alleviated in a number of ways. A comprehensive approach<br />
would incorporate one or more of these methods.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 55
5.1.2.1 Open Turkmaniyya Road<br />
With effective management, PAP can accommodate up to 1.1 million visitors. If an exit<br />
via Turkmaniyya Road is established, PAP can accommodate up to 1.6 million visitors.<br />
For more information about transportation, please refer to Volume II: Off-Site<br />
Interpretation. Turkmaniyya Road should also be opened as an entrance to visitors with a<br />
multiple-day ticket. Those visiting Ad-Dayr and other sites in that area would no longer<br />
be required to enter via the Siq and Al-Khazna, further reducing the traffic along the<br />
Sanctuary.<br />
5.1.2.2 Monitoring<br />
Although the general number of visitors is available, establishing a monitoring program<br />
would identify accurately the number of visitors to the site over a number of time<br />
periods: hourly, daily, monthly, and annually. Specific points along the spine (Dam, Al-<br />
Khazna, Theater, <strong>Petra</strong> Church, Ad-Dayr, and exit at Turkmaniyya Road) should be<br />
monitored, establishing a baseline of the numbers of people at one time (PAOT). These<br />
figures can determine if any additional measures are needed to control visitor entrance.<br />
The 1996 Carrying Capacity Analysis established 200 PAOT per hour at Al-Khazna as<br />
the standard, with an hourly capacity of 400–600 visitors per hour.<br />
5.1.2.3 Dispersing visitors<br />
Another way to reduce the number of people at specific points of interest along the spine<br />
of the Sanctuary is to provide other ways to disperse visitors. The new visitor center,<br />
once completed, will have a museum component. A visitor could delay entry to the park<br />
by up to two hours. A gift shop selling high-quality items would also delay entry to the<br />
site, thereby dispersing entry times.<br />
Opening other trails to individual visitors is not an appropriate way to disperse activity<br />
away from the Sanctuary. The spine will be the main activity for most first-time visitors.<br />
Offering other trails would not alter that fact. Even more important, other trails are not<br />
appropriate for many visitors without a guide due to the terrain and the increased<br />
likelihood of unauthorized activities. Visitors should be encouraged to use the services of<br />
a guide. Such guided experiences would encourage overnight visitor stays, which could<br />
induce visitors to arrive at <strong>Petra</strong> earlier or later than they would otherwise, easing<br />
pressure on the Sanctuary at peak hours. For visitors not interested in the services of a<br />
guide, they should be provided brochures with maps to guide them along the secondary<br />
trails. For more detailed information, refer to Section 4.4 Trails.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 56
5.1.2.4 Ticketing<br />
If, after instituting a monitoring program and opening Turkmaniyya Road, it is<br />
determined that the capacity of <strong>Petra</strong> is exceeded, a timed ticketing system should be<br />
considered. At that time, a comprehensive review of the range of options should take<br />
place. The timing would be designed to allow no more visitors than recommended by the<br />
hourly and daily maximums in the CCA described above. One possible method is to<br />
establish entry times on the ticket, thereby setting up an appointment for entrance.<br />
Additionally, if such a system were adopted, tickets should be sold over the Internet. In a<br />
timed ticket system, this would allow visitors to better plan their trip. For instance, if<br />
their ticket is for the early morning or later in the afternoon, visitors may want to stay<br />
overnight because of convenience when they would not have done so otherwise.<br />
At the time a ticketing strategy is developed, consideration will be given to whether<br />
guides and horses are automatically included as a standard for groups.<br />
5.2 Location of Visitor Services<br />
One important aspect of park management is providing necessary visitor services.<br />
Visitors want an experience that transports them to another place and time. Facilities<br />
should provide appropriate information and services in an environment that is compatible<br />
with this wish.<br />
5.2.1 Existing conditions<br />
Visitor services and facilities are located throughout PAP. The ticketing area at the<br />
visitor center is confusing. Many of the interpretive signs face in the wrong direction.<br />
Benches are found throughout the park. In addition, a number of toilets are found beyond<br />
the Siq. Frequently, the toilets do not blend with their surroundings and are not properly<br />
maintained.<br />
Vending of souvenirs, drinks, postcards, books, clothing, and food has proliferated far<br />
beyond the 15 locations that were originally designated as places for limited vending<br />
facilities in 1997, a designation that even then was more ad hoc than formal. At present,<br />
there are 79 locations where vending takes place. Maps 4 through 13 show existing<br />
locations of various visitor facilities, including vending locations.<br />
5.2.2 Recommendations<br />
Facilities should be designed to blend in with the landscape and the neighboring<br />
communities. Factors for design include color, line, texture, and materials. Facilities<br />
should also be located in areas that enhance, rather than detract from, the visitor<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 57
experience. Consideration should be given to landform, vegetation, color, adjacent<br />
scenery, and cultural modification. The criteria for locating specific visitor services are<br />
described below.<br />
Ticketing: Ticketing is to take place at the visitor center. Separate check-in points need<br />
to be available for individuals and tour group leaders. Tickets should be checked at both<br />
the front entrance and the Turkmaniyya Road entrance. Ticketing should facilitate<br />
collection of demographic data. Exactly what services have been purchased are to be<br />
printed directly on the ticket.<br />
Toilets: Locate toilets out of the viewshed of significant features and space them<br />
reasonable and relatively equal distances apart. In the case where water tanks are<br />
necessary for the toilets to operate, place stands for the water behind the toilets, shielding<br />
the tanks from view. The stand needs to be high enough to ensure proper operation.<br />
Toilets should be considered for location at activity centers and at points where beverages<br />
are sold. They should provide an adequate number of fixtures to meet visitor demand.<br />
Refreshments: Locate refreshment kiosks out of viewshed of significant features. They<br />
should be spaced reasonable distances apart and at natural stopping points for the visitor.<br />
Restaurants and food: Continue to operate the two restaurants at their existing locations.<br />
Trash cans: Locate trash cans next to benches, and at activity centers, beverage sales<br />
points, and unobtrusive points along the trails. The trash cans should be at locations<br />
where visitors generate refuse. For example, visitors will have finished their beverages<br />
by the time they get to the Bab al-Siq, and therefore need trash cans along that route to<br />
dispose of the empty bottles and cans.<br />
Shade shelters: Locate shade shelters at activity nodes and should include benches for<br />
seating.<br />
Wayfinding signs: Install wayfinding signs that will help visitors find their way to points<br />
of interest at trailheads, at trail intersections, and at other decision points throughout the<br />
Park.<br />
<strong>Interpretive</strong> signs: Locate wayside exhibits at specific points in relation to a unique<br />
subject that warrants highlighting. They should be located in unobtrusive locations and<br />
should be located so that the reader is facing the point of interest. Special care should be<br />
taken to not obstruct the view from prime visitor view points.<br />
Minimize the number of signs placed on-site. A site bulletin (such as at the Siq<br />
and the City Center) should be prepared for special areas. Eventually, these<br />
should be replaced by park-wide use of electronic media, such as prerecorded<br />
messages on a wand or mobile telephones.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 58
Maps 14-24 illustrate the location of visitor services in each management zone. In the<br />
case of trash cans, where the number recommended is less than the number that has been<br />
ordered, the additional trash cans can be stored at the new/temporary visitor center and<br />
used to replace damaged trash cans, or can be installed at other points within the park<br />
using the criteria listed above.<br />
In addition to the locations of the visitor services, care should be given to the type of<br />
visitor services provided. In cases where improvements are made, an environmental<br />
assessment should be conducted. This decision-making document offers a method to<br />
develop alternatives and evaluate their appropriateness for PAP. The process for such a<br />
document is described in Section 4.6.2.2 Park Maintenance and Improvement Activities.<br />
5.3 Visitor Services Maintenance<br />
5.3.1 Existing conditions<br />
Numerous visitor services facilities are currently located within PAP. These include<br />
trashcans and bins, benches, interpretive signs, restaurants, sales kiosks, and toilets. The<br />
management and maintenance of the facilities are substandard. The trashcans and bins<br />
are frequently full, precluding visitors from disposing of trash properly. <strong>Interpretive</strong><br />
signs frequently face the wrong direction or are incorrectly placed. The restaurants do<br />
not meet health standards. Sales kiosks are often illegally placed, and refuse is frequently<br />
present around the kiosks.<br />
Toilets are particularly problematic. The vaults are pumped after they are full, rather than<br />
pumped on a regular basis to prevent overflow. Many of the toilet facilities are dirty. In<br />
some cases, the toilets are broken.<br />
5.3.2 Recommendations<br />
The visitor services facilities described above must meet basic standards of function and<br />
provide a satisfactory visitor experience. The table below describes the facility, the<br />
standard by which conditions should be measured, and strategies to meet these standards.<br />
Table 5.4.2: Maintenance Standards<br />
Facilities Standard Strategy<br />
Trash cans and bins Space available for<br />
visitor trash; cans in<br />
good condition (not<br />
broken).<br />
Revise maintenance contract to<br />
require emptying of trash bins at<br />
least one additional time during<br />
peak hours (10 a.m. to 3 p.m.).<br />
Require vendors to remove their<br />
own trash, i.e., do not allow them<br />
to use trash bins.<br />
Benches No graffiti and in Park employees should examine<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 59
Facilities Standard Strategy<br />
good condition. all the benches at least once per<br />
week. If graffiti appears, use<br />
appropriate solvents or other<br />
removal techniques. If broken,<br />
repair or replace as needed.<br />
Signs<br />
No graffiti and in<br />
good condition.<br />
Park employees should examine<br />
all signs at least once per week. If<br />
graffiti appears, use appropriate<br />
solvents or other removal<br />
techniques. If broken, repair or<br />
Toilets<br />
Restaurants<br />
Sales kiosks<br />
Clean and<br />
functional.<br />
Clean with good<br />
service and safe<br />
food preparation.<br />
Clean and in good<br />
condition.<br />
replace as needed.<br />
Pump all toilet vaults and supply<br />
necessary water for system<br />
nightly. Park staff should clean<br />
toilet facilities twice daily during<br />
peak hours. Restrooms should be<br />
monitored hourly to determine if<br />
toilets are operational and if<br />
cleaning schedule is adequate.<br />
Each restroom should have a<br />
checklist ensuring that the<br />
inspections have taken place. If<br />
the toilet facilities regularly do not<br />
function, the next step would be to<br />
evaluate the system and seek<br />
alternative solutions.<br />
Provide training on food<br />
preparation and visitor interaction.<br />
Working with Siyaha, develop<br />
more specific standards for service<br />
and food preparation. Inspect<br />
periodically to determine if these<br />
standards have been met.<br />
Park employees should examine<br />
all the shade structures and kiosks<br />
at least once per week. If graffiti<br />
appears, use appropriate solvents<br />
or other removal techniques. If<br />
broken, repair as needed.<br />
All trash and sales items should be<br />
inside sales kiosk.<br />
Trails Clean and safe. Require vendors to clean up<br />
animal waste. This should be in<br />
the vendor agreement.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 60
In addition to these ongoing tasks, remove the Tourist Police kiosks. The police should<br />
be redeployed as a roaming presence. The Tourist Police should go through a training<br />
program to help them communicate with visitors and address visitor concerns.<br />
Hire park rangers to provide visitor services and enforcement activities. Such rangers<br />
could aid in the interpretation of the site, answer visitor questions, and enforce the rules<br />
of the park. To the extent possible, local community members should be given<br />
preference in hiring. Local community members have the advantage of already being<br />
familiar with the area. In addition, hiring from the community helps engender support of<br />
PAP.<br />
5.4 Trails<br />
5.4.1 Existing conditions<br />
The trails discussed in this section are the pathways that are beyond the spine of the<br />
Sanctuary. Two trails found in the Back Country and Near Country zones, the path from<br />
the Basin to Ad-Dayr and the path to the Royal Tombs, do not have as difficult terrain as<br />
others, so they are appropriate for visitors to explore independently. The other trails,<br />
however, are rugged and steep, making them highly problematic for independent<br />
exploration. Additionally, there are many opportunities for visitor to wander into areas<br />
from which safe exits are problematic. Improper behavior is more likely to occur when<br />
visitors are in isolated areas. When visitors leave the spine of the <strong>Petra</strong> core area, they are<br />
often approached by people selling antiquities. Also, people traversing a landscape alone<br />
are more likely to use the tombs as bathrooms.<br />
5.4.2 Recommendations<br />
While allowing for them to<br />
be accessed independently,<br />
encourage visitors to use a<br />
guide for the following<br />
trails: Umm-Al-Biyara,<br />
Al-Kubtha, Al-Madras, and<br />
High Place trails. The use<br />
of a guide provides a<br />
chance for small groups to<br />
interact with locals who are<br />
intimately familiar with the<br />
area and can provide<br />
information that visitors<br />
inevitably find fascinating.<br />
For example, guides may<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 61<br />
Figure 5.5.2: Steep Terrain Characteristic of<br />
Trails
describe use of plants for medicinal purposes or provide insights into the traditional uses<br />
of the area. Just as important, guide services will provide an income stream to replace<br />
some of the income lost by the removal of vendors from the park. Providing additional<br />
trail experiences will also encourage visitors to extend their stay in the <strong>Petra</strong> area.<br />
For those visitors approaching the secondary trails without a guide, develop brochures to<br />
familiarize visitors with the trails. Points of interest should be discussed. The brochures<br />
should have maps that show visitors services as well as trails. A general description of<br />
conditions, such as the terrain, should also be included.<br />
The brochures should also address the possibility that all trails may not be adequately<br />
marked. Due to the changing and harsh conditions of the desert, trail markers may fade,<br />
be knocked down, or otherwise removed. The visitor should be made aware that while<br />
PAP makes an effort to adequately sign the trails, the conditions may not allow for signs<br />
at all points.<br />
Site monitoring for sites along these trails is particularly important. Cultural resources<br />
are generally more susceptible than are natural resources to irreversible damage by the<br />
actions of one or only a few individuals. Sites should be checked regularly to determine<br />
any degradation of resources. If this becomes the case, actions should be taken to protect<br />
resources.<br />
If, in the future, the secondary trails system is expanded, the entire system should be<br />
evaluated as part of an environmental assessment. This is important due to the damage<br />
that can be caused by visitors. The potential degradation of resources due to visitors<br />
touching by visitors; using tombs as toilets; buying antiquities; or disturbing artifacts<br />
should be thoroughly evaluated before more visitor traffic in the tertiary trails is<br />
encouraged.<br />
5.5 Conservation<br />
5.5.1 Existing conditions<br />
Conservation of the cultural resources within PAP is of the utmost importance. Without<br />
these resources, any services provided for the visitor are without value. Degradation of<br />
the resources comes from several potential sources: visitor activities, park maintenance<br />
and improvement activities, animals, and natural causes. The particular concerns are<br />
described below.<br />
• Visitors who are not educated touch the sandstone formations, adding to the<br />
erosion. Over time, this can have a big impact. Additionally, visitors often do not<br />
abide the warnings and climb over barriers. These harmful practices are often not<br />
stopped by Park staff. At the Theater, visitors have accessed areas that are<br />
prohibited.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 62
• Park maintenance and improvement activities, such as installing visitor facilities,<br />
can degrade resources if not done properly. Other activities, such as developing a<br />
shuttle system that would run inside the park, could have unintended<br />
environmental consequences that could degrade the resources.<br />
• Animals in the park can be harmful to the archaeology found on-site. The hooves<br />
are eroding the original sandstone steps leading to Ad-Dayr. Many animals are<br />
tied to fences, which are then torn by the animals, leaving the areas open to access<br />
by visitors.<br />
• Natural causes also degrade cultural resources. Wind and water cause erosion of<br />
the rock formations and cultural resources.<br />
5.5.2 Recommendations<br />
5.5.2.1 Education of visitors<br />
Several actions should be taken. First, an education component should be added to all<br />
interpretive activities in PAP. For example, visitors who touch the carvings largely do so<br />
without understanding the consequences. By informing the visitor of the impacts of<br />
touching even one of the carvings, the visitor will be a partner in conservation. Such a<br />
message would be repeated on interpretive signs, tour guides, informational signs,<br />
warning signs, brochures, websites, etc. Education would also be extended to tour<br />
guides. Visitors should also be advised and encouraged to dispose of their waste only in<br />
trash receptacles.<br />
The conservation message should be included with the official <strong>Petra</strong> website. This<br />
would prepare the visitor for his or her visit.<br />
The existing <strong>Petra</strong> Archaeological Park brochure, which provides a map of the Sanctuary<br />
and interpretive materials, should be updated to reflect the locations of new facilities and<br />
should carry conservation messages.<br />
5.5.2.2 Park maintenance and improvement activities<br />
In order to address park maintenance and improvement activities, several actions should<br />
be taken. First, when an action has been identified, a review should take place using the<br />
following protocols.<br />
Protocols for Review<br />
1. Once a proposed action has been identified that might lead to an impairment of<br />
the park’s resources or values, PAP staff will prepare a preliminary draft<br />
environmental assessment to evaluate the impacts of the proposed action.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 63
2. The draft environmental assessment is then sent to the PAP Council for review<br />
and comment.<br />
3. The Director General, Department of Antiquities (DOA) reviews the preliminary<br />
draft and provides comments to the park director.<br />
4. The preliminary draft is reviewed to incorporate the comments of the Director<br />
General.<br />
5. The preliminary draft is then reviewed by the Minister, Ministry of Tourism and<br />
Antiquities (MOTA) and appropriate staff.<br />
6. A draft environmental assessment is then prepared and sent to the stakeholders:<br />
<strong>Petra</strong> Regional Authority (PRA), Governor of Ma’an, Governor of Wadi Musa,<br />
local community groups, <strong>Petra</strong> <strong>National</strong> <strong>Trust</strong> and non-government organizations<br />
(FoA and House of Nabataeans), and other entities deemed appropriate.<br />
7. Meetings are held with the stakeholders to gain their insights and comments.<br />
8. Input from the general public is sought by publishing a notice of availability of<br />
the draft environmental assessment and providing a copy as requested.<br />
9. Upon completion of the established review period, the Director General, DOA<br />
and park staff meet to analyze all comments.<br />
10. If the comments warrant, a revised environmental or a full environmental impact<br />
statement may be prepared and redistributed for review.<br />
11. After completion of all reviews, the Director General, in consultation with the<br />
Minister, MOTA makes a final decision and announces it to the stakeholders and<br />
the general public.<br />
12. The selected alternative is then implemented.<br />
Other actions may not require an environmental assessment. In such cases, any grounddisturbing<br />
actions, such as installations of signs, necessitate a subsurface archaeological<br />
survey. A report should follow the survey, stating what tests were performed, the results<br />
of the survey, and what actions should be taken to protect the resources.<br />
5.5.2.3 Animal management<br />
Animals can be better managed in order to limit their impact on the resources of the Park.<br />
First and foremost, donkeys should be removed from the sensitive areas of PAP and<br />
relocated to Turkmaniyya Road. For more information, please refer to Section 4.2. A<br />
hitching station should be established at Turkmaniyya Road to dissuade owners from<br />
tying donkeys to protective fencing.<br />
5.6 Temporary Visitor Center<br />
5.6.1 Existing conditions<br />
Construction of a new Visitor Center is expected to start in spring 2008. The<br />
construction will require the removal of the existing visitor center. A temporary Visitor<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 64
Center will need to be established in order to provide the services currently available at<br />
the existing Visitor Center. The following are among the services and facilities available<br />
at the existing Visitor Center:<br />
• Ticketing;<br />
• Brochures;<br />
• Toilets;<br />
• a model of PAP; and<br />
• a map of the park.<br />
5.6.2 Recommendations<br />
Relocate the temporary Visitor Center to another area near the park entrance. Two<br />
options available are the Guesthouses, owned by the Crowne Plaza, and a plain across the<br />
wadi. The Guesthouses would be the most attractive site, but would depend upon an<br />
agreement with the owner.<br />
Regardless of the location of the temporary visitor center, several basic services should<br />
be provided for the visitor:<br />
• separate lines for individual and group tickets;<br />
• appropriate signs for sales and visitor center displays, and directional signage<br />
(see Appendix B for details); and<br />
• sufficient number of restrooms to accommodate large groups.<br />
5.7 Special Park Use Permits<br />
A special park use is a short-term activity that takes place in a park area and:<br />
• provides a benefit to an individual, group, or organization, rather than the public<br />
at large;<br />
• requires written authorization and some degree of management control from PAP<br />
in order to protect park resources and the public interest;<br />
• is not prohibited by law or regulation; and<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 65
• is neither initiated, sponsored, nor conducted by PAP.<br />
The approval or denial of requests to engage in special park uses is an important and<br />
continuing responsibility of the Director of the PAP. The director should be aware that<br />
decisions related to permitting special park uses may have implications and set<br />
precedents that create difficulties for the future.<br />
A special park use may involve either rights or privileges, and may or may not support<br />
the purposes for which the park was established. In either case, whether the request is<br />
approved or denied, the Director’s decision must be consistent with policies and with<br />
other decisions.<br />
5.7.1 Existing conditions<br />
The <strong>Petra</strong> Archaeological Park Operating <strong>Plan</strong> (2000) provides guidelines for permitting<br />
special uses. A permit shall be denied if any activities would:<br />
• cause injury or damage to park resources;<br />
• be contrary to the purposes for which natural, historic, development, and special<br />
use zones were established, or unreasonably impair an atmosphere of peace;<br />
• unreasonably interfere with interpretive, visitor service, or other program<br />
activities, or with the administrative activities of <strong>Petra</strong> Archaeological Park;<br />
• substantially impair the operation of public use facilities or services of <strong>Petra</strong><br />
Archaeological Park concessionaires or contractors;<br />
• present a clear and present danger to the public health and safety; or<br />
• result in significant conflict with other existing uses.<br />
The Director must deny initial or renewal requests upon finding that any of the above<br />
conditions will not be met. Existing activities that do not meet these conditions must be<br />
phased out.<br />
The regulations in the <strong>Petra</strong> Archaeological Park Operating <strong>Plan</strong> (2000) also state that an<br />
application for such a permit shall set forth the name of the applicant; the date, time,<br />
duration, nature, and place of the proposed event; an estimate of the number of persons<br />
expected to attend; a statement of equipment and facilities to be used; and any other<br />
information required by the Director, <strong>Petra</strong> Archaeological Park. The application shall be<br />
submitted so as to reach the Director, <strong>Petra</strong> Archaeological Park at least two weeks in<br />
advance of the proposed event.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 66
As a condition of permit issuance, the Director, <strong>Petra</strong> Archaeological Park may require<br />
the following:<br />
1. The filing of a bond payable to the Director, <strong>Petra</strong> Archaeological Park in an<br />
amount adequate to cover costs such as restoration, rehabilitation, and cleanup of<br />
the area used, and other costs resulting from the special event. In lieu of a bond, a<br />
permittee may elect to deposit cash equal to the amount of the required bond.<br />
2. The acquisition of liability insurance in which <strong>Petra</strong> Archaeological Park is<br />
named as co-insured in an amount sufficient to protect the park.<br />
The <strong>Petra</strong> Archaeological Park Operating <strong>Plan</strong> (2000) states that the permit may contain<br />
such conditions as are reasonably consistent with protection and use of the park for the<br />
purposes for which it is established. It may also contain reasonable limitations on the<br />
equipment used and the time and area within which the event is allowed. Violation of the<br />
terms and conditions of a permit issued in accordance with this section is prohibited and<br />
may result in the suspension or revocation of the permit.<br />
5.7.2 Recommendations<br />
In the case of the Sanctuary area of PAP (including Al-Khazna and Ad-Dayr), deny all<br />
special use requests. Special Park uses or events are not compatible with the desired uses<br />
and visitor experiences described earlier. The value of these sites is such that it would be<br />
impossible for a group to conduct an event or a special use that would not impair the<br />
operation of public use facilities or services, or damage park resources.<br />
All efforts should be made to encourage special events and uses to be held outside of<br />
PAP boundaries in nearby communities. This would serve two purposes: protect the<br />
resources and the visitor experience within PAP and promote the local economy.<br />
5.8 Allocation of Responsibilities<br />
The PAP Council has the responsibility to implement the actions described in this<br />
document. The bylaws that identify an integrated management approach have been<br />
signed. The PAP Council directs park management to carry out the activities. Several<br />
management positions are expected to be filled in the coming months; the performance<br />
reviews of these new managers should include benchmarks related to implementation of<br />
visitor services.<br />
Specific to interpretation, several positions for the Visitor Center and Museums are<br />
required. These include Director, Visitor Center and Museum; Administrative Assistant;<br />
Publications and Exhibit <strong>Plan</strong>ner; Senior <strong>Interpretive</strong> Specialist; two Greeters, and an<br />
audio-visual technician. A brief summary of each of their responsibilities is listed below.<br />
For more specific description of these positions, refer to Section 4.1 of this document.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 67
• The Director, Visitor Center and Museums is responsible for all aspects of<br />
operations of the Visitor Center and the museums.<br />
• The Administrative Assistant performs administrative and clerical duties.<br />
• The Publications and Exhibit <strong>Plan</strong>ner plans all exhibits and publications for PAP,<br />
and coordinates with the Senior <strong>Interpretive</strong> Specialist.<br />
• The Senior <strong>Interpretive</strong> Specialist produces interpretive plans and programs and<br />
oversees monitoring of interpretation.<br />
• Greeters meet visitors as they enter the Visitor Center and direct them to the<br />
appropriate location.<br />
• The audio-visual technician operates and maintains the electronic interpretive<br />
devices of the Visitor Center.<br />
6.0 Partnerships<br />
One of the keys to a successful interpretive program in PAP will be partnerships.<br />
Because the resources of PAP are limited, it will be necessary for businesses, other<br />
government agencies, non-profit organizations, user groups, and individuals to play an<br />
active r ole in the interpretation of PAP.<br />
6.1 Commercial<br />
Businesses can help explain the significance of <strong>Petra</strong> to visitors and encourage them to<br />
actively preserve the site during their visit. Tour group organizers can offer information<br />
to visitors before they arrive. This will help visitors plan accordingly. They can also<br />
provide information on visitor behavior, and enforce the message of conservation.<br />
Hotels, restaurants, and other local businesses can offer brochures, information, and other<br />
materials to visitors.<br />
6.1.1 Tour Guides<br />
The tour guides are the human face and contact that visitors will associate with their<br />
experience in <strong>Petra</strong>. As such, it is important that they provide accurate and consistent<br />
information to PAP visitors. In addition to the studies necessary to become a certified<br />
tour guide, tour guides operating in <strong>Petra</strong> should be trained in conveying the interpretive<br />
themes to visitors.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 68
In addition, the tour guides have a responsibility to actively direct their visitors to behave<br />
in a manner consistent with preserving the resources. Tour guides need to receive<br />
training on providing this guidance.<br />
PAP should also work with tour guides and tour operators to develop tours devoted to a<br />
theme. For instance, a tour could be devoted to the architecture of <strong>Petra</strong>, showing how it<br />
changed over time. Another tour might focus instead on places mentioned in religious<br />
histories.<br />
6.1.2 Possible future commercial partners<br />
Although not directly working inside the park, commercial businesses and organizations<br />
can be partners in the interpretive program. Programming should not be limited strictly<br />
to the efforts of PAP staff. Instead, PAP should work with other organizations, including<br />
hotels and tour organizers, to develop programming. Such opportunities would lengthen<br />
the stay of some visitors, thus bringing additional revenue to the <strong>Petra</strong> region.<br />
Tour operators can be great assets in providing interpretive services. The tour operators<br />
can inform visitors that use any of their services of the fragility of the site. Additionally,<br />
tour operators could provide specialized tours for those interested in a more in-depth<br />
experience. One option might be to host lectures at a local hotel. Another possibility<br />
might include a more hands-on experience, with a sample archaeological site that<br />
provides an overview of the training necessary for excavation.<br />
Hotels and restaurants can play an active role in the interpretive efforts of <strong>Petra</strong>. Hotels<br />
can offer packages for special events, such as a lecture series. Both restaurants and hotels<br />
can provide brochures and other interpretive materials to guests and visitors.<br />
Additionally, they can advance the message of preservation through guest relations,<br />
posters, and other methods.<br />
Shops can also be partners in the interpretive program. First, they can distribute<br />
brochures as needed. Additionally, they can stock items that relate to and are consistent<br />
with the interpretive themes. Similarly, they can refrain from selling things that are<br />
inconsistent with the interpretive themes, such as sand bottles, which destroy the rock<br />
found in the area.<br />
6.2 Government agencies<br />
Government agencies have a role to play in the interpretive plan for PAP. The <strong>Petra</strong><br />
Regional Authority (PRA) is responsible for planning efforts around PAP. It also<br />
receives a percentage of the entrance fees from PAP. PRA can affect the interpretive<br />
program by incorporating the themes into its decision making process. For instance,<br />
when planning for a project, PRA could include as a criteria whether the project will<br />
affect the management of PAP, including if it is not consistent with the themes.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 69
Additionally, PRA has a role in the outreach to the general population, as a local<br />
government entity. PRA can bring information regarding the themes to the residents of<br />
the area.<br />
The Ministry of Tourism and Antiquities can support the interpretive program through its<br />
actions. MOTA can provide necessary funding to carry out the program. Additionally, it<br />
can provide support services, such as technical expertise, to develop programs.<br />
JTB is an important part of the pre-arrival approach. It offers one of the best<br />
opportunities for supporting the interpretive program. Because it is one of the first access<br />
points a visitor finds information about <strong>Petra</strong>, JTB can introduce the themes to the visitor.<br />
JTB and PAP should coordinate to provide consistent messages about the park,<br />
particularly the theme of conservation.<br />
6.3 Non-profit organizations<br />
Non-profit organizations can aid in the interpretive programs. They can help educate<br />
their constituents about the importance of the park. Additionally, they can supply<br />
programs and support the activities of PAP. Non-profit organizations may also be<br />
eligible for funding of projects by outside sources that are unavailable to government<br />
organizations or PAP.<br />
7.0 Maintenance of interpretive devices and<br />
infrastructure<br />
The maintenance of interpretive devices and infrastructure should be based upon<br />
standards. The following table reviews the interpretive devices and infrastructure,<br />
describes the standards to which they should be kept, and actions to take if they are not<br />
meeting those standards.<br />
Facilities Standard Strategy<br />
Trash cans and bins Space available for<br />
visitor trash; cans in<br />
good condition (not<br />
broken).<br />
Revise maintenance contract to<br />
require emptying of trash bins at<br />
least one additional time during<br />
peak hours (10 a.m. to 3 p.m.).<br />
Require vendors to remove their<br />
own trash, i.e., do not allow them<br />
Benches<br />
No graffiti and in<br />
good condition.<br />
to use trash bins.<br />
Park employees should examine<br />
all the benches at least once per<br />
week. If graffiti appears, use<br />
appropriate solvents or other<br />
removal techniques. If broken,<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 70
Facilities Standard Strategy<br />
repair or replace as needed.<br />
Signs<br />
No graffiti and in<br />
good condition.<br />
Park employees should examine<br />
all signs at least once per week. If<br />
graffiti appears, use appropriate<br />
solvents or other removal<br />
techniques. If broken, repair or<br />
Toilets<br />
Restaurants<br />
Sales kiosks<br />
Clean and<br />
functional.<br />
Clean with good<br />
service and safe<br />
food preparation.<br />
Clean and in good<br />
condition.<br />
replace as needed.<br />
Pump all toilet vaults and supply<br />
necessary water for system<br />
nightly. Park staff should clean<br />
toilet facilities twice daily during<br />
peak hours. Restrooms should be<br />
monitored hourly to determine if<br />
toilets are operational and if<br />
cleaning schedule is adequate.<br />
Each restroom should have a<br />
checklist ensuring that the<br />
inspections have taken place. If<br />
the toilet facilities regularly do not<br />
function, the next step would be to<br />
evaluate the system.<br />
Provide training on food<br />
preparation and visitor interaction.<br />
Working with Siyaha, develop<br />
more specific standards for service<br />
and food preparation. Inspect<br />
periodically to determine if these<br />
standards have been met.<br />
Park employees should examine<br />
all the shade structure kiosks at<br />
least once per week. If graffiti<br />
appears, use appropriate solvents<br />
or other removal techniques. If<br />
broken, repair as needed.<br />
All trash and sales items should be<br />
inside sales kiosk.<br />
Trails Clean and safe. Require vendors to clean up<br />
animal waste. This should be in<br />
the vendor agreement.<br />
Electronic media Operational Review electronic media on a<br />
weekly basis to make sure that it<br />
functions correctly. Repair<br />
periodic problems. If problems<br />
consistently appear, review media<br />
to determine if a more<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 71
Facilities Standard Strategy<br />
comprehensive solution is<br />
required.<br />
8.0 Implementation schedule<br />
The table below provides a schedule for the implementation of the <strong>Interpretive</strong> <strong>Plan</strong>. It<br />
outlines the activities necessary and an appropriate timeline for their start and<br />
completion.<br />
Timing Action<br />
1 month Schedule more frequent trash pick-up.<br />
Schedule nightly service of toilet vaults.<br />
Remove scaffolding.<br />
Repair sewage system serving the rest rooms at the Basin restaurants and at the<br />
Peace Cave. Repair toilet fixtures in all restrooms.<br />
Remove donkeys from all portions of PAP, except allow donkeys on<br />
Turkmaniyya Road.<br />
Remove incompatible wayside exhibits.<br />
Deny requests to hold special park events in the Sanctuary area.<br />
3 Months Remove existing trashcans.<br />
Install new trashcans, toilets, benches, and sales kiosks for approved items at<br />
recommended locations.<br />
Develop a site bulletin for the Siq and guided trail experiences.<br />
Once the new facilities are in place, update the existing PAP brochure for the<br />
Sanctuary to reflect changes.<br />
Finalize trail brochures for Umm Al-Biyara, Al-Khubtha, Al-Madras, and the<br />
High Place.<br />
Develop a trial transportation system opening Turkmaniyya Road to<br />
pedestrians, camels, and donkeys. Develop a shuttle system between Umm<br />
Sayhoun and Wadi Musa.<br />
Establish a monitoring program to assess visitor flow and implementation of<br />
immediate actions.<br />
Remove tourist police kiosks.<br />
Redeploy police to a roaming presence.<br />
Enforce rules regarding illegal vendors in PAP.<br />
Determine location of temporary Visitor Center.<br />
Implement the special park use permit application process as described in the<br />
<strong>Petra</strong> Archaeological Park Operating <strong>Plan</strong> (2000).<br />
6 months Design and install recommended wayfinding, visitor center, warning,<br />
orientation, and wayside exhibit signs at recommended locations.<br />
Provide uniforms for park staff.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 72
Remove souvenir vendors from the park. Retrain and rehire them as park<br />
employees. Possible jobs could include park rangers, guides for secondary<br />
trails, maintenance, etc.<br />
Identify types of violations and establish penalties for them.<br />
Update existing introductory map and brochure.<br />
Hire and train additional park staff to complete organization.<br />
Work with new and existing cooperatives to develop locally produced products<br />
to be sold in the local communities.<br />
9 months Explore use of electronic interpretive services.<br />
Develop training material on themes for tour guides.<br />
Develop training materials for guides on how to communicate with visitors.<br />
Develop appropriate site bulletins, such as for the Siq.<br />
Finalize design of signs and fabricate signs.<br />
Develop a website.<br />
1 year Begin working with outside organizations to develop a relationship and to begin<br />
developing programs to address themes.<br />
Develop a <strong>Plan</strong> Your Trip brochure.<br />
Install wayside exhibits.<br />
2 years Open new Visitor Center.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 73
9.0 Monitoring and evaluation of <strong>Interpretive</strong> Program<br />
Monitoring and evaluation of the interpretive program will help to maintain its<br />
effectiveness. Monitoring will be performed on a scheduled, periodic basis and evaluated<br />
to determine corrective actions that need to be taken. Monitoring activities for<br />
interpretation are included in the maintenance standards described in Section 7.0.<br />
Indicator: Take-away message<br />
Based on the interpretive program, visitors should be able to identify several concepts at<br />
the completion of a visit. A survey of visitors will be performed annually to determine if<br />
the messages are effectively conveyed. The following are questions, based on the<br />
interpretive themes in Section 2.0, that should be posed to visitors:<br />
1. Name three peoples that have called <strong>Petra</strong> home.<br />
2. What did the Nabataeans carve out of the rock?<br />
3. What features in the area led people to settle around <strong>Petra</strong>?<br />
4. Name two methods Nabataeans used to manage water.<br />
5. Name two things traded by the Nabataeans.<br />
6. Name two trading partners of the Nabataeans.<br />
7. Name two ways in which <strong>Petra</strong> is associated with religion.<br />
8. Name three religions practiced in <strong>Petra</strong> during its history.<br />
9. Name two characteristics of Bedouin culture today.<br />
10. Name two factors in the annual nomadic patterns.<br />
11. In what way did the relationship between the Nabataeans and Rome change?<br />
12. Name two factors that damage the sandstone carvings and tombs.<br />
Standard:<br />
The standard for this series of questions is that people should be able to answer<br />
approximately 65 percent of them. If the rate of correct answers declines by ten percent<br />
or more, additional interpretive efforts will be necessary.<br />
Indicator: Visitor satisfaction<br />
Mechanisms that can detect changes in the experience of visitors and the local population<br />
are surveys of these groups. Questionnaires should be prepared, suited to each<br />
population. The questionnaire measuring customer (visitor) satisfaction should contain<br />
the following two questions:<br />
"In your last (current) visit to <strong>Petra</strong>, which best describes your experience?"<br />
Excellent ....................................................Satisfactory............................................ Unsatisfactory<br />
10 9 8 7 6 5 4 3 2 1<br />
and,<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 74
"Would you recommend this tourist destination to your friends?" (This can be followed<br />
with, "Why, or why not?”)<br />
These questions should be supplemented with others that deal with issues of special<br />
importance to <strong>Petra</strong>, such as satisfaction with visitor facilities like the visitor center,<br />
comfort stations at the site, accessibility of food and drink. Information about the<br />
effectiveness of the interpretive program would also be helpful; this could be obtained by<br />
questions about what the visitor expected to learn from his or her visit and what was<br />
actually learned by the visitor.<br />
It is important that surveys be conducted so that results are valid and useful. They should<br />
be stratified according to groups about which information is required, that is, questions<br />
should be filled out by international, national, and local tourists, who should be identified<br />
as such on the questionnaires. If informative answers are not forthcoming to written<br />
questions, a statistically valid sample should be obtained through oral interviews.<br />
<strong>National</strong>ity, age, and length of stay information should be obtained on each<br />
questionnaire, and occupation and income information if possible.<br />
As important is that questionnaires be obtained at different times of the day, week, and<br />
year. Visitor satisfaction may well vary considerably according to crowding at <strong>Petra</strong> or<br />
in the visitor zones there. Furthermore, satisfaction may be found to correlate especially<br />
well with PAOT crowding at certain locations for which visitation figures have been<br />
obtained as suggested above (Al-Khazna, Siq, Theater, and so forth).<br />
Standard:<br />
A drop in the satisfaction index of 10% should prompt action by site management.<br />
<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 75
APPENDIX A<br />
MASTER NARRATIVES<br />
(PENDING APPROVAL)<br />
Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 76
APPENDIX B<br />
SIGNAGE SYSTEM FOR PETRA ARCHAEOLOGICAL PARK<br />
WAYFINDING SIGNS<br />
Purpose: These are markers that will help visitors find their way to points of interest.<br />
They may identify nearby features and show distances. They should be simple and<br />
unobtrusive, yet easy to find.<br />
Content: These signs contain the names of the points of interest and arrows identifying<br />
travel directions.<br />
Location: Markers will be located at trailheads, at trail intersections or other decisionmaking<br />
places throughout the Park.<br />
These locations should be included in the signs:<br />
• Al Khazna<br />
• High Place Trailhead<br />
• Royal Tombs Trailhead<br />
• Ad Dayr Trailhead<br />
• Turkmaniyya Road<br />
• Wu’Ayra Crusader Fort<br />
WARNING SIGNS<br />
Purpose: These signs warn visitors of the dangers at particular locations. They should<br />
be clear and unobtrusive, using consistent language.<br />
Location: The warning signs should be placed at the first opportunity a visitor has to<br />
approach a dangerous location or situation. For instance, if the visitor is restricted from<br />
climbing a hill, the sign should be posted at a point the visitor would consider taking<br />
such action, rather than on the hill itself.<br />
Additional warning signs should be placed at the entrances of trails that are accessible<br />
only with a guide.<br />
Content: Message of danger, area to avoid.<br />
Placard signs carrying the following message should be installed on the backs of all<br />
benches and at locations where steps lead to other points of interest.<br />
YOU CAN PROTECT THIS PARK<br />
Stay off sandstone walls<br />
Do not enter tombs or caves<br />
Do not touch carved features<br />
Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 77
ORIENTATION EXHIBITS<br />
Purpose: These are maps that provide identification of key points of interest and<br />
identify trails. The panels may also list rules and etiquette. At tabletop height, they will<br />
not restrict views.<br />
Content: “You are here”, diagrammatic map, park etiquette.<br />
Location: These orientation points will be located at the beginning of the City Center<br />
Zone and the Basin Zone.<br />
WAYSIDE EXHIBITS<br />
Purpose: These are stand-alone signs that offer interpretative information specific to<br />
significant sites within the Park. These markers are table-top height and slanted,<br />
unobtrusively placed but discoverable.<br />
Why use a Wayside Exhibit?<br />
When trying to determine how to interpret a park site or feature, a key question must be<br />
answered: What is the best interpretive medium to use? In many instances, the best<br />
medium will be a wayside exhibit. Because they are located outdoors, close to the<br />
features they interpret, wayside exhibits can readily answer visitors' questions—at the<br />
time and place they have them. By engaging visitors at the times and places they want<br />
information, the visitors' experiences can be made more meaningful and rewarding.<br />
Wayside exhibits are effective for a variety of reasons:<br />
• Wayside exhibits are always on duty. They are available to visitors twenty-four<br />
hours a day, seven days a week.<br />
• Despite their simple, low-tech character, wayside exhibits can provide a<br />
compelling visual format. Current technologies allow the presentation of large,<br />
full-color illustrations, photographs, and maps.<br />
Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 78
• Wayside exhibits foster a direct interaction between visitors and park features. As<br />
visitors gain knowledge about a subject from one exhibit, they can look for<br />
related features or sites and enjoy a more meaningful visit.<br />
In addition to their role in interpretation, wayside exhibits can serve more practical<br />
purposes. They can provide information about park facilities, services, and management<br />
policies. They can alert visitors to safety or resource management issues at the point of<br />
danger or environmental impact, and can graphically emphasize the risk or explain the<br />
reason for the policy. They can also help protect park resources by establishing an<br />
official presence at remote, unstaffed locations. The simple presence of a wayside<br />
exhibit can sometimes be an effective resource protection tool.<br />
Wayside exhibits are economical. They are a good value because:<br />
• The cost of planning, designing, and fabricating wayside exhibits is less than for<br />
many other interpretive media. They do not require the substantial financial<br />
investment often associated with the installation and operation of other media.<br />
Wayside exhibits do not, for example, require the construction or remodeling of a<br />
visitor center, the hiring or training of staff, or the acquisition, installation,<br />
operation, or maintenance of specialized equipment.<br />
• Wayside exhibits are easy to maintain. Exhibit panels require only an occasional<br />
cleaning with soap and water and a periodic application of boat or car wax. They<br />
are also relatively easy and inexpensive to repair. Most repairs to wayside exhibit<br />
panels and bases can be made by park staff.<br />
• Wayside exhibits are durable. Even with limited care, most waysides can last for<br />
decades. When they do need to be replaced—due to vandalism, environmental<br />
deterioration, or a need to update information—wayside panels can be easily<br />
replaced if their original production materials have been preserved.<br />
In short, wayside exhibits offer good interpretive value, providing information and<br />
interpretation at sites where it is needed, in an economical and durable format.<br />
Location: Wayside exhibits should be located at specific points in relation to a unique<br />
subject that warrants highlighting.<br />
Content: Varies by exhibit. The following sites should be addressed via wayside<br />
exhibit. Text to be developed by the Department of Antiquities.<br />
Arrival Zone:<br />
• Bab Al-Siq<br />
• Djinn Blocks<br />
• Obelisk Tomb<br />
• Dam<br />
Siq Zone:<br />
• Siq. The message should incorporate purpose, water channels, resource<br />
protection message.<br />
Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 79
• Al Khazeneh.<br />
• Camel caravan<br />
Theater Zone:<br />
• Street of Facades<br />
• Theater<br />
• Royal Tombs<br />
Elbow Zone<br />
• Urn Tomb<br />
City Center Zone:<br />
• <strong>Petra</strong>/ Blue/ Ridge/ Church<br />
• Temple of Winged Lion<br />
• Colonnaded Street<br />
• The Great Temple<br />
• Qasr al-Bin Exhibit<br />
• Temenos Gate Exhibit<br />
• <strong>Petra</strong> Pool Complex<br />
• Nymphaeum<br />
Basin Zone:<br />
• Unfinished Tomb<br />
Turkmaniyya Road Zone:<br />
• Turkmaniyya Tombs<br />
• Anjar Quarry Exhibit<br />
Near Country Trails:<br />
• The Monastery<br />
• Zantur<br />
• Wueira Fortress<br />
Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 80
Wayside Exhibit Specifications<br />
Wayside Exhibit Bases<br />
Wayside exhibit bases are designed to accommodate all types of flat panels. A standard<br />
base consists of a frame, which holds the exhibit panel, and legs, which hold the frame<br />
and panel at the preferred viewing position. Most exhibit bases are installed by setting<br />
their legs below ground in cement. “Low profile” sign bases are recommended.; the<br />
“upright” style would block the visitor’s views.<br />
Cantilevered Low-Profile Base<br />
This version of the low-profile base is<br />
recommended. The base’s simple, unadorned form<br />
helps to reduce its visual intrusion on the<br />
landscape. Made entirely of welded aluminum<br />
extrusions, the base will not rust or otherwise<br />
corrode, even in harsh environments. It has a<br />
textured finish of polyurethane enamel paint.<br />
Exhibit panels can be easily replaced by removing<br />
rivets that secure the top of the frame assembly.<br />
Panel Sizes (WxH): 36"x24"<br />
Custom Front Edge Height (Z): 32"<br />
Angle: 30 or 45 Degrees<br />
Wayside Exhibit Panel Materials<br />
Several methods of panel imaging and fabrication are available. Of these methods, the<br />
one best suited to a particular situation depends on a variety of factors. Initial cost is, of<br />
course, important, but other questions should be considered as well. To what<br />
environmental conditions will the exhibits be exposed? Must the information presented<br />
be changed frequently? Perhaps the most critical factor is the behavior of your visitors.<br />
Porcelain enamel should be used for signs that will be touched and are recommended<br />
for the two orientation signs with maps. Fiberglass panels are recommended for the<br />
remaining exhibits. It is recommended that two of each be ordered initially so that a<br />
replacement panel is readily available.<br />
Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 81
Porcelain Enamel<br />
• Resolution: Fine<br />
• Weathering: Excellent Resistance<br />
• Fade Resistance: Excellent<br />
• Vandalism: Very Good Resistance<br />
• Maintenance: Minimal<br />
• Projected Life: 25+ Years<br />
• Relative Initial Cost: High<br />
• Replacement Cost: High<br />
Porcelain enamel panels are made by fusing ground glass (that has been colored with<br />
mineral oxides) to steel sheets at very high temperatures. The process allows the<br />
reproduction of full-color photographs and finely detailed illustrations and maps. They<br />
are arguably the most visually appealing of all wayside exhibit panels. They are very<br />
durable: guaranteed against fading for 25 years and highly resistant to "casual"<br />
vandalism. An occasional application of auto wax helps to maintain their lustrous<br />
appearance. But their Achilles heel is that they are subject to "shattering" types of<br />
vandalism and are expensive to replace.<br />
Fiberglass Embedded Inkjet Prints / HPL Inkjet Prints<br />
• Resolution: Fine<br />
• Weathering: Good Resistance<br />
• Fade Resistance: Good<br />
• Vandalism: Moderate<br />
• Maintenance: Moderate<br />
• Projected Life: 1 to 5 Years<br />
• Relative Initial Cost: Low<br />
• Replacement Cost: Low<br />
Inkjet prints offer the dual advantages of being produced quickly and at low cost. Digital<br />
printing also allows revisions to be made easily, quickly, and inexpensively. There are a<br />
variety of digital imaging technologies, both for the image process itself and for the<br />
method used to create a rigid panel, and the technologies are evolving rapidly.<br />
Wayside Exhibit Fonts<br />
For titles use Helvetica Neue Bold 75.<br />
Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 82
-Primary headline 72 pt<br />
-Secondary headline 50 pt<br />
-Captions and highlight text 20 pt<br />
For text use Century Old Style<br />
-Primary text 30 pt<br />
-Secondary text 24 pt<br />
-Captions 20 pt<br />
Installation and Maintenance<br />
Upon receipt of the panels and bases, the park staff can install the new waysides,<br />
insuring project files and graphics are archived and maintained. The park should also<br />
store backup wayside panels in a location where they will not be damaged.<br />
Tasks<br />
1. Manage shipping to the park and final inspection of the bases.<br />
2. Improve the sites prior to wayside installation to provide full accessibility.<br />
3. Manage installation of wayside structures and panels.<br />
4. Archive final digital files, graphics, and backup panels to facilitate long-term<br />
maintenance.<br />
5. Document credits and use-rights.<br />
6. Close-out project funding.<br />
7. Enter the project into a Media Inventory Database system. Maintain the site to<br />
ensure the vista is clear, the site is safe, and the base is in good shape.<br />
8. Maintain the panels by cleaning on a regular basis.<br />
9. Replace damaged/worn panels and bases.<br />
Wayside Exhibit Maintenance<br />
Although wayside exhibits are among the most durable of all interpretive media and<br />
usually require little maintenance, their usefulness can be enhanced and extended by<br />
regular inspection and care. It is recommended that each exhibit be examined quarterly<br />
and that the procedures described below be applied to exhibit panels that have been<br />
damaged by the elements or by vandals.<br />
Cleaning each exhibit with mild soap and water before inspection can reveal hidden<br />
damage, can remove dirt or debris that may cause more damage, and can improve the<br />
general appearance of the exhibit. Poorly maintained wayside exhibits are less effective<br />
because visitors are less likely to be attracted to them, and they reflect negatively on the<br />
<strong>Petra</strong> Archaeological Park. A maintenance kit should be kept handy and include<br />
cleaning supplies that will handle most graffiti and debris such as bird droppings.<br />
Cleaning a wayside exhibit is easy, but goes a long way toward enhancing the exhibit’s<br />
effectiveness.<br />
Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 83
Material: Porcelain Enamel<br />
Problem<br />
Common surface dirt, including bird<br />
droppings<br />
Spray paint (all types) or permanent<br />
markers<br />
Small chips<br />
Extreme vandalism<br />
Solution<br />
Wash with mild soap or use window cleaner<br />
Apply paint thinner, lacquer thinner, or<br />
acetone<br />
Wash area and apply auto touch-up paint<br />
Replace panel<br />
Material: Fiberglass-embedded Screen or Digital Print<br />
Problem<br />
Common surface dirt, including bird<br />
droppings; mild weathering causing<br />
slight diffusion of image and glass fiber<br />
exposure; moderate scratches<br />
Spray paint<br />
Ink or permanent markers<br />
Severe weathering causing extreme<br />
glass fiber exposure; vandalism<br />
including deep scratches, knife cuts, or<br />
bullet holes; faded graphics,<br />
delaminating, or other severe damage<br />
Solution<br />
Wash with mild soap and water, then apply<br />
marine wax or a clear, satin finish, lacquer<br />
aerosol spray<br />
Try the following (in order) until paint is<br />
removed: wash with mild soap and water<br />
or alcohol; apply paint thinner (mineral<br />
spirits); apply lacquer thinner. If you use<br />
acetone, use it quickly. Rinse with soap<br />
and water.<br />
Apply alcohol or scrub with pencil eraser<br />
Replace panel<br />
Replacing a Wayside Exhibit Panel<br />
Wayside exhibit panels must periodically be replaced due to damage or deterioration.<br />
Fiberglass panels exposed to severe sunlight should be replaced about every two<br />
years. The following steps explain how to replace a panel. For panels mounted in<br />
standard wayside exhibit frames, the process takes less than 10 minutes.<br />
Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 84
1. Maintain one fiberglass panel in reserve; order a replacement when the reserve is<br />
installed.<br />
2. To replace a wayside exhibit panel, three tools are needed: a hammer, pliers, and<br />
punch.<br />
3. To replace the panel, first remove the top edge of the frame.<br />
4. The frame is secured with "drive rivets," so called because they are secured by<br />
"driving" a pin into them, then driving it all the way through to remove it.<br />
Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 85
5. Using the hammer and punch, drive the center pin all the way through. (If you can<br />
catch and save the pin, the rivet can be reused).<br />
6. Using the pliers, on the underside of the frame squeeze together the expanded<br />
prongs of the rivet, then remove the rivet from the top (you might have to tap it from the<br />
underside).<br />
7. Once all of the rivets are removed (usually 3 on a standard frame) remove the frame<br />
piece and slide the old panel out.<br />
Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 86
8. Clean debris from the bottom channel of the frame (you can use the punch to do<br />
this), making sure the “weep” holes on the bottom of the frame are clear. The weep<br />
holes allow rainwater to drain, or weep, from the exhibit.<br />
9. After the frame is clean, slide the new panel into place.<br />
10. Put the top frame piece back in place and secure it with the drive rivets. Place the<br />
rivet in the hole, then use the hammer to drive the center pin into the rivet until the pin is<br />
flush with the rivet head. This expands the prongs on the underside, securing the rivet<br />
and frame.<br />
11. Now, stand back and admire the panel. Or, better yet, stand back and watch visitors<br />
enjoy the fresh exhibit.<br />
Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 87
VISITOR CENTER SIGNAGE<br />
(for existing or temporary visitor center)<br />
At Sales Site<br />
• Banner signs to identify point of sales<br />
- Separate tour group leaders from individual sales<br />
• Fee schedule<br />
• Description of transportation services<br />
• Description of guide services<br />
Visitor Center Displays<br />
• <strong>Plan</strong> Your Visit: Exhibit<br />
• Site map with key points labeled<br />
Directional Signage<br />
• Directional signage to point of sales for services<br />
• Directional signage to toilets (toilets should be identified by international symbol)<br />
• Directional signage to main entry gate<br />
• Directional signage to sales area<br />
Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 88
PLAN YOUR VISIT<br />
EXPECT A LOT OF WALKING!<br />
TAKE WATER, SUNSCREEN, HAT, AND PROTECTIVE CLOTHING<br />
Day 1: HIKE THE SITE<br />
Segment Distance Typical Travel Time<br />
Bab al Siq 800 m 30 min<br />
The Siq 1200 m 40 min<br />
Al Khazneh- Theater 500 m 20 min<br />
Theater-Basin 1500 m 50 min<br />
Basin-Um Sayhoun 2300 m 60 min (steep)<br />
ADDITIONAL DAYS:<br />
EXPLORE ON YOUR OWN<br />
Ad Dayr<br />
Royal Tombs<br />
Wu’Ayra Crusader Fort<br />
Basin Museums<br />
TAKE A GUIDED TOUR<br />
Al Madras<br />
The High Place<br />
Al-Khubtha High Place and Al Khazna Overlook<br />
Al-Habees Crusader Fort<br />
Umm Al-Biyara<br />
Snake Monument<br />
Jabel Haroun<br />
Sabra<br />
Little <strong>Petra</strong><br />
Little <strong>Petra</strong> to Ad Dayr<br />
YOU CAN PROTECT THIS PARK<br />
Stay off sandstone walls<br />
Do not enter tombs or caves<br />
Do not touch carved features<br />
Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 89
APPENDIX C<br />
DRAFT WAYSIDE EXHIBIT<br />
Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 90
APPENDIX D<br />
DRAFT TRAIL BROCHURES<br />
Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 91
List of 25 Wayside Exhibits for <strong>Petra</strong> w/ images collected<br />
NOTE: All images collected are provisional. Permission must be requested before images<br />
are reproduced. Other useful reconstructions (e.g. more recent renderings of the<br />
Colonnaded Street and Pool Complex) are in the process of being obtained from<br />
Chrysanthos Kanellopoulos.<br />
1. Bab al-Siq Exhibit<br />
A. Text:<br />
With its distinctive, layered dome-shaped rocks, the area before you has been<br />
known traditionally as the Bab al-Siq (in Arabic, ‘Gate to the Siq’), a name given<br />
to it by <strong>Petra</strong>’s Bedouin inhabitants. This zone traces a path which follows the<br />
course of the Wadi Musa (in Arabic, ‘River of Moses’), the meandering bed that<br />
flows from the Ain Musa (‘Spring of Moses’) into <strong>Petra</strong> itself, terminating at the<br />
chasm entry of the Siq gorge. Its pale gray rock forms part of an ancient sandstone<br />
outcrop deposited in the Late Cambrian period, some 540 million years ago. The<br />
Bab al-Siq contains several rock-hewn monuments and memorials, including the<br />
distinctive tower tombs, known as the Djin Blocks, and the rock-cut funerary<br />
complex of the ‘Obelisk Tomb’ and the ‘Bab al-Siq Triclinium.’ [130 words]<br />
B. Possible Images:<br />
a. Markoe photo rock-cut channel, pg. 10 fig. 2<br />
b. McKenzie photo showing water channels in Bab el Siq, plate 53<br />
2. Djin Block Exhibit<br />
A. Text:<br />
Time span: 50 BCE -50 CE<br />
A conspicuous feature of the Bab al-Siq is a group of three freestanding blockshaped<br />
stone ‘towers’ traditionally known as ‘djin’ blocks, the Arabic word<br />
referring to “ghosts” or “spirits.” In fact, <strong>Petra</strong>’s Bedouin occupants believed<br />
these monuments to have been the dwellings of such genies, which were thought<br />
to inhabit the area. General opinion today is that these cube-shaped monuments<br />
served as tombs and memorials to the dead. With its engaged half columns, the<br />
third structure is the most architectural of the three; a channel cut around its upper<br />
face preserves fragments of hard plaster, remnants of a cornice that once<br />
decorated its upper face. Interestingly, these ‘djin’ blocks (there are a total of<br />
twenty-five located throughout <strong>Petra</strong>) occur near sources of flowing water and<br />
thus may have had some ritual connection with worship of water as a divine<br />
fertility gift. [141 words]<br />
B. Possible Images:<br />
a. Nehmé and Villeneuve photo of 3 rd Djin block, pg. 90 pl. 46<br />
3. Obelisk Tomb and Triclinium Exhibit
A. Text:<br />
Time span: 25-75 CE<br />
Carved into the sandstone cliffs are two separate rock-cut monuments, set one<br />
above the other. The upper, known as the “Obelisk Tomb,” is crowned by four<br />
elongated pyramids that represent nefesh, Nabataean signs commemorating the<br />
deceased. A central niche in the rock wall behind the obelisks contains the worn<br />
sculpture of a cloak-clad male figure, the probable head of the family buried in<br />
the tomb chamber below with its five rock-cut burial niches. The gabled façade<br />
below marks the placement of a triclinium, a funerary dining hall with benches<br />
carved along three of its sides, where banquets, accompanied by wine, were held<br />
in honor of a god or ancestor. In the cliff face behind is a double inscription in<br />
Nabataean and Greek that refers to a burial monument erected by an individual<br />
named Admanku. The Greek translation of the Nabataean text bears testimony to<br />
the influence of Hellenic culture on cosmopolitan <strong>Petra</strong>. [153 words]<br />
B. Possible Images:<br />
a. 1900-1920 photo of Obelisk Tomb from Library of Congress<br />
b. Markoe plan Obelisk Tomb, pg. 137 fig. 127<br />
c. Markoe photo of inscription, pg. 138 pl. 128<br />
d. Browning photo of Obelisk Tomb & Triclinium, pg. 48<br />
e. Browning elevation of Obelisk Tomb (restored), pg. 46<br />
f. Guzzo 2-pg photo Triclinium & Obelisk Tomb, pg. 150-151<br />
g. McKenzie axonometric drawing of Obelisk Tomb & Triclinium (Sheila<br />
Gibson), pg. 32<br />
h. McKenzie Photogrammetric elevation of Obelisk Tomb, plate 123<br />
i. McKenzie Photogrammetric elevation of Triclinium, plate 127<br />
j. McKenzie plan of Triclinium and adjoining chambers, plate 128<br />
4. Modern Barrage Dam Exhibit<br />
A. Text:<br />
In antiquity, thirty-five water inlets fed into the Siq gorge, which meant flash<br />
flooding during rainstorms posed great danger. The Nabataeans controlled<br />
floodwaters by diverting the flow of the Wadi Musa with dams, retention basins,<br />
and a rock-cut tunnel of 82 meters length, which redirected water into <strong>Petra</strong>’s city<br />
center around the Khubtha ridge, feeding into a Nymphaeum, or public fountain<br />
house. The dam built across the mouth of the Siq is a modern construction, built<br />
in 1964 to prevent a recurrence of a flash flood that had earlier swept through the<br />
Siq, resulting in the tragic death of some tourists. It replaces an ancient stone<br />
barrage dam constructed by the Nabataeans in the first century BCE. The top of<br />
the present dam is reached by a ramp on the left; this feature was never a part of<br />
the original structure, which was approached via an ancient bridge erected over<br />
the wadi. [152 words]
B. Possible Images:<br />
a. Browning reconstruction of Barrage and Bridge, pg. 110 fig. 53<br />
b. McKenzie line drawing of Bab el Siq Arch, raised roadway and dam, plate 52<br />
5. Camel Caravan Exhibit<br />
A. Text:<br />
Time span: 100-50 BCE<br />
A bend in the southern cliff face of the Siq showcases an impressive carving of a<br />
camel caravan. The monumental relief—about one third larger than life—consists<br />
of two approaching groups, each with a pair of camels and drivers. Close<br />
inspection of the upper group reveals that the lead driver, whose figure is<br />
preserved from the waist down, is clad in a loosely, pleated cloth garment of<br />
wool. He holds a stick with which to guide the animals in his bent left arm. That<br />
the scene depicts an actual caravan in procession is clear from worn details, which<br />
reveal that the lead dromedary in the upper group carries a cone-shaped load<br />
protected by a covering blanket adorned with long tassels, and his successor, a<br />
basket-like saddle for conveying portable goods. The camel carvings, it should be<br />
noted, were actually uncovered in archaeological excavations aimed at reducing<br />
the level of the Siq to its original pavement by eliminating centuries of mud and<br />
debris swept in by flash floods. [168 words]<br />
B. Possible Images:<br />
a. Markoe photo of upper camel group, pg. 69<br />
6. Al-Khazna Exhibit<br />
A. Text:<br />
Date span: 60 BCE – 50 CE<br />
Standing nearly 40 meters (127 feet) high, this imposing rock-cut monument is<br />
known as the Khazna, Arabic for “Treasury.” The local Bedouin believed that a<br />
Pharaoh’s riches lay hidden in its urn-shaped upper ornament. As research has<br />
shown, the monument is, in fact, a tomb. The structure’s two-story façade consists<br />
of two elements: a monumental entrance with a classical pediment supported by<br />
six columns; and an upper story with a central rotunda and two flanking pavilions<br />
capped by ‘broken’ pediments, a characteristic of Nabataean architecture. Its<br />
carved sculptures feature figures from classical mythology, among them the<br />
divine twins Castor and Pollux, the horsemen framing the main entrance. That the<br />
occupant of the Khazna was a man of great importance is clear from the<br />
monument’s elaborate interior--a grand central chamber accessed by an entrance<br />
hall flanked by two rooms. This arrangement and the tomb’s prominent location<br />
at the end of the Siq suggest that it was setting to a funerary cult honoring the<br />
deceased, a famous Nabataean king whose identity remains uncertain in the<br />
absence of an identifying inscription.
[179 words]<br />
B. Possible Images:<br />
a. Roberts lithograph Khazneh from Library of Congress<br />
b. Roberts lithograph Temple called El Khasne from Library of Congress<br />
c. 1898-1914 B&W photo front view el Khazneh from Library of Congress<br />
d. 1907-1940 photo El Khazne from Library of Congress<br />
e. Browning ground plan of the Khasneh, pg. 124 fig. 67<br />
f. Markoe photo of the Khazneh (A. Stewart), pg. 192 fig. 201<br />
g. McKenzie Photogrammetric elevation of the Khasneh, plate 80<br />
7. Theater Exhibit<br />
A. Text:<br />
Time span: 25—125 CE<br />
Although <strong>Petra</strong>’s theater is clearly Roman in design, the complex originated with<br />
the Nabataeans, who were responsible for its creation. As archaeology has shown;<br />
the theater may be dated to the early first century CE--to the reign of King Aretas<br />
IV, when <strong>Petra</strong>’s urban character took shape. In plan, it consists of two distinct<br />
parts: the auditorium and the stage wall. The former featured a semicircular<br />
orchestra and an ascending horseshoe-shaped seating area with vertical stairways<br />
divided into three levels by horizontal passageways. A multi-storied masonry<br />
scene wall shielded the orchestra and stage and served as a theatrical backdrop. In<br />
carving its tiered seating, alterations had to be made to the existing sandstone<br />
slope from which the theater was cut. The cliff face preserves the remains of<br />
earlier tombs that had been carved away to create the auditorium’s rear wall. In<br />
the absence of documentation, the nature of activities held in the theater can only<br />
be guessed at. Indeed, many kinds of events might have been held there: plays by<br />
Greek and Roman authors, musical performances, poetry readings, athletic<br />
matches, public meetings, and perhaps rites honoring the dead. [189 words]<br />
B. Possible Images:<br />
a. 1925-1946 B&W photo amphitheater from Library of Congress<br />
b. Guzzo photo of Orchestra and Stage of Theater, pg. 22<br />
c. McKenzie plan of Main Theater, plate 90<br />
8. Royal Tombs Exhibit<br />
A. Text:<br />
Time span: 60 BCE—50 CE<br />
Four grand tombs on the Khubtha Ridge overlook <strong>Petra</strong>’s city center. Their<br />
elaborate architecture and prominent locations suggest that they held families<br />
from <strong>Petra</strong>'s uppermost social stratum, very probably its royalty. As these<br />
prominent monuments have no inscriptions to identify them, they have been given
monikers based on their characteristic features. From right to left, they are: the<br />
Urn Tomb (discussed separately), ‘Silk’ Tomb, Corinthian Tomb, and Palace<br />
Tomb. Set back in a deep recess in the Khubtha slope, the ‘Silk Tomb,’ the<br />
smallest of the four, has drawn acclaim for the brilliant banded coloring of its<br />
sandstone façade. Beyond it is the so-called Corinthian Tomb, named for the<br />
Greek Corinthian-style capitals of its upper story; in reality, these are direct<br />
imitations of the native Hellenistic capitals adorning the Khazneh. Beyond the<br />
Corinthian Tomb lies the largest and most elaborate of all of <strong>Petra</strong>’ rock-cut<br />
monuments, the Palace Tomb, so named because its exterior is thought to reflect<br />
the actual façade of a Hellenistic or Roman period palace. Like its Corinthian<br />
neighbor, this multi-storied tomb features four entrances, each in reality opening<br />
onto a separate funerary chamber. [187 words]<br />
B. Possible Images:<br />
a. Browning lithograph Roberts Urn Tomb & Royal Tombs, pg. 74 fig. 29<br />
b. Browning ground plan Corinthian Tomb, pg. 220 fig. 157<br />
c. Browning ground plan Palace Tomb pg. 223 fig. 160<br />
d. 1898-1914 B&W photo Palace Tomb from Library of Congress<br />
e. McKenzie plan of Corinthian Tomb, plate 117<br />
f. McKenzie Photogrammetric elevation of Palace Tomb, plate 146<br />
g. McKenzie plan of Palace Tomb, plate 147<br />
9. Nymphaeum Exhibit<br />
A. Text:<br />
Before you are the remains of a Roman nymphaeum, or public drinking fountain,<br />
located at the eastern end of <strong>Petra</strong>’s Colonnaded Street. This edifice, named after<br />
the nymphs, the female nature (water) spirits of classical mythology, formed a<br />
recurrent feature of most Greco-Roman cities; <strong>Petra</strong> was no exception. A civic<br />
ornament, it functioned not only as a repository for water but as a lively meeting<br />
place for the city’s populace, Although only the lowest courses of its masonry<br />
now remain, it is possible to reconstruct the fountain, based upon the vestiges of<br />
other nymphaea better preserved. Elevated upon a stepped podium, the building<br />
consisted of a freestanding wall decorated with porticos and featuring a large<br />
central exedra or apse that contained the fountain proper, whose waters emptied<br />
into a shallow pool below. It was from this basin that <strong>Petra</strong>’s inhabitant retrieved<br />
their water in ceramic three-handled jars, or hydria.<br />
The nymphaeum marked the junction of the Wadi Musa and its tributary, the<br />
Wadi Mataha. As stated earlier, tt was through the latter that the waters of the<br />
Wadi Musa were redirected by means of a dam and excavated tunnel built at the<br />
entrance to the Siq. The nymphaeum, one of the terminals of the Siq’s water<br />
system, was designed as a very flattened triangle to assist the confluence of the<br />
two streams. [222 words]<br />
B. Possible Images:<br />
a. Browning reconstruction of Nymphaeum pg. 136, fig. 81
10. Monastery Exhibit<br />
A. Text:<br />
Time span: 85 BCE-110 CE<br />
Deeply carved into shoulder of the Gebel ed-Deir, the monument traditionally<br />
known as “the Monastery” presents the most imposing rock-cut facade at <strong>Petra</strong>.<br />
At a breathtaking width of 45 meters, it is more expansive than the earlier<br />
Khazneh, upon whose general design it is based. By comparison, the façade of ed-<br />
Deir is much shallower and more austere, an impression heightened by the now<br />
empty niches (designed to hold free-standing statuary).occupying its upper and<br />
lower stories. Its form and context suggest that the monument served a different<br />
function, not as a tomb but as a form of religious sanctuary. Such a function may<br />
be inferred from the monument’s interior, which consists of a broad chamber with<br />
a platform (accessed by a double staircase) set within a central rock-cut niche.<br />
The presence of two benches along the chamber’s lateral walls indicates that it<br />
served as a biclinium, a sacred dining hall where banquets to a god were<br />
celebrated. Other features, such as ed-Deir’s processional rock-cut pathway and<br />
its broad leveled courtyard also point to such a sacred function. As scholars have<br />
argued, the divine recipient honored within was a Nabataean king, who had been<br />
elevated in status as a god. [198 words]<br />
B. Possible Images:<br />
a. 1867-1899 B&W (yellowed) photo of Ed-Deir Monastery from Library of<br />
Congress<br />
b. Roberts lithograph El Deir from Library of Congress<br />
c. 1940-1946 B&W photo of Ed Deir from Library of Congress<br />
d. McKenzie Photogrammetric elevation of Deir monastery, plate 139<br />
11. Siq Exhibit<br />
A. Text:<br />
The origins of <strong>Petra</strong>’s entry gorge, known in Arabic as the Siq, may be traced to<br />
ancient cracks in the rock, known as joint and fault lines, which were formed by<br />
earthquake movement in Jordan’s Rift Valley. Water erosion along such fracture<br />
lines led ultimately to the creation of a deep and narrow chasm. The distinctive<br />
colorful banded sandstone from which the Siq was cut dates back some 540<br />
million years ago.<br />
Through an ambitious engineering program, the cliff faces of the Siq were<br />
adapted to house an elaborate network of ceramic pipelines and covered rock-cut<br />
channels that supplied the city with fresh drinking water from several outside<br />
sources, including the Ain Musa, or “Spring of Moses.” As recent investigation<br />
has shown, the beaten surface of the original road through the Siq was paved to<br />
allow wheeled traffic capable of transporting the imported limestone needed to<br />
construct <strong>Petra</strong>’s main buildings. The Siq was also home to a variety of rock-
carved niche-like shrines and sanctuaries, where prayers and offerings were made<br />
to the gods to ensure prosperity. [176 words]<br />
B. Possible Images:<br />
a. Markoe photo of rock-cut channel, pg. 10<br />
b. Browning lithograph Laborde arch, pg. 114 fig. 58<br />
c. Roberts lithograph Triumphal Arch from Library of Congress<br />
12. Street of the Facades Exhibit<br />
A. Text:<br />
Time span: 50 BCE--50 CE<br />
This sector of the Outer Siq has been given the name ‘Streets of Facades’ as its<br />
rock-cut tombs are neatly arranged in ascending rows along the cliff face,<br />
suggesting the appearance of a ‘street.’ The tombs are fairly homogenous in type<br />
and appearance, with vertical facades featuring crow-stepped attics and simple<br />
rectangular entrances. These tombs have been labeled ‘Assyrian,’ based upon the<br />
similarity of their stepped designs to the crenellated decoration found on Assyrian<br />
and Babylonian architecture of the seventh and sixth centuries BCE. The exact<br />
relationship of the two architectural traditions, separated by an interval of some<br />
five hundred years, remains unclear. Although <strong>Petra</strong>’s tombs blend into the<br />
sandstone cliffscape today, their appearance in antiquity was markedly different.<br />
Traces of surviving pigment reveal that their crow-step ornamentation was<br />
highlighted in color against a white plastered façade. The ‘buried’ state of the<br />
tombs provides dramatic proof of the extent to which this sector of the Siq has<br />
gradually filled up with debris swept in by flash flooding, which has completely<br />
destroyed the tops of two of the surviving facades. [179 words]<br />
B. Possible Images:<br />
a. Browning B&W photo of Street of Facades, pg. 129 fig. 73<br />
13. <strong>Petra</strong> Church, Blue Chapel and Ridge Church Exhibit<br />
A. Text:<br />
Time span: 375-ca. 600<br />
The <strong>Petra</strong> Church is the southernmost of a complex of Byzantine ecclesiastical<br />
structures. <strong>Petra</strong>’s main church is a standard basilica divided into a nave and side<br />
aisles by two east-west rows of eight columns each. The church features well<br />
preserved stone and glass mosaics in its side aisles. Subjects include a series of<br />
animals, humans and objects set within vine-scroll medallions on the north, and a<br />
host of animals as well as figures drawn from classical mythology on the south.<br />
West of the church proper are a colonnaded courtyard and a baptistery, the most<br />
complete such installation in the Near East. The church is known for its papyrus<br />
scrolls, which were burnt in a fire that ravaged the building toward the end of the
sixth century. Penned in Byzantine Greek, these documents provide a rare and an<br />
invaluable look into the lives of <strong>Petra</strong>’s Christian inhabitants in late antiquity.<br />
North of the <strong>Petra</strong> Church is the Blue Chapel complex that probably served as the<br />
residence of <strong>Petra</strong>’s bishop. Its private chapel features blue granite columns. At<br />
the top of the ridge is the Ridge Church that was probably converted from a<br />
military installation into a church late in the 4 th century. [201 words]<br />
B. Possible Images [COPYRIGHT ACOR!!]:<br />
a. Markoe aerial photo of <strong>Petra</strong> Church, pg. 238 fig. 261<br />
b. Markoe sketch plan of <strong>Petra</strong> Church complex, pg. 249 fig. 277<br />
14. Temple of the Winged Lion Exhibit<br />
A. Text:<br />
Time span: 25-75 CE<br />
In its simple rectangular layout, the Temple of the Winged Lions is a modest<br />
construction consisting of two rooms—a temple proper and a shallow entry porch.<br />
The focus of worship is a square elevated altar platform (motab) bordered by<br />
twelve freestanding columns. Two additional rows of columns separate the<br />
temple’s remaining floor space into narrow bays. As architectural traces show, the<br />
sanctuary’s interior was lavishly decorated with brightly painted and molded<br />
plaster. An inscribed limestone plaque with a stylized female face, uncovered<br />
within the temple, reveals that the deity worshipped within was a goddess,<br />
perhaps the supreme Nabataean deity, Al ‘Uzza. An unusual feature of the temple<br />
complex are its adjoining workshops--for grinding pigment, working marble,<br />
processing oil, and hammering metal; such activities may have helped to finance<br />
the temple’s religious operations. The sanctuary takes its name from the<br />
ornamental winged felines that decorate its column capitals. [149 words]<br />
B. Possible Images:<br />
a. Markoe plan of the Temple of the Winged Lions and its annexes, pg. 224 fig.<br />
245<br />
15. Colonnaded Street Exhibit<br />
A. Text:<br />
Time span: 100-200 CE<br />
The stretch of cobbled pavement upon which you stand marks the emplacement of<br />
the main Colonnaded Street that ran through <strong>Petra</strong>'s city center. The road in its<br />
present form was built by the Romans in the second century CE. It replaced an<br />
earlier Nabataean street—a spacious dirt-and-gravel road lined with houses that<br />
followed the winding course of the Wadi Musa, <strong>Petra</strong>’s main riverbed. The<br />
Romans straightened, narrowed and paved the street, ornamenting it with a double<br />
row of columns and constructing a stretch of commercial shops on its south side.
As in all Roman cities, <strong>Petra</strong>’s Colonnaded Street served as a commercial center<br />
and place of social gathering. Coins and bed supports found in one area suggest<br />
that there was even a tavern where patrons reclined for a meal.<br />
Archaeological investigation has shown that the street, like much of the city, was<br />
upended by the devastating earthquake of 363 CE, which toppled its colonnades<br />
and destroyed its commercial buildings. The nine columns presently standing<br />
have been re-erected from ancient column drums littering the street. [175 words]<br />
B. Possible Images:<br />
a. Browning reconstruction of Colonnade Street, pg. 54 fig. 18<br />
16. The Great Temple Exhibit<br />
A. Text:<br />
Time span: 25 BCE-100 CE<br />
Occupying an area of 7560 square meters, the Great Temple complex is by far the<br />
largest building at <strong>Petra</strong>. Accessed by a propylaeum, or monumental entryway, it<br />
features two successive open-air precincts situated at different elevations. The<br />
lower precinct in which you stand consists of a spacious paved courtyard flanked<br />
east and west by triple colonnades, each with 60 assembled columns, a number of<br />
which have been partially re-erected. Each bore capitals of imported limestone<br />
with carved elephant heads, exotic symbols of strength and power. The upper<br />
precinct, accessed by a pair of monumental stairways, features a small open-air<br />
theater with semi-circular tiered seating. Its small size and layout suggest that it<br />
may have been designed as a council chamber or a judicial assembly hall, where<br />
local civic matters were deliberated. The presence of this theater and the adjoining<br />
columned courtyard suggests that the building, originally identified as a temple,<br />
was probably a civic complex built under the patronage of the Nabataean royal<br />
house. The building’s downtown location outside the Qasr al-Bint temple precinct<br />
would strongly support this conclusion. [179 words]<br />
B. Possible Images:<br />
a. Browning reconstruction of central city area, pg. 142 fig. 83<br />
17. Temenos Gate Exhibit<br />
A. Text:<br />
Time span: 125-225 CE<br />
Before you, at the western end of the Colonnaded Street, stands the Temenos<br />
Gate, the monumental arched entranceway to the Qasr al-Bint temple precinct.<br />
Roman in is plan and conception, the gateway complex featured three entrances--<br />
a large central bay and two smaller lateral ones. Its main east face was<br />
embellished with four freestanding projecting columns, and bore carved paneled<br />
decoration featuring busts of deities alternating with vegetation. The gateway’s
north and south entrances were originally flanked by tower-like constructions;<br />
today only a part of the outer wall of the northern structure remains. The present<br />
gateway has been restored in modern times, using a combination of ancient and<br />
modern sandstone blocks. The complex, which dates to the middle of the second<br />
century, had collapsed in the devastating earthquake of 363 CE. It replaced an<br />
earlier structure that was contemporary with the Qasr al-Bint temple precinct.<br />
[145 words]<br />
B. Possible Images:<br />
a. Browning reconstruction of the Temenos Gate, pg. 145 fig. 86<br />
b. McKenzie plan of Temenos area, plate 21<br />
c. McKenzie plan and elevation of Temenos gate, plate 55<br />
18. Ornamental Garden and Pool Complex Exhibit<br />
A. Text:<br />
Time span: ca. 0-40 CE<br />
Before you are the partially excavated remains of an ornamental garden and pool<br />
complex built during the reign of King Aretas IV (9BCE-40CE). On the north, a<br />
large earthen terrace housed a formal garden. Subsurface analysis using Ground-<br />
Penetrating Radar revealed the presence of masonry construction along the central<br />
axis. Excavations are uncovering such built features as well as the original<br />
stratum of garden soil and planting pits for shrubs or shade trees. In the south, a<br />
monumental open-air pool (43 x 23 meters) has at its center an island-pavilion<br />
from which views of the garden paradise could be enjoyed. Fragments of worked<br />
stone and painted stucco attest to the building’ elaborate architectural decoration.<br />
The complex was equipped with an intricate hydraulic system that fed the pool<br />
and also irrigated the garden terrace through stone conduits and ceramic pipelines.<br />
Given its elegant setting and elaborate construction, the complex seems to have<br />
been intended for <strong>Petra</strong>’s elite population. Its conspicuous display of water and<br />
vegetation served as a symbol of the city’s emerging affluence. [172 words]<br />
B. Possible Images:<br />
Reconstruction of Pool/Garden Complex by Chrysanthos Kanellopoulos<br />
19. Qasr al-Bint Exhibit<br />
A. Text:<br />
Time span: 25 BCE—25 CE<br />
Before you stands <strong>Petra</strong>’s oldest and most venerable temple complex, the Qasr al-<br />
Bint Far’un (in Arabic, “Castle of the Pharaoh’s Daughter”). The tallest<br />
freestanding structure in <strong>Petra</strong>, it was situated on a podium accessed by a grand<br />
marble staircase. In antiquity, the temple’s columned façade towered 23 meters<br />
(75 feet) in height and was crowned with an elegant sculpted architectural frieze.
The building’s battered appearance today, the result of natural and human<br />
devastation, is deceiving. As recent examination has shown, the entire structure<br />
was completely covered, inside and out, with intricate ornamental decoration in<br />
painted and gilded stucco.<br />
The Qasr al-Bint is typically Nabataean in plan, featuring a colonnaded porch<br />
backed by a wide main hall and a series of rear rooms that formed the temple’s<br />
inner sanctum. It was here that the sanctuary’s main god, Dushara, was<br />
worshipped, according to Nabataean native practice, in the form of a betyl, a<br />
rectangular standing stone. [154 words]<br />
B. Possible Images:<br />
a. Markoe axonometric drawing of Qasr al-Bint, pg. 204 fig. 220<br />
b. Markoe plan of Qasr al-Bint, pg. 205 fig. 221<br />
20. Urn Tomb Exhibit<br />
A. Text:<br />
Time span: 40-75 CE<br />
Like its neighbors, the elegant Urn Tomb is cut deeply into the mountainous slope<br />
of the Khubtha Ridge. Its lofty vertical façade terminates in a pediment topped by<br />
an urn-shaped ornament that gives it its name. Unusually, a central burial niche,<br />
one of three excavated in the rock above the tomb’s entrance, commemorates the<br />
dedicant, who is immortalized by a portrait bust on its stone cover panel. The Urn<br />
tomb complex sits within a deep courtyard with colonnaded cloisters; the columns<br />
of the left-hand portico survive intact. The tomb is well sited: its projecting<br />
courtyard faces directly toward <strong>Petra</strong>’s chief temple, the Qasr al-Bint., suggesting<br />
that its owner was a Nabataean king. This assumption is supported by the tomb’s<br />
spacious interior, a vast internal chamber 17 metes deep with four recesses in its<br />
rear wall. The central two niches were re-carved into a form of apse, when the<br />
tomb was converted to a Christian church; a painted inscription records the<br />
monument’s consecration by Bishop Jason in 447 CE [188 words]<br />
B. Possible Images:<br />
a. Markoe photo of weathered bust in burial niche, pg. 136 pl. 125<br />
b. Browning ground plan of Urn Tomb, pg. 215 fig. 153<br />
c. McKenzie Photogrammetric elevation of Urn Tomb, plate 92<br />
d. McKenzie plan of Urn Tomb, plate 93<br />
21. Turkmaniyya Tombs Exhibit<br />
A. Text:<br />
Time span: 50-100 CE<br />
This tomb overlooking the Wadi Turkmaniyah is distinguished not by its<br />
architecture but by the lengthy tomb inscription engraved between the half-
columns of its façade. This rare and important inscription states that the tomb and<br />
all of its property are dedicated to Dushara, “the god of our lord,” supreme head<br />
of the Nabataean pantheon. Here, mention is made of the god’s “sacred throne,”<br />
alluding to the ‘betyl,’ or block of stone, that served as the god’s abode. Within its<br />
listing of sacred property, the inscription refers to a porticoed enclosure that stood<br />
in front of the tomb. This integral feature had long been swept away by the<br />
turbulent waters of the Wadi Turkmaniyah, which also destroyed the entire lower<br />
half of the tomb’s façade. The cavity created by this flooding has exposed the<br />
tomb’s spacious double-chambered interior, a feature duly noted in the above<br />
inscription. [145 words].<br />
B. Possible Images:<br />
a. Markoe photo of inscription on Turkmaniyah Tomb, pg. 38 fig. 17<br />
b. McKenzie plan of Turkmaniyah Tomb, plate 159<br />
22. Anjar Quarry Exhibit<br />
A. Text:<br />
Date span: 50 BCE—100 CE<br />
These trimmed vertical rock faces, dressed at various intervals, represent quarries<br />
for stone obtained locally by the Nabataeans. Although durable limestone,<br />
imported from the Shara Mountains beyond <strong>Petra</strong>, was favored for masonry<br />
construction in the city, local sandstone was also employed. The sandstone<br />
outcrops here along the Wadi Siyyagh, being the most solid, furnished material<br />
for monumental buildings, such as the Qasr al-Bint located nearby. The quarried<br />
faces here show the distinctive herringbone patterns into which the Nabataean<br />
masons chiseled the stone, which they accessed by means of carved footholds. [90<br />
words]<br />
B. Possible Images:<br />
Possible images to be provided later.<br />
23. Stately Residence at ez-Zantur Hill Exhibit<br />
A. Text:<br />
Time span: 25- 50 CE<br />
Excavations begun in 1996 on <strong>Petra</strong>’s Ez-Zantur ridge overlooking the city center<br />
have uncovered the remains of a stately Nabataean private residence built in the<br />
early first century CE. Its basic plan is Hellenistic Greek-inspired, with a peristyle<br />
surrounded by receiving rooms and servants’ quarters and an area set aside for the<br />
private use of the house owner. The latter, which occupies the mansion’s southern<br />
perimeter, consists of a central vestibule flanked by two stately rooms. All three<br />
chambers, equipped with stone-paved floors, were embellished with decorative<br />
stucco and wall paintings imitating colorful paneled masonry. An architectural
highlight of the house may found in a smaller, more centrally located room, which<br />
bears intricate wall paintings featuring fanciful illusionistic renderings of classical<br />
architecture. This painting style, well attested at Pompeii and in Rome of the age<br />
of Augustus (31 BCE-14 CE), has here been locally adapted. In contrast to its<br />
Roman counterparts, the paintings at Ez-Zanur are confined to a narrow zone of<br />
the lower wall. [165 words].<br />
B. Possible Images:<br />
a. Markoe aerial photo of ez-Zantur area, pg. 230 fig. 249<br />
24. Unfinished Tomb Exhibit<br />
A. Text:<br />
Time span<br />
50BCE-50CE:<br />
This carved niche with crow-step ornament represents the remains of a tomb that<br />
was begun but never completed. Its crowning architecture--two sets of five half<br />
crow-steps arranged in mirror image--represents only one-quarter of the tomb’s<br />
total finished façade, which would have included a flared cornice below and a<br />
simple rectangular rock-cut entrance providing access to a shallow excavated<br />
funerary chamber.<br />
This unfinished façade shows the effort expended by the Nabataean stone carver<br />
in excavating deeply into the irregular cliff face. The resulting cavity provided a<br />
functional platform from which the mason could finish the tomb’s architectural<br />
details, working his way slowly downward, chipping away at the unfinished rock<br />
face with his hammer, pick, and chisel. We can only speculate about the reasons<br />
underlying the tomb’s unfinished state. Did the owner run out of funds to pay his<br />
workers, or did he change his mind about the tomb’s size or location? In the<br />
absence of written information, we shall never know. [161 words]<br />
B. Possible Images:<br />
a. Browning line drawing of Unfinished Tomb, pg. 50 fig. 16<br />
25. Wueira Fortress Exhibit<br />
A. Text:<br />
Date span: 12 th century :<br />
The isolated hilltop ruins that stand before you represent the remains of a military<br />
fortress built by the Crusaders in the twelfth century. Within its battlemented<br />
walls are the remains of an apse-shaped Christian church or basilica. Although<br />
small in scale, the castle, one of a number of Crusader defensive strongholds built<br />
in the region, was important enough to have been the object of an attack by the<br />
famed Arab warrior Sultan Saladin. The castle’s historical name Wu’aira is<br />
preserved in the period writings of two Arab chroniclers, who recorded the<br />
Castle’s capture by Saladin in 1188. [97 words]
B. Possible Images:<br />
Possible images to be provided later.<br />
Sources used<br />
Browning, Iain. <strong>Petra</strong>. London: Chatto & Windus, 1982.<br />
Guzzo, Maria Giulia Amadasi and E. E. Schneider. <strong>Petra</strong>. Chicago: The University of<br />
Chicago, 2002.<br />
Markoe, Glenn. <strong>Petra</strong> rediscovered: the lost city of the Nabataeans. New York: Harry N.<br />
Abrams in association with the Cincinnati Art Museum, 2003.<br />
McKenzie, Judith. The architecture of <strong>Petra</strong>. Oxford: Oxbow Books, 2005.<br />
Nehmé, Laïla and F. Villeneuve. Pĕtra: métropole de l’Arabie antique. Paris: Seuil, 1999.<br />
Library of Congress Prints and Photographs Online Catalog.<br />
http://www.loc.gov/rr/print/catalog.html. Accessed online 17 April 2008.
APPENDIX B<br />
SIGNAGE SYSTEM FOR PETRA ARCHAEOLOGICAL PARK<br />
WAYFINDING SIGNS<br />
Purpose: These are markers that will help visitors find their way to points of interest.<br />
They may identify nearby features and show distances. They should be simple and<br />
unobtrusive, yet easy to find.<br />
Content: These signs contain the names of the points of interest and arrows identifying<br />
travel directions.<br />
Location: Markers will be located at trailheads, at trail intersections or other decisionmaking<br />
places throughout the Park.<br />
These locations should be included in the signs:<br />
• Al Khazna<br />
• High Place Trailhead<br />
• Royal Tombs Trailhead<br />
• Ad Dayr Trailhead<br />
• Turkmaniyya Road<br />
• Wu’Ayra Crusader Fort<br />
WARNING SIGNS<br />
Purpose: These signs warn visitors of the dangers at particular locations. They should<br />
be clear and unobtrusive, using consistent language.<br />
Location: The warning signs should be placed at the first opportunity a visitor has to<br />
approach a dangerous location or situation. For instance, if the visitor is restricted from<br />
climbing a hill, the sign should be posted at a point the visitor would consider taking<br />
such action, rather than on the hill itself.<br />
Additional warning signs should be placed at the entrances of trails that are accessible<br />
only with a guide.<br />
Content: Message of danger, area to avoid.<br />
Placard signs carrying the following message should be installed on the backs of all<br />
benches and at locations where steps lead to other points of interest.<br />
YOU CAN PROTECT THIS PARK<br />
Stay off sandstone walls<br />
Do not enter tombs or caves<br />
Do not touch carved features
ORIENTATION EXHIBITS<br />
Purpose: These are maps that provide identification of key points of interest and<br />
identify trails. The panels may also list rules and etiquette. At tabletop height, they will<br />
not restrict views.<br />
Content: “You are here”, diagrammatic map, park etiquette.<br />
Location: These orientation points will be located at the beginning of the City Center<br />
Zone and the Basin Zone.<br />
WAYSIDE EXHIBITS<br />
Purpose: These are stand-alone signs that offer interpretative information specific to<br />
significant sites within the Park. These markers are table-top height and slanted,<br />
unobtrusively placed but discoverable.<br />
Why use a Wayside Exhibit?<br />
When trying to determine how to interpret a park site or feature, a key question must be<br />
answered: What is the best interpretive medium to use? In many instances, the best<br />
medium will be a wayside exhibit. Because they are located outdoors, close to the<br />
features they interpret, wayside exhibits can readily answer visitors' questions—at the<br />
time and place they have them. By engaging visitors at the times and places they want<br />
information, the visitors' experiences can be made more meaningful and rewarding.<br />
Wayside exhibits are effective for a variety of reasons:<br />
• Wayside exhibits are always on duty. They are available to visitors twenty-four<br />
hours a day, seven days a week.<br />
• Despite their simple, low-tech character, wayside exhibits can provide a<br />
compelling visual format. Current technologies allow the presentation of large,<br />
full-color illustrations, photographs, and maps.
• Wayside exhibits foster a direct interaction between visitors and park features. As<br />
visitors gain knowledge about a subject from one exhibit, they can look for<br />
related features or sites and enjoy a more meaningful visit.<br />
In addition to their role in interpretation, wayside exhibits can serve more practical<br />
purposes. They can provide information about park facilities, services, and management<br />
policies. They can alert visitors to safety or resource management issues at the point of<br />
danger or environmental impact, and can graphically emphasize the risk or explain the<br />
reason for the policy. They can also help protect park resources by establishing an<br />
official presence at remote, unstaffed locations. The simple presence of a wayside<br />
exhibit can sometimes be an effective resource protection tool.<br />
Wayside exhibits are economical. They are a good value because:<br />
• The cost of planning, designing, and fabricating wayside exhibits is less than for<br />
many other interpretive media. They do not require the substantial financial<br />
investment often associated with the installation and operation of other media.<br />
Wayside exhibits do not, for example, require the construction or remodeling of a<br />
visitor center, the hiring or training of staff, or the acquisition, installation,<br />
operation, or maintenance of specialized equipment.<br />
• Wayside exhibits are easy to maintain. Exhibit panels require only an occasional<br />
cleaning with soap and water and a periodic application of boat or car wax. They<br />
are also relatively easy and inexpensive to repair. Most repairs to wayside exhibit<br />
panels and bases can be made by park staff.<br />
• Wayside exhibits are durable. Even with limited care, most waysides can last for<br />
decades. When they do need to be replaced—due to vandalism, environmental<br />
deterioration, or a need to update information—wayside panels can be easily<br />
replaced if their original production materials have been preserved.<br />
In short, wayside exhibits offer good interpretive value, providing information and<br />
interpretation at sites where it is needed, in an economical and durable format.<br />
Location: Wayside exhibits should be located at specific points in relation to a unique<br />
subject that warrants highlighting.<br />
Content: Varies by exhibit. The following sites should be addressed via wayside<br />
exhibit. Text to be developed by the Department of Antiquities.<br />
Arrival Zone:<br />
• Bab Al-Siq<br />
• Djinn Blocks<br />
• Obelisk Tomb<br />
• Dam<br />
Siq Zone:<br />
• Siq. The message should incorporate purpose, water channels, resource<br />
protection message.
• Al Khazeneh.<br />
• Camel caravan<br />
Theater Zone:<br />
• Street of Facades<br />
• Theater<br />
• Royal Tombs<br />
Elbow Zone<br />
• Urn Tomb<br />
City Center Zone:<br />
• <strong>Petra</strong>/ Blue/ Ridge/ Church<br />
• Temple of Winged Lion<br />
• Colonnaded Street<br />
• The Great Temple<br />
• Qasr al-Bin Exhibit<br />
• Temenos Gate Exhibit<br />
• <strong>Petra</strong> Pool Complex<br />
• Nymphaeum<br />
Basin Zone:<br />
• Unfinished Tomb<br />
Turkmaniyya Road Zone:<br />
• Turkmaniyya Tombs<br />
• Anjar Quarry Exhibit<br />
Near Country Trails:<br />
• The Monastery<br />
• Zantur<br />
• Wueira Fortress
Wayside Exhibit Specifications<br />
Wayside Exhibit Bases<br />
Wayside exhibit bases are designed to accommodate all types of flat panels. A standard<br />
base consists of a frame, which holds the exhibit panel, and legs, which hold the frame<br />
and panel at the preferred viewing position. Most exhibit bases are installed by setting<br />
their legs below ground in cement. “Low profile” sign bases are recommended.; the<br />
“upright” style would block the visitor’s views.<br />
Cantilevered Low-Profile Base<br />
This version of the low-profile base is<br />
recommended. The base’s simple, unadorned form<br />
helps to reduce its visual intrusion on the<br />
landscape. Made entirely of welded aluminum<br />
extrusions, the base will not rust or otherwise<br />
corrode, even in harsh environments. It has a<br />
textured finish of polyurethane enamel paint.<br />
Exhibit panels can be easily replaced by removing<br />
rivets that secure the top of the frame assembly.<br />
Panel Sizes (WxH): 36"x24"<br />
Custom Front Edge Height (Z): 32"<br />
Angle: 30 or 45 Degrees<br />
Wayside Exhibit Panel Materials<br />
Several methods of panel imaging and fabrication are available. Of these methods, the<br />
one best suited to a particular situation depends on a variety of factors. Initial cost is, of<br />
course, important, but other questions should be considered as well. To what<br />
environmental conditions will the exhibits be exposed? Must the information presented<br />
be changed frequently? Perhaps the most critical factor is the behavior of your visitors.<br />
Porcelain enamel should be used for signs that will be touched and are recommended<br />
for the two orientation signs with maps. Fiberglass panels are recommended for the<br />
remaining exhibits. It is recommended that two of each be ordered initially so that a<br />
replacement panel is readily available.
Porcelain Enamel<br />
• Resolution: Fine<br />
• Weathering: Excellent Resistance<br />
• Fade Resistance: Excellent<br />
• Vandalism: Very Good Resistance<br />
• Maintenance: Minimal<br />
• Projected Life: 25+ Years<br />
• Relative Initial Cost: High<br />
• Replacement Cost: High<br />
Porcelain enamel panels are made by fusing ground glass (that has been colored<br />
with mineral oxides) to steel sheets at very high temperatures. The process<br />
allows the reproduction of full-color photographs and finely detailed illustrations<br />
and maps. They are arguably the most visually appealing of all wayside exhibit<br />
panels. They are very durable: guaranteed against fading for 25 years and highly<br />
resistant to "casual" vandalism. An occasional application of auto wax helps to<br />
maintain their lustrous appearance. But their Achilles heel is that they are subject<br />
to "shattering" types of vandalism and are expensive to replace.<br />
Fiberglass Embedded Inkjet Prints / HPL Inkjet Prints<br />
• Resolution: Fine<br />
• Weathering: Good Resistance<br />
• Fade Resistance: Good<br />
• Vandalism: Moderate<br />
• Maintenance: Moderate<br />
• Projected Life: 1 to 5 Years<br />
• Relative Initial Cost: Low<br />
• Replacement Cost: Low<br />
Inkjet prints offer the dual advantages of being produced quickly and at low cost.<br />
Digital printing also allows revisions to be made easily, quickly, and<br />
inexpensively. There are a variety of digital imaging technologies, both for the<br />
image process itself and for the method used to create a rigid panel, and the<br />
technologies are evolving rapidly.<br />
Wayside Exhibit Fonts
For titles use Helvetica Neue Bold 75.<br />
-Primary headline 72 pt<br />
-Secondary headline 50 pt<br />
-Captions and highlight text 20 pt<br />
For text use Century Old Style<br />
-Primary text 30 pt<br />
-Secondary text 24 pt<br />
-Captions 20 pt<br />
Installation and Maintenance<br />
Upon receipt of the panels and bases, the park staff can install the new<br />
waysides, insuring project files and graphics are archived and maintained. The<br />
park should also store backup wayside panels in a location where they will not be<br />
damaged.<br />
Tasks<br />
1. Manage shipping to the park and final inspection of the bases.<br />
2. Improve the sites prior to wayside installation to provide full accessibility.<br />
3. Manage installation of wayside structures and panels.<br />
4. Archive final digital files, graphics, and backup panels to facilitate longterm<br />
maintenance.<br />
5. Document credits and use-rights.<br />
6. Close-out project funding.<br />
7. Enter the project into a Media Inventory Database system. Maintain the<br />
site to ensure the vista is clear, the site is safe, and the base is in good<br />
shape.<br />
8. Maintain the panels by cleaning on a regular basis.<br />
9. Replace damaged/worn panels and bases.<br />
Wayside Exhibit Maintenance<br />
Although wayside exhibits are among the most durable of all interpretive media<br />
and usually require little maintenance, their usefulness can be enhanced and<br />
extended by regular inspection and care. It is recommended that each exhibit be<br />
examined quarterly and that the procedures described below be applied to<br />
exhibit panels that have been damaged by the elements or by vandals.<br />
Cleaning each exhibit with mild soap and water before inspection can reveal<br />
hidden damage, can remove dirt or debris that may cause more damage, and<br />
can improve the general appearance of the exhibit. Poorly maintained wayside<br />
exhibits are less effective because visitors are less likely to be attracted to them,
and they reflect negatively on the <strong>Petra</strong> Archaeological Park. A maintenance kit<br />
should be kept handy and include cleaning supplies that will handle most graffiti<br />
and debris such as bird droppings. Cleaning a wayside exhibit is easy, but goes<br />
a long way toward enhancing the exhibit’s effectiveness.<br />
Material: Porcelain Enamel<br />
Problem<br />
Common surface dirt, including bird<br />
droppings<br />
Spray paint (all types) or permanent<br />
markers<br />
Small chips<br />
Extreme vandalism<br />
Solution<br />
Wash with mild soap or use window<br />
cleaner<br />
Apply paint thinner, lacquer thinner, or<br />
acetone<br />
Wash area and apply auto touch-up<br />
paint<br />
Replace panel<br />
Material: Fiberglass-embedded Screen or Digital Print<br />
Problem<br />
Common surface dirt, including bird<br />
droppings; mild weathering causing<br />
slight diffusion of image and glass fiber<br />
exposure; moderate scratches<br />
Spray paint<br />
Ink or permanent markers<br />
Severe weathering causing extreme<br />
glass fiber exposure; vandalism<br />
including deep scratches, knife cuts, or<br />
bullet holes; faded graphics,<br />
delaminating, or other severe damage<br />
Solution<br />
Wash with mild soap and water, then apply<br />
marine wax or a clear, satin finish, lacquer<br />
aerosol spray<br />
Try the following (in order) until paint is<br />
removed: wash with mild soap and water<br />
or alcohol; apply paint thinner (mineral<br />
spirits); apply lacquer thinner. If you use<br />
acetone, use it quickly. Rinse with soap<br />
and water.<br />
Apply alcohol or scrub with pencil eraser<br />
Replace panel<br />
Replacing a Wayside Exhibit Panel
Wayside exhibit panels must periodically be replaced due to damage or<br />
deterioration. Fiberglass panels exposed to severe sunlight should be replaced<br />
about every two years. The following steps explain how to replace a panel. For<br />
panels mounted in standard wayside exhibit frames, the process takes less than<br />
10 minutes.<br />
1. Maintain one fiberglass panel in reserve; order a replacement when the<br />
reserve is installed.<br />
2. To replace a wayside exhibit panel, three tools are needed: a hammer, pliers,<br />
and punch.<br />
3. To replace the panel, first remove the top edge of the frame.
4. The frame is secured with "drive rivets," so called because they are secured<br />
by "driving" a pin into them, then driving it all the way through to remove it.<br />
5. Using the hammer and punch, drive the center pin all the way through. (If you<br />
can catch and save the pin, the rivet can be reused).<br />
6. Using the pliers, on the underside of the frame squeeze together the expanded<br />
prongs of the rivet, then remove the rivet from the top (you might have to tap it<br />
from the underside).
7. Once all of the rivets are removed (usually 3 on a standard frame) remove the<br />
frame piece and slide the old panel out.<br />
8. Clean debris from the bottom channel of the frame (you can use the punch to<br />
do this), making sure the “weep” holes on the bottom of the frame are clear. The<br />
weep holes allow rainwater to drain, or weep, from the exhibit.<br />
9. After the frame is clean, slide the new panel into place.<br />
10. Put the top frame piece back in place and secure it with the drive rivets.<br />
Place the rivet in the hole, then use the hammer to drive the center pin into the<br />
rivet until the pin is flush with the rivet head. This expands the prongs on the<br />
underside, securing the rivet and frame.
11. Now, stand back and admire the panel. Or, better yet, stand back and watch<br />
visitors enjoy the fresh exhibit.
VISITOR CENTER SIGNAGE<br />
(for existing or temporary visitor center)<br />
At Sales Site<br />
• Banner signs to identify point of sales<br />
- Separate tour group leaders from individual sales<br />
• Fee schedule<br />
• Description of transportation services<br />
• Description of guide services<br />
Visitor Center Displays<br />
• <strong>Plan</strong> Your Visit: Exhibit<br />
• Site map with key points labeled<br />
Directional Signage<br />
• Directional signage to point of sales for services<br />
• Directional signage to toilets (toilets should be identified by international<br />
symbol)<br />
• Directional signage to main entry gate<br />
• Directional signage to sales area
PLAN YOUR VISIT<br />
EXPECT A LOT OF WALKING!<br />
TAKE WATER, SUNSCREEN, HAT, AND PROTECTIVE CLOTHING<br />
Day 1: HIKE THE SITE<br />
Segment Distance Typical Travel Time<br />
Bab al Siq 800 m 30 min<br />
The Siq 1200 m 40 min<br />
Al Khazneh- Theater 500 m 20 min<br />
Theater-Basin 1500 m 50 min<br />
Basin-Um Sayhoun 2300 m 60 min (steep)<br />
ADDITIONAL DAYS:<br />
EXPLORE ON YOUR OWN<br />
Ad Dayr<br />
Royal Tombs<br />
Wu’Ayra Crusader Fort<br />
Basin Museums<br />
TAKE A GUIDED TOUR<br />
Al Madras<br />
The High Place<br />
Al-Khubtha High Place and Al Khazna Overlook<br />
Al-Habees Crusader Fort<br />
Umm Al-Biyara<br />
Snake Monument<br />
Jabel Haroun<br />
Sabra<br />
Little <strong>Petra</strong><br />
Little <strong>Petra</strong> to Ad Dayr<br />
YOU CAN PROTECT THIS PARK<br />
Stay off sandstone walls<br />
Do not enter tombs or caves<br />
Do not touch carved features
ObeliskTombandTriclinium<br />
[ArabicTitleHere]<br />
100BCE 0 100CE 200CE 300CE<br />
Carvedintothesandstoneclifsaretwoseparaterock-cutmonuments,setone<br />
abovetheother.Theupper,knownasthe“ObeliskTomb,”iscrownedbyfour<br />
elongatedpyramidsthatrepresentnefesh,Nabataeansignscommemorating<br />
thedeceased.Acentralnicheintherockwalbehindtheobeliskscontainsthe<br />
wornsculptureofacloak-cladmalefigure,theprobableheadofthefamily<br />
buriedinthetombchamberbelowwithitsfiverock-cutburialniches.<br />
Thegabledfaçadebelowmarkstheplacementofatriclinium,afunerary<br />
dininghalwithbenchescarvedalongthreeofitssides,wherebanquets,<br />
accompaniedbywine,wereheldinhonorofagodorancestor.<br />
InthecliffacebehindisadoubleinscriptioninNabataeanandGreekthat<br />
referstoaburialmonumenterectedbyanindividualnamedAdmanku.The<br />
GreektranslationoftheNabataeantextbearstestimonytotheinfluenceof<br />
Heleniccultureoncosmopolitan<strong>Petra</strong>.<br />
<strong>Plan</strong>oftheObeliskTomb.<br />
<strong>Plan</strong>oftheBabal-SiqTriclinium and<br />
adjoiningchambers.<br />
[Arabictexthere]<br />
[Arabictexthere]<br />
[Arabictranslationofmaintexttogohere.]<br />
DRAFT<br />
<strong>Petra</strong>ArchaeologicalPark<br />
MinistryofTourism andAntiquities<br />
TheHashemiteKingdom ofJordan
JORDAN TOURISM<br />
DEVELOPMENT IN THE<br />
PETRA REGION (JTDPR)<br />
INTERPRETIVE PLAN FOR PETRA ARCHAEOLOGICAL PARK<br />
VOLUME II: OFF-SITE INTERPRETATION<br />
JUNE 08
<strong>Petra</strong> Archaeological Park <strong>Interpretive</strong> <strong>Plan</strong> Volume II: Off-Site<br />
Interpretation<br />
Table of Contents<br />
1.0 Introduction ......................................................................................................... 1<br />
2.0 <strong>Interpretive</strong> activities to be provided outside the park........................ 1<br />
2.1 Programming................................................................................................... 2<br />
2.1.1 Existing Conditions............................................................................... 2<br />
2.1.2 Recommendations................................................................................. 2<br />
2.2 Museum presentations on-site and off .................................................... 3<br />
2.2.1 Existing conditions................................................................................ 3<br />
2.2.2 Recommendations................................................................................. 4<br />
3.0 Visitor Services and Facilities to Be Provided Outside the Park...... 4<br />
3.1 Existing conditions.................................................................................... 4<br />
3.2 Recommendations..................................................................................... 5<br />
4.0 Transportation ................................................................................................ 6<br />
4.1 Existing conditions.................................................................................... 6<br />
4.2 Recommendations..................................................................................... 7<br />
5.0 Environmental Assessment ....................................................................8<br />
5.1 Purpose of an environmental assessment ............................................. 8<br />
5.3 Content of EA............................................................................................ 10<br />
ii
<strong>Petra</strong> Archaeological Park <strong>Interpretive</strong> <strong>Plan</strong><br />
Volume II: Off-Site Interpretation<br />
1.0 Introduction<br />
The <strong>Petra</strong> Archaeological Park <strong>Interpretive</strong> <strong>Plan</strong> supports the management goals of <strong>Petra</strong><br />
Archaeological Park (PAP) by presenting the media and content required to orient<br />
visitors to the Park in ways that will allow them to experience it in ways that are<br />
sustainable; that is, which are not likely to produce injury to visitors, damage to Park<br />
resources, and that are respectful of local communities. It also provides ways to engage<br />
visitors in the stories and issues associated with the Park, and in doing so hopefully<br />
enlisting them as advocates for the Park and its preservation.<br />
Another major goal of the interpretive plan is to move as many interpretive services as<br />
possible off-site to local communities. This will be the focus of Volume II. Moving<br />
many, if not most, interpretative activities outside of the Park should be done for several<br />
reasons. Among these are to create jobs for the inhabitants of nearby communities; to<br />
lessen the workload of Park staff; to extend visitor stay by providing additional activities,<br />
some of which are not appropriate inside the Park; to offer more in-depth interpretation at<br />
a venue that does not impede visitor flow and at locations that are comfortable and<br />
accessible and that can be sustainably provided within the Park; and to provide additional<br />
opportunities to reinforce key Park conservation messages.<br />
In order to facilitate the decision-making process for interpretation and other<br />
management decisions, environmental assessments (EAs) should be conducted before<br />
actions are taken that may affect natural, cultural, social, or economic conditions. The<br />
EA provides decision makers with the appropriate information regarding the potential<br />
impacts on natural and cultural resources and social and economic conditions an action<br />
would have. Rather than outlining the potential impacts of only the proposed action, an<br />
EA discusses the potential impacts of a range of alternative actions. Therefore, an EA is<br />
recommended as the means by which to decide on the specific actions recommended<br />
below. Such a process is described in detail in Section 4.<br />
2.0 <strong>Interpretive</strong> activities to be provided outside the park<br />
While much of the interpretation of PAP is done on-site within the park, various aspects<br />
of the tourist experience are best performed outside the park boundaries. Removing those<br />
various services that are not necessary for visitors will enhance the park experience and<br />
promote economic opportunities for neighboring communities.<br />
1
2.1 Programming<br />
Exit interviews with visitors to historic sites and focus groups indicate that the factor that<br />
most influenced visitor satisfaction is the degree to which they feel that they have formed<br />
a pleasant relationship with those associated with the site. As such, an experience in<br />
<strong>Petra</strong> is often much more than simply hiking through the Sanctuary. Instead, it is also the<br />
learning and exploration that comes with interacting with the people that one encounters.<br />
Programs set in local communities offer ways for people to interact in a more meaningful<br />
way with not only the environment, but also the people in communities, as well as to<br />
vicariously experience the Park through stories told by the people that they meet. A<br />
programmed market experience in a local community, for example, allows shopping<br />
transactions to be conducted in congenial and relaxed atmospheres, as opposed to what<br />
can be perceived as aggressive vending done within Park. It also provides a learning<br />
opportunity for Park visitors, who can be told about the traditional means and modes by<br />
which handicrafts are produced.<br />
2.1.1 Existing Conditions<br />
Programming in <strong>Petra</strong> is conducted primarily on-site by both PAP and non-profit<br />
organizations. The <strong>Petra</strong> by Night is a nightly tour overseen by PAP. Friends of<br />
Archaeology, a non-profit organization, conducts periodic tours of the site for its<br />
members and the public. The programming activities are not coordinated between<br />
organizations and the Park.<br />
2.1.2 Recommendations<br />
At <strong>Petra</strong>, the programming will be coordinated and overseen by PAP staff, but it will not<br />
necessarily be carried out by PAP. As much programming as possible will be done by<br />
private organizations in coordination with PAP. This will serve several purposes. First,<br />
it will provide economic opportunities to organizations and individuals in the community.<br />
Second, it will reduce the burden on the PAP, whose resources are limited.<br />
The following are guidelines for successful programs:<br />
• As much programming as possible should be done off-site. Such things as<br />
reenactments, lectures, demonstrations, and markets should take place in the<br />
neighboring communities. Facilities outside the Park can be provided that are<br />
best suited for the presentation. Off-site activities cause less wear on the park.<br />
Off-site activities also provide jobs and generate income for local communities.<br />
• Programs should be offered that address each of the themes.<br />
• As much programming as possible should be done by private organizations in<br />
coordination with PAP.<br />
2
• Programming opportunities to be fully developed include<br />
o Tours based on specific topics (e.g. architecture, hydrology, etc.). The<br />
tour content should be developed by PAP. The tours would be<br />
conducted by tour guides.<br />
o Tours to specific areas within PAP that receive much less visitation<br />
than the <strong>Petra</strong> Sanctuary. These can include Beidha, Wadi Sabra,<br />
Jabul Harun, and others. The recommendation is predicated on the<br />
assumption that such tours would not lead to significant impacts on the<br />
resources. To ensure that this is the case, an environmental assessment<br />
may need to be conducted before implementation.<br />
o Lecture series. A lecture series would appeal to those people who are<br />
very interested in the site and are looking for an in-depth experience.<br />
A lecture series would extend the stay of guests attending.<br />
o Dig and excavation experience. Such an experience would be<br />
organized by a non-profit organization under the supervision of PAP.<br />
This option would offer the social components many visitors seek.<br />
o Bedouin experience/ tent stay. One of the main attractions of this<br />
program for the visitor is the interaction with the local community.<br />
Ideally, it would offer an authentic experience to visitors unfamiliar<br />
with Bedouin culture.<br />
o Reenactments. Reenactments provide visitors a way to better visualize<br />
the ancient experience.<br />
o Markets. Markets will offer souvenirs and other products off-site in<br />
the local communities. The markets serve two purposes. First, they<br />
provide the vendors an opportunity to sell items to visitors in a way<br />
that is non-aggressive and in a traditional environment. Markets also<br />
offer visitors the opportunity to interact with the local community.<br />
2.2 Museum presentations on-site and off<br />
While it may appear that museums are static institutions, especially when the permanent<br />
installations change little over time, museums have the opportunity to be dynamic and<br />
lively places. Lecture series, museum tours, special presentations, classes, and events can<br />
give more in-depth study of themes for those visitors who are interested. Furthermore,<br />
these programs encourage repeat visits and extend the stays of visitors.<br />
2.2.1 Existing conditions<br />
3
At present, no presentations take place off-site or are coordinated with the museum.<br />
Occasional presentations by non-PAP organizations do take place, but these are not<br />
coordinated with interpretive staff.<br />
2.2.2 Recommendations<br />
The interpretive staff at PAP, consistent with the themes and the educational messages of<br />
the museums, will produce or help coordinate events and presentations to attract people<br />
to the site and encourage in-depth exploration of <strong>Petra</strong>. In order to develop the content<br />
and produce the events, the PAP must partner with outside organizations. In urban areas,<br />
museums around the world use volunteer specialists, called docents. These are typically<br />
financially independent people, such as retirees, who can dedicate themselves to<br />
providing interpretive services. Given its location, developing a pool of docents would<br />
likely be a challenge for <strong>Petra</strong>.<br />
Instead, the museum should take advantage of partnership opportunities. Potential<br />
partners should include <strong>Petra</strong> <strong>National</strong> <strong>Trust</strong>, Friends of Archaeology, various<br />
universities, Amman UNESCO, outside museums, and others. These groups can be<br />
called upon to help organize events, train docents, or simply support efforts by possibly<br />
supplying speakers and technical expertise.<br />
PAP, in conjunction with a partner organization, will develop content and programs for<br />
more in-depth exploration of the interpretive themes. Lectures, special presentations, and<br />
events will happen off site, to the extent possible. An in-depth lecture series can explore<br />
topics from different perspectives. One possibility is to develop a module of materials<br />
for a guided tour of the museums. These will be conducted by guides.<br />
3.0 Visitor Services and Facilities to Be Provided Outside the<br />
Park<br />
3.1 Existing conditions<br />
The tourism sector in <strong>Petra</strong> is considered one of the key economic sectors that contribute<br />
to promoting living standards. According to the <strong>Petra</strong> Rapid Assessment conducted in<br />
August 2007 by Siyaha, it is estimated that the subsistence of approximately 70 percent<br />
of the district’s inhabitants depend on this sector. For example:<br />
• 40 lodging establishments provide employment opportunities to the people in this<br />
area.<br />
• Horse riding fees provide for approximately 365 owners who in turn support<br />
approximately 700 families in Wadi Musa.<br />
4
• Camel and donkey riding fees provide the lion’s share of income earned by the<br />
population of Umm Sayhoun.<br />
• Tour guides and owners of souvenir shops work toward the stimulation of the<br />
local economy.<br />
In addition to the economic activities discussed in the Rapid Assessment, an inventory<br />
conducted in March 2008 identified 79 vending outlets within PAP. In the 1980s, 14<br />
cooperatives were established, providing a way for Bdoul merchants to sell refreshments,<br />
food, souvenirs, and other items within PAP. The 14 cooperatives still exist, but at least<br />
64 unauthorized vendors conduct business within PAP. Many of these are ad-hoc stands,<br />
mostly selling souvenirs, even simply rocks. Others are more elaborate, with structures.<br />
3.2 Recommendations<br />
Locate visitor services outside PAP boundaries, to the greatest extent possible. These<br />
services should be available in the communities of Umm Sayhoun and Wadi Musa. A<br />
bazaar in Umm Sayhoun should be established. This would provide a location for<br />
handicraft vendors who had previously conducted business in PAP to be relocated outside<br />
of PAP. At that<br />
time, all<br />
handicraft sales<br />
within PAP<br />
should be<br />
moved outside<br />
of the park.<br />
Those 14<br />
cooperatives<br />
that had<br />
originally been<br />
authorized to<br />
sell handicrafts,<br />
food, and<br />
refreshments<br />
should transition<br />
to selling only<br />
refreshments<br />
and other visitor<br />
services directly<br />
related to safely<br />
enjoying the<br />
park. The<br />
bazaar will only<br />
Figure 3.2: Potential Future Site of Souk at Elgee, Wadi<br />
Musa<br />
be successful if Turkmaniyya Road is opened for visitors to exit PAP and a shuttle<br />
service from Umm Sayhoun to Wadi Musa hotels and the park entrance is implemented.<br />
5
Visitor services should also be made available in Elgee. This site in Wadi Musa offers a<br />
particular opportunity for revitalization based on tourism. The site would be attractive as<br />
an additional destination and activity for visitors to <strong>Petra</strong>. The creation of a souk at Elgee<br />
would provide visitors an authentic experience in an historic setting. Programming for<br />
evening activities would provide an additional experience for the visitor. Again, the<br />
success of this program is dependent upon a shuttle that goes from Umm Sayhoun to<br />
Elgee, and then on to hotels and the PAP visitor center.<br />
In order to create the most economic benefit, the items sold at the bazaar and souk should<br />
come from the local community. The sorts of visitors who will contribute the most to the<br />
well-being of <strong>Petra</strong> are interested in buying genuine local handicrafts. Steps to capitalize<br />
on existing craft cooperatives, such as Al-Anbat Women’s Cooperative, Al-Khazna<br />
Women’s Cooperative, and the Al-Khazna Society, should be taken. The efforts<br />
described in the <strong>Petra</strong> Rapid Assessment are a guideline for strengthening these<br />
organizations.<br />
4.0 Transportation<br />
4.1 Existing conditions<br />
At present there is no Transportation <strong>Plan</strong>. Modes of transportation have simply<br />
developed in response to increasing numbers of tourists. Many visitors find the relatively<br />
long distances difficult to negotiate without assistance due to the sometimes rugged<br />
ground that must be traversed in frequently taxing weather conditions.<br />
Transportation alternatives for visitors include walking; riding horses, donkeys, or<br />
camels; and riding in horse carts. Walking is the most common method for visitors who<br />
are physically able to walk, and provides access to all appropriate sites. The distance<br />
from the visitor center to Al-Khazna is 4.07 km, while the distance between the Basin<br />
and Umm Sayhoun using Turkmaniyya Road is only 2.48 km. The trip back via the Siq<br />
is longer but less physically taxing, while Turkmaniyya Road is shorter but covers steep<br />
terrain. Currently, Turkmaniyya Road is not available to people exiting PAP.<br />
Animal conveyance is also available within PAP. Riding horses is available between the<br />
entrance and the dam (entrance to the Siq). In fact, a horse back ride should be included<br />
with admission to PAP in large groups. Horse-drawn carriages are available through the<br />
Siq to Al-Khazna. These carriages are only for visitors who would otherwise have<br />
difficulty reaching the sites; however, in actuality, these vehicles are not always limited<br />
to those who cannot physically make the trip.<br />
Donkeys currently provide transportation to Ad-Dayr, climbing stairs side-by-side with<br />
pedestrians. This leads to conflicts between people and donkeys in tight spaces along the<br />
6
trail. Donkeys are also severely degrading the resources. Many of the stairs leading to<br />
Ad-Dayr have been worn away due to the hard donkey hooves.<br />
Camels provide transportation between Al-Khazna and the Basin, and occasionally out of<br />
PAP using Turkmaniyya Road. They are less degrading to the cultural resources because<br />
their feet are padded.<br />
Animal presence in PAP presents several problems. Animal waste can frequently be<br />
found throughout PAP. This is evident along trails, particularly on the stairs leading to<br />
Ad-Dayr, although the Ministry of Tourism and Antiquities (MOTA) is exploring a<br />
“diaper” system for horses. Also, the animals are not always cared for properly.<br />
Donkeys are frequently tied to chain link fences, causing holes due to the frequent pulling<br />
by the donkeys.<br />
Approximately 20 shuttles have been purchased in order to transport visitors out of PAP<br />
via Turkmaniyya Road. Unfortunately, based on current conditions, the road cannot<br />
accommodate more than one truck at a time. Widening the road is not an option because<br />
the impacts to cultural resources would likely be great. Also, this would encourage the<br />
use of large vehicles on the road, which would be intrusive to the ancient landscape there<br />
and in adjacent areas of the Park Sanctuary.<br />
4.2 Recommendations<br />
Based on the issues described above, several solutions are offered:<br />
• Open Turkmaniyya Road for visitor access. Visitors on foot or using camel or<br />
donkey transport should be allowed to exit at Umm Sayhoun. Additionally,<br />
visitors with multiple day passes should be allowed to enter the park through<br />
Turkmaniyya Road. Although it is steep, the distance between Umm Sayhoun and<br />
the Basin using Turkmaniyya Road is approximately half of the distance between<br />
the Basin and the main entrance. By opening an additional exit point, the<br />
sanctuary area will become significantly less crowded.<br />
The opening of Turkamaniyya Road will be monitored to ensure that the road’s<br />
capacity is not exceeded<br />
• Allow donkeys to provide transportation to Umm Sayhoun, but remove them<br />
from the rest of the Park. This would prevent further damage produced by the<br />
hooves of donkeys to the fabric of the ancient site, while providing a service to<br />
visitors and maintaining the income of many of the donkey vendors.<br />
• Begin a pilot program using the newly purchased shuttle vehicles to<br />
transport visitors between Umm Sayhoun and Wadi Musa. The visitors<br />
would be picked up at a new stop in Umm Sayhoun, and then dropped off at<br />
hotels and the visitor center in Wadi Musa. A shuttle would support the visitor<br />
circulation patterns, reducing congestion in the spine, while also providing<br />
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commercial opportunities for the local communities. Map 3 illustrates the<br />
proposed circulation pattern.<br />
• Conduct an environmental assessment to determine the best sustainable<br />
transportation option connecting the Basin to Umm Sayhoun and Wadi<br />
Musa. This assessment would evaluate alternatives, based on the following<br />
considerations:<br />
o Length of route<br />
o Number of users<br />
o Schedule of operation<br />
o Vehicle size and type<br />
o Fuel<br />
o Air quality<br />
o Impacts to archaeological resources<br />
o Support facilities<br />
o Availability of drivers<br />
o Driver training<br />
o Administration and management<br />
The pilot program discussed above would be considered as one of the alternatives and<br />
evaluated using the same criteria.<br />
5.0 Environmental Assessment<br />
An environment assessment (EA) is an extremely valuable tool in deciding a course of<br />
action, whether it is a plan, policy, or physical change to be implemented. An EA is<br />
developed by a government agency before an action is taken. An EA is a document that<br />
provides an analysis of the potential impacts of a proposed action to a variety of<br />
resources, including economic and cultural. In order to provide a complete analysis, the<br />
EA also provides the potential impacts if no action were taken, i.e. the status quo<br />
continued, and a series of alternative actions to accomplish the same goal.<br />
5.1 Purpose of an environmental assessment<br />
An EA serves several purposes. First, and perhaps foremost, it informs the decision<br />
maker as to the potential impacts of an action. Some actions may have unintended<br />
consequences not considered otherwise. Additionally, EAs provide an integrated way to<br />
assess all the impacts, as opposed to looking strictly at economic or resource impacts. As<br />
mentioned above, the EA also considers not just the proposed action, but also alternatives<br />
to the action, which give a better understanding of the potential consequences of an<br />
action.<br />
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An EA serves not just the interest of the decision maker, but also the public. An EA<br />
provides a mechanism for community outreach and input. By meeting with the public<br />
and receiving comments, the government agency has the opportunity to “sell” its decision<br />
and provide accurate information. The agency also has the opportunity to consider other<br />
voices because the public has an opportunity to express their concerns and opinions.<br />
An EA also provides documentation of decisions. This provides the agency with a clear<br />
and defensible rationale for the decision. It also allows the public to clearly understand<br />
the thoughts and criterion that went into the decision.<br />
Figure 5.2: EA Process<br />
Determine Lead Agency<br />
Publish Notice of Intent<br />
Conduct Scoping Process<br />
Prepare Draft EA<br />
Circulate Draft EA for<br />
Review<br />
Hold Public Hearing<br />
(if desired)<br />
Prepare Final EA<br />
Adopt Final EA<br />
Make Agency Decision<br />
Prepare Decision of Record<br />
5.2 Steps in an environmental<br />
assessment<br />
Several steps are required for preparing and<br />
completing an EA. Each serves a specific purpose<br />
in the development of the document. Below is a<br />
description of each step and Figure 4.2 illustrates<br />
the process.<br />
Determine the lead agency. A lead agency is the<br />
agency with primary responsibility on a proposed<br />
action. The lead agency determines what the<br />
scope of the EA should be and evaluates its<br />
conclusions.<br />
Publish Notice of Intent. The lead agency will<br />
publicly advertise that an environmental<br />
assessment is to be conducted to address a<br />
particular issue, a description of which should be<br />
included in the notice.<br />
Conduct scoping process. Scoping refers to the<br />
process by which lead agencies solicit input from<br />
the public and interested agencies on the nature<br />
and extent of the issues and impacts to be<br />
addressed in the EA and the methods by which<br />
they will be evaluated.<br />
Prepare a Draft EA. A Draft EA is prepared in<br />
accordance with the decision reached during the<br />
scoping process. The Draft EA discloses and<br />
discusses all major points of view on the<br />
environmental impacts of the alternatives. The<br />
contents of the Draft EA are discussed in Section<br />
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4.4.<br />
Circulate Draft EA for Review. The lead agency provides public notice of the<br />
availability of the Draft EA to interested persons and agencies.<br />
Hold public hearing (if desired). A lead agency may conduct a public hearing on the<br />
Draft EA.<br />
Prepare Final EA. The Final EA is prepared after comments on the Draft EA are<br />
received and reviewed. The Final EA contains the lead agency’s responses to all<br />
received comments and discusses any opposing views on issues raised.<br />
Adopt Final EA. The lead agency adopts the EA and accepts it as official.<br />
Make agency decision. The lead agency determines that the proposed action identified<br />
in the Final EA is indeed the path it wishes to take.<br />
Prepare Decision of Record. This is a written public record explaining why the lead<br />
agency has taken a particular course of action.<br />
5.3 Content of EA<br />
The content of the EA obviously varies among proposed actions, but the general outline<br />
and topics covered is consistent. Figure 4.3 lists the contents, while each specific topic is<br />
summarized below.<br />
Figure 5.3: Contents of an EA<br />
• Cover Sheet<br />
• Summary<br />
• Table of Contents<br />
• Statement of Purpose and Need<br />
• Alternatives including the<br />
proposed action<br />
• Affected environment<br />
• Environmental consequences<br />
including mitigation measures<br />
• List of preparers<br />
• List of agencies and<br />
organizations consulted<br />
• Comments and Responses to<br />
Comments<br />
• Appendices<br />
Cover sheet. The cover sheet<br />
provides the name of the document,<br />
the lead agency, the producer of the<br />
document (if produced by someone<br />
other than the lead agency, such as a<br />
contractor), and the date of issue.<br />
Summary. The summary includes all<br />
major conclusions, areas of<br />
controversy, issues raised to be<br />
resolved, and the agencies choice of<br />
action. This is primarily written for<br />
those who only want a quick<br />
understanding of the proposed action.<br />
Table of contents. The table of<br />
contents assists the reader in<br />
navigating through the different<br />
components of the EA.<br />
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Statement of purpose and need. The statement of purpose and need explains the<br />
problem or opportunity to which the agency is responding and discusses the benefits that<br />
would be realized by carrying out the proposed action. It also helps the lead agency<br />
select the range of alternatives to be evaluated in the EA.<br />
Alternatives including the proposed action. The EA must explore and evaluate a range<br />
of reasonable alternatives along with the proposed action. Reasonable alternatives are<br />
those that may be feasibly carried out.<br />
The description of the proposed action should include the following:<br />
• The name and type of proposal.<br />
• Location of the proposed action.<br />
• Project features, including design, construction, and operation of any proposed<br />
buildings or facilities.<br />
• Construction activities and schedule.<br />
• Future phases of the proposed action, if any.<br />
• Build-out assumptions.<br />
• Connected actions, if any.<br />
• Features incorporated into the proposed action’s design to avoid or reduce adverse<br />
impacts.<br />
Affected environment. The EA succinctly describes the environment of the area<br />
affected or created by the proposed action and alternatives. It also establishes a baseline<br />
for impact evaluation.<br />
Environmental consequences. This section of an EA forms the scientific and analytic<br />
basis for the comparison of the proposed action and alternatives. The discussion of the<br />
consequences includes the environmental effects of each of the alternatives on each area<br />
of the affected environment. Any mitigation measures taken as part of the action can be<br />
included in this discussion.<br />
List of preparers. This list states the names and qualifications, including expertise,<br />
experience, and professional discipline, of the persons who are primarily responsible for<br />
preparing the document.<br />
List of agencies and organizations consulted. The Draft EA lists the names of all<br />
agencies and organizations to which the document is sent for review.<br />
Comments and responses to comments. The Final EA lists comments received and<br />
discusses any responsible opposing view that was not adequately addressed in the Draft<br />
EA and must indicate the lead agency’s response to the issues raised. These are<br />
frequently compiled in a table.<br />
Appendices. The EA may include appendices that contain background material prepared<br />
in connection with the EA.<br />
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5.4 Areas to be considered<br />
The areas of the environment to be considered in an EA vary depending upon the<br />
proposal and location. However, a general list of areas should be considered. In the<br />
event that the area of the environment is not relevant to the proposed project, the area can<br />
be addressed by stating that it is not affected.<br />
• Aesthetics and urban design<br />
• Agricultural resources<br />
• Air quality<br />
• Wildlife<br />
• Vegetation<br />
• Special status species (i.e., those that are rare or have a protected status)<br />
• Hydrology and water quality (both ground and surface waters)<br />
• Cultural and historical resources<br />
• Geology and soils<br />
• Hazardous and toxic materials<br />
• Land use planning<br />
• Mineral resources<br />
• Noise<br />
• Population growth and housing<br />
• Public health and hazards<br />
• Public services (e.g. water, sewer, waste, etc.)<br />
• Recreation<br />
• Transportation and traffic<br />
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