Interpretive Plan Outline - Petra National Trust

Interpretive Plan Outline - Petra National Trust Interpretive Plan Outline - Petra National Trust

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JORDAN TOURISM DEVELOPMENT IN THE PETRA REGION (JTDPR) INTERPRETIVE PLAN FOR PETRA ARCHAEOLOGICAL PARK JUNE 08 Jordan Tourism Development in the Petra Region

JORDAN TOURISM<br />

DEVELOPMENT IN THE<br />

PETRA REGION (JTDPR)<br />

INTERPRETIVE PLAN FOR PETRA ARCHAEOLOGICAL PARK<br />

JUNE 08<br />

Jordan Tourism Development in the <strong>Petra</strong> Region


Executive Summary<br />

The <strong>Interpretive</strong> <strong>Plan</strong> for <strong>Petra</strong> Archaeological Park (<strong>Interpretive</strong> <strong>Plan</strong>) is designed to<br />

support the mission of the Park and its effective management. Implementation of the<br />

<strong>Interpretive</strong> <strong>Plan</strong> is one of the most effective tools for shaping visitor behavior. By<br />

providing additional encouragement and assistance for visitors to act<br />

in ways that do not harm the resources and benefit the local<br />

communities, the <strong>Interpretive</strong> Program benefits park management.<br />

The <strong>Interpretive</strong> <strong>Plan</strong> focuses on three main points contact with<br />

visitors: outreach and pre-arrival, orientation and access, and onsite<br />

exploration. A fourth point of contact with visitors, off-site<br />

programming and links, is primarily addressed in Volume II: Off-<br />

Site <strong>Interpretive</strong> Services. Based on these stages of contact,<br />

numerous actions are recommended.<br />

Outreach and<br />

Pre-Arrival<br />

• Outreach and pre-arrival. Outreach and pre-arrival activities<br />

offer information to visitors or potential visitors to PAP before<br />

they arrive. A website will provide the following: 1)<br />

directions, 2) introduction to interpretive themes, 3) park<br />

highlights, 4) rules, 5) description and price of admission and<br />

services; 6) maps, 7) links to nearby cultural sites, and 8)<br />

downloadable media. Brochures will be given to hotels, tour<br />

operators, etc.<br />

• Orientation and access. This stage orients the visitor to the site<br />

and providing information about how to access facilities and<br />

points of interest within the site. The arrival is that point at<br />

which detailed information to the visitor about <strong>Petra</strong> begins, and<br />

where basic orientation is repeated. Functions include 1)<br />

ticketing, 2) spatial and temporal orientation via maps and<br />

timeline, 3) park rules for conservation and safety, 4) providing<br />

functioning toilets and information on location of other services;<br />

5) introduction to <strong>Petra</strong> context and themes, and 6) media to take<br />

along with the above information.<br />

Orientation<br />

and<br />

Access<br />

On-Site<br />

Exploration<br />

• On-site exploration. On-site exploration will help visitors<br />

experience <strong>Petra</strong> in a responsible and enjoyable way. This<br />

requires informing them of the exploration possibilities of the<br />

site and how to reach those possibilities. The visitor services<br />

Off-Site<br />

on-site are enhanced, but limited to those that provide for a safe Programming<br />

visit and behavior that does not damage resources. They<br />

and Links<br />

provide basic understanding of resources and direct visitors to<br />

interpretation off-site. On-site interpretation includes wayside<br />

exhibits; mobile interpretive devices; Old Museum interprets<br />

Nabataean stone carving; New Museum showcases current archaeology; Nazzals’s<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong><br />

ii


Camp explains conservation. Visitor services are addressed in the document and in<br />

greater detail in <strong>Petra</strong> Archaeological Museum <strong>Interpretive</strong> <strong>Plan</strong> Volume III: Visitor<br />

Services.<br />

The <strong>Interpretive</strong> <strong>Plan</strong> also recommends that an environmental assessment (EA) be<br />

conducted to evaluate decisions. An EA informs decision makers of the potential impacts<br />

of a range of alternatives on the cultural and natural resources and on the social and<br />

economic conditions. An EA is an effective tool to assist managers in making their<br />

decision.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong><br />

iii


Glossary<br />

Event: Any activity that involves serving food or beverages; providing a space for<br />

speakers, musicians, or performers; or any ceremony or other sort of collective function<br />

that involves more than three people or the documentation of that function that involves<br />

commercialization, advertising, or publicity; or the set-up of special equipment or<br />

facilities, on the part of participants or organizers.<br />

Special Park Use: A short-term activity that takes place in groups traditionally affiliated<br />

with Park lands or resources that conforms to the following:<br />

§ It provides a benefit to an individual, group, or organization rather than the public at<br />

large;<br />

§ It requires written authorization and some degree of management control from the Park<br />

in order to protect Park resources and the public interest;<br />

§ It is not prohibited by law or regulation;<br />

§ It is neither initiated, sponsored, nor conducted by the Park; and<br />

§ It is not managed under a concession contract or commercial use permit or a historic<br />

lease.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong><br />

iv


INTEPRETIVE PLAN FOR PETRA ARCHAEOLOGICAL PARK<br />

Table of Contents<br />

1.0 INTRODUCTION AND BACKGROUND............................................................1<br />

1.1 Purpose and Need ...................................................................................................2<br />

1.2 Goals ...........................................................................................................................4<br />

1.3 Significance...............................................................................................................5<br />

1.4 Relevant <strong>Plan</strong>s ..........................................................................................................7<br />

1.5 Overall desired visitor experiences ..................................................................12<br />

1.6 Visitor profiles.........................................................................................................17<br />

1.7 Issues affecting interpretation ...........................................................................18<br />

2.0 INTERPRETIVE THEMES ...............................................................................19<br />

2.1 Theme 1: The Landscape of <strong>Petra</strong> Fostered Human .......................................19<br />

2.1.1: Subthemes...........................................................................................................20<br />

2.2 Theme 2: Hydrology.............................................................................................21<br />

2.2.1 Subthemes............................................................................................................21<br />

2.3 Theme 3: Nabataeans and Trade ..........................................................................21<br />

2.3.1 Subthemes............................................................................................................22<br />

2.4 Theme 4: <strong>Petra</strong> in Religious Histories and Traditions ................................23<br />

2.4.1 Subthemes.............................................................................................................23<br />

2.5 Theme 5: Bedouin Culture.....................................................................................23<br />

2.5.1 Subthemes.............................................................................................................24<br />

2.6 Theme 6: Evolving Relationship with Rome ...............................................24<br />

2.6.1 Subthemes.............................................................................................................25<br />

2.7 Theme 7: Natural Disasters at <strong>Petra</strong> .................................................................25<br />

2.7.1 Subthemes.............................................................................................................26<br />

2.8 Theme 8: Conservation at <strong>Petra</strong>............................................................................26<br />

2.8.1: Subthemes...........................................................................................................27<br />

3.0 FUTURE INTERPRETIVE PROGRAM............................................................27<br />

3.1 Outreach and pre-arrival ......................................................................................27<br />

3.1.1 Desired future .......................................................................................................28<br />

3.1.2 Actions....................................................................................................................28<br />

3.2 Orientation and access ........................................................................................29<br />

3.2.1 Desired future .......................................................................................................29<br />

3.2.2 Actions....................................................................................................................30<br />

3.3 On-site exploration ................................................................................................30<br />

3.3.1 Desired future .......................................................................................................31<br />

3.3.2 Actions....................................................................................................................31<br />

3.4 Off-site programming and links .........................................................................32<br />

3.4.1 Desired future .......................................................................................................32<br />

3.4.2 Actions....................................................................................................................32<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 5


4.0 INTERPRETIVE MEDIA PRESCRIPTIONS ....................................................33<br />

4.1 Staffing requirements and costs .......................................................................33<br />

4.1.1 Existing Conditions.............................................................................................33<br />

4.1.2 Recommendations...............................................................................................33<br />

4.2 Fee interpretation (interpretive experiences for which the visitor<br />

pays extra) ...............................................................................................................35<br />

4.2.1 Existing Conditions.............................................................................................35<br />

4.2.2 Recommendations...............................................................................................36<br />

4.3 Programming...........................................................................................................36<br />

4.3.1 Existing Conditions.............................................................................................37<br />

4.3.2 Recommendations...............................................................................................37<br />

4.4 Publications.............................................................................................................38<br />

4.4.1 Existing Conditions.............................................................................................38<br />

4.4.2 Recommendations...............................................................................................38<br />

4.5 Visitor Center ..........................................................................................................39<br />

4.5.1 Existing conditions..............................................................................................39<br />

4.5.2 Recommendations...............................................................................................40<br />

4.6 <strong>Petra</strong> Museum exhibits.........................................................................................40<br />

4.6.1 Existing Conditions.............................................................................................40<br />

4.6.2 Recommendations...............................................................................................42<br />

4.7 Wayside exhibits ....................................................................................................43<br />

4.7.1 Existing Conditions.............................................................................................43<br />

4.7.2 Recommendations...............................................................................................43<br />

4.8 Trails beyond the Sanctuary...............................................................................45<br />

4.8.1 Existing Conditions.............................................................................................46<br />

4.8.2 Recommendations...............................................................................................46<br />

4.9 Web site design, development, and maintenance ........................................47<br />

4.9.1 Existing Conditions.............................................................................................48<br />

4.9.2 Recommendations...............................................................................................48<br />

4.10 Audio-visual media................................................................................................50<br />

4.10.1 Existing conditions........................................................................................50<br />

4.10.2 Recommendations.........................................................................................50<br />

4.11 Educational programs ..........................................................................................51<br />

4.11.1 Existing conditions........................................................................................51<br />

4.11.2 Recommendations.........................................................................................52<br />

5.0 VISITOR SERVICES........................................................................................53<br />

5.1 Visitor Flow Based on 1996 Carrying Capacity .............................................53<br />

5.1.1 Existing conditions..............................................................................................53<br />

5.1.2 Recommendations.................................................................................................55<br />

5.2 Location of Visitor Services................................................................................57<br />

5.2.1 Existing conditions..............................................................................................57<br />

5.2.2 Recommendations...............................................................................................57<br />

5.3 Visitor Services Maintenance .............................................................................59<br />

5.3.1 Existing conditions..............................................................................................59<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 6


5.3.2 Recommendations...............................................................................................59<br />

5.4 Trails..........................................................................................................................61<br />

5.4.1 Existing conditions..............................................................................................61<br />

5.4.2 Recommendations...............................................................................................61<br />

5.5 Conservation...........................................................................................................62<br />

5.5.1 Existing conditions..............................................................................................62<br />

5.5.2 Recommendations...............................................................................................63<br />

5.6 Temporary Visitor Center.....................................................................................64<br />

5.6.1 Existing conditions..............................................................................................64<br />

5.6.2 Recommendations...............................................................................................65<br />

5.7 Special Park Use Permits ....................................................................................65<br />

5.7.1 Existing conditions..............................................................................................66<br />

5.7.2 Recommendations...............................................................................................67<br />

5.8 Allocation of Responsibilities.............................................................................67<br />

6.0 PARTNERSHIPS .............................................................................................68<br />

6.1 Commercial..............................................................................................................68<br />

6.1.1 Tour Guides...........................................................................................................68<br />

6.1.2 Possible future commercial partners .............................................................69<br />

6.2 Government agencies...........................................................................................69<br />

6.3 Non-profit organizations ......................................................................................70<br />

7.0 MAINTENANCE OF INTERPRETIVE DEVICES AND<br />

INFRASTRUCTURE........................................................................................70<br />

8.0 IMPLEMENTATION SCHEDULE ....................................................................72<br />

9.0 MONITORING AND EVALUATION OF INTERPRETIVE PROGRAM ............74<br />

APPENDIX A..............................................................................................................90<br />

APPENDIX B.................................................... ERROR! BOOKMARK NOT DEFINED.<br />

APPENDIX C.................................................... ERROR! BOOKMARK NOT DEFINED.<br />

APPENDIX D.................................................... ERROR! BOOKMARK NOT DEFINED.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 7


<strong>Interpretive</strong> <strong>Plan</strong> for <strong>Petra</strong> Archaeological Park<br />

1.0 Introduction and Background<br />

<strong>Petra</strong>, Jordan's most important archaeological site, has been inhabited since prehistoric<br />

times, but is most renowned as a Nabataean caravan city that was for several hundred<br />

years the most important location in a trading network that covered Arabia and Syria. By<br />

dominating the transportation of spices and incense to ports on the Mediterranean and via<br />

land routes to Asia Minor, it became, 2,000 years ago, one of the richest cities in the<br />

world. <strong>Petra</strong> is half-built, half-carved into the rock and is surrounded by earthquake-riven<br />

mountains full of striking narrow canyons and splendidly colored sandstone formations.<br />

Within the boundaries of <strong>Petra</strong> Archaeological Park are remarkably preserved ancient<br />

structures and monuments of enormous aesthetic and historical value, as well as<br />

subterranean archaeological sites that contain invaluable information about the ancient<br />

world.<br />

The famed rock-cut tombs in <strong>Petra</strong> Archaeological Park exquisitely blend ancient Eastern<br />

and Hellenistic architecture. In recognition of this, <strong>Petra</strong> was listed as a World Heritage<br />

Site in 1985. In 1993, Jordan set aside, as an archaeological protectorate, 264 square<br />

kilometers containing the ancient city of <strong>Petra</strong> and its monuments (see Map 1). The <strong>Petra</strong><br />

Archaeological Park (PAP) was established in 2001. It not only contains archaeological<br />

sites, but it is also a rich natural terrain that itself has played a strong role in the selection<br />

of the area by humans for many different types of habitation, as well as beautiful flora<br />

and fauna, some of which are found almost nowhere but the Park.<br />

In 2006, <strong>Petra</strong> generated 82% of all site income earned by the Kingdom. Traditionally,<br />

the months of March to May represent <strong>Petra</strong>’s peak season, yielding 40% of annual<br />

revenue, although the seasonality of visitation is starting to change. The most recent<br />

figures available indicate that tourist traffic to <strong>Petra</strong> during the first four months of 2008<br />

increased nearly 50 percent over the same period in 2007.<br />

On July 7, 2007, <strong>Petra</strong> widened its already considerable renown by becoming one of the<br />

New Seven Wonders of the World, based upon a worldwide vote of people from all<br />

walks of life. This recognition generated the influx of tourists mentioned above, which,<br />

coupled with the absence of effective planning and management, necessitates immediate<br />

action to protect <strong>Petra</strong>'s cultural and natural heritage and upgrade tourism services to<br />

meet high visitor expectations. The urgent challenge is an all-out effort to protect,<br />

upgrade, and promote <strong>Petra</strong> effectively while constructively engaging local communities<br />

to develop the local economy. In August 2007, PAP was given administrative and<br />

financial autonomy with the passage of the PAP Council bylaw delegating park<br />

management to the PAP Council, which needs immediate institutional development to<br />

become operational.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 1


1.1 Purpose and Need<br />

Due to its extraordinary resources, importance in history, and striking natural setting, the<br />

<strong>Petra</strong> Archaeological Park (PAP) has become an extremely popular tourist attraction.<br />

Unfortunately, the numerous visitors are inadvertently damaging the resources of the<br />

park. As an example, simply touching carvings on tombs and canyon walls, as is done at<br />

present by hundreds of thousands of visitors each year, is leading to their gradual<br />

destruction. Visitors sometimes ignore signs prohibiting entry to certain areas, such as<br />

the Roman Theater, where longitudinal monitoring studies have established the loss of<br />

most of the maker’s marks on masonry in just one decade because of visitor use. People<br />

sometimes take away with them archaeological items and antiquities simply because they<br />

have not been made aware that this may provide a motivation for others to loot<br />

archaeological sites, and will result in the consequent destruction of context upon which<br />

much of our knowledge of the ancient world depends.<br />

Additionally, visitors have been injured, or even killed, because they had not been given<br />

information necessary to enjoy the park safely. They also experience unnecessary<br />

discomfort because they are unaware of the locations of facilities necessary to basic<br />

human needs. Therefore, they cannot plan their journey through the site with the<br />

knowledge of where shade, refreshments, and restrooms are located. Further, visitors are<br />

not always aware of the physical demands of the site, situated as it is in a region having<br />

very rough terrain and a climate that can be extremely hot, cold, or windy, and at<br />

sometimes of the year producing flash floods. They also often do not know that they will<br />

have to walk many miles to see even the highlights of <strong>Petra</strong>. Information guiding visitors<br />

is not readily available. In some cases, although rules have been posted, guides allow or<br />

even encourage visitors to ignore them.<br />

At minimum, an interpretive program must provide the following:<br />

Information Required Prior to Arrival<br />

• Why should I go?<br />

• What can I see, learn, or do there (and nearby)?<br />

• What facilities are there (lodging, camping, eating, provisions, rest room, shopping,<br />

etc.)?<br />

• How do I get there?<br />

Information Required Upon Arrival<br />

• Where are the restrooms? 1<br />

1 This is the question most frequently asked at parks all over the world.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 2


• What makes this place special?<br />

• What can I see, learn, and do?<br />

• What facilities are there (lodging, camping, eating, provisions, rest room, shopping,<br />

etc.)?<br />

• How do I get to the attractions and the facilities?<br />

• How do I arrange to see, learn, and do the things that interest me?<br />

Further, there has been no formal plan for the placement of visitor facilities such as rest<br />

rooms, access to food and drink, ticketing areas, rest and shade areas, signage, and<br />

wayside exhibits. Consequently, visitors tend to rush through the site and are often<br />

uncomfortable. Many resort to utilizing tombs as rest rooms. This presents a health<br />

hazard, is destructive to the cultural resources, and does not reflect well on the<br />

management capability of the<br />

Park or the concern of the<br />

government about the<br />

resources of the Park.<br />

Visitors are often frustrated<br />

even as they enter the Park,<br />

in that ticketing can be<br />

chaotic and little effort is<br />

made to provide them with<br />

information about what they<br />

have purchased with their<br />

ticket. Inside the Park,<br />

visitors are confronted with<br />

vendors insistently marketing<br />

all manner of services and<br />

items. These include donkey<br />

rides up the stone steps to<br />

Ad-Dayr and the High Place<br />

of Sacrifice, which are being<br />

destroyed in some areas by<br />

Figure 1.1: Toilet vault overflow at PAP<br />

this activity, and vending of<br />

antiquities.<br />

To these urgent conservation, safety, visitor comfort, and site presentation problems a<br />

well-structured and managed interpretive program can provide effective solutions.<br />

Furthermore, great opportunities to provide economic stimulation and community<br />

development are being overlooked. It is well established that interpretation can be<br />

structured in a way that provides economic benefit to nearby communities. Enhancing<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 3


economic benefit to local communities near <strong>Petra</strong> would also greatly improve the<br />

experience provided to visitors by introducing them to living cultures and the stories and<br />

traditions associated with the site that these communities are often eager to share. A wellplanned<br />

and executed interpretive program can serve to examine and alleviate<br />

perceptions among various local communities that other groups are benefiting from<br />

tourism more than they. That is, interpretation can be a means by which to distribute the<br />

economic and social benefits of tourism more equitably.<br />

The overall purpose of the <strong>Petra</strong> Archaeological Park <strong>Interpretive</strong> <strong>Plan</strong> (<strong>Interpretive</strong> <strong>Plan</strong>)<br />

is to support the objectives of the <strong>Petra</strong> Archaeological Park Operating <strong>Plan</strong> (Operating<br />

<strong>Plan</strong>). These objectives are focused on precisely the issues described above. An<br />

interpretive program is central to accomplishing these objectives. The <strong>Interpretive</strong> <strong>Plan</strong>,<br />

as a companion and follow-up piece to the Operating <strong>Plan</strong>, outlines additional activities<br />

and steps to support the management objectives.<br />

The <strong>Interpretive</strong> <strong>Plan</strong> provides methods and guidelines for content to provide visitors the<br />

information that they will need in order to experience PAP in a safe, enjoyable,<br />

educational, and sustainable way. This plan will provide guidance about the types of<br />

programs, content, exhibits, and materials that are necessary to provide a world-class<br />

visitor experience at such an important archaeological and natural site. The <strong>Interpretive</strong><br />

<strong>Plan</strong> also suggests the use of environmental assessments to assist decision makers in<br />

making informed determinations.<br />

The <strong>Interpretive</strong> <strong>Plan</strong> is essentially broken into three separate but overlapping volumes.<br />

Volume I, this document, provides the overall tone and direction of <strong>Petra</strong>’s interpretive<br />

program. Volume II: Off-Site Programming provides specific directives for interpretation<br />

taking place beyond the park boundaries. Finally, Volume III: Visitor Services addresses<br />

the specific challenges and recommendations for services needed by the visitor within the<br />

park.<br />

1.2 Goals<br />

A goal can be defined as a statement of a desirable future condition. It is the end state<br />

toward which actions are aimed. The following are the goals of the PAP <strong>Interpretive</strong><br />

<strong>Plan</strong>:<br />

• To support the overall management plan for the site and its management<br />

objectives. Effective management of PAP is essential to preserving <strong>Petra</strong> and<br />

providing economic and social benefit to surrounding communities and Jordan as<br />

a whole. This <strong>Interpretive</strong> <strong>Plan</strong> describes the means, from interpretive themes to<br />

visitor services that will make it possible to achieve these objectives.<br />

• To increase public understanding and enjoyment of the site. The more people<br />

understand and enjoy their visit to the site, the greater the possibility that they will<br />

become engaged in promoting its preservation, both locally and worldwide.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 4


Increased awareness can be accomplished through both on-site interpretation and<br />

off-site education, including online studies.<br />

• To attract more mature, affluent, and culturally aware travelers. Studies<br />

have shown that visitors who prefer visits to archaeological and historic sites over<br />

other travel and recreational opportunities most closely resemble, in demographic<br />

terms, those that visit museums and, among museums, art museums. They tend to<br />

be wealthier, with more disposable income, better educated, more inclined to<br />

purchase gifts for relatives and friends, more interested in authentic handicrafts<br />

than souvenirs, and to be more conscious of their responsibility not to damage<br />

resources or act in ways offensive to local communities than any other category of<br />

traveler. Attracting such visitors by providing them with experiences that they<br />

consider authentic and in-depth interpretation will support the preservation and<br />

economic development goals of the <strong>Petra</strong> Archaeological Park Operating <strong>Plan</strong> and<br />

the <strong>Petra</strong> Archaeological Park Management Analysis.<br />

• To inform visitors of the relationships among <strong>Petra</strong> and other archaeological,<br />

historical, and cultural sites in Jordan. Most visitors leave <strong>Petra</strong> impressed<br />

with the magnificent natural setting and architecture of the rock-cut tombs, but<br />

with only the barest understanding of the historical significance of the Nabataean<br />

occupation, much less the importance of the other episodes of human history that<br />

have taken place within the boundaries of the World Heritage Site.<br />

• To increase visitor dwell time at the site, nearby communities, and in Jordan.<br />

Currently, visitors are almost never are made aware of additional Nabataean sites<br />

that they might visit, or other related objectives to encourage repeat visitation.<br />

The more time visitors spend at <strong>Petra</strong>, the more money will enter into the local<br />

community. Providing additional interpretive opportunities and activities will<br />

encourage repeat visitation and extended stays.<br />

• To use the site to help underpin the economy in the immediately adjacent<br />

localities that depend on tourism by increasing visitor dwell time. As much as<br />

possible of the interpretive program and activity should take place outside of park<br />

boundaries in and the local communities as possible. This will encourage visitors<br />

to use the services in those communities, thereby promoting economic activity.<br />

1.3 Significance<br />

Site Significance<br />

The city of <strong>Petra</strong> contains remarkably preserved ancient structures and monuments of<br />

enormous aesthetic and historical value, as well as subterranean archaeological sites that<br />

contain invaluable information about the ancient world. <strong>Petra</strong> as we see it today is a<br />

largely a creation of the Nabataeans, Arab nomadic pastoralists who developed interests<br />

in the desert caravan trade hundreds of years before constructing the city. From southern<br />

Arabia they moved into the canyon system where they would begin to build <strong>Petra</strong> in<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 5


about the fourth century B.C. Perhaps two centuries earlier, the Edomites migrated to<br />

southern Palestine following the destruction of Jerusalem (ca. 586 B.C.) and the<br />

depopulation of Judea at the hands of the Babylonians. Operating not only from <strong>Petra</strong> in<br />

the region that in the Bible is called Edom, but throughout biblical Moab and other<br />

regions from southern Syria to the western Sinai as well, the Nabataeans after the fourth<br />

century B.C. controlled the spice and incense trade from Arabia to Mesopotamia and the<br />

Mediterranean.<br />

<strong>Petra</strong> flowered in the first centuries B.C. and A.D. This was made possible in an<br />

extremely arid environment by the engineering of a sophisticated hydrological system.<br />

The system brought water in rock-cut channels and clay pipes from a spring at presentday<br />

Wadi Musa and possibly others, outside the sandstone canyons in which the city was<br />

set. The system also harvested the meager yearly rainfall, and mitigated the effects of the<br />

rare downpours that would otherwise have produced destructive flash floods.<br />

Rome annexed <strong>Petra</strong> in 106 C.E., motivated by the desire to ensure access to trading<br />

routes that linked the Empire to the Near East, India, and Asia. A growing reliance on<br />

sea rather than land routes as well as the ascendancy of Palmyra eventually caused<br />

commerce through <strong>Petra</strong> to decline. Many buildings were never rebuilt after a severe<br />

earthquake in 363 C.E., although <strong>Petra</strong> was not long after then designated the seat of a<br />

Byzantine bishopric. Recent archaeological excavations at <strong>Petra</strong> have indicated a<br />

substantial complex of structures associated with this last function, but by the middle of<br />

the seventh century C.E. <strong>Petra</strong> appears to have been largely deserted. In the twelfth<br />

century, Crusader forts were built and then soon abandoned. <strong>Petra</strong> was lost to the<br />

Western world until its "rediscovery" during the early nineteenth century, an event not<br />

unrelated to<br />

European<br />

colonialism, and<br />

perhaps a desire to<br />

capture in print the<br />

last bits of the world<br />

that remained<br />

unknown to and<br />

uncolonized by<br />

Europeans.<br />

In continually<br />

seeking to improve<br />

their position in a<br />

trading network that<br />

included Greece,<br />

Persia, Rome, India,<br />

and Arabia, and that<br />

stretched ultimately<br />

to China, the<br />

Nabataeans<br />

Figure 1.3: Photo of Royal Tombs<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 6


provided a conduit for goods and ideas among these groups. The architecture of <strong>Petra</strong><br />

that survives today testifies to the exchange of cultural traits that occurred on a global<br />

scale even in ancient times. Tombs and buildings display Assyrian, Babylonian,<br />

Egyptian, Greek Hellenistic, and Roman characteristics incorporated into a Nabataean<br />

style that, especially in its earlier expressions, owe much to the architectural tradition of<br />

the East.<br />

The universal significance of <strong>Petra</strong> is in how well its striking architectural and<br />

archaeological remains convey the geographically and culturally diverse roots of the<br />

classical world, the influence of which now permeates Western, and indeed global,<br />

culture. It is also perhaps the premier example of how architecture can be melded with<br />

the natural environment in a way that is aesthetically and functionally harmonious.<br />

While the archaeological remains most evident at <strong>Petra</strong> are essentially Nabataean, there<br />

are numerous other archaeological sites of the highest scientific and historical<br />

importance. Beidha, an archaeological site excavated in the 1950s and still open to public<br />

view, is located just outside <strong>Petra</strong> proper, and is an example of one of the earliest settled<br />

communities. It is a Neolithic, pre-pottery settlement from circa 6,500 B.C. displaying<br />

masonry construction, a squared plan, spatial complexity, and evident areas of<br />

specialization remarkable at this early date. The similarly excavated village at Umm al-<br />

Biyara was inhabited by the Edomites during the Iron Age, circa the seventh century B.C.<br />

by the Edomites, a group that figures importantly in Christian, Islamic, and Jewish<br />

traditional histories. A visit to the High Place of Sacrifice, which may date to a time<br />

before the occupation of the area by the Nabataeans but was used by them, provides an<br />

experience that resonates with accounts of rituals as they appear in these histories, and is<br />

one of the best preserved of all such ritual complexes.<br />

Statement of Significance<br />

The Statement of Significance, taken from the Operating <strong>Plan</strong>, summarizes the<br />

importance of the site and its unique qualities: <strong>Petra</strong> is an outstanding example of a<br />

cultural landscape in which can be traced human settlement and land use for<br />

approximately 13,000 years and in which features of great cultural, natural, and<br />

geologic interest are combined in a scene of high aesthetic merit.<br />

1.4 Relevant <strong>Plan</strong>s<br />

The following discussion highlights the plans relevant to these interpretive efforts.<br />

<strong>Petra</strong> Archaeological Park Operating <strong>Plan</strong><br />

The purpose of the Operating <strong>Plan</strong>, which was adopted in 2001, is to provide<br />

development and management practices necessary to protect the site from damage<br />

resulting from visitation and to enhance the site revenues that will contribute to the<br />

economic and social viability of the region. The Operating <strong>Plan</strong> provides an<br />

organizational framework; management objectives, policies, and regulations that serve as<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 7


a basis for park programs; and a sequence of steps to put in place the appropriate<br />

management structure.<br />

As stated in the Operating <strong>Plan</strong>, “Site values are those that must be preserved in order to<br />

retain the essential character of the site. These values are what should be most closely<br />

monitored by site management. The interpretive program, in its turn, should be designed<br />

to educate the public about these values and so to enlist the support of the visitor in the<br />

preservation effort.” The Operating <strong>Plan</strong> identifies the following as values that can be<br />

seen at <strong>Petra</strong>:<br />

• Identity values, which are the particular meanings attached to a cultural site by<br />

human groups;<br />

• Scientific and historical values, which are largely determined by the potential for<br />

research at the site to contribute to scientific and historical knowledge;<br />

• Rarity values, which comprise the degree to which the site represents type, style,<br />

builder, period, region, or some combination of these better than comparable sites;<br />

and<br />

• Aesthetic or artistic values, such as those of architectural composition and the<br />

integration of man-made and natural topography to form an outstanding cultural<br />

landscape.<br />

The management objectives of a cultural site are built upon the significance and values of<br />

the site. The following are the management objectives for PAP as described in the<br />

Operating <strong>Plan</strong>:<br />

• Preserve the archaeological site, monuments, and artifacts, and the scenic quality<br />

of <strong>Petra</strong>;<br />

• Ensure that local people are taken into account through public participation in<br />

planning and management of the site and that opportunities for employment of<br />

local peoples are provided;<br />

• Take an active role with the <strong>Petra</strong> Regional Council (now the <strong>Petra</strong> Regional<br />

Authority (PRA)) and local governments to ensure community actions do not<br />

impact the Park negatively;<br />

• Provide for public awareness, appreciation, and support of <strong>Petra</strong> while enhancing<br />

visitors’ experience and enjoyment of the Park;<br />

• Ensure that a written determination is made, in consultation among park<br />

management, local government, and the <strong>Petra</strong> Regional Council (now the PRA),<br />

of potential adverse effects of all planned actions on the site and surrounding<br />

monuments;<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 8


• Support research activities; and<br />

• Ensure that facilities and services are safe and maintained to a high standard.<br />

<strong>Petra</strong> Management Analysis, 1996<br />

The <strong>Petra</strong> Management Analysis (1996) identifies the most pressing management issues<br />

and problems, provides management analysis and recommendations to deal with these,<br />

and outlines actions and procedures for the effective management of the cultural<br />

resources at <strong>Petra</strong>. Specifically, the Management Analysis recommends a set of<br />

objectives for the park based on the significance of the resources there, staff<br />

responsibilities and authority, and standards for management and planning. It suggests<br />

how these recommendations might be implemented. It also makes recommendations<br />

concerning how PAP should be comprehensively organized.<br />

The Management Analysis describes actions and procedures for the effective<br />

management of the cultural resources at <strong>Petra</strong> in detail, including the staffing and training<br />

required.<br />

The issues identified in the Management Analysis are:<br />

General Site Management<br />

• Ineffective management structure at <strong>Petra</strong><br />

• The need for a comprehensively organized <strong>Petra</strong> site operation<br />

Cultural Resource Management<br />

• Acquiring and making accessible baseline data<br />

• Research priorities and procedures<br />

• Monitoring<br />

• Treatments for preservation<br />

• Interpretation and tourism strategy<br />

• Public involvement and support<br />

Based on the issues listed above, the Management Objectives are as follows:<br />

• Preserve the archeological artifacts, monuments, and sites at <strong>Petra</strong>.<br />

• Protect the scenic quality of the site.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 9


• Ensure that a written determination is made of potential adverse effects of all<br />

planned actions on both the preservation of the archaeological monuments and<br />

sites and on the experience of visitors to <strong>Petra</strong>.<br />

• Provide for visitor education and appreciation with the opportunity of a high<br />

quality experience in such a way that archaeological resources are not<br />

significantly impaired.<br />

• Ensure that visitor facilities and services are adequate to meet basic needs, are<br />

maintained to the highest standards, and provide for visitor safety.<br />

• Ensure that local people are involved in planning and management of the site and<br />

that opportunities for employment of local people are provided whenever<br />

possible.<br />

• Take an active role as a member of the <strong>Petra</strong> Regional <strong>Plan</strong>ning Council and with<br />

local governments especially Wadi Musa, Umm Sayhoun, and Tabet Zaman in<br />

order to:<br />

• Ensure that potential impacts to park resources and visitor experience from<br />

inadvertent community actions do not occur.<br />

• Ensure that the park supports local communities as much as possible without<br />

adverse effects on park resources or the visitor experience.<br />

• Support research activities and ensure that research activities do not impact<br />

the preservation of archeological resources or the visitor experience. All<br />

researchers should provide for proper conservation of artifacts in accordance<br />

with the law.<br />

• Ensure that all fees are collected in the most efficient and accountable manner<br />

possible.<br />

• Ensure that local populations and the Jordanian people understand the role of<br />

<strong>Petra</strong> in their cultural identity and history.<br />

The Management Analysis also outlined several interpretive themes. They are listed<br />

below:<br />

• The reason for the occupation of the <strong>Petra</strong> area by different groups that displayed<br />

cultures unusually complex and sophisticated for their times over approximately<br />

13,000 years of human history (with special attention to early Neolithic<br />

inhabitants, biblical Edomites, and Nabataeans).<br />

• The geology and biology of the <strong>Petra</strong> region, and how this is related to the theme<br />

just above.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 10


• Development and control by the Nabataeans of a key segment in the trading<br />

network that linked the great urban centers of East and West.<br />

• The technology necessary to live and travel in the desert, and the uses to which<br />

this was put by the Nabataeans in establishing their empire.<br />

• The construction of the complex hydrological system at <strong>Petra</strong>, how and when the<br />

technology was acquired, how the construction of the system was accomplished,<br />

and how this is related to the establishment of a city by a nomadic people.<br />

• Important aspects of Nabataean cultures visible today in the practices of the<br />

Bedouin, specifically the Bdoul.<br />

• The on-going program of ruins stabilization and conservation of artifacts.<br />

• The role of the visitor in preserving the site.<br />

• The influence of Mediterranean, mid-Eastern, and Eastern civilizations as seen in<br />

the material culture, especially architectural, of <strong>Petra</strong>.<br />

• Features in the landscape of <strong>Petra</strong>, both natural and those made by humans,<br />

related to traditional Islamic, Christian, and Jewish histories.<br />

<strong>Petra</strong> Sanctuary Carrying Capacity Analysis, 1996<br />

As mentioned above, PAP is an extremely popular destination for visitors. The level of<br />

visitation varies among years, but it has steadily increased in recent years. In order to<br />

manage PAP, a carrying capacity study was undertaken. The Carrying Capacity Analysis<br />

defines carrying capacity as “The type and level of visitor use which can be<br />

accommodated while sustaining the desired resource and social conditions that<br />

complement the purposes of a park and its management objectives." The Carrying<br />

Capacity Analysis provides:<br />

• A monitoring program that recommends the means by which to measure vital<br />

changes in resources at <strong>Petra</strong> and the mechanisms by which monitoring can be<br />

linked to management of the site,<br />

• An analysis of carrying capacity that considers limiting factors, maximum use<br />

levels, and potential management strategies, and<br />

• Estimates of maximum numbers of people that can visit <strong>Petra</strong> on an hourly, daily,<br />

monthly, and annual basis without deterioration of the visitor experience or<br />

serious threat to site resources.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 11


1.5 Overall desired visitor experiences<br />

A careful analysis of the landscape of <strong>Petra</strong>, particularly of topography; the distribution<br />

of cultural and natural resources, especially highly significant or sensitive resources;<br />

visitor flow, and especially constraints to visitor flow; and potential visitor use attributes<br />

was conducted for the 1996 Carrying Capacity Analysis. At that time, locations where<br />

these factors naturally grouped together were mapped and developed into zones. Within<br />

the <strong>Petra</strong> Sanctuary, nine zones were identified, as shown in Maps 1 and 2.<br />

In the case of the Sanctuary area of PAP (including Al-Khazna and Ad-Dayr), all event<br />

requests should be denied. Events are defined as any activity that involves serving food<br />

or beverages; providing a space for speakers, musicians, or performers; or any ceremony<br />

or other sort of collective function that involves more than three people or the<br />

documentation of that function that involves commercialization, advertising, or publicity;<br />

or the set-up of special equipment or facilities, on the part of participants or organizers.<br />

Such event include, but are not limited to, fireworks displays, concerts, weddings,<br />

fundraisers, presentations, and other items, are not compatible with the desired uses and<br />

visitor experiences described below. The nature of these sites is such that it would be<br />

impossible for a group to conduct an<br />

event or a special use without<br />

impairing the operation of public use<br />

facilities or services, or without<br />

damaging Park resources. For a more<br />

detailed discussion of event permitting,<br />

refer to Section 5.7 Special Park Use<br />

Permits.<br />

The Arrival Zone<br />

The walk from the visitor center to the<br />

Bab al-Siq contains some of the most<br />

interesting architecture and<br />

hydrological features in <strong>Petra</strong>,<br />

including tombs that display Assyrian,<br />

Babylonian, and Egyptian motifs, and<br />

the Djinn Blocks. Because visitors<br />

have not been presented with<br />

information about the significance of<br />

what they pass by in this area and how<br />

it relates to what else lies beyond the<br />

Siq, the great majority simply rush by.<br />

If properly interpreted, this area would<br />

operate like the overture to a<br />

symphony. The arrival zone could not<br />

only be a rich experience in itself, but<br />

Figure 1.5-1: Visitors in the Siq<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 12


could also sensitize the visitors to the motifs they will encounter later on. No events are<br />

permitted.<br />

The Siq<br />

There is much information here that could contribute to the basic understanding of the<br />

site. The Siq itself was a vital element in the defense system of the Nabataeans. Perhaps<br />

more importantly, it provided an impressive entrance to the city: a stunning space for<br />

processions that merged trade, royalty, and religion in the minds of <strong>Petra</strong> inhabitants. On<br />

either side of the Siq are cut 71 sacred niches, at which votives were placed in ancient<br />

times. Also clearly visible are portions of the hydrological system that brought water<br />

from the spring at Wadi Musa and other water sources, and protected this entryway from<br />

flash flooding.<br />

The side channels and dams of the Siq could be points of departure for a discussion of the<br />

importance of the hydrological system to flood control, particularly flash floods, and thus<br />

tomb preservation, as well as of the water-harvesting function of the system. Near the<br />

end of the Siq is a spectacular over-life-sized carving in two walls of a camel caravan, a<br />

procession captured in stone. At the end of the Siq, of course, lies Al-Khazna. The view<br />

of Al-Khazna from the Siq is the “signature experience” in a visit to <strong>Petra</strong>, and so should<br />

be tied to the overall <strong>Petra</strong> interpretive themes at the visitor center. This can be done in<br />

brochures and other interpretive devices, and at the museums in the Basin. No events are<br />

permitted.<br />

The Theater<br />

The area of the theater introduces the theme of the emergent public face of Nabataean<br />

<strong>Petra</strong> and the subsequent incorporation of <strong>Petra</strong> into the Roman Empire. This is a<br />

provocative subject because it raises the issues of the position of <strong>Petra</strong> and the<br />

Nabataeans in the ongoing struggle for hegemony between Persia and Greece, and later<br />

Persia and Rome; how the Nabataeans, through their mastery of water, were able to carve<br />

out defensible enclaves in the desert at <strong>Petra</strong> and elsewhere that allowed it to maintain its<br />

independence; and what became of <strong>Petra</strong> after it was incorporated by Rome in 106 CE.<br />

This last point is important because it prepares the visitor for the journey from the theater<br />

through the Elbow, where some context must be provided for the visitor to understand<br />

that the seemingly vacant landscape is actually the remains of numerous structures, and<br />

on to the City Center. The visitor should be led to understand that more can be learned<br />

about the Roman/Nabataean interface at the City Center and that this experience will<br />

require at least three additional hours. The visitor should also be reminded where water,<br />

food, and restrooms are, and presented with the idea that the City Center and its environs<br />

might be worthy of an additional day’s visit. No events are permitted.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 13


The Elbow<br />

The walk through the Elbow can be a thought-provoking experience if one is aware that<br />

the immediate landscape contains the ruins of numerous standing structures that once<br />

occupied this area near the center of <strong>Petra</strong>. By the time they have reached the Elbow<br />

after a long walk from the Visitor Center, many visitors are fatigued to the extent that<br />

they are less likely to appreciate this experience than were they rested. Adding to their<br />

discomfort, many visitors walk through this unshaded area in early to mid-afternoon if<br />

they have started their tour of <strong>Petra</strong> in the morning. This is an area more likely to be<br />

appreciated on the morning of a second day. No events are permitted.<br />

The City Center<br />

This area holds material that might be sufficiently developed through interpretative<br />

presentations—and eventually through archaeological research—to draw the visitor back<br />

for a second day or a second visit. There are excellent line drawings of some of the more<br />

aesthetically impressive structures that once stood here (see Iain Browning, 1989); these<br />

and similar materials should be provided to visitors to increase their understanding of the<br />

area. Presenting results from archaeological excavations that have taken place on either<br />

side of the Roman road would do a great deal to enhance the visitor experience in the<br />

City Center. The Great Temple Complex on the south side of the Colonnaded Street<br />

could be used to explain to tourists various dangers to the site, such as earthquakes and<br />

the erosion that results, deterioration of stonework especially because of salts that<br />

degrade sandstone, seismic activity, looting, and casual pocketing of archaeological<br />

materials found on the ground surface. It also can be used to explain stabilization by<br />

anastylosis. Finally, it<br />

can be utilized in a<br />

discussion of the history<br />

of the occupation of<br />

<strong>Petra</strong>, since it seems that<br />

the remains of the Great<br />

Temple Complex are<br />

located over those of<br />

earlier ones, and that its<br />

function might have<br />

changed over time.<br />

On the north side of the<br />

Colonnaded Street, an<br />

excavated Byzantine<br />

church could provide a<br />

point of departure for the<br />

interpretation of what<br />

happened to <strong>Petra</strong> in the<br />

Byzantine era, in its late<br />

Figure 1.5-2: Visitors walking up Turkmaniyya Road<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 14


history. Because of the impressive archaeological findings at the church, and its<br />

historical importance, it could be the focal point for a tour or brochure of its own. These<br />

finds included papyrus scrolls charred in a fire that occurred in the later sixth century CE.<br />

These scrolls are now being conserved and translated, and mosaics and marble screens of<br />

high aesthetic value are being restored. Also, on the north side of the Colonnaded Street<br />

are the remains of the Temple of the Winged Lion. Artifacts from excavations at this<br />

temple illustrating important aspects of Nabataean religion should be displayed at the<br />

Visitor Center to be built at the Wadi Musa entrance to the <strong>Petra</strong> sanctuary, as should<br />

artifacts taken from the Great Temple Complex, the Byzantine <strong>Petra</strong> Church, and other<br />

excavations that have been or will be conducted in the City Center. The Colonnaded<br />

Street itself provides the visitor an understanding of the changes that occurred at <strong>Petra</strong> in<br />

106 C.E. No events are permitted.<br />

The Basin<br />

The Basin area contains many of the site facilities, including restaurants, museums,<br />

restrooms, and administrative offices. Museums display artifacts from all over <strong>Petra</strong>;<br />

while this is a logical location for such displays, more use could be made of the museums<br />

to convey information pertinent to the adjacent City Center and ruins in the Elbow. No<br />

events are permitted.<br />

Turkmaniyya Road<br />

Turkmaniyya Road provides another route to the City Center, one that is closed now to<br />

all but official traffic and those who have obtained special permission in advance. It is<br />

recommended that this be used as an exit point from <strong>Petra</strong>, and a point of entry for<br />

visitors on the second and succeeding days of their visit. The road should not b e widened,<br />

and environmentally appropriate means of transportation should be identified for use<br />

here. The tombs along this road should be interpreted. No events are permitted.<br />

Trails (Near Country)<br />

Near Country trails provide an opportunity to observe antiquities in the company of fewer<br />

people and in a quieter environment that might invite contemplation. They take one to<br />

some of the more spectacular views and constructions at <strong>Petra</strong>, like the High Place of<br />

Sacrifice and Ad-Dayr. But because behavior on trails is less likely to be observed,<br />

vandalism and looting on sites near trails is more likely to go unchecked, and visitors<br />

who might be injured or suffer from health problems because of the rugged and harsh<br />

environment of <strong>Petra</strong> are less likely to be provided assistance quickly. Falls and heart<br />

attacks are special problems on trails; site personnel have indicated that four or five<br />

people die each year from these causes. More become lost. These people are often found<br />

by the local Bdoul. Thus, a vital part of the interpretive program for trails should be to<br />

encourage visitors to use a guide for these trails (except Ad-Dayr) and make visitors<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 15


aware of the dangers and of their responsibility to know the available resources at their<br />

disposal. The trails to the High Place of Sacrifice and to Ad-Dayr are extremely<br />

demanding. It should be well publicized that only those in very good physical condition<br />

should take these trails. Special events are not permitted.<br />

Trails (Back Country)<br />

Back Country trails is defined as secondary trails from which some part of the central<br />

area of <strong>Petra</strong> (the Theater, the Elbow, the City Center, and the Basin) cannot be seen at all<br />

times (excepting trails to the High Place of Sacrifice and Ad-Dayr, which for the<br />

purposes of this document are considered Near Country trails). Back Country trails may<br />

require a guide, and often a camel or donkey, at the guide's discretion. Interpretation of<br />

Back Country trails should be provided by the guide, supplemented by a brochure. It<br />

should be expected that only a small percentage of visitors will experience the Back<br />

Country, and only a minority will experience any trails at all. Those that do should sign<br />

in with their hotel of their intended route. The main thrust of the interpretive program at<br />

<strong>Petra</strong> should be directed to the central area of <strong>Petra</strong>. <strong>Interpretive</strong> emphasis at trails should<br />

be on protecting resources and visitors.<br />

Table 1.5: Summary of Desired Uses and Conditions of Management Zones<br />

Management Zone Desired Use Desired Conditions<br />

Arrival<br />

Basic visitor orientation.<br />

Transition from modern to ancient<br />

world. Must provide list of<br />

possible experiences, location of<br />

essential amenities (restrooms,<br />

food, and refreshments), map, and<br />

orientation to the park. No events<br />

are permitted.<br />

Focus is on cleanliness;<br />

clarity of message, effective<br />

presentation to visitor of<br />

options and the location of<br />

basic services. Inviting and<br />

engaging atmosphere,<br />

knowledgeable, friendly,<br />

and hospitable Visitor<br />

Center employees.<br />

Opportunity to rest and<br />

renew before entering the<br />

Siq<br />

Theater<br />

Interpretation of significant<br />

archaeological resources and<br />

natural forces that produced the<br />

Siq, instilling a sense of awe. No<br />

events are permitted.<br />

Establish connection with Greco-<br />

Roman city planning tradition,<br />

discussion of Nabataean stoneworking<br />

mastery, discussion of<br />

role of Nabataeans in Greco-<br />

Roman world. No events are<br />

Siq.<br />

Quiet, natural smells and<br />

sounds, clear but nonobtrusive<br />

interpretive media.<br />

Clear but non-obtrusive<br />

interpretive devices that do<br />

not degrade the resource.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 16


Management Zone Desired Use Desired Conditions<br />

permitted.<br />

Elbow Turn Rest areas, comfort stations,<br />

transition to central portion of<br />

ancient town and orientation of<br />

visitor to City Center layout;<br />

interpreting the role of <strong>Petra</strong> in<br />

trade, and the flow of water into<br />

City Center and into agricultural<br />

fields above city. No events are<br />

permitted.<br />

Clean restrooms,<br />

opportunities for<br />

comfortable rest,<br />

opportunities to rehydrate.<br />

Clear but non-obtrusive<br />

interpretive devices.<br />

City Center<br />

Basin<br />

Turkmaniyya Road<br />

Near Country Trails<br />

Explanation of probable layout of<br />

Edomite, Nabataean, Roman,<br />

Byzantine, Crusader, and Bedouin<br />

occupation of the area. No events<br />

are permitted.<br />

Review of experience, rest and<br />

renewal. No events are<br />

permitted.<br />

Return route to modern world,<br />

enhancement of experience by<br />

using traditional modes of<br />

transport, viewing of additional<br />

tombs from perspective of ancient<br />

city as one gains elevation. No<br />

events are permitted.<br />

Specialized guided tours to<br />

additional locations. No events<br />

are permitted.<br />

Clear explanations and<br />

depictions of the ancient<br />

cityscape that do not depend<br />

on destructive research or<br />

devices.<br />

Clean restroom and dining<br />

facilities. Clear instructions<br />

for option to returning to<br />

modern world.<br />

Traditional but comfortable<br />

modes of transport offered<br />

in non-aggressive fashion,<br />

interpretive devices to<br />

interpret features along the<br />

road, summary of<br />

experiences in park and<br />

suggestions for additional<br />

ones.<br />

Opportunities for more indepth<br />

experience with<br />

guides that ensure<br />

undesirable activities are not<br />

allowed and provide a safe<br />

experience.<br />

1.6 Visitor profiles<br />

The number of visitors to <strong>Petra</strong> varies from year to year, although several patterns have<br />

emerged. In 2007, according to the Jordanian Tourism Board (JTB), the number of<br />

visitors was 581,145. This is an increase of 62 percent over 2006, when visitors to <strong>Petra</strong><br />

totaled 359,366. The year 2007 also represents <strong>Petra</strong>’s highest annual level of visitation<br />

ever. <strong>Petra</strong> has experienced a 260 percent increase in visitation since 2002.<br />

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<strong>Petra</strong> is a site that is of global significance, and as such, it attracts visitors from<br />

throughout the world. Europeans represent the largest geographic origin of visitors to<br />

<strong>Petra</strong>, with 284,381 visitors in 2007. Visitors from Jordan made up the next highest<br />

group, with approximately 122,679 visitors, followed by those from the Americas<br />

(49,656), Asia (68,987), and Arab countries (33,316).<br />

Visitors spend approximately 1.8 days in <strong>Petra</strong>. This ranks as the fourth-longest visitor<br />

stay among tourist destinations in Jordan.<br />

Based on a 2006 survey, among the reasons visitors give for coming to <strong>Petra</strong> are<br />

education, leisure/adventure, and sight seeing. In 2007, those arriving for educational<br />

purposes made up 15.2 percent of visitors, while those who came for leisure/adventure<br />

made up 32.6 percent. Sightseeing was cited by 52 percent as their purpose in visiting<br />

the Park.<br />

People of all ages come to <strong>Petra</strong>. The largest group consists of those between the ages of<br />

25 and 50, which make up 48 percent of visitors. Those under 25 represent 28 percent of<br />

visitation and 50 and older account for 24 percent of visitation.<br />

Further surveys are needed to better understand visitors. This is particularly the case with<br />

school groups. Such research could include how many, how far into the site do they<br />

venture, and how many are repeat visitors.<br />

1.7 Issues affecting interpretation<br />

As stated in the Operating <strong>Plan</strong>, surveys of visitor satisfaction indicate a rate of<br />

satisfaction with the experience of <strong>Petra</strong> that is lower than one would expect given the<br />

spectacular nature of the site. Much of this is a failure to have an effective interpretive<br />

program. Issues that have been identified are listed below:<br />

• Most visitors leave with at best a<br />

partial grasp of what they have seen,<br />

who built it and why, and why it is<br />

important.<br />

• There is also widespread concern that<br />

visitors are not spending enough time<br />

at the site to provide income to<br />

hoteliers, restaurateurs, and others<br />

associated with the tourism industry in<br />

the area. While the strenuous nature of<br />

the walk through <strong>Petra</strong> is one reason<br />

for these low percentages, another<br />

reason is that visitors simply are not<br />

aware of the significance of the sites<br />

Figure 1.7: Visitor Dispute with Horseback<br />

Ride Provider<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 18


eyond Al-Khazna, or, in some cases, that these sites even exist.<br />

• Chaotic ticketing: The lines are not clear. Individual visitors jockey with tour group<br />

leaders to purchase tickets.<br />

• Unclear fee structure: The visitor often does not know that the price of a horse ride is<br />

included in a group tour ticket. Prices for other services are not prominently posted,<br />

leading to haggling and conflicts between service providers and visitors.<br />

• Degradation of archaeological resources: People and animals have caused the<br />

degradation of the site. Donkeys in particular are responsible for the significant<br />

damage to the steps to Ad-Dayr and to the High Place of Sacrifice.<br />

• No orientation to site: Little in the way of signage and interpretive messages is<br />

provided. There are approximately 32 interpretive signs at the site, although some<br />

messages are garbled. Over 60 percent of the signs are facing the wrong direction<br />

from the point of interest they are interpreting.<br />

• Proliferation and expansion of sales area: There are now 79 concession stands<br />

throughout the park.<br />

2.0 <strong>Interpretive</strong> Themes<br />

<strong>Interpretive</strong> themes described in this section provide guidance and measures for the<br />

interpretive program. The themes convey the most important concepts of PAP. Takeaway<br />

messages are the concepts and knowledge that people should be able to recall upon<br />

exiting the park. If people remember certain pieces of information, it is likely that the<br />

themes have been effectively conveyed to them.<br />

2.1 Theme 1: The Landscape of <strong>Petra</strong> Fostered Human<br />

Development<br />

<strong>Petra</strong> was destined by geography to be the stage on which some of the most remarkable<br />

human dramas have been enacted. The Wadi Araba, a chasm between tectonic plates<br />

through which the Jordan River flows, is an extension of the Great Rift of Africa, which<br />

has formed a corridor for the movement of human and hominoid populations as well as<br />

for animals and plants. The ancestors of modern humans were in the area at least<br />

250,000 years ago. Among the myriad plants and animals were the greatest<br />

concentration of domesticable species in the world; these formed the basis for small<br />

towns and cities that appeared here as early as anywhere on earth. Consequently, the<br />

World Heritage Site of <strong>Petra</strong> contains an enormous number of extremely important<br />

archaeological sites.<br />

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Among these archaeological sites are those of the Natufian era that provide evidence of<br />

the first human attempts to settle into communities; the Pre-Pottery Neolithic, during<br />

which sophisticated architecture developed; Edomite towns in this “Valley of Moses”<br />

that were prominent in the religious writings of Muslim, Jewish, and Christian religions;<br />

the Nabataeans, who built the spectacular city of <strong>Petra</strong> here at the advent of the Common<br />

Era; a Byzantine administrative and worship center; and two Crusader castles.<br />

This theme will explore how humans have been attracted by the environment of <strong>Petra</strong> and<br />

how they have changed the landscape. Visitors will be informed of the cultures that<br />

initiated important changes in the relationship between humans and nature.<br />

The theme described above will lead into a concise history of the Nabataean occupation<br />

of “The Valley of Moses”:<br />

About the sixth century B.C. the Nabataeans, originally ancient Arab nomads from<br />

Arabia, moved into the southern part of Jordan, the area formerly known as Edom. By<br />

the second century B.C. they had already established a well-organized and strong<br />

monarchy and had undergone a process of sedentarization. <strong>Petra</strong> became the capital of<br />

the kingdom, as it was located at the crossroads of the ancient trade routes and had<br />

access to a plentiful supply of water and a defensive canyon wall. Through the first<br />

centuries B.C.-A.D., <strong>Petra</strong> grew to become a huge city encompassing approximately 10<br />

square kilometers and accommodating approximately 50,000 people ruling over about<br />

1,000 Nabataean sites ranging from cities to small agricultural villages. Most of what<br />

can be seen at <strong>Petra</strong> today is Nabataean, including many temples, more than 1,000 burial<br />

monuments, and hundreds if not thousands of houses.<br />

The landscape of the area has changed over time due to human influence. People built<br />

dams to avoid flooding. Water channels and cisterns were carved into the rock, allowing<br />

for development of this arid region. The Nabataeans carved chambers, tombs, and<br />

sculptures into the rock throughout <strong>Petra</strong>, forming the landscape that can be seen now.<br />

2.1.1: Subthemes<br />

The natural features of the <strong>Petra</strong> region enabled early peoples and later cultures to<br />

successfully inhabit the land.<br />

The area is fertile and well suited to agriculture.<br />

There is remarkable environmental diversity within a small area.<br />

The canyons can be thought of as “proto-architecture”; that is, they provided shelter<br />

from the sun and wind.<br />

The canyons also provided the inspiration and the environment in which to construct a<br />

water management system.<br />

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The soft sandstone rock contributed to the development of elaborate rock-cut tombs and<br />

other Nabataean funerary monuments that were a part of Nabataean religious practices.<br />

2.2 Theme 2: Hydrology<br />

The Nabataeans developed and utilized the technology necessary to live and travel in the<br />

desert. This was a key element in establishing their empire.<br />

The Nabataeans created one of the most sophisticated water management systems in the<br />

world, one perfectly suited to their desert home. Some scholars have suggested that the<br />

Romans learned how to manage water in arid environments from the Nabataeans. There<br />

was ample motive for this: the Nabataeans first came to power and wealth by exploiting<br />

their knowledge of the locations of water in the Arabian Desert, and by safeguarding<br />

these precious resources.<br />

The Nabataeans managed water resources for <strong>Petra</strong>, and the agriculture that sustained it,<br />

through a complex system of dams, water channels and pipelines, settling basins,<br />

reservoirs, and cisterns cut into the rock, all of which protected the precious water from<br />

the desert sun. These improvements concentrated and stored the heavy rains of a short<br />

wet season. They also minimized the erosion that flash floods might otherwise have<br />

caused the city. The Nabataeans also lined the Siq with water channels and water pipes<br />

to carry water into their city from distant springs. The most productive of these is Ain<br />

Musa (the Spring of Moses) in current-day Wadi Musa. Archaeological surveys in <strong>Petra</strong><br />

have registered more than 200 water storage-related installations such as cisterns and<br />

tanks with a total capacity of about 40 million liters, enough to sustain a population of<br />

more than 100,000.<br />

2.2.1 Subthemes<br />

The engineering and technology used in the water management system enabled the<br />

development of <strong>Petra</strong>. The Nabataeans improved upon existing methods, and they also<br />

made advancements in new technologies.<br />

2.3 Theme 3: Nabataeans and Trade<br />

The Nabataeans occupied and controlled a key segment of a trading network linking the<br />

great urban centers of the East and West during ancient times.<br />

By the first century BC the Nabataeans monopolized the Arabian overland caravan trade,<br />

a situation that persisted for the next two centuries. A great volume of commercial traffic<br />

passed through Nabataean territory on its way to and from the Mediterranean world,<br />

Africa, Mesopotamia, and southern Arabia.<br />

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This period witnessed an increasing demand for incense, which became valued for use at<br />

social occasions and was also used in medicine and worship. At funerals, mass quantities<br />

of frankincense were burned, for it was believed that its fragrant smoke pleased the gods<br />

with regard to the welfare of the departed in the afterlife.<br />

In addition to Arabian frankincense and myrrh, the Nabataeans also traded spices from<br />

Southeast Asia, Chinese silk, and other Asian items that were transported by sea into<br />

ports of southern Arabia. The Horn of Africa, mainly Somalia and Ethiopia, was a major<br />

center for producing frankincense, myrrh, and other precious items, such as ivory, which<br />

were also shipped to south Arabian ports. Camel caravans loaded with these goods<br />

traveled up to <strong>Petra</strong> along western Arabia.<br />

Although it is known that the Nabataeans exported frankincense, it is unclear what<br />

commodities they received in exchange from Egypt, Rome, and <strong>Petra</strong>’s other trading<br />

partners. Gold and other precious metals are cited as one possibility, although no<br />

archaeological record has been found at this time to validate this claim.<br />

A number of wealthy communities and states emerged around the trading corridor of the<br />

Red Sea during the first millennium B.C. as a result of their participation in the overland<br />

caravan trade of the aromatic gum, frankincense and myrrh. In fact, entrepots, small<br />

coastal states based on trade, sprang up as far away as current-day Malaysia, Cambodia,<br />

and Indonesia to satisfy increasing demand for spices and silk. This trade intensified<br />

during the later centuries B.C. due to the prosperous Hellenistic kingdoms in the eastern<br />

Mediterranean. As a result, a new and accessible market for the Arabian trade was<br />

created.<br />

The great prosperity resulting from this extensive trade is evident in the opulence of the<br />

royal capital at <strong>Petra</strong>, with its large temples, tombs, and other public structures.<br />

2.3.1 Subthemes<br />

As a result of the trade routes, visitors can find the influence of Mediterranean, Near<br />

Eastern, and Asian civilizations on <strong>Petra</strong>.<br />

Caravans were the primary method of transport of goods throughout the Arabian<br />

Peninsula.<br />

Commerce with other areas led to mass wealth accumulated in the hands of Nabataean<br />

traders, as indicated in their elaborate funerary and domestic architecture.<br />

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2.4 Theme 4: <strong>Petra</strong> in Religious Histories and Traditions<br />

Features in the landscape of <strong>Petra</strong>, both natural and man-made, appear in the religious<br />

histories and traditions of Islam, Christianity, and Judaism. The landscape altered as the<br />

religious practices of inhabitants changed.<br />

The religious practices of <strong>Petra</strong> were dynamic, changing over time. Evidence of this is<br />

found throughout the region, from the scattered archaeological remains of the Edomites,<br />

who are mentioned in the Bible, to the elaborate Nabataean tombs that are the heart of<br />

<strong>Petra</strong>. The identification of some of these places in the region as religious sites is based<br />

on oral tradition. Other sites are described in religious texts, while the religious<br />

significance of others is based on archaeological evidence. Regardless, all of this<br />

evidence describes an ancient world that has shaped the beliefs of people for millennia.<br />

2.4.1 Subthemes<br />

The Bible and other religious texts refer to the habitation of <strong>Petra</strong> by a number of groups<br />

whose presence supported by archaeological evidence.<br />

According to religious traditions, many locations in the <strong>Petra</strong> region are the sites of<br />

important events. Some of these are mentioned in religious texts, while others are<br />

referred to in oral histories.<br />

Christianity came to <strong>Petra</strong> during the city’s administration by Rome. The spread of<br />

Christianity can be seen in many points of interest throughout the region.<br />

By the seventh century, Islam became the dominant religion in the <strong>Petra</strong> region, which<br />

continues to this day.<br />

2.5 Theme 5: Bedouin Culture<br />

The Bedouin way of life has persisted for thousands of years and continues in the <strong>Petra</strong><br />

region today, although some adjustments to the modern world have been made and<br />

contemporary materials are sometimes used in place of traditional ones. The Bedouin<br />

lifestyle is based on seasonal movement to exploit resources like plants, pasture, animal<br />

populations, and even horticultural plots as these resources become ready for use by<br />

humans.<br />

For thousands of years, Bedouins have lived in an essentially unaltered way: they have<br />

traveled the desert to gather the necessities of life, to find shelter for themselves and their<br />

herds of goats from the heat of the summer and the cold of the winter, and to meet with<br />

other tribes for trade and social events. While some have become more settled, all retain<br />

many aspects of their nomadic lifestyle. Most Bedouins have combined the two lifestyles<br />

to some degree. Even those that continue to move from place to place as pasture<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 23


ecomes exhausted, wild plants ripen, or grains that they have planted earlier in the year<br />

as they passed through a certain location become ready for harvest might acquire modern<br />

items like a small pickup truck, plastic water containers, or a kerosene stove.<br />

The Bedouins that now reside in communities near <strong>Petra</strong> once lived within the boundaries<br />

of the world heritage site. They stayed in tombs, or used them as goat pens or storage<br />

areas. They were moved out of the tombs in the 1980s, a sacrifice to the need to preserve<br />

the tombs, as smoke from fires and animal waste was damaging tomb interiors, including<br />

the delicate frescoes that can still be found in some. The government plans to provide<br />

opportunities for visitors to learn about and enjoy Bedouin culture, which includes the<br />

astonishingly designed and constructed Bedouin tents that provide a pleasant<br />

environment during all kinds of weather conditions, the strong tea and coffee that is an<br />

epicurean delight, and especially the remarkable hospitality for which Bedouins are wellknown.<br />

2.5.1 Subthemes<br />

Specific cultural attributes, such as a famous sense of hospitality, can be traced to the<br />

Bedouin pattern of mobility.<br />

At <strong>Petra</strong>, most of Bedouin income is derived from tourism, which permits a more settled<br />

way of life and provides opportunities for education and medical care. However, buying<br />

items and services from children means that they are working at <strong>Petra</strong>, rather than<br />

attending school. For this reason, visitors should avoid buying from children.<br />

Although nomadic, many Bedouins lived for periods of time in the caves and tombs of<br />

<strong>Petra</strong>.<br />

2.6 Theme 6: Evolving Relationship with Rome<br />

The trade in ritual and prestige goods that brought great wealth to the Nabataeans<br />

burgeoned as the Roman Republic became Imperial Rome. The Nabataeans jockeyed for<br />

position through political and military means as the trade increased, the trading network<br />

expanded, and circumstances that shaped the trading network changed with Roman<br />

expansion. Ultimately, the Nabataean Kingdom was annexed by Rome.<br />

Initially, Rome was one of several wealthy and relatively powerful states in the<br />

Mediterranean region, including Egypt and the emerging centers of the greater Hellenistic<br />

world in Asia Minor, which consumed the goods traded by the Nabataeans, including<br />

aromatics and spices, and probably also ivory, gold, and silk. The Nabataeans absorbed<br />

aspects of all of these cultures. The real flowering of Nabataea as a commercial center<br />

coincided with the rise of Rome as an imperial power.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 24


By the first century C.E., Rome had come to dominate the Mediterranean region.<br />

Although the exact circumstances remain unclear, Rome annexed <strong>Petra</strong> in 106 C.E.,<br />

incorporating it within the newly created Roman province of Arabia <strong>Petra</strong>ia. Under<br />

Roman administration, <strong>Petra</strong> continued to function as a viable center through the third<br />

century C.E. despite diminished trade prospects.<br />

2.6.1 Subthemes<br />

The architecture of the city of <strong>Petra</strong> was influenced by many of the great states and<br />

empires of the ancient world, including those of ancient Mesopotamia as well as the later<br />

Hellenistic centers of the Eastern Mediterranean. It has been suggested that Ptolemaic<br />

Alexandria provided the initial model for the city. In continually seeking to improve their<br />

position in a trading network that included Greece, Persia, Rome, India, and Arabia, and<br />

that stretched ultimately to China, the Nabataeans provided a conduit for goods and<br />

ideas among these groups. The architecture of <strong>Petra</strong> that survives today testifies to the<br />

exchange of cultural traits that occurred on a global scale even in ancient times.<br />

During the first century C.E., the Roman state exerted increasing influence on various<br />

levels, including the overall layout of the city of <strong>Petra</strong>, as well as perhaps the increasing<br />

grandeur and size of some of the tombs. Roman influence culminated with the city’s<br />

annexation by Rome in the early second century C.E.<br />

Trade routes were realigned by Rome in the second century C.E. for a number of possible<br />

reasons. Among these might have been efforts by Rome to make trade routes more secure<br />

from the predations of brigands on land and pirates on the sea.<br />

Centuries after the annexation of <strong>Petra</strong> by Rome, the city of <strong>Petra</strong> declined in both<br />

regional importance and in population.<br />

2.7 Theme 7: Natural Disasters at <strong>Petra</strong><br />

Earthquakes hastened the depopulation of the city.<br />

Many buildings were never rebuilt after a severe earthquake in 363 C.E. and another in<br />

the seventh century seem to have deal a death blow to the city. Even more than the loss of<br />

life and collapse of buildings, the damage to the hydrological infrastructure probably<br />

rendered the city incapable of supporting large numbers of people. As time went on, the<br />

ability of the Roman Empire to provide the resources necessary to repair <strong>Petra</strong>’s<br />

infrastructure attenuated.<br />

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2.7.1 Subthemes<br />

The earthquakes knocked down many hundreds of structures. The only freestanding<br />

structure today is the Qasr Al-Bint.<br />

The earthquake of 363 C.E. caused a fire at the <strong>Petra</strong> Church, leaving many<br />

administrative records written on papyri, charred. Ironically, this preserved them, and<br />

painstaking research has yielded much information about day-to-day life in Byzantine<br />

<strong>Petra</strong>.<br />

2.8 Theme 8: Conservation at <strong>Petra</strong><br />

This wonder of the world offers visitors an opportunity to explore cultures from the past,<br />

both familiar and unknown. Each visitor has an important role in preserving the site for<br />

the future. Although the carvings and sites within the <strong>Petra</strong> Archaeological Park have<br />

existed for thousands of years, they are very fragile. What lies below the surface of the<br />

ground at <strong>Petra</strong> is also very important. Great discoveries await us through examination<br />

of sites and artifacts at <strong>Petra</strong>. Any destruction of these sites or removal of artifacts<br />

destroys the context that is essential to the science of archaeology. Information that<br />

might have become part of the global cultural heritage is lost forever.<br />

<strong>Petra</strong> offers the visitor an opportunity to experience the ancient world in a stunning<br />

setting. Accordingly, visitors often want to explore the recesses, tombs, and staircases at<br />

<strong>Petra</strong>. Unfortunately, the area is incredibly fragile. Most visitors appreciate the resources,<br />

and are interested in their preservation. However, many visitors do not realize that even<br />

simple actions can negatively impact on the resources in ways that are not obviously<br />

apparent. For example, touching the sandstone caravan carving in the Siq wears it away,<br />

adding to its degradation.<br />

Flash floods sometimes rage through areas of the site, damaging tombs, because of the<br />

destruction of the ancient water management system. This destruction has been<br />

accelerated by development around <strong>Petra</strong>.<br />

Visitors are offered antiquities for sale. While some of these are forgeries, others are real.<br />

Buying them encourages the ransacking of archaeological sites for saleable items such as<br />

coins.<br />

Although several important academic research and excavation projects are ongoing, the<br />

best agents to preserve <strong>Petra</strong> are the visitors. Informing visitors of their potential impact<br />

can make a real difference in attitudes, encouraging tourists to see themselves as stewards<br />

of the incredible archaeology of the park.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 26


2.8.1: Subthemes<br />

Each visitor has an important role in preserving the site<br />

for the future by staying out of tombs, not touching<br />

carved stone, staying off walls, and not buying antiquities<br />

such as coins.<br />

Outreach and<br />

Pre-Arrival<br />

More research to understand the complexities of the<br />

ancient water management system is needed. Following<br />

this, action must be taken to utilize the system to divert<br />

water away from tombs and archaeological sites.<br />

3.0 Future <strong>Interpretive</strong> Program<br />

The visitor’s experience with PAP actually begins before<br />

his or her arrival at the site. Likewise, it does not end<br />

when the visitor leaves the site. With this in mind,<br />

outlined below are the stages of the visitor’s experience at<br />

PAP. These stages are outreach and pre-arrival, on-site<br />

orientation and access, on-site exploration, and off-site<br />

programming and links. Figure 3.0 illustrates the journey<br />

of the visitor experience, from before arrival to after<br />

leaving the park.<br />

This section identifies the desired future and the actions<br />

needed for each stage of interpretation. The desired future<br />

entries describe the content and foundation of the<br />

comprehensive interpretive program. The actions, shown<br />

in the categories of media, personal services and<br />

facilities, provide steps for implementation.<br />

3.1 Outreach and pre-arrival<br />

Outreach and pre-arrival activities offer information to<br />

visitors and potential visitors to PAP before they arrive.<br />

Most visitors to PAP are visiting the park for the first<br />

time. Frequently, viewing a website or brochure is their<br />

first contact with PAP. The information will prepare<br />

people for a visit to the site. The information will help<br />

visitors form expectations of the facilities and<br />

understand opportunities available at PAP.<br />

Orientation<br />

and<br />

Access<br />

On-Site<br />

Exploration<br />

Off-Site<br />

Programming<br />

and Links<br />

Figure 3.0: Diagram of Visitor<br />

Experience<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 27


3.1.1 Desired future<br />

Potential and virtual visitors to PAP will find information that builds anticipation and<br />

appropriate expectations. This information will prepare them to visit the site. The<br />

information will convey:<br />

• The location of PAP and how to reach it.<br />

• The price of tickets, what is included in the price of the tickets, and how to obtain<br />

them.<br />

• What to expect at PAP. This includes an introduction to the various points of<br />

interest and the rules in visiting those points of interest. The visitor will<br />

understand the conditions, e.g. climate and terrain, that pertain to visiting the<br />

various points of interest.<br />

• What services are available at PAP, such as guide services.<br />

• An overview of interpretive themes and programs of the PAP. This will provide<br />

information about the historic and environmental importance of the resources, and<br />

ways in which visitors can affect and assist in resource protection.<br />

• Information about the local community, including links to restaurants, lodging,<br />

entertainment, shopping, and other services.<br />

3.1.2 Actions<br />

Media<br />

• Develop a website that will orient visitors to <strong>Petra</strong> and introduce them to the<br />

themes and points of interest in PAP.<br />

• Identify sites related to <strong>Petra</strong> and include them in the pre-arrival messages. These<br />

sites could include Kerak, Khirbet et-Tannur, Khirbet edh-Dharih, Dana Nature<br />

Reserve, and Shobak.<br />

• Develop an outreach strategy to increase public awareness of the themes and<br />

experiences of PAP using a variety of methods. These include<br />

o Work with tour operators to introduce visitors to the themes,<br />

especially conservation themes, before arrival. For example, tour<br />

operators could review the concepts of the themes on the bus to <strong>Petra</strong> and<br />

provide handouts that reinforce them.<br />

o Work with JTB to develop a strategy that conveys the interpretive<br />

themes.<br />

o Ensure that the brochures developed are placed in appropriate<br />

locations, such as local hotels and other visitor sites outside of PAP. The<br />

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ochures will highlight the sites within <strong>Petra</strong> and introduce visitors to the<br />

interpretive themes. The conservation theme will specifically be<br />

emphasized.<br />

• Use new media, such as podcasts, to convey the interpretive themes by making<br />

them available on the website.<br />

3.2 Orientation and access<br />

One of the purposes of interpretation includes orienting the visitor to the site and<br />

providing information about how to access facilities and points of interest within the site.<br />

The arrival is that point at which detailed information to the visitor about <strong>Petra</strong> begins,<br />

and where basic orientation is repeated. The main entrance, which includes the Visitor<br />

Center, will serve as the main point for site orientation. Due to the numerous points of<br />

interest, additional directional and interpretive information will be placed throughout<br />

PAP. In addition to its orientation functions, the Visitor Center is also where ticketing<br />

should occur, except online ticketing that might be developed in the future.<br />

3.2.1 Desired future<br />

Visitors arriving at PAP and seeing information about what there is to see and do will:<br />

• feel that they are entering a special place for discovery and exploration.<br />

• find all the information they need in one location to make informed choices about<br />

how to explore PAP.<br />

• understand the points of interest in PAP and their locations.<br />

• understand the services offered in PAP and how to access them.<br />

• understand the guided tours offered in PAP and how to register for them.<br />

• understand the rules for visiting and exploring PAP and the consequences if the<br />

rules are not followed.<br />

• understand their role and responsibility in protecting the fragile resources in PAP.<br />

• have self-guided options that achieve interpretive theme objectives.<br />

• receive an overview of the interpretive themes and opportunities in PAP.<br />

• find information on related sites.<br />

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• feel prepared and well-equipped for their adventure.<br />

3.2.2 Actions<br />

Media<br />

• The entrance to PAP should be clearly marked.<br />

• Install signs to clearly indicate location of ticketing.<br />

• Prepare and implement a comprehensive sign program that includes:<br />

o Wayfinding signs to help visitors identify the proper course.<br />

o <strong>Interpretive</strong> signs (wayside exhibits).<br />

o Orientation signs.<br />

o Trailhead information.<br />

o Consistent safety and warning information.<br />

o A <strong>Plan</strong> Your Visit sign at the entrance.<br />

• Develop exhibits at the Visitor Center to orient visitors to the site, and inform<br />

them of what to expect.<br />

• Update the existing PAP self-guided visit map to include a list of the<br />

opportunities beyond the Sanctuary. Include on the self-guided visit map up-todate<br />

locations of visitor services, such as refreshments and toilets.<br />

• Produce a series of detailed self-guided interpretive maps that direct visitors on<br />

routes beyond the Sanctuary and that convey thematically linked interpretive<br />

messages connected to park resources.<br />

Facilities<br />

• Create an interim Visitor Center that will serve the same function as the new<br />

permanent Visitor Center while it is under construction. An existing structure is<br />

preferred.<br />

• Develop a new Visitor Center and exhibits.<br />

• Provide a clearly marked entrance to PAP, with an overhead sign.<br />

3.3 On-site exploration<br />

On-site exploration will help visitors experience <strong>Petra</strong> in a responsible and enjoyable<br />

way. Promoting appropriate exploration requires informing them of the exploration<br />

possibilities of the site and how to reach those possibilities, and describing the variety of<br />

opportunities and experiences that are available.<br />

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3.3.1 Desired future<br />

Visitors will find opportunities to:<br />

• Experience the awe of the archaeological resources in a responsible way.<br />

• Utilize self-guided tours that achieve interpretive theme objectives.<br />

• Experience interpretive programs.<br />

• Understand why the peoples in the distant past came to <strong>Petra</strong>, how they used the<br />

land to its fullest advantage, and why it became a center of activity.<br />

• Understand the protection strategies for PAP and impacts visitors can have on the<br />

resources.<br />

• Understand the impact of the ancient site and its setting on the life ways of the<br />

Bedouins today.<br />

• Understand the exchange of influences between ancient <strong>Petra</strong> and the world<br />

beyond.<br />

• Provide feedback.<br />

3.3.2 Actions<br />

Media<br />

• Through wayside exhibits, brochures, site bulletins, guided walks and tours,<br />

education programs, and electronic media, interpret the importance of PAP<br />

resources and current efforts to protect them.<br />

• Develop appropriate electronic interpretive materials that can be downloaded or<br />

transmitted to a mobile device such as a mobile phone or digital music player.<br />

Programming<br />

• Review all programs, such as <strong>Petra</strong> by Night, to ensure that they are consistent<br />

with the interpretive themes and preservation and conservation goals of Park<br />

resources.<br />

• Partner with tour guides, the local Bedouin community, and other organizations to<br />

develop specialized tours at <strong>Petra</strong>. The subject of these tours might include the<br />

architecture of <strong>Petra</strong>, Nabataean religion and burial customs, hydrology and<br />

engineering of <strong>Petra</strong>, natural features and wildlife, and the Bedouin lifestyle.<br />

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• Offer special programs on weekends and at other times that focus on aspects of<br />

interpretive themes. Programs might include sample archaeological excavations,<br />

reenactments, showings of movies filmed in or that are about <strong>Petra</strong>, tours with the<br />

Bedouin community describing their traditions, and lectures. These can be done<br />

on-site or off-site, as appropriate. No events should be held in the Sanctuary.<br />

Any special park uses will go through the permitting process.<br />

Facilities<br />

• Use specific interpretive concepts at the Old Museum, the New <strong>Petra</strong> Museum,<br />

and Nazzal’s Camp, developing exhibits to address the concepts.<br />

3.4 Off-site programming and links<br />

The off-site programming and links will offer visitors ways to learn about <strong>Petra</strong> outside<br />

the actual park. Programming will direct visitors to physical and experiential<br />

opportunities related to the area.<br />

3.4.1 Desired future<br />

Upon completion of their visit, people will have opportunities to:<br />

• find information on complementary experiences, including information about<br />

places linked to the <strong>Petra</strong> story.<br />

• review the themes of PAP.<br />

• acquire information about future programs sponsored by PAP and its partners,<br />

encouraging a return visit.<br />

• find information on services provided off-site, including shopping and<br />

opportunities to interact with the local community.<br />

• continue dialogue about their experiences.<br />

3.4.2 Actions<br />

Media<br />

• Provide visitors with information regarding local communities and the<br />

interpretation opportunities available there.<br />

• Provide visitors with information regarding nearby sites, such as Shobak, Kerak,<br />

and the Nabataean sites of Khirbet et-Tannur and Khirbet edh-Dharih.<br />

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• Encourage local businesses, educators, volunteer organizations, conservation<br />

groups and others to bring the themes of PAP to new audiences. In the case of<br />

local businesses, such as a hotel, this could mean encouraging staff to be aware of<br />

the conservation needs of the site and reminding people of them.<br />

• In partnership with non-profit organizations and businesses, develop off-site<br />

programming, such as lecture series.<br />

• Develop educational programs for distribution throughout the world.<br />

4.0 <strong>Interpretive</strong> Media Prescriptions<br />

This section describes guidelines for the interpretive program for PAP. In some cases,<br />

suggestions for interpretation are provided, but the focus is to develop a list of things that<br />

will be included, regardless of the topic.<br />

Master narratives will serve as the basis for interpretation of specific points of interest<br />

within PAP. They will provide basic and accurate information for many of the resource<br />

features at <strong>Petra</strong>. These master narratives are texts that will be adapted for use on<br />

wayside exhibits, brochures, training modules, and other interpretive devices mentioned<br />

in this section and the rest of the <strong>Interpretive</strong> <strong>Plan</strong>. The texts can be edited or expanded,<br />

depending upon the need. The master narratives are found in Appendix A. These will be<br />

finalized, pending sign-off from the Director of Antiquities and PAP Director.<br />

4.1 Staffing requirements and costs<br />

4.1.1 Existing Conditions<br />

Staffing of the interpretive program at <strong>Petra</strong> has frequently been ad hoc. The museums<br />

do not have a director, nor does the Visitor Center. Additional interpretive functions,<br />

such as exhibit planning, do not have staff dedicated to these activities.<br />

4.1.2 Recommendations<br />

Full-time staff dedicated to interpretation are necessary for the interpretive program of<br />

<strong>Petra</strong> to be successful. The Operating <strong>Plan</strong> outlines the staffing requirements for the<br />

interpretive program. The positions include Director, Visitor Center and Museum;<br />

Administrative Assistant; Publications and Exhibit <strong>Plan</strong>ner; and Senior <strong>Interpretive</strong><br />

Specialist. Staff needs dedicated to the Visitor Center are also discussed.<br />

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Director, Visitor Center and Museums<br />

This position has responsibility for all aspects of the operations of the <strong>Petra</strong><br />

Archaeological Park Visitor Center and the <strong>Petra</strong> Archaeological Park Museums. The<br />

incumbent also acts as Chief, Branch of the Visitor Center, Interpretation, and Education.<br />

He or she coordinates all aspects of the PAP interpretive program and the exhibits at the<br />

Visitor Center and Museums to advance <strong>Petra</strong> Archaeological Park policies, regulations,<br />

and operating procedures. The incumbent produces and periodically updates the<br />

<strong>Interpretive</strong> <strong>Plan</strong> for <strong>Petra</strong> Archaeological Park and oversees the formulation of tours and<br />

other interpretive devices and programs. These programs will include public outreach<br />

programs that are directed toward special groups, including but not limited to children<br />

(arriving at the Park in school groups or with family or friends), persons with vocational<br />

or strong non-vocational interests in history and archaeology, and groups on tour of the<br />

Holy Land. This person has the primary responsibility for elevating and maintaining the<br />

quality of interpretive programs at <strong>Petra</strong> Archaeological Park.<br />

Administrative Assistant<br />

The incumbent performs clerical and administrative duties including word processing,<br />

scheduling appointments, filing, photocopying, and making travel arrangements, and<br />

performs related duties as assigned by his or her supervisor. The incumbent also acts as<br />

the personal assistant to his or her supervisor and keeps the supervisor’s appointment<br />

calendar.<br />

Publications and Exhibit <strong>Plan</strong>ner<br />

The incumbent plans all Park publications and exhibits, and coordinates Visitor Center<br />

and Museum exhibits and interpretive materials with Park <strong>Interpretive</strong> Specialists. This<br />

individual oversees the printing and publication of monographs, brochures, and<br />

informational maps as well as the planning and fabrication of exhibits, interpretive signs,<br />

and other interpretive materials by Park staff; and he or she draws up and manages<br />

contracts for such work.<br />

Senior <strong>Interpretive</strong> Specialist<br />

The person occupying this position produces interpretive plans; formulates interpretive<br />

programs; monitors the effectiveness of interpretive programs by assisting the monitoring<br />

specialist in formulating indicators, instruments, and standards for visitor satisfaction<br />

with the Park experience; ensures equitable access to prospective customers; assists in the<br />

accredited training programs for employing local individuals as guides; develops evening<br />

interpretive programs; develops education modules for use by schools in Jordan and<br />

internationally; develops materials for guides; develops programs to accommodate<br />

visiting school groups; coordinates the activities of tour companies to ensure that the<br />

experience they are providing to visitors meets monitoring standards; develops plans to<br />

regulate visitor flow through <strong>Petra</strong> so as to enhance the visitor experience; and, overall,<br />

manages guide programs in the park. <strong>Interpretive</strong> programs will be considered a means<br />

by which to assist in the achievement of management goals and will be designed<br />

accordingly. Special emphasis will be placed upon involving local groups, such as the<br />

Bedouin who once occupied <strong>Petra</strong> and adjacent regions, in the interpretive program.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 34


Visitor Center Staff<br />

Visitor Center staff will focus only on those services needed by the visitor. In addition to<br />

the Director, the Visitor Center will require three additional employees: two people as<br />

greeters and one person as Audio-Visual Technician. Greeters will welcome visitors as<br />

they enter, wear uniforms to identify themselves as employees of PAP, direct people to<br />

the appropriate location for their needs, and answer visitor questions.<br />

An audio-visual technician will run the movie at the Visitor Center; monitor the video<br />

displays, repair any audio-visual equipment as needed, and update the displays using<br />

materials developed by the Visitor Center Director and staff.<br />

The Maintenance Section of the Visitor Services Division will perform maintenance of<br />

the Visitor Center, ensuring that the building is kept in working order. Cleaning is one<br />

component of maintaining the Visitor Center. Of particular importance is ensuring that<br />

the toilets are kept clean and in good working condition.<br />

4.2 Fee interpretation (interpretive experiences for which the<br />

visitor pays extra)<br />

The key to appropriate fee interpretation is to ensure that a program given by the guides,<br />

who work independently of the Park, adheres to the interpretive themes. Coordination<br />

between PAP and the guides is essential.<br />

4.2.1 Existing Conditions<br />

The guides explain the significance of the points of interest and general interpretation of<br />

the site. All groups visiting <strong>Petra</strong> are required to have a certified Jordanian guide with<br />

them during their visit. Guides provide services in Arabic, English, French, and Italian.<br />

Under the current system, the tour guide is either a national guide (general guide who can<br />

practice in all areas) or a local guide (site guide for a specific site). In order to obtain a<br />

license, the tour guide must meet the following requirements:<br />

• is a Jordanian citizen,<br />

• is at least twenty years old,<br />

• has not been convicted of any crime affecting honor or public morals,<br />

• holds a bachelor degree or and equivalent diploma in tourist guiding service from<br />

an accredited college (Currently, Jordan Applied University is the only accredited<br />

institution to offer the tour guide training program),<br />

• has passed a foreign language test, and<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 35


• has passed the test of the tourist guiding course held by MoTA.<br />

After passing the MoTA tourist guiding test and fulfilling all other requirements, the<br />

guide pays fees and obtains a license. The regulations do not differentiate between the<br />

licensing requirements of these two categories of guide, although in practice MoTA<br />

licenses the tour guide as a local guide if his or her marks in the exam are between 70%<br />

and 79%, and licenses him or her as a national guide if his marks are above 80%.<br />

New regulations are in the process of being drafted. One change under consideration is to<br />

develop new classifications: general guide and specialized guide. A general guide would<br />

obtain more qualifications and take courses to be certified as a specialized guide in a<br />

specific theme.<br />

The tour guides are paid directly by visitors or by a tour operator, who is obligated to<br />

have a Jordanian tour guide with the tour group.<br />

4.2.2 Recommendations<br />

The Senior <strong>Interpretive</strong> Specialist will ensure that the guides are prepared and have the<br />

necessary knowledge to succeed in achieving the objectives. The following are<br />

guidelines for interpretation:<br />

• Prepare modules that cover specific topics (hydrology, architecture, etc.). This<br />

level of detailed information will generally not be available through the Visitor<br />

Center or wayside exhibits.<br />

• Prepare interpretive modules for each of the Back Country trails.<br />

• Provide training for guides to ensure they are familiar with the themes. This must<br />

be done in coordination with the guides and with MoTA.<br />

• Provide training for guides to effectively communicate with and manage visitors.<br />

This will include identifying tactics to avoid and/or deal with challenging<br />

situations with visitors.<br />

• For guides providing tours to remote areas, ensure that they are physically capable<br />

of negotiating the terrain.<br />

• As part of the new regulations for guides, incorporate an oral component as part<br />

of the exam.<br />

4.3 Programming<br />

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Exit interviews with visitors to historic sites and focus groups indicate that the factor that<br />

most influences visitor satisfaction is the degree to which they feel that they have formed<br />

a pleasant relationship with those associated with the site. Accordingly, an experience in<br />

<strong>Petra</strong> is often much more than simply hiking through the Sanctuary. Programs offer ways<br />

for people to interact in a more meaningful way with the environment and the people in<br />

nearby communities, as well as to learn about and explore the Park environment.<br />

4.3.1 Existing Conditions<br />

Programming in <strong>Petra</strong> is conducted primarily on-site by both PAP and non-profit<br />

organizations. The <strong>Petra</strong> by Night is a nightly tour overseen by PAP. Friends of<br />

Archaeology, a non-profit organization, conducts periodic tours of the site for its<br />

members and the public. The programming activities are not coordinated between<br />

organizations and the Park.<br />

4.3.2 Recommendations<br />

At <strong>Petra</strong>, the programming will be coordinated and overseen by PAP staff, but it will not<br />

necessarily be carried out by PAP. As much programming as possible will be done by<br />

private organizations in coordination with PAP. This will serve several purposes. First,<br />

it will provide economic opportunities to organizations and individuals in the community.<br />

Second, it will reduce the burden on PAP, whose resources are limited.<br />

The following are guidelines for successful programs:<br />

• As much programming as possible should be done off-site. Such things as<br />

reenactments, lectures, demonstrations, and markets should take place in the<br />

neighboring communities. Facilities outside the Park can be provided that are<br />

best suited for the presentation. Off-site activities cause less wear on the park.<br />

Off-site activities also provide jobs and generate income for local communities.<br />

• Programs should be offered that address each of the themes.<br />

• As much programming as possible should be done by private organizations in<br />

coordination with PAP.<br />

• Programming opportunities to be fully developed include<br />

o Tours based on specific topics (e.g. architecture or hydrology). The<br />

tour content should be developed by PAP. The tours would be<br />

conducted by tour guides.<br />

o Tours to specific areas within PAP that receive much less visitation<br />

than the <strong>Petra</strong> Sanctuary. These can include Beidha, Wadi Sabra,<br />

Jabul Harun, and others. The recommendation is predicated on the<br />

assumption that such tours would not lead to significant impacts on the<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 37


esources. To ensure that this is the case, an environmental assessment<br />

may need to be conducted before implementation.<br />

o Lecture series. A lecture series would appeal to those people who are<br />

very interested in the site and are looking for an in-depth experience.<br />

A lecture series would extend the stay of guests attending.<br />

o Dig and excavation experience. Such an experience would be<br />

organized by a non-profit organization under the supervision of PAP.<br />

This option would offer the social components many visitors seek.<br />

o Bedouin experience/ tent stay. One of the main attractions of<br />

programs for the visitor is the interaction with the local community.<br />

This option would offer an authentic experience to visitors unfamiliar<br />

with Bedouin culture.<br />

o Reenactments. Reenactments provide visitors a way to better visualize<br />

the ancient experience.<br />

o Markets. Markets will offer souvenirs and other products off-site.<br />

The markets serve two purposes. First, they provide the vendors an<br />

opportunity to sell items to visitors in a way that is non-aggressive and<br />

in a traditional environment. Markets also offer visitors the<br />

opportunity to interact with the local community.<br />

4.4 Publications<br />

Publications are a means to reach people at a variety of points along their journey to<br />

<strong>Petra</strong>. They can serve to inform people considering a visit to <strong>Petra</strong> or explain the<br />

experience upon reaching the Park. Publications can also be used as a follow-up to the<br />

visit.<br />

4.4.1 Existing Conditions<br />

Two types of publications currently address <strong>Petra</strong>: those specifically for <strong>Petra</strong> and those<br />

for an area greater than <strong>Petra</strong>, such as Jordan, but which include discussion of the site.<br />

JTB publishes a visitor guide to Jordan, which includes information about <strong>Petra</strong>.<br />

Once at the site, upon ticket purchase, visitors can request a brochure that provides a map<br />

of the Sanctuary and interpretive information about points of interest. The brochure<br />

informs the visitor of the locations of toilet facilities, beverage stands, and other visitor<br />

services. It also provides visitors expectations for their visit, including estimated<br />

difficulty, distance to sites, and the necessary time expected to reach the different sites. It<br />

is available in Arabic and English.<br />

4.4.2 Recommendations<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 38


PAP has so much to offer both first-time and returning visitors. As a result, a number of<br />

publications are needed to help guide the visitor experience. All of these publications<br />

will introduce or elaborate on the interpretive themes. They should also inform the<br />

visitor of what can be expected, such as climate, terrain, and location of restrooms. The<br />

publications described below can also be offered over the Internet. Publications can be<br />

free or purchased, as appropriate.<br />

• General brochures, including a map. The existing brochures will be updated.<br />

Each individual or group will receive a free map showing locations of essential<br />

visitor services. The brochure will be reviewed periodically and updated as<br />

necessary.<br />

• <strong>Plan</strong> your trip brochure. The visitor will look at this document before arriving at<br />

<strong>Petra</strong>, and even before entering Jordan. The brochure will provide visitors with<br />

information on what opportunities for exploration can be expected. It will also<br />

include information on visitor services in the area, such as accommodation and<br />

transportation. This brochure could be designed to make it suitable for mailing<br />

upon request. It will be available at key tourist spots, such as the major hotels in<br />

Amman and at Wadi Musa, and other tourist destinations throughout Jordan. This<br />

brochure could also be a marketing tool for use by travel agencies. The<br />

information contained in the brochure could also be produced on a CD.<br />

• Site bulletins. These brochures provide more extensive information about<br />

particular points of interest throughout PAP and can augment wayside exhibits.<br />

• Specific tours and trails. These brochures outline the opportunities for more<br />

extensive exploration, such as the trail to the High Place of Sacrifice. They<br />

describe the experience and the points of interest, and include a map.<br />

4.5 Visitor Center<br />

The Visitor Center should serve a number of functions. It will prepare the visitor for the<br />

experience to come, both in mindset and basic information. The Visitor Center will serve<br />

as a transitional zone between the everyday world and the ancient world of <strong>Petra</strong> and will<br />

provide basic information to experience the site safely, enjoyably, and sustainably.<br />

Equally important, the Visitor Center should orient visitors to the site. It will identify<br />

locations of major points of interest. It will show the visitor the locations of various<br />

visitor services, such as toilets, refreshment, and food, and will indicate how to access<br />

these facilities. The Visitor Center will inform visitors of what they can expect, including<br />

warning them about the challenges of the park, such as terrain and climate. The Visitor<br />

Center should also include information about first aid and emergency services.<br />

4.5.1 Existing conditions<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 39


The existing Visitor Center offers little interpretation of the site to the visitor. There is an<br />

aerial photograph of PAP, but no labels are provided to identify points of interest or trails<br />

within the park. A small model also illustrates the site, including the topography, but<br />

again, no labels are provided. Consequently, visitors are armed with little useful<br />

information before their visit.<br />

4.5.2 Recommendations<br />

In order for a new or temporary Visitor Center to perform the functions above, several<br />

changes need to be made. Exhibits at the Visitor Center will help provide an overview<br />

and introduction to the park's resources and interpretive exhibits. Such displays will<br />

focus on the major themes to be interpreted. In order to optimally address visitor needs,<br />

these displays will be available for viewing both before and after visitors experience the<br />

park.<br />

The Visitor Center will house the museum shop. This store will sell unique items that are<br />

especially chosen not to compete with businesses in the local communities. The store<br />

will provide suitable and current publications and products that are authentic to the site<br />

and that address the site’s most important elements and support its interpretive themes.<br />

The museum shop will focus on upscale materials.<br />

Interpretation at the Visitor Center should address wayfinding, information on how to<br />

experience the park (such as transportation options, how to arrange for them, and the<br />

necessity of taking water), and an introduction to the park's resources and interpretive<br />

facilities focusing on the major themes to be interpreted. All of this could be available<br />

both before and after the park visit. When applicable, the sale items offered at the shops<br />

at the Visitor Center will support the interpretive themes of the park.<br />

4.6 <strong>Petra</strong> Museum exhibits<br />

4.6.1 Existing Conditions<br />

<strong>Petra</strong>’s two museums, located at the Basin, showcase a variety of exhibits and artifacts<br />

from the Park’s collection. Both museums are small and not easily found or noticed.<br />

The Old Museum displays a selection of Nabataean terracotta pottery finds and a variety<br />

of stone sculptures and architectural reliefs. Most have descriptions in Arabic and in<br />

English.<br />

The New Museum is larger and is located in a building that also houses the Crowne Plaza<br />

restaurant. The New Museum displays a selection of Nabataean portable finds, including<br />

pottery, bronze implements, jewelry, and coins, and a wide variety of larger works,<br />

including stone statuary, architectural elements, and archaeological discoveries (including<br />

a fragmentary mosaic floor and wall paintings) from Wadi Musa outside <strong>Petra</strong>.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 40


Figure 4.5.2: Site <strong>Plan</strong> of New Visitor Center<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 41


Figure 4.6.1: Exhibit at Old Museum<br />

4.6.2 Recommendations<br />

In order to take advantage of the museums found at the Basin, their content and exhibits<br />

will be redesigned. Additionally, Nazzal’s Camp, not currently used for interpretation,<br />

will be converted into a museum.<br />

New Museum<br />

This facility needs to be completely reinstalled with a thematic focus on the living city of<br />

<strong>Petra</strong> as revealed by archaeological work over the past decades. Areas to be highlighted<br />

include the Qasr al-Bint temple complex and Temenos Gate, the Temple of the Winged<br />

Lions, the Great Temple precinct, the <strong>Petra</strong> Pool and Garden complex, and the Main<br />

Theater. The New Museum should focus interpretively on these key areas, with up-todate<br />

displays of key finds. Relief sculptures and small finds from the Old Museum will be<br />

relocated here. The pebble mosaic floor and wall paintings from Wadi Musa that are<br />

currently displayed here will be moved to a separate Museum facility in Wadi Musa.<br />

Old Museum<br />

This facility will be converted to a museum focused on the subject of Nabataean rock-cut<br />

architecture at <strong>Petra</strong>. Doing so will provide the visitor with the experience of living in a<br />

Nabataean rock-cut house as represented by this cave. The interior of the cavern-like<br />

dwelling will be cleaned and emptied of existing casework, left in natural light, and<br />

provided with lit interpretive panels or other graphic media that will allow the visitor to<br />

explore the technical challenges and logistics of carving a sandstone rock face into a<br />

tomb or residence.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 42


Nazzal’s Camp<br />

This facility will be converted into a museum focusing on issues of conservation and<br />

preservation at <strong>Petra</strong>. Displays could include interpretive exhibits focusing on<br />

current preservation efforts at the site, e.g., stabilization of tomb facades; measures aimed<br />

at safeguarding and minimizing the potential impact of flash flooding; and studies<br />

exploring the negative impact of tourism on monuments at the site. The facility will also<br />

display successful efforts at consolidation and conservation of individual finds at the site,<br />

including interior stucco wall decoration, metalwork, and/or other fragile materials, such<br />

as papyri, floor mosaics, and pottery.<br />

4.7 Wayside exhibits<br />

Wayside exhibits provide information about points of interest in the park. They also<br />

serve as markers to let visitors know that they should pay attention to something in the<br />

area.<br />

4.7.1 Existing Conditions<br />

Currently, there are 33 wayside<br />

exhibits in <strong>Petra</strong>. Most of them are<br />

composed of text only, in Arabic<br />

and English, with few images on<br />

the black metal surfaces. The<br />

signs interpret significant<br />

archaeological and natural features<br />

of the site. Over 60 percent of<br />

them are incorrectly oriented,<br />

facing the wrong direction.<br />

Figure 4.7.1: Example of Existing<br />

Wayside Exhibit<br />

4.7.2 Recommendations<br />

Wayside exhibits for <strong>Petra</strong> need to be redesigned, reconfigured, and replaced. The first<br />

action will be to determine which points of interest are appropriate for exhibits. The<br />

following have been identified as points that would benefit from a wayside exhibit:<br />

• Bab al-Siq<br />

• Djinn Block<br />

• Obelisk Tomb and Bab al-Siq Triclinium<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 43


• Modern Barrage Dam<br />

• Camel Caravan<br />

• Al-Khazna<br />

• Siq<br />

• Street of the Facades<br />

• Theater<br />

• Royal Tombs<br />

• Urn Tomb<br />

• Nymphaeum<br />

• Colonnaded Street<br />

• <strong>Petra</strong> Pool and Garden Complex<br />

• The Great Temple Complex<br />

• Temenos Gate<br />

• Qasr al-Bint Temple Precinct<br />

• Unfinished Tomb<br />

• Temple of Winged Lions<br />

• <strong>Petra</strong> Church, Blue Chapel, and Ridge Church<br />

• Turkmaniyya Tombs<br />

• Anjar Quarry<br />

• Stately Residence at ez-Zantur Hill<br />

• Ad-Dayr<br />

• Wueira Fortress<br />

The wayside exhibits will convey what makes the point of interest special and how it<br />

functions contextually at the site. The following are guidelines to develop the wayside<br />

exhibits.<br />

• Limit the content. Care needs to be taken to provide appropriately worded text<br />

and associated images that help the visitor understand the basic meaning and<br />

significance of these monuments without creating the potential for a bottleneck of<br />

visitors lingering to read extended text.<br />

More detailed information will be provided via mobile media. Ultimately, these<br />

will be listening devices similar to those used in modern museum settings.<br />

Initially, they can be bulletins keyed to numbers on the wayside exhibits.<br />

Guides will be provided with more detailed information that they can incorporate<br />

it into their oral presentations.<br />

The oral presentations provided in guided tours and the mobile interpretive media<br />

should be thought of as being complementary. Different people respond to<br />

different sorts of presentation (e.g., written or oral) differently, and one can<br />

reinforce the other. Guides can also answer questions and provide other sorts of<br />

interesting information. For example, while wayside exhibits will probably<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 44


present information as organized by scientists and historians, guides might<br />

provide oral histories associated with the feature in question.<br />

• Use concise wording. Due to space limitations of the signs, wording on wayside<br />

exhibits must be concise. Text will be augmented by relevant illustrations that<br />

will help explain the landmark’s form and context. The illustrations can be used to<br />

locate the point of interest both temporally and spatially, and to illustrate<br />

important aspects of its design and construction. These can be from both elevation<br />

and plan perspectives. Also, carefully selected old photos, drawings, and<br />

paintings, as well as line drawings produced by careful study of the structure by<br />

experts can be used to show how the point of interest might have appeared in<br />

antiquity, or at least at a time before it had deteriorated to its current condition.<br />

For example, a drawing of the archway over the entrance to the Siq is appropriate,<br />

as it illustrates how the entrance looked two hundred years ago. It also<br />

encourages the viewer to look for remains of the arch.<br />

• Provide Arabic and English translations. It is impractical to provide<br />

translations in all of the languages used by visitors to <strong>Petra</strong>. Therefore, the text of<br />

the wayside exhibits will be limited to English and Arabic. The language used<br />

will also be simple, easily understood by people for whom Arabic or English is<br />

not their first language. This will encourage people to read and understand the<br />

signs, but will also encourage them to move at a pace that will allow many<br />

visitors to access the signs. More detailed information will be made available<br />

through site bulletins and digital media.<br />

• Make content consistent with themes. The signs will be consistent with the<br />

interpretive themes. Whenever appropriate, the message of conservation will be<br />

promoted.<br />

• Make signs resistant to damage. The signs will be made of sturdy materials that<br />

are easy to maintain. Easy maintenance includes being able to withstand graffiti.<br />

Replacement costs will be minimal. For specific design and content examples,<br />

reference Appendices B and C.<br />

The Director of Antiquities and the PAP Director will have the opportunity to review the<br />

sign text. Each should sign off before fabrication in order to ensure that information<br />

provided is consistent and accurate.<br />

4.8 Trails beyond the Sanctuary<br />

Tours and trails offer visitors in depth experiences that go beyond the Sanctuary. Based<br />

on 2004 informal surveys, approximately 60 percent of visitors stay in the Sanctuary.<br />

Furthermore, 40 percent of visitors only reach Al-Khazna before turning back to the main<br />

entrance. Many of these people arrive at <strong>Petra</strong> as part of a day-trip or they only stay one<br />

night. Secondary and tertiary trails beyond the Sanctuary and the trail from the entrance<br />

to the Basin area offer an opportunity for more in-depth exploration by visitors.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 45


4.8.1 Existing Conditions<br />

The secondary and tertiary trails beyond the Sanctuary are generally open to visitors.<br />

However, there is little guidance available on-site to help visitors. The trails are not well<br />

marked. Maps and brochures about <strong>Petra</strong> do not clearly show the trails. Visitors may be<br />

able to obtain guides for the site, but nothing is clearly marked about such tours at the<br />

entrance to the site. Many of the visitors using these trails use travel guidebooks, such as<br />

Lonely <strong>Plan</strong>et, to navigate these rugged trails.<br />

4.8.2 Recommendations<br />

In order to lengthen the amount of time people spend at <strong>Petra</strong>, and therefore the amount<br />

of money they spend in the local community, PAP will offer trail experiences outside of<br />

the Sanctuary area. Visitors who choose to enjoy these experiences will spend more time<br />

in <strong>Petra</strong>, thereby learning more about the importance of the site.<br />

Providing additional trail experiences to these more remote locations can be<br />

accomplished in two complementary ways. The first is to provide visitors with enough<br />

information to explore these trails independently.<br />

Printed Trail Guides<br />

Printed trail guides for each trail will be available on the website and at the Visitor<br />

Center. The visitor will follow the map along the trail, viewing the archaeological sites<br />

as he or she passes them. Although the trail guides will mention the potential hazards<br />

associated with the trails, the cultural aspects should be highlighted. A printed trail guide<br />

for the trails will include the following:<br />

• Map of the trail. This map will clearly show the path for the visitor. The map<br />

will also indicate the location of toilets and refreshments available. The map will<br />

show the locations of points of interest along the trail.<br />

• Points of interest. As mentioned above, the map will indicate where the points<br />

of interest are located. Additionally, the trail guides will provide brief<br />

explanations of these points, as there will be no wayside signs installed in these<br />

areas. The explanations will include information about what makes the point of<br />

interest special and how it fits into the context of <strong>Petra</strong> as it functioned in the<br />

ancient world.<br />

• Warnings. The trail guides need to convey to the visitor the challenges of the<br />

landscape. Many of the more remote trails are steep and on difficult terrain.<br />

Trails may not always be clearly marked. Also, the weather can be extreme at<br />

times. Trail guides will prepare visitors for this, telling them to bring sunscreen,<br />

hats, and adequate amounts of water as needed.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 46


• Rules of the trail. One of the challenges of remote locations is that visitors often<br />

feel less inhibited about exploring places from which they are prohibited. The<br />

trail guides will carry the same consistent conservation message as other materials<br />

distributed.<br />

For examples of printed trail guides, refer to Appendix D.<br />

Guide Services<br />

Another way to approach<br />

interpretation of the secondary<br />

trails is to use guide services. The<br />

guides will direct visitors along the<br />

paths, identifying and interpreting<br />

points of interest. One of the great<br />

advantages of this approach is that<br />

guides essentially act as monitors<br />

of visitor behavior. Because the<br />

sites are remote, visitors may feel<br />

as if the rules of behavior are less<br />

important or that they are less<br />

likely to be seen if they break a<br />

rule, such as exploring tombs.<br />

With a guide, visitors are more<br />

likely to follow the rules and act in<br />

an appropriate manner.<br />

Figure 4.8.2: Park visitors along Back<br />

Country Trails<br />

Offering guide services for secondary trails also provides the personal experience in<br />

which many visitors are interested. Guides offer a chance to hear a unique perspective<br />

and an opportunity for visitors to have their questions answered. Additionally, many<br />

visitors enjoy interaction with people from the local communities, from which many of<br />

the guides come. Visitors also provide another possible income source for guides.<br />

The tours and trails will be consistent with the interpretive themes.<br />

4.9 Web site design, development, and maintenance<br />

The visitor experience begins before anyone steps foot inside PAP. Instead, it actually<br />

begins when the visitor begins to gather information about his or her visit. The<br />

information can come from brochures, word of mouth, or, increasingly, the Internet.<br />

Websites can be and in the future, increasingly will be, the first contact a visitor has with<br />

<strong>Petra</strong>. They are important ways to communicate with the visitor and introduce him or her<br />

to <strong>Petra</strong>.<br />

Websites are also cost-effective ways to provide a great deal of information. They do not<br />

require extensive printings or postage. Because they are dynamic, websites can be easily<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 47


updated to reflect the most recent information. This is in contrast to printed materials,<br />

which cannot be changed once printed.<br />

Websites are also used by people after their visit to PAP. They may want to review what<br />

they have seen or want more information on a particular point. Also, they may be<br />

interested in future trips or in accessing information for future trips. Additionally, some<br />

visitors will want to know what they can do to help preserve the resources at <strong>Petra</strong> once<br />

they have returned home.<br />

4.9.1 Existing Conditions<br />

<strong>Petra</strong> does not have a website devoted to the Park or tourism related to the Park. JTB<br />

operates a website related to tourism in Jordan. The website does an excellent job of<br />

orienting the visitor to Jordan and providing a lot of information related to visiting the<br />

country. The information related to <strong>Petra</strong> is sparser, with little logistical information,<br />

such as about cost of entrance and services available. The JTB website lists the<br />

accommodations to be found in Wadi Musa and several tour operators with trips to <strong>Petra</strong>.<br />

4.9.2 Recommendations<br />

Several pieces of information will appear on the <strong>Petra</strong>-specific website, in Arabic and<br />

English at a minimum. The website will be reviewed at least monthly, to make sure that<br />

the information posted is accurate and up-to-date. Efforts should be made to post new<br />

activities and other information on the website in a timely way. The following is a list of<br />

items that will appear on the website and will help prepare visitors for a trip to PAP:<br />

• Location. The website will show the location of <strong>Petra</strong> in relation to Jordan and<br />

to the world. Distances from various locations, such as Amman and other tourist<br />

hubs, will be shown.<br />

Additionally, the website will describe how people can reach <strong>Petra</strong>. For instance,<br />

visitors can arrive via an organized tour or public bus, or they can drive<br />

independently. These options should be outlined. Also, in the descriptions of<br />

public transportation or private conveyance, directions to the site should be<br />

provided.<br />

• What visitors should expect. One of the purposes of the website is to manage<br />

visitors’ expectations. This means that the website needs to make people aware<br />

of both the attractions and challenges of visiting the site. The attractions include<br />

the archaeological resources, the cultural experience of PAP and the neighboring<br />

communities, and the natural red rock environment of the park and region. The<br />

website will introduce images to the visitor and will explain their significance.<br />

The website will also include lists of activities and experiences available to<br />

visitors, both within and outside of the park.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 48


The website will alert visitors to what will be necessary to experience various<br />

parts of PAP. Visitors will be made aware that terrain may be challenging in<br />

some areas and that all trails are not appropriate for all visitors. Also, visitors will<br />

learn that carriage rides are available to reach Al-Khazna for those physically<br />

unable to make the trek otherwise. Visitors will learn about weather conditions.<br />

The summer heat can take its toll on visitors, causing some challenges to those<br />

particularly sensitive to heat and sun. Preventive measures will be suggested to<br />

viewers in order to address such challenges.<br />

• Introduction to interpretive themes. As part of the introduction process, the<br />

website will suggest to visitors the interpretive themes of PAP. These themes<br />

can be reinforced by repeating them at every opportunity.<br />

• Points of interest within the park. The website will provide images and a brief<br />

description of the main points of interest. Additionally, a park map will be<br />

available on the website to allow for planning a visit. Although many resources<br />

and features “sell” PAP to the public, the main attraction remains the incredible<br />

archaeological resources of the site.<br />

• Rules of behavior. Visitors will be made aware of the rules, and the reasoning<br />

behind them, from their first contact with <strong>Petra</strong>, which will be, in many cases, the<br />

website. As mentioned previously, visitation is one of the threats facing <strong>Petra</strong>.<br />

Because it is a popular destination, it is important that visitors treat the site<br />

respectfully and act as stewards of the site.<br />

• Prices of admission. In order for people to effectively plan their trip, they must<br />

know what to expect from PAP. An important element of that is to know what<br />

services are available to visitors and the price of admission. As discussed in<br />

Section 1.9, the chaotic ticketing process and unclear fee structure are issues<br />

affecting interpretation at PAP. Providing the admission information on the<br />

website, along with the services available and their price structure, will help<br />

prepare visitors and will smooth the ticketing process.<br />

• Description of services and activities available. The website will describe the<br />

services that are available to visitors in and around PAP. The types of tours<br />

offered will be listed. The description of services available would include any<br />

specialized topics and the guided Back Country tours. Any special programs that<br />

are offered will also be described on the website, as well as off-site opportunities.<br />

• Maps. Maps are an important element in educating visitors and providing him or<br />

her with the information they need for a successful visit. Maps will orient<br />

visitors to PAP, including the park itself and the surrounding area. The maps<br />

will be downloadable, making them easy for people to print.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 49


• Links to nearby points of interest. One way to encourage longer stays in the<br />

<strong>Petra</strong> region is to market <strong>Petra</strong> with other nearby important cultural sites.<br />

Linking <strong>Petra</strong> to other tourist draws within Jordan will persuade visitors to spend<br />

more time in the area exploring other sites. In addition to encouraging the<br />

visitors to spend more money during a lengthier stay, providing links to nearby<br />

points of interest will also promote a better understanding of the region and other<br />

cultural sites located within it. The PAP website will link to other websites as<br />

appropriate.<br />

• Downloadable media, such as podcasts, for users in preparation of their<br />

visit. Over the past several years, new media have become available to many<br />

more people. Downloads, in particular, will provide the ability for people<br />

visiting the <strong>Petra</strong> website to take with them information about the site.<br />

Downloadable information can also help people make decisions about visiting<br />

<strong>Petra</strong>. For instance, if an audio tour is downloadable onto electronic media from<br />

home, a potential visitor may become interested in visiting the site in person by<br />

listening to the tour.<br />

4.10 Audio-visual media<br />

Audio-visual media and services offer a unique opportunity to offer visitors information<br />

in a way that expands upon what is readily available to them at the site. Such<br />

presentations can explain <strong>Petra</strong> more quickly and in a more engaging manner than written<br />

material.<br />

4.10.1 Existing conditions<br />

There are no audio-visual media available at <strong>Petra</strong> at this time. There are interpretive<br />

wands available at the five-star hotels, where visitors can rent them. These interpretive<br />

devices are not widely publicized or used. The content, which was developed<br />

independently, has not been coordinated with PAP.<br />

4.10.2 Recommendations<br />

Audio-visual devices can be used in a variety of ways. For instance, a film to play at the<br />

Visitor Center is an appropriate vehicle to introduce visitors to <strong>Petra</strong>. Individual screens<br />

can be used as parts of exhibits in the Visitor Center and the museums. Electronic<br />

devices, including mobile phones and digital music players (i-pod, mp3, etc.), can be<br />

used for an audio tour. The following are guidelines to consider when developing audiovisual<br />

exhibits and content:<br />

• Easy to maintain. Maintenance can be a challenge for electronic media displays.<br />

Visitors become discouraged when an exhibit or presentation is unavailable<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 50


ecause the screen in front of them is not functioning. Any such media, once<br />

installed, must require minimal expertise and time to repair if problems arise.<br />

Additionally, some content or messages may change over time. To keep<br />

information current, updates will be easily loadable to the systems.<br />

• Easy to operate. Electronic media must be simple enough that people who have<br />

limited experience with such systems can use them. Accordingly, media might<br />

include a touch screen and very simple directions.<br />

• Widely available media. For audio tours, one possibility is the use of mobile<br />

phones to download and then play information about points of interest throughout<br />

<strong>Petra</strong>. However, because <strong>Petra</strong> draws people from around the world, not<br />

everybody traveling to the region has a mobile phone. Alternatives, such as<br />

downloadable messages on digital music players, will also be considered.<br />

• Consistent with the interpretive themes. It is important that the information<br />

conveyed through the use of electronic media is consistent with the themes<br />

described in Section 2.0.<br />

• Backed-up by non-electronic media. Materials requiring limited technology,<br />

such as brochures, must be easily available in case the electronic media are<br />

unavailable.<br />

4.11 Educational programs<br />

<strong>Petra</strong> is a place of exploration and discovery, especially for younger visitors. As such,<br />

PAP poses a unique opportunity for visiting school groups as an extension of the<br />

classroom. The park illustrates many principles and subjects regularly covered in<br />

schools: social sciences, such as history, geography, and sociology; sciences, such as<br />

geology, chemistry, and climate; art; and math, including geometry and physics.<br />

Conversely, the classroom can serve as an extension of the park by incorporating the<br />

interpretive themes into curricula and studies. This is especially important for instilling a<br />

sense of stewardship in the students.<br />

4.11.1 Existing conditions<br />

One of the most frequent classes of visitors to <strong>Petra</strong> is school groups. At this time, there<br />

is no program or tour devoted specifically to students. There is also no existing<br />

curriculum to incorporate <strong>Petra</strong> into the study of a variety of subjects or for the site itself.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 51


4.11.2 Recommendations<br />

The educational components developed need to work as stand-alone modules for<br />

different needs, as well as provide a comprehensive experience for students who study<br />

<strong>Petra</strong> in the classroom and visit the site. Ideally, a curriculum would prepare students in<br />

the classroom for their visit to <strong>Petra</strong>, which would be followed by a visit to the Park and<br />

further study upon return. However, many students who visit PAP will not use the preand<br />

post-arrival curriculum. Other students will only use the in-classroom materials and<br />

never come to PAP.<br />

Field Trips<br />

School groups make up a significant portion of the visiting population. <strong>Petra</strong><br />

Archaeological Park will create programs targeted specifically to these groups. Programs<br />

will tell the story of <strong>Petra</strong>, incorporating the history and natural environment of the Park.<br />

The programs will be consistent and complement in-classroom materials developed, but<br />

will also function as stand-alone modules. In addition to an overall program, modules<br />

will be created that last approximately one hour. Activities should be hands-on and as<br />

interactive as possible.<br />

As part of the field trip program, materials will be developed for teachers to prepare<br />

students for their visit and to review after students visit the Park. Again, these will be<br />

consistent with the interpretive themes and focus on aspects of the take-away messages.<br />

For example, materials might ask students to compare their daily lives today to those of<br />

the Nabataeans.<br />

Classroom Curriculum<br />

Teaching materials and programs will be developed for use in classrooms. <strong>Petra</strong> holds<br />

lessons from thousands of years ago that can be applied in today’s world. The subjects<br />

discussed above will be incorporated into the curriculum. The classroom curriculum<br />

should include the following:<br />

• A summary of the <strong>Petra</strong> site. This will provide the basic history of <strong>Petra</strong>.<br />

• Objectives that should be learned by the students. This is the most important<br />

information that students should know and understand by the completion of the<br />

module. In addition to conveying messages, the materials can be used to<br />

supplement other knowledge, such as math and science studies.<br />

• Materials to support the objectives. These are the materials students will need<br />

in order to complete the activities. These might include maps, readings,<br />

photographs and drawings.<br />

• Recommended activities. Activities will provide a hands-on experience for<br />

students while they learn about various subjects and how they relate to <strong>Petra</strong>. For<br />

instance, students could produce their own material for interpretation of <strong>Petra</strong>,<br />

including a brochure or an audio guide.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 52


• Discussion points. Class participation and talking about <strong>Petra</strong> are important to<br />

help students understand the site’s significance and how it relates to other<br />

subjects. The discussion points will help guide teachers in helping students learn.<br />

• Vocabulary list. The study of <strong>Petra</strong> may introduce new words to students. A<br />

vocabulary list will help prepare students for discussions.<br />

The materials will complement the modules for field trips discussed above. In order for<br />

them to be most effective, the materials should be created in concert with the<br />

requirements of the Jordanian school system.<br />

5.0 Visitor Services<br />

The Visitor Services section addresses the services needed by a visitor to PAP and those<br />

services provided within PAP. They are not always one and the same. In some cases,<br />

services that do not add to the visitor experience are provided at this time. As many<br />

services as possible should be provided outside of the park, keeping only those necessary<br />

for the visitor. These issues are addressed in-depth in Volume II: Off-Site Services and<br />

Volume III: Visitor Services <strong>Plan</strong>.<br />

5.1 Visitor Flow Based on 1996 Carrying Capacity<br />

5.1.1 Existing conditions<br />

According to the JTB, 581,145 people visited PAP in 2007. This number is expected to<br />

increase in coming years due to the designation of <strong>Petra</strong> as one of the New Seven<br />

Wonders of the World.<br />

Distribution of Visitor Use<br />

Visitation patterns to <strong>Petra</strong> include two high-use times of the year, beginning with the<br />

period from April to June and then in November, and December. The busiest days of the<br />

week are Thursday and Friday. The average duration of stay in Wadi Musa is 1.8 days,<br />

indicating that one trip into the <strong>Petra</strong> Sanctuary is the average (JTB 2007).<br />

Types of Visitors<br />

There are two basic types of visitors who come to <strong>Petra</strong>. The first type comes in<br />

organized tours, generally by bus. The other comes individually or in small groups<br />

(Siyaha 2007). These two types of visitors have very different use patterns, which may<br />

have significant implications when evaluating specific management strategies.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 53


Organized Tours<br />

Based on PAP staff observations, visitors in organized tours make up 70% of all visitors<br />

to <strong>Petra</strong>. They come primarily in buses and tend to be foreigners, older (50+ years) than<br />

other visitors, and less physically fit. They travel with the group and very rarely explore<br />

the site away from the group. Guides are with such groups at all times when in the <strong>Petra</strong><br />

Sanctuary. The guide provides information at designated spots and sets the pace for the<br />

visit. The groups usually stay in the main visitor-use corridor along the wadi (river bed<br />

or valley) and frequently only get as far as the Theater. This may be because the guides<br />

do not go any farther. It may also be because of their physical fitness and the strenuous<br />

nature of the hike into the Sanctuary. The average stay in the Sanctuary is approximately<br />

three hours. Visitors travel into the Sanctuary only once, although their time in the area<br />

generally includes an overnight stay in a hotel. This class of visitors tends to have more<br />

money and use the better hotels in the area.<br />

Individuals and Small Groups of Visitors<br />

Individuals, families, and small groups comprise about 20% of all visitors to <strong>Petra</strong>.<br />

These visitors may be Jordanians or foreigners. From limited observations, it appears<br />

that young people, 20–30 years of age, make up the largest number in this group. These<br />

visitors are generally physically fit. They may travel with a guide or only with a<br />

guidebook. They use all zones within the Sanctuary and frequently stay two or more<br />

days. They tend to stay in the Sanctuary four or more hours on the average. They do not<br />

tend to have a high level of funds available.<br />

Controlling and limiting factors are those that relate directly or indirectly to how the<br />

Sanctuary is used. Some of these factors may change over time while others are fixed.<br />

For example, the physical configurations of the Sanctuary in general and at key locations<br />

are fixed, while visitor profiles and use patterns may change over time.<br />

A review of the 1996 Carrying Capacity Analysis (CCA) indicates that the zoning and<br />

monitoring methods described in the document would still be an appropriate way to<br />

manage visitors to PAP. The CCA provided the following summary of the carrying<br />

capacity of PAP.<br />

Mgmt System<br />

Present<br />

System, only<br />

entering and<br />

leaving<br />

through the<br />

Siq<br />

Table 4.1.1: Comparison of Two Management Systems<br />

Hourly Daily Monthly Annual Mgmt Concerns<br />

Maximum Maximum Maximum Maximum<br />

people/hr people/day people/month people/yr<br />

400-600 2000-3000 60,000 to<br />

90,000<br />

730,000 -<br />

1.1 million<br />

During individual<br />

days in the high<br />

use season, <strong>Petra</strong><br />

may be exceeding<br />

its capacity now<br />

Second 575-860 2900-4300 87,000 to 1.1 million Would not be able<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 54


Entrance,<br />

using the Siq<br />

and<br />

Turkmaniyya<br />

Road<br />

129,000 to 1.6<br />

million<br />

to manage<br />

without<br />

coordinate<br />

management<br />

system<br />

Note: The high and low figures in each cell are based upon calculations in which groups of 200 people at<br />

one time (PAOT) are the maximum number that can occupy the Al-Khazna area, and they are on a<br />

schedule of either two or three periods of maximum PAOT per hour. For the Second Entrance scenario,<br />

the ratio of 7/3 (Siq vs. At-Turkmaniyya Road) entrances to the <strong>Petra</strong> Sanctuary was used in calculations<br />

(see discussion above).<br />

Al-Khazna is the Controlling Feature for Carrying Capacity<br />

At present, there is only one way into and out of the <strong>Petra</strong> Sanctuary for visitors. They<br />

must hike in and out via the Siq. If they travel to the Basin Zone, they must hike 4.07<br />

kilometers one way, making a hike of over eight kilometers for the round trip, even if<br />

they don't travel off the path to visit attractions such as the <strong>Petra</strong> Church, the Great<br />

Temple, or the Royal Tombs.<br />

The topography and attraction of the spectacular monument known as Al-Khazna at the<br />

end of the Siq make this area the controlling topographical feature of the site. It is best<br />

viewed within the company of smaller numbers of people. Certainly, when more than<br />

300 people are in the confined area of Al-Khazna, most visitors will be all too aware of<br />

the presence of others, and less able to contemplate this masterpiece of Hellenistic<br />

architecture. Allowing visitors to circulate through the Basin Zone, up Turkmaniyya<br />

Road, and then via shuttles back to Wadi Musa would cut in half the numbers of people<br />

passing through the confined space where Al-Khazna is located. Since most visitors will<br />

not stay in the vicinity of Al-Khazna more than 15 minutes, the desired number of people<br />

at one time (PAOT) there, less than 300, would almost always be attainable.<br />

Based on recent data collected in October and November 2007, the highest numbers of<br />

people arrive at Al-Khazna between 9:00 and 10:00 a.m., with approximately 325 visitors<br />

per hour. This is well within the carrying capacity of 400–600 people per hour, although<br />

visitation during peak seasons may be higher.<br />

It must be noted that the existing management practices do not equip PAP to effectively<br />

provide adequate visitor services even at much lower levels of visitation.<br />

5.1.2 Recommendations<br />

Tourist congestion can be alleviated in a number of ways. A comprehensive approach<br />

would incorporate one or more of these methods.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 55


5.1.2.1 Open Turkmaniyya Road<br />

With effective management, PAP can accommodate up to 1.1 million visitors. If an exit<br />

via Turkmaniyya Road is established, PAP can accommodate up to 1.6 million visitors.<br />

For more information about transportation, please refer to Volume II: Off-Site<br />

Interpretation. Turkmaniyya Road should also be opened as an entrance to visitors with a<br />

multiple-day ticket. Those visiting Ad-Dayr and other sites in that area would no longer<br />

be required to enter via the Siq and Al-Khazna, further reducing the traffic along the<br />

Sanctuary.<br />

5.1.2.2 Monitoring<br />

Although the general number of visitors is available, establishing a monitoring program<br />

would identify accurately the number of visitors to the site over a number of time<br />

periods: hourly, daily, monthly, and annually. Specific points along the spine (Dam, Al-<br />

Khazna, Theater, <strong>Petra</strong> Church, Ad-Dayr, and exit at Turkmaniyya Road) should be<br />

monitored, establishing a baseline of the numbers of people at one time (PAOT). These<br />

figures can determine if any additional measures are needed to control visitor entrance.<br />

The 1996 Carrying Capacity Analysis established 200 PAOT per hour at Al-Khazna as<br />

the standard, with an hourly capacity of 400–600 visitors per hour.<br />

5.1.2.3 Dispersing visitors<br />

Another way to reduce the number of people at specific points of interest along the spine<br />

of the Sanctuary is to provide other ways to disperse visitors. The new visitor center,<br />

once completed, will have a museum component. A visitor could delay entry to the park<br />

by up to two hours. A gift shop selling high-quality items would also delay entry to the<br />

site, thereby dispersing entry times.<br />

Opening other trails to individual visitors is not an appropriate way to disperse activity<br />

away from the Sanctuary. The spine will be the main activity for most first-time visitors.<br />

Offering other trails would not alter that fact. Even more important, other trails are not<br />

appropriate for many visitors without a guide due to the terrain and the increased<br />

likelihood of unauthorized activities. Visitors should be encouraged to use the services of<br />

a guide. Such guided experiences would encourage overnight visitor stays, which could<br />

induce visitors to arrive at <strong>Petra</strong> earlier or later than they would otherwise, easing<br />

pressure on the Sanctuary at peak hours. For visitors not interested in the services of a<br />

guide, they should be provided brochures with maps to guide them along the secondary<br />

trails. For more detailed information, refer to Section 4.4 Trails.<br />

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5.1.2.4 Ticketing<br />

If, after instituting a monitoring program and opening Turkmaniyya Road, it is<br />

determined that the capacity of <strong>Petra</strong> is exceeded, a timed ticketing system should be<br />

considered. At that time, a comprehensive review of the range of options should take<br />

place. The timing would be designed to allow no more visitors than recommended by the<br />

hourly and daily maximums in the CCA described above. One possible method is to<br />

establish entry times on the ticket, thereby setting up an appointment for entrance.<br />

Additionally, if such a system were adopted, tickets should be sold over the Internet. In a<br />

timed ticket system, this would allow visitors to better plan their trip. For instance, if<br />

their ticket is for the early morning or later in the afternoon, visitors may want to stay<br />

overnight because of convenience when they would not have done so otherwise.<br />

At the time a ticketing strategy is developed, consideration will be given to whether<br />

guides and horses are automatically included as a standard for groups.<br />

5.2 Location of Visitor Services<br />

One important aspect of park management is providing necessary visitor services.<br />

Visitors want an experience that transports them to another place and time. Facilities<br />

should provide appropriate information and services in an environment that is compatible<br />

with this wish.<br />

5.2.1 Existing conditions<br />

Visitor services and facilities are located throughout PAP. The ticketing area at the<br />

visitor center is confusing. Many of the interpretive signs face in the wrong direction.<br />

Benches are found throughout the park. In addition, a number of toilets are found beyond<br />

the Siq. Frequently, the toilets do not blend with their surroundings and are not properly<br />

maintained.<br />

Vending of souvenirs, drinks, postcards, books, clothing, and food has proliferated far<br />

beyond the 15 locations that were originally designated as places for limited vending<br />

facilities in 1997, a designation that even then was more ad hoc than formal. At present,<br />

there are 79 locations where vending takes place. Maps 4 through 13 show existing<br />

locations of various visitor facilities, including vending locations.<br />

5.2.2 Recommendations<br />

Facilities should be designed to blend in with the landscape and the neighboring<br />

communities. Factors for design include color, line, texture, and materials. Facilities<br />

should also be located in areas that enhance, rather than detract from, the visitor<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 57


experience. Consideration should be given to landform, vegetation, color, adjacent<br />

scenery, and cultural modification. The criteria for locating specific visitor services are<br />

described below.<br />

Ticketing: Ticketing is to take place at the visitor center. Separate check-in points need<br />

to be available for individuals and tour group leaders. Tickets should be checked at both<br />

the front entrance and the Turkmaniyya Road entrance. Ticketing should facilitate<br />

collection of demographic data. Exactly what services have been purchased are to be<br />

printed directly on the ticket.<br />

Toilets: Locate toilets out of the viewshed of significant features and space them<br />

reasonable and relatively equal distances apart. In the case where water tanks are<br />

necessary for the toilets to operate, place stands for the water behind the toilets, shielding<br />

the tanks from view. The stand needs to be high enough to ensure proper operation.<br />

Toilets should be considered for location at activity centers and at points where beverages<br />

are sold. They should provide an adequate number of fixtures to meet visitor demand.<br />

Refreshments: Locate refreshment kiosks out of viewshed of significant features. They<br />

should be spaced reasonable distances apart and at natural stopping points for the visitor.<br />

Restaurants and food: Continue to operate the two restaurants at their existing locations.<br />

Trash cans: Locate trash cans next to benches, and at activity centers, beverage sales<br />

points, and unobtrusive points along the trails. The trash cans should be at locations<br />

where visitors generate refuse. For example, visitors will have finished their beverages<br />

by the time they get to the Bab al-Siq, and therefore need trash cans along that route to<br />

dispose of the empty bottles and cans.<br />

Shade shelters: Locate shade shelters at activity nodes and should include benches for<br />

seating.<br />

Wayfinding signs: Install wayfinding signs that will help visitors find their way to points<br />

of interest at trailheads, at trail intersections, and at other decision points throughout the<br />

Park.<br />

<strong>Interpretive</strong> signs: Locate wayside exhibits at specific points in relation to a unique<br />

subject that warrants highlighting. They should be located in unobtrusive locations and<br />

should be located so that the reader is facing the point of interest. Special care should be<br />

taken to not obstruct the view from prime visitor view points.<br />

Minimize the number of signs placed on-site. A site bulletin (such as at the Siq<br />

and the City Center) should be prepared for special areas. Eventually, these<br />

should be replaced by park-wide use of electronic media, such as prerecorded<br />

messages on a wand or mobile telephones.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 58


Maps 14-24 illustrate the location of visitor services in each management zone. In the<br />

case of trash cans, where the number recommended is less than the number that has been<br />

ordered, the additional trash cans can be stored at the new/temporary visitor center and<br />

used to replace damaged trash cans, or can be installed at other points within the park<br />

using the criteria listed above.<br />

In addition to the locations of the visitor services, care should be given to the type of<br />

visitor services provided. In cases where improvements are made, an environmental<br />

assessment should be conducted. This decision-making document offers a method to<br />

develop alternatives and evaluate their appropriateness for PAP. The process for such a<br />

document is described in Section 4.6.2.2 Park Maintenance and Improvement Activities.<br />

5.3 Visitor Services Maintenance<br />

5.3.1 Existing conditions<br />

Numerous visitor services facilities are currently located within PAP. These include<br />

trashcans and bins, benches, interpretive signs, restaurants, sales kiosks, and toilets. The<br />

management and maintenance of the facilities are substandard. The trashcans and bins<br />

are frequently full, precluding visitors from disposing of trash properly. <strong>Interpretive</strong><br />

signs frequently face the wrong direction or are incorrectly placed. The restaurants do<br />

not meet health standards. Sales kiosks are often illegally placed, and refuse is frequently<br />

present around the kiosks.<br />

Toilets are particularly problematic. The vaults are pumped after they are full, rather than<br />

pumped on a regular basis to prevent overflow. Many of the toilet facilities are dirty. In<br />

some cases, the toilets are broken.<br />

5.3.2 Recommendations<br />

The visitor services facilities described above must meet basic standards of function and<br />

provide a satisfactory visitor experience. The table below describes the facility, the<br />

standard by which conditions should be measured, and strategies to meet these standards.<br />

Table 5.4.2: Maintenance Standards<br />

Facilities Standard Strategy<br />

Trash cans and bins Space available for<br />

visitor trash; cans in<br />

good condition (not<br />

broken).<br />

Revise maintenance contract to<br />

require emptying of trash bins at<br />

least one additional time during<br />

peak hours (10 a.m. to 3 p.m.).<br />

Require vendors to remove their<br />

own trash, i.e., do not allow them<br />

to use trash bins.<br />

Benches No graffiti and in Park employees should examine<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 59


Facilities Standard Strategy<br />

good condition. all the benches at least once per<br />

week. If graffiti appears, use<br />

appropriate solvents or other<br />

removal techniques. If broken,<br />

repair or replace as needed.<br />

Signs<br />

No graffiti and in<br />

good condition.<br />

Park employees should examine<br />

all signs at least once per week. If<br />

graffiti appears, use appropriate<br />

solvents or other removal<br />

techniques. If broken, repair or<br />

Toilets<br />

Restaurants<br />

Sales kiosks<br />

Clean and<br />

functional.<br />

Clean with good<br />

service and safe<br />

food preparation.<br />

Clean and in good<br />

condition.<br />

replace as needed.<br />

Pump all toilet vaults and supply<br />

necessary water for system<br />

nightly. Park staff should clean<br />

toilet facilities twice daily during<br />

peak hours. Restrooms should be<br />

monitored hourly to determine if<br />

toilets are operational and if<br />

cleaning schedule is adequate.<br />

Each restroom should have a<br />

checklist ensuring that the<br />

inspections have taken place. If<br />

the toilet facilities regularly do not<br />

function, the next step would be to<br />

evaluate the system and seek<br />

alternative solutions.<br />

Provide training on food<br />

preparation and visitor interaction.<br />

Working with Siyaha, develop<br />

more specific standards for service<br />

and food preparation. Inspect<br />

periodically to determine if these<br />

standards have been met.<br />

Park employees should examine<br />

all the shade structures and kiosks<br />

at least once per week. If graffiti<br />

appears, use appropriate solvents<br />

or other removal techniques. If<br />

broken, repair as needed.<br />

All trash and sales items should be<br />

inside sales kiosk.<br />

Trails Clean and safe. Require vendors to clean up<br />

animal waste. This should be in<br />

the vendor agreement.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 60


In addition to these ongoing tasks, remove the Tourist Police kiosks. The police should<br />

be redeployed as a roaming presence. The Tourist Police should go through a training<br />

program to help them communicate with visitors and address visitor concerns.<br />

Hire park rangers to provide visitor services and enforcement activities. Such rangers<br />

could aid in the interpretation of the site, answer visitor questions, and enforce the rules<br />

of the park. To the extent possible, local community members should be given<br />

preference in hiring. Local community members have the advantage of already being<br />

familiar with the area. In addition, hiring from the community helps engender support of<br />

PAP.<br />

5.4 Trails<br />

5.4.1 Existing conditions<br />

The trails discussed in this section are the pathways that are beyond the spine of the<br />

Sanctuary. Two trails found in the Back Country and Near Country zones, the path from<br />

the Basin to Ad-Dayr and the path to the Royal Tombs, do not have as difficult terrain as<br />

others, so they are appropriate for visitors to explore independently. The other trails,<br />

however, are rugged and steep, making them highly problematic for independent<br />

exploration. Additionally, there are many opportunities for visitor to wander into areas<br />

from which safe exits are problematic. Improper behavior is more likely to occur when<br />

visitors are in isolated areas. When visitors leave the spine of the <strong>Petra</strong> core area, they are<br />

often approached by people selling antiquities. Also, people traversing a landscape alone<br />

are more likely to use the tombs as bathrooms.<br />

5.4.2 Recommendations<br />

While allowing for them to<br />

be accessed independently,<br />

encourage visitors to use a<br />

guide for the following<br />

trails: Umm-Al-Biyara,<br />

Al-Kubtha, Al-Madras, and<br />

High Place trails. The use<br />

of a guide provides a<br />

chance for small groups to<br />

interact with locals who are<br />

intimately familiar with the<br />

area and can provide<br />

information that visitors<br />

inevitably find fascinating.<br />

For example, guides may<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 61<br />

Figure 5.5.2: Steep Terrain Characteristic of<br />

Trails


describe use of plants for medicinal purposes or provide insights into the traditional uses<br />

of the area. Just as important, guide services will provide an income stream to replace<br />

some of the income lost by the removal of vendors from the park. Providing additional<br />

trail experiences will also encourage visitors to extend their stay in the <strong>Petra</strong> area.<br />

For those visitors approaching the secondary trails without a guide, develop brochures to<br />

familiarize visitors with the trails. Points of interest should be discussed. The brochures<br />

should have maps that show visitors services as well as trails. A general description of<br />

conditions, such as the terrain, should also be included.<br />

The brochures should also address the possibility that all trails may not be adequately<br />

marked. Due to the changing and harsh conditions of the desert, trail markers may fade,<br />

be knocked down, or otherwise removed. The visitor should be made aware that while<br />

PAP makes an effort to adequately sign the trails, the conditions may not allow for signs<br />

at all points.<br />

Site monitoring for sites along these trails is particularly important. Cultural resources<br />

are generally more susceptible than are natural resources to irreversible damage by the<br />

actions of one or only a few individuals. Sites should be checked regularly to determine<br />

any degradation of resources. If this becomes the case, actions should be taken to protect<br />

resources.<br />

If, in the future, the secondary trails system is expanded, the entire system should be<br />

evaluated as part of an environmental assessment. This is important due to the damage<br />

that can be caused by visitors. The potential degradation of resources due to visitors<br />

touching by visitors; using tombs as toilets; buying antiquities; or disturbing artifacts<br />

should be thoroughly evaluated before more visitor traffic in the tertiary trails is<br />

encouraged.<br />

5.5 Conservation<br />

5.5.1 Existing conditions<br />

Conservation of the cultural resources within PAP is of the utmost importance. Without<br />

these resources, any services provided for the visitor are without value. Degradation of<br />

the resources comes from several potential sources: visitor activities, park maintenance<br />

and improvement activities, animals, and natural causes. The particular concerns are<br />

described below.<br />

• Visitors who are not educated touch the sandstone formations, adding to the<br />

erosion. Over time, this can have a big impact. Additionally, visitors often do not<br />

abide the warnings and climb over barriers. These harmful practices are often not<br />

stopped by Park staff. At the Theater, visitors have accessed areas that are<br />

prohibited.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 62


• Park maintenance and improvement activities, such as installing visitor facilities,<br />

can degrade resources if not done properly. Other activities, such as developing a<br />

shuttle system that would run inside the park, could have unintended<br />

environmental consequences that could degrade the resources.<br />

• Animals in the park can be harmful to the archaeology found on-site. The hooves<br />

are eroding the original sandstone steps leading to Ad-Dayr. Many animals are<br />

tied to fences, which are then torn by the animals, leaving the areas open to access<br />

by visitors.<br />

• Natural causes also degrade cultural resources. Wind and water cause erosion of<br />

the rock formations and cultural resources.<br />

5.5.2 Recommendations<br />

5.5.2.1 Education of visitors<br />

Several actions should be taken. First, an education component should be added to all<br />

interpretive activities in PAP. For example, visitors who touch the carvings largely do so<br />

without understanding the consequences. By informing the visitor of the impacts of<br />

touching even one of the carvings, the visitor will be a partner in conservation. Such a<br />

message would be repeated on interpretive signs, tour guides, informational signs,<br />

warning signs, brochures, websites, etc. Education would also be extended to tour<br />

guides. Visitors should also be advised and encouraged to dispose of their waste only in<br />

trash receptacles.<br />

The conservation message should be included with the official <strong>Petra</strong> website. This<br />

would prepare the visitor for his or her visit.<br />

The existing <strong>Petra</strong> Archaeological Park brochure, which provides a map of the Sanctuary<br />

and interpretive materials, should be updated to reflect the locations of new facilities and<br />

should carry conservation messages.<br />

5.5.2.2 Park maintenance and improvement activities<br />

In order to address park maintenance and improvement activities, several actions should<br />

be taken. First, when an action has been identified, a review should take place using the<br />

following protocols.<br />

Protocols for Review<br />

1. Once a proposed action has been identified that might lead to an impairment of<br />

the park’s resources or values, PAP staff will prepare a preliminary draft<br />

environmental assessment to evaluate the impacts of the proposed action.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 63


2. The draft environmental assessment is then sent to the PAP Council for review<br />

and comment.<br />

3. The Director General, Department of Antiquities (DOA) reviews the preliminary<br />

draft and provides comments to the park director.<br />

4. The preliminary draft is reviewed to incorporate the comments of the Director<br />

General.<br />

5. The preliminary draft is then reviewed by the Minister, Ministry of Tourism and<br />

Antiquities (MOTA) and appropriate staff.<br />

6. A draft environmental assessment is then prepared and sent to the stakeholders:<br />

<strong>Petra</strong> Regional Authority (PRA), Governor of Ma’an, Governor of Wadi Musa,<br />

local community groups, <strong>Petra</strong> <strong>National</strong> <strong>Trust</strong> and non-government organizations<br />

(FoA and House of Nabataeans), and other entities deemed appropriate.<br />

7. Meetings are held with the stakeholders to gain their insights and comments.<br />

8. Input from the general public is sought by publishing a notice of availability of<br />

the draft environmental assessment and providing a copy as requested.<br />

9. Upon completion of the established review period, the Director General, DOA<br />

and park staff meet to analyze all comments.<br />

10. If the comments warrant, a revised environmental or a full environmental impact<br />

statement may be prepared and redistributed for review.<br />

11. After completion of all reviews, the Director General, in consultation with the<br />

Minister, MOTA makes a final decision and announces it to the stakeholders and<br />

the general public.<br />

12. The selected alternative is then implemented.<br />

Other actions may not require an environmental assessment. In such cases, any grounddisturbing<br />

actions, such as installations of signs, necessitate a subsurface archaeological<br />

survey. A report should follow the survey, stating what tests were performed, the results<br />

of the survey, and what actions should be taken to protect the resources.<br />

5.5.2.3 Animal management<br />

Animals can be better managed in order to limit their impact on the resources of the Park.<br />

First and foremost, donkeys should be removed from the sensitive areas of PAP and<br />

relocated to Turkmaniyya Road. For more information, please refer to Section 4.2. A<br />

hitching station should be established at Turkmaniyya Road to dissuade owners from<br />

tying donkeys to protective fencing.<br />

5.6 Temporary Visitor Center<br />

5.6.1 Existing conditions<br />

Construction of a new Visitor Center is expected to start in spring 2008. The<br />

construction will require the removal of the existing visitor center. A temporary Visitor<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 64


Center will need to be established in order to provide the services currently available at<br />

the existing Visitor Center. The following are among the services and facilities available<br />

at the existing Visitor Center:<br />

• Ticketing;<br />

• Brochures;<br />

• Toilets;<br />

• a model of PAP; and<br />

• a map of the park.<br />

5.6.2 Recommendations<br />

Relocate the temporary Visitor Center to another area near the park entrance. Two<br />

options available are the Guesthouses, owned by the Crowne Plaza, and a plain across the<br />

wadi. The Guesthouses would be the most attractive site, but would depend upon an<br />

agreement with the owner.<br />

Regardless of the location of the temporary visitor center, several basic services should<br />

be provided for the visitor:<br />

• separate lines for individual and group tickets;<br />

• appropriate signs for sales and visitor center displays, and directional signage<br />

(see Appendix B for details); and<br />

• sufficient number of restrooms to accommodate large groups.<br />

5.7 Special Park Use Permits<br />

A special park use is a short-term activity that takes place in a park area and:<br />

• provides a benefit to an individual, group, or organization, rather than the public<br />

at large;<br />

• requires written authorization and some degree of management control from PAP<br />

in order to protect park resources and the public interest;<br />

• is not prohibited by law or regulation; and<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 65


• is neither initiated, sponsored, nor conducted by PAP.<br />

The approval or denial of requests to engage in special park uses is an important and<br />

continuing responsibility of the Director of the PAP. The director should be aware that<br />

decisions related to permitting special park uses may have implications and set<br />

precedents that create difficulties for the future.<br />

A special park use may involve either rights or privileges, and may or may not support<br />

the purposes for which the park was established. In either case, whether the request is<br />

approved or denied, the Director’s decision must be consistent with policies and with<br />

other decisions.<br />

5.7.1 Existing conditions<br />

The <strong>Petra</strong> Archaeological Park Operating <strong>Plan</strong> (2000) provides guidelines for permitting<br />

special uses. A permit shall be denied if any activities would:<br />

• cause injury or damage to park resources;<br />

• be contrary to the purposes for which natural, historic, development, and special<br />

use zones were established, or unreasonably impair an atmosphere of peace;<br />

• unreasonably interfere with interpretive, visitor service, or other program<br />

activities, or with the administrative activities of <strong>Petra</strong> Archaeological Park;<br />

• substantially impair the operation of public use facilities or services of <strong>Petra</strong><br />

Archaeological Park concessionaires or contractors;<br />

• present a clear and present danger to the public health and safety; or<br />

• result in significant conflict with other existing uses.<br />

The Director must deny initial or renewal requests upon finding that any of the above<br />

conditions will not be met. Existing activities that do not meet these conditions must be<br />

phased out.<br />

The regulations in the <strong>Petra</strong> Archaeological Park Operating <strong>Plan</strong> (2000) also state that an<br />

application for such a permit shall set forth the name of the applicant; the date, time,<br />

duration, nature, and place of the proposed event; an estimate of the number of persons<br />

expected to attend; a statement of equipment and facilities to be used; and any other<br />

information required by the Director, <strong>Petra</strong> Archaeological Park. The application shall be<br />

submitted so as to reach the Director, <strong>Petra</strong> Archaeological Park at least two weeks in<br />

advance of the proposed event.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 66


As a condition of permit issuance, the Director, <strong>Petra</strong> Archaeological Park may require<br />

the following:<br />

1. The filing of a bond payable to the Director, <strong>Petra</strong> Archaeological Park in an<br />

amount adequate to cover costs such as restoration, rehabilitation, and cleanup of<br />

the area used, and other costs resulting from the special event. In lieu of a bond, a<br />

permittee may elect to deposit cash equal to the amount of the required bond.<br />

2. The acquisition of liability insurance in which <strong>Petra</strong> Archaeological Park is<br />

named as co-insured in an amount sufficient to protect the park.<br />

The <strong>Petra</strong> Archaeological Park Operating <strong>Plan</strong> (2000) states that the permit may contain<br />

such conditions as are reasonably consistent with protection and use of the park for the<br />

purposes for which it is established. It may also contain reasonable limitations on the<br />

equipment used and the time and area within which the event is allowed. Violation of the<br />

terms and conditions of a permit issued in accordance with this section is prohibited and<br />

may result in the suspension or revocation of the permit.<br />

5.7.2 Recommendations<br />

In the case of the Sanctuary area of PAP (including Al-Khazna and Ad-Dayr), deny all<br />

special use requests. Special Park uses or events are not compatible with the desired uses<br />

and visitor experiences described earlier. The value of these sites is such that it would be<br />

impossible for a group to conduct an event or a special use that would not impair the<br />

operation of public use facilities or services, or damage park resources.<br />

All efforts should be made to encourage special events and uses to be held outside of<br />

PAP boundaries in nearby communities. This would serve two purposes: protect the<br />

resources and the visitor experience within PAP and promote the local economy.<br />

5.8 Allocation of Responsibilities<br />

The PAP Council has the responsibility to implement the actions described in this<br />

document. The bylaws that identify an integrated management approach have been<br />

signed. The PAP Council directs park management to carry out the activities. Several<br />

management positions are expected to be filled in the coming months; the performance<br />

reviews of these new managers should include benchmarks related to implementation of<br />

visitor services.<br />

Specific to interpretation, several positions for the Visitor Center and Museums are<br />

required. These include Director, Visitor Center and Museum; Administrative Assistant;<br />

Publications and Exhibit <strong>Plan</strong>ner; Senior <strong>Interpretive</strong> Specialist; two Greeters, and an<br />

audio-visual technician. A brief summary of each of their responsibilities is listed below.<br />

For more specific description of these positions, refer to Section 4.1 of this document.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 67


• The Director, Visitor Center and Museums is responsible for all aspects of<br />

operations of the Visitor Center and the museums.<br />

• The Administrative Assistant performs administrative and clerical duties.<br />

• The Publications and Exhibit <strong>Plan</strong>ner plans all exhibits and publications for PAP,<br />

and coordinates with the Senior <strong>Interpretive</strong> Specialist.<br />

• The Senior <strong>Interpretive</strong> Specialist produces interpretive plans and programs and<br />

oversees monitoring of interpretation.<br />

• Greeters meet visitors as they enter the Visitor Center and direct them to the<br />

appropriate location.<br />

• The audio-visual technician operates and maintains the electronic interpretive<br />

devices of the Visitor Center.<br />

6.0 Partnerships<br />

One of the keys to a successful interpretive program in PAP will be partnerships.<br />

Because the resources of PAP are limited, it will be necessary for businesses, other<br />

government agencies, non-profit organizations, user groups, and individuals to play an<br />

active r ole in the interpretation of PAP.<br />

6.1 Commercial<br />

Businesses can help explain the significance of <strong>Petra</strong> to visitors and encourage them to<br />

actively preserve the site during their visit. Tour group organizers can offer information<br />

to visitors before they arrive. This will help visitors plan accordingly. They can also<br />

provide information on visitor behavior, and enforce the message of conservation.<br />

Hotels, restaurants, and other local businesses can offer brochures, information, and other<br />

materials to visitors.<br />

6.1.1 Tour Guides<br />

The tour guides are the human face and contact that visitors will associate with their<br />

experience in <strong>Petra</strong>. As such, it is important that they provide accurate and consistent<br />

information to PAP visitors. In addition to the studies necessary to become a certified<br />

tour guide, tour guides operating in <strong>Petra</strong> should be trained in conveying the interpretive<br />

themes to visitors.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 68


In addition, the tour guides have a responsibility to actively direct their visitors to behave<br />

in a manner consistent with preserving the resources. Tour guides need to receive<br />

training on providing this guidance.<br />

PAP should also work with tour guides and tour operators to develop tours devoted to a<br />

theme. For instance, a tour could be devoted to the architecture of <strong>Petra</strong>, showing how it<br />

changed over time. Another tour might focus instead on places mentioned in religious<br />

histories.<br />

6.1.2 Possible future commercial partners<br />

Although not directly working inside the park, commercial businesses and organizations<br />

can be partners in the interpretive program. Programming should not be limited strictly<br />

to the efforts of PAP staff. Instead, PAP should work with other organizations, including<br />

hotels and tour organizers, to develop programming. Such opportunities would lengthen<br />

the stay of some visitors, thus bringing additional revenue to the <strong>Petra</strong> region.<br />

Tour operators can be great assets in providing interpretive services. The tour operators<br />

can inform visitors that use any of their services of the fragility of the site. Additionally,<br />

tour operators could provide specialized tours for those interested in a more in-depth<br />

experience. One option might be to host lectures at a local hotel. Another possibility<br />

might include a more hands-on experience, with a sample archaeological site that<br />

provides an overview of the training necessary for excavation.<br />

Hotels and restaurants can play an active role in the interpretive efforts of <strong>Petra</strong>. Hotels<br />

can offer packages for special events, such as a lecture series. Both restaurants and hotels<br />

can provide brochures and other interpretive materials to guests and visitors.<br />

Additionally, they can advance the message of preservation through guest relations,<br />

posters, and other methods.<br />

Shops can also be partners in the interpretive program. First, they can distribute<br />

brochures as needed. Additionally, they can stock items that relate to and are consistent<br />

with the interpretive themes. Similarly, they can refrain from selling things that are<br />

inconsistent with the interpretive themes, such as sand bottles, which destroy the rock<br />

found in the area.<br />

6.2 Government agencies<br />

Government agencies have a role to play in the interpretive plan for PAP. The <strong>Petra</strong><br />

Regional Authority (PRA) is responsible for planning efforts around PAP. It also<br />

receives a percentage of the entrance fees from PAP. PRA can affect the interpretive<br />

program by incorporating the themes into its decision making process. For instance,<br />

when planning for a project, PRA could include as a criteria whether the project will<br />

affect the management of PAP, including if it is not consistent with the themes.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 69


Additionally, PRA has a role in the outreach to the general population, as a local<br />

government entity. PRA can bring information regarding the themes to the residents of<br />

the area.<br />

The Ministry of Tourism and Antiquities can support the interpretive program through its<br />

actions. MOTA can provide necessary funding to carry out the program. Additionally, it<br />

can provide support services, such as technical expertise, to develop programs.<br />

JTB is an important part of the pre-arrival approach. It offers one of the best<br />

opportunities for supporting the interpretive program. Because it is one of the first access<br />

points a visitor finds information about <strong>Petra</strong>, JTB can introduce the themes to the visitor.<br />

JTB and PAP should coordinate to provide consistent messages about the park,<br />

particularly the theme of conservation.<br />

6.3 Non-profit organizations<br />

Non-profit organizations can aid in the interpretive programs. They can help educate<br />

their constituents about the importance of the park. Additionally, they can supply<br />

programs and support the activities of PAP. Non-profit organizations may also be<br />

eligible for funding of projects by outside sources that are unavailable to government<br />

organizations or PAP.<br />

7.0 Maintenance of interpretive devices and<br />

infrastructure<br />

The maintenance of interpretive devices and infrastructure should be based upon<br />

standards. The following table reviews the interpretive devices and infrastructure,<br />

describes the standards to which they should be kept, and actions to take if they are not<br />

meeting those standards.<br />

Facilities Standard Strategy<br />

Trash cans and bins Space available for<br />

visitor trash; cans in<br />

good condition (not<br />

broken).<br />

Revise maintenance contract to<br />

require emptying of trash bins at<br />

least one additional time during<br />

peak hours (10 a.m. to 3 p.m.).<br />

Require vendors to remove their<br />

own trash, i.e., do not allow them<br />

Benches<br />

No graffiti and in<br />

good condition.<br />

to use trash bins.<br />

Park employees should examine<br />

all the benches at least once per<br />

week. If graffiti appears, use<br />

appropriate solvents or other<br />

removal techniques. If broken,<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 70


Facilities Standard Strategy<br />

repair or replace as needed.<br />

Signs<br />

No graffiti and in<br />

good condition.<br />

Park employees should examine<br />

all signs at least once per week. If<br />

graffiti appears, use appropriate<br />

solvents or other removal<br />

techniques. If broken, repair or<br />

Toilets<br />

Restaurants<br />

Sales kiosks<br />

Clean and<br />

functional.<br />

Clean with good<br />

service and safe<br />

food preparation.<br />

Clean and in good<br />

condition.<br />

replace as needed.<br />

Pump all toilet vaults and supply<br />

necessary water for system<br />

nightly. Park staff should clean<br />

toilet facilities twice daily during<br />

peak hours. Restrooms should be<br />

monitored hourly to determine if<br />

toilets are operational and if<br />

cleaning schedule is adequate.<br />

Each restroom should have a<br />

checklist ensuring that the<br />

inspections have taken place. If<br />

the toilet facilities regularly do not<br />

function, the next step would be to<br />

evaluate the system.<br />

Provide training on food<br />

preparation and visitor interaction.<br />

Working with Siyaha, develop<br />

more specific standards for service<br />

and food preparation. Inspect<br />

periodically to determine if these<br />

standards have been met.<br />

Park employees should examine<br />

all the shade structure kiosks at<br />

least once per week. If graffiti<br />

appears, use appropriate solvents<br />

or other removal techniques. If<br />

broken, repair as needed.<br />

All trash and sales items should be<br />

inside sales kiosk.<br />

Trails Clean and safe. Require vendors to clean up<br />

animal waste. This should be in<br />

the vendor agreement.<br />

Electronic media Operational Review electronic media on a<br />

weekly basis to make sure that it<br />

functions correctly. Repair<br />

periodic problems. If problems<br />

consistently appear, review media<br />

to determine if a more<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 71


Facilities Standard Strategy<br />

comprehensive solution is<br />

required.<br />

8.0 Implementation schedule<br />

The table below provides a schedule for the implementation of the <strong>Interpretive</strong> <strong>Plan</strong>. It<br />

outlines the activities necessary and an appropriate timeline for their start and<br />

completion.<br />

Timing Action<br />

1 month Schedule more frequent trash pick-up.<br />

Schedule nightly service of toilet vaults.<br />

Remove scaffolding.<br />

Repair sewage system serving the rest rooms at the Basin restaurants and at the<br />

Peace Cave. Repair toilet fixtures in all restrooms.<br />

Remove donkeys from all portions of PAP, except allow donkeys on<br />

Turkmaniyya Road.<br />

Remove incompatible wayside exhibits.<br />

Deny requests to hold special park events in the Sanctuary area.<br />

3 Months Remove existing trashcans.<br />

Install new trashcans, toilets, benches, and sales kiosks for approved items at<br />

recommended locations.<br />

Develop a site bulletin for the Siq and guided trail experiences.<br />

Once the new facilities are in place, update the existing PAP brochure for the<br />

Sanctuary to reflect changes.<br />

Finalize trail brochures for Umm Al-Biyara, Al-Khubtha, Al-Madras, and the<br />

High Place.<br />

Develop a trial transportation system opening Turkmaniyya Road to<br />

pedestrians, camels, and donkeys. Develop a shuttle system between Umm<br />

Sayhoun and Wadi Musa.<br />

Establish a monitoring program to assess visitor flow and implementation of<br />

immediate actions.<br />

Remove tourist police kiosks.<br />

Redeploy police to a roaming presence.<br />

Enforce rules regarding illegal vendors in PAP.<br />

Determine location of temporary Visitor Center.<br />

Implement the special park use permit application process as described in the<br />

<strong>Petra</strong> Archaeological Park Operating <strong>Plan</strong> (2000).<br />

6 months Design and install recommended wayfinding, visitor center, warning,<br />

orientation, and wayside exhibit signs at recommended locations.<br />

Provide uniforms for park staff.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 72


Remove souvenir vendors from the park. Retrain and rehire them as park<br />

employees. Possible jobs could include park rangers, guides for secondary<br />

trails, maintenance, etc.<br />

Identify types of violations and establish penalties for them.<br />

Update existing introductory map and brochure.<br />

Hire and train additional park staff to complete organization.<br />

Work with new and existing cooperatives to develop locally produced products<br />

to be sold in the local communities.<br />

9 months Explore use of electronic interpretive services.<br />

Develop training material on themes for tour guides.<br />

Develop training materials for guides on how to communicate with visitors.<br />

Develop appropriate site bulletins, such as for the Siq.<br />

Finalize design of signs and fabricate signs.<br />

Develop a website.<br />

1 year Begin working with outside organizations to develop a relationship and to begin<br />

developing programs to address themes.<br />

Develop a <strong>Plan</strong> Your Trip brochure.<br />

Install wayside exhibits.<br />

2 years Open new Visitor Center.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 73


9.0 Monitoring and evaluation of <strong>Interpretive</strong> Program<br />

Monitoring and evaluation of the interpretive program will help to maintain its<br />

effectiveness. Monitoring will be performed on a scheduled, periodic basis and evaluated<br />

to determine corrective actions that need to be taken. Monitoring activities for<br />

interpretation are included in the maintenance standards described in Section 7.0.<br />

Indicator: Take-away message<br />

Based on the interpretive program, visitors should be able to identify several concepts at<br />

the completion of a visit. A survey of visitors will be performed annually to determine if<br />

the messages are effectively conveyed. The following are questions, based on the<br />

interpretive themes in Section 2.0, that should be posed to visitors:<br />

1. Name three peoples that have called <strong>Petra</strong> home.<br />

2. What did the Nabataeans carve out of the rock?<br />

3. What features in the area led people to settle around <strong>Petra</strong>?<br />

4. Name two methods Nabataeans used to manage water.<br />

5. Name two things traded by the Nabataeans.<br />

6. Name two trading partners of the Nabataeans.<br />

7. Name two ways in which <strong>Petra</strong> is associated with religion.<br />

8. Name three religions practiced in <strong>Petra</strong> during its history.<br />

9. Name two characteristics of Bedouin culture today.<br />

10. Name two factors in the annual nomadic patterns.<br />

11. In what way did the relationship between the Nabataeans and Rome change?<br />

12. Name two factors that damage the sandstone carvings and tombs.<br />

Standard:<br />

The standard for this series of questions is that people should be able to answer<br />

approximately 65 percent of them. If the rate of correct answers declines by ten percent<br />

or more, additional interpretive efforts will be necessary.<br />

Indicator: Visitor satisfaction<br />

Mechanisms that can detect changes in the experience of visitors and the local population<br />

are surveys of these groups. Questionnaires should be prepared, suited to each<br />

population. The questionnaire measuring customer (visitor) satisfaction should contain<br />

the following two questions:<br />

"In your last (current) visit to <strong>Petra</strong>, which best describes your experience?"<br />

Excellent ....................................................Satisfactory............................................ Unsatisfactory<br />

10 9 8 7 6 5 4 3 2 1<br />

and,<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 74


"Would you recommend this tourist destination to your friends?" (This can be followed<br />

with, "Why, or why not?”)<br />

These questions should be supplemented with others that deal with issues of special<br />

importance to <strong>Petra</strong>, such as satisfaction with visitor facilities like the visitor center,<br />

comfort stations at the site, accessibility of food and drink. Information about the<br />

effectiveness of the interpretive program would also be helpful; this could be obtained by<br />

questions about what the visitor expected to learn from his or her visit and what was<br />

actually learned by the visitor.<br />

It is important that surveys be conducted so that results are valid and useful. They should<br />

be stratified according to groups about which information is required, that is, questions<br />

should be filled out by international, national, and local tourists, who should be identified<br />

as such on the questionnaires. If informative answers are not forthcoming to written<br />

questions, a statistically valid sample should be obtained through oral interviews.<br />

<strong>National</strong>ity, age, and length of stay information should be obtained on each<br />

questionnaire, and occupation and income information if possible.<br />

As important is that questionnaires be obtained at different times of the day, week, and<br />

year. Visitor satisfaction may well vary considerably according to crowding at <strong>Petra</strong> or<br />

in the visitor zones there. Furthermore, satisfaction may be found to correlate especially<br />

well with PAOT crowding at certain locations for which visitation figures have been<br />

obtained as suggested above (Al-Khazna, Siq, Theater, and so forth).<br />

Standard:<br />

A drop in the satisfaction index of 10% should prompt action by site management.<br />

<strong>Petra</strong> Archeological Park <strong>Interpretive</strong> <strong>Plan</strong> 75


APPENDIX A<br />

MASTER NARRATIVES<br />

(PENDING APPROVAL)<br />

Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 76


APPENDIX B<br />

SIGNAGE SYSTEM FOR PETRA ARCHAEOLOGICAL PARK<br />

WAYFINDING SIGNS<br />

Purpose: These are markers that will help visitors find their way to points of interest.<br />

They may identify nearby features and show distances. They should be simple and<br />

unobtrusive, yet easy to find.<br />

Content: These signs contain the names of the points of interest and arrows identifying<br />

travel directions.<br />

Location: Markers will be located at trailheads, at trail intersections or other decisionmaking<br />

places throughout the Park.<br />

These locations should be included in the signs:<br />

• Al Khazna<br />

• High Place Trailhead<br />

• Royal Tombs Trailhead<br />

• Ad Dayr Trailhead<br />

• Turkmaniyya Road<br />

• Wu’Ayra Crusader Fort<br />

WARNING SIGNS<br />

Purpose: These signs warn visitors of the dangers at particular locations. They should<br />

be clear and unobtrusive, using consistent language.<br />

Location: The warning signs should be placed at the first opportunity a visitor has to<br />

approach a dangerous location or situation. For instance, if the visitor is restricted from<br />

climbing a hill, the sign should be posted at a point the visitor would consider taking<br />

such action, rather than on the hill itself.<br />

Additional warning signs should be placed at the entrances of trails that are accessible<br />

only with a guide.<br />

Content: Message of danger, area to avoid.<br />

Placard signs carrying the following message should be installed on the backs of all<br />

benches and at locations where steps lead to other points of interest.<br />

YOU CAN PROTECT THIS PARK<br />

Stay off sandstone walls<br />

Do not enter tombs or caves<br />

Do not touch carved features<br />

Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 77


ORIENTATION EXHIBITS<br />

Purpose: These are maps that provide identification of key points of interest and<br />

identify trails. The panels may also list rules and etiquette. At tabletop height, they will<br />

not restrict views.<br />

Content: “You are here”, diagrammatic map, park etiquette.<br />

Location: These orientation points will be located at the beginning of the City Center<br />

Zone and the Basin Zone.<br />

WAYSIDE EXHIBITS<br />

Purpose: These are stand-alone signs that offer interpretative information specific to<br />

significant sites within the Park. These markers are table-top height and slanted,<br />

unobtrusively placed but discoverable.<br />

Why use a Wayside Exhibit?<br />

When trying to determine how to interpret a park site or feature, a key question must be<br />

answered: What is the best interpretive medium to use? In many instances, the best<br />

medium will be a wayside exhibit. Because they are located outdoors, close to the<br />

features they interpret, wayside exhibits can readily answer visitors' questions—at the<br />

time and place they have them. By engaging visitors at the times and places they want<br />

information, the visitors' experiences can be made more meaningful and rewarding.<br />

Wayside exhibits are effective for a variety of reasons:<br />

• Wayside exhibits are always on duty. They are available to visitors twenty-four<br />

hours a day, seven days a week.<br />

• Despite their simple, low-tech character, wayside exhibits can provide a<br />

compelling visual format. Current technologies allow the presentation of large,<br />

full-color illustrations, photographs, and maps.<br />

Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 78


• Wayside exhibits foster a direct interaction between visitors and park features. As<br />

visitors gain knowledge about a subject from one exhibit, they can look for<br />

related features or sites and enjoy a more meaningful visit.<br />

In addition to their role in interpretation, wayside exhibits can serve more practical<br />

purposes. They can provide information about park facilities, services, and management<br />

policies. They can alert visitors to safety or resource management issues at the point of<br />

danger or environmental impact, and can graphically emphasize the risk or explain the<br />

reason for the policy. They can also help protect park resources by establishing an<br />

official presence at remote, unstaffed locations. The simple presence of a wayside<br />

exhibit can sometimes be an effective resource protection tool.<br />

Wayside exhibits are economical. They are a good value because:<br />

• The cost of planning, designing, and fabricating wayside exhibits is less than for<br />

many other interpretive media. They do not require the substantial financial<br />

investment often associated with the installation and operation of other media.<br />

Wayside exhibits do not, for example, require the construction or remodeling of a<br />

visitor center, the hiring or training of staff, or the acquisition, installation,<br />

operation, or maintenance of specialized equipment.<br />

• Wayside exhibits are easy to maintain. Exhibit panels require only an occasional<br />

cleaning with soap and water and a periodic application of boat or car wax. They<br />

are also relatively easy and inexpensive to repair. Most repairs to wayside exhibit<br />

panels and bases can be made by park staff.<br />

• Wayside exhibits are durable. Even with limited care, most waysides can last for<br />

decades. When they do need to be replaced—due to vandalism, environmental<br />

deterioration, or a need to update information—wayside panels can be easily<br />

replaced if their original production materials have been preserved.<br />

In short, wayside exhibits offer good interpretive value, providing information and<br />

interpretation at sites where it is needed, in an economical and durable format.<br />

Location: Wayside exhibits should be located at specific points in relation to a unique<br />

subject that warrants highlighting.<br />

Content: Varies by exhibit. The following sites should be addressed via wayside<br />

exhibit. Text to be developed by the Department of Antiquities.<br />

Arrival Zone:<br />

• Bab Al-Siq<br />

• Djinn Blocks<br />

• Obelisk Tomb<br />

• Dam<br />

Siq Zone:<br />

• Siq. The message should incorporate purpose, water channels, resource<br />

protection message.<br />

Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 79


• Al Khazeneh.<br />

• Camel caravan<br />

Theater Zone:<br />

• Street of Facades<br />

• Theater<br />

• Royal Tombs<br />

Elbow Zone<br />

• Urn Tomb<br />

City Center Zone:<br />

• <strong>Petra</strong>/ Blue/ Ridge/ Church<br />

• Temple of Winged Lion<br />

• Colonnaded Street<br />

• The Great Temple<br />

• Qasr al-Bin Exhibit<br />

• Temenos Gate Exhibit<br />

• <strong>Petra</strong> Pool Complex<br />

• Nymphaeum<br />

Basin Zone:<br />

• Unfinished Tomb<br />

Turkmaniyya Road Zone:<br />

• Turkmaniyya Tombs<br />

• Anjar Quarry Exhibit<br />

Near Country Trails:<br />

• The Monastery<br />

• Zantur<br />

• Wueira Fortress<br />

Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 80


Wayside Exhibit Specifications<br />

Wayside Exhibit Bases<br />

Wayside exhibit bases are designed to accommodate all types of flat panels. A standard<br />

base consists of a frame, which holds the exhibit panel, and legs, which hold the frame<br />

and panel at the preferred viewing position. Most exhibit bases are installed by setting<br />

their legs below ground in cement. “Low profile” sign bases are recommended.; the<br />

“upright” style would block the visitor’s views.<br />

Cantilevered Low-Profile Base<br />

This version of the low-profile base is<br />

recommended. The base’s simple, unadorned form<br />

helps to reduce its visual intrusion on the<br />

landscape. Made entirely of welded aluminum<br />

extrusions, the base will not rust or otherwise<br />

corrode, even in harsh environments. It has a<br />

textured finish of polyurethane enamel paint.<br />

Exhibit panels can be easily replaced by removing<br />

rivets that secure the top of the frame assembly.<br />

Panel Sizes (WxH): 36"x24"<br />

Custom Front Edge Height (Z): 32"<br />

Angle: 30 or 45 Degrees<br />

Wayside Exhibit Panel Materials<br />

Several methods of panel imaging and fabrication are available. Of these methods, the<br />

one best suited to a particular situation depends on a variety of factors. Initial cost is, of<br />

course, important, but other questions should be considered as well. To what<br />

environmental conditions will the exhibits be exposed? Must the information presented<br />

be changed frequently? Perhaps the most critical factor is the behavior of your visitors.<br />

Porcelain enamel should be used for signs that will be touched and are recommended<br />

for the two orientation signs with maps. Fiberglass panels are recommended for the<br />

remaining exhibits. It is recommended that two of each be ordered initially so that a<br />

replacement panel is readily available.<br />

Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 81


Porcelain Enamel<br />

• Resolution: Fine<br />

• Weathering: Excellent Resistance<br />

• Fade Resistance: Excellent<br />

• Vandalism: Very Good Resistance<br />

• Maintenance: Minimal<br />

• Projected Life: 25+ Years<br />

• Relative Initial Cost: High<br />

• Replacement Cost: High<br />

Porcelain enamel panels are made by fusing ground glass (that has been colored with<br />

mineral oxides) to steel sheets at very high temperatures. The process allows the<br />

reproduction of full-color photographs and finely detailed illustrations and maps. They<br />

are arguably the most visually appealing of all wayside exhibit panels. They are very<br />

durable: guaranteed against fading for 25 years and highly resistant to "casual"<br />

vandalism. An occasional application of auto wax helps to maintain their lustrous<br />

appearance. But their Achilles heel is that they are subject to "shattering" types of<br />

vandalism and are expensive to replace.<br />

Fiberglass Embedded Inkjet Prints / HPL Inkjet Prints<br />

• Resolution: Fine<br />

• Weathering: Good Resistance<br />

• Fade Resistance: Good<br />

• Vandalism: Moderate<br />

• Maintenance: Moderate<br />

• Projected Life: 1 to 5 Years<br />

• Relative Initial Cost: Low<br />

• Replacement Cost: Low<br />

Inkjet prints offer the dual advantages of being produced quickly and at low cost. Digital<br />

printing also allows revisions to be made easily, quickly, and inexpensively. There are a<br />

variety of digital imaging technologies, both for the image process itself and for the<br />

method used to create a rigid panel, and the technologies are evolving rapidly.<br />

Wayside Exhibit Fonts<br />

For titles use Helvetica Neue Bold 75.<br />

Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 82


-Primary headline 72 pt<br />

-Secondary headline 50 pt<br />

-Captions and highlight text 20 pt<br />

For text use Century Old Style<br />

-Primary text 30 pt<br />

-Secondary text 24 pt<br />

-Captions 20 pt<br />

Installation and Maintenance<br />

Upon receipt of the panels and bases, the park staff can install the new waysides,<br />

insuring project files and graphics are archived and maintained. The park should also<br />

store backup wayside panels in a location where they will not be damaged.<br />

Tasks<br />

1. Manage shipping to the park and final inspection of the bases.<br />

2. Improve the sites prior to wayside installation to provide full accessibility.<br />

3. Manage installation of wayside structures and panels.<br />

4. Archive final digital files, graphics, and backup panels to facilitate long-term<br />

maintenance.<br />

5. Document credits and use-rights.<br />

6. Close-out project funding.<br />

7. Enter the project into a Media Inventory Database system. Maintain the site to<br />

ensure the vista is clear, the site is safe, and the base is in good shape.<br />

8. Maintain the panels by cleaning on a regular basis.<br />

9. Replace damaged/worn panels and bases.<br />

Wayside Exhibit Maintenance<br />

Although wayside exhibits are among the most durable of all interpretive media and<br />

usually require little maintenance, their usefulness can be enhanced and extended by<br />

regular inspection and care. It is recommended that each exhibit be examined quarterly<br />

and that the procedures described below be applied to exhibit panels that have been<br />

damaged by the elements or by vandals.<br />

Cleaning each exhibit with mild soap and water before inspection can reveal hidden<br />

damage, can remove dirt or debris that may cause more damage, and can improve the<br />

general appearance of the exhibit. Poorly maintained wayside exhibits are less effective<br />

because visitors are less likely to be attracted to them, and they reflect negatively on the<br />

<strong>Petra</strong> Archaeological Park. A maintenance kit should be kept handy and include<br />

cleaning supplies that will handle most graffiti and debris such as bird droppings.<br />

Cleaning a wayside exhibit is easy, but goes a long way toward enhancing the exhibit’s<br />

effectiveness.<br />

Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 83


Material: Porcelain Enamel<br />

Problem<br />

Common surface dirt, including bird<br />

droppings<br />

Spray paint (all types) or permanent<br />

markers<br />

Small chips<br />

Extreme vandalism<br />

Solution<br />

Wash with mild soap or use window cleaner<br />

Apply paint thinner, lacquer thinner, or<br />

acetone<br />

Wash area and apply auto touch-up paint<br />

Replace panel<br />

Material: Fiberglass-embedded Screen or Digital Print<br />

Problem<br />

Common surface dirt, including bird<br />

droppings; mild weathering causing<br />

slight diffusion of image and glass fiber<br />

exposure; moderate scratches<br />

Spray paint<br />

Ink or permanent markers<br />

Severe weathering causing extreme<br />

glass fiber exposure; vandalism<br />

including deep scratches, knife cuts, or<br />

bullet holes; faded graphics,<br />

delaminating, or other severe damage<br />

Solution<br />

Wash with mild soap and water, then apply<br />

marine wax or a clear, satin finish, lacquer<br />

aerosol spray<br />

Try the following (in order) until paint is<br />

removed: wash with mild soap and water<br />

or alcohol; apply paint thinner (mineral<br />

spirits); apply lacquer thinner. If you use<br />

acetone, use it quickly. Rinse with soap<br />

and water.<br />

Apply alcohol or scrub with pencil eraser<br />

Replace panel<br />

Replacing a Wayside Exhibit Panel<br />

Wayside exhibit panels must periodically be replaced due to damage or deterioration.<br />

Fiberglass panels exposed to severe sunlight should be replaced about every two<br />

years. The following steps explain how to replace a panel. For panels mounted in<br />

standard wayside exhibit frames, the process takes less than 10 minutes.<br />

Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 84


1. Maintain one fiberglass panel in reserve; order a replacement when the reserve is<br />

installed.<br />

2. To replace a wayside exhibit panel, three tools are needed: a hammer, pliers, and<br />

punch.<br />

3. To replace the panel, first remove the top edge of the frame.<br />

4. The frame is secured with "drive rivets," so called because they are secured by<br />

"driving" a pin into them, then driving it all the way through to remove it.<br />

Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 85


5. Using the hammer and punch, drive the center pin all the way through. (If you can<br />

catch and save the pin, the rivet can be reused).<br />

6. Using the pliers, on the underside of the frame squeeze together the expanded<br />

prongs of the rivet, then remove the rivet from the top (you might have to tap it from the<br />

underside).<br />

7. Once all of the rivets are removed (usually 3 on a standard frame) remove the frame<br />

piece and slide the old panel out.<br />

Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 86


8. Clean debris from the bottom channel of the frame (you can use the punch to do<br />

this), making sure the “weep” holes on the bottom of the frame are clear. The weep<br />

holes allow rainwater to drain, or weep, from the exhibit.<br />

9. After the frame is clean, slide the new panel into place.<br />

10. Put the top frame piece back in place and secure it with the drive rivets. Place the<br />

rivet in the hole, then use the hammer to drive the center pin into the rivet until the pin is<br />

flush with the rivet head. This expands the prongs on the underside, securing the rivet<br />

and frame.<br />

11. Now, stand back and admire the panel. Or, better yet, stand back and watch visitors<br />

enjoy the fresh exhibit.<br />

Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 87


VISITOR CENTER SIGNAGE<br />

(for existing or temporary visitor center)<br />

At Sales Site<br />

• Banner signs to identify point of sales<br />

- Separate tour group leaders from individual sales<br />

• Fee schedule<br />

• Description of transportation services<br />

• Description of guide services<br />

Visitor Center Displays<br />

• <strong>Plan</strong> Your Visit: Exhibit<br />

• Site map with key points labeled<br />

Directional Signage<br />

• Directional signage to point of sales for services<br />

• Directional signage to toilets (toilets should be identified by international symbol)<br />

• Directional signage to main entry gate<br />

• Directional signage to sales area<br />

Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 88


PLAN YOUR VISIT<br />

EXPECT A LOT OF WALKING!<br />

TAKE WATER, SUNSCREEN, HAT, AND PROTECTIVE CLOTHING<br />

Day 1: HIKE THE SITE<br />

Segment Distance Typical Travel Time<br />

Bab al Siq 800 m 30 min<br />

The Siq 1200 m 40 min<br />

Al Khazneh- Theater 500 m 20 min<br />

Theater-Basin 1500 m 50 min<br />

Basin-Um Sayhoun 2300 m 60 min (steep)<br />

ADDITIONAL DAYS:<br />

EXPLORE ON YOUR OWN<br />

Ad Dayr<br />

Royal Tombs<br />

Wu’Ayra Crusader Fort<br />

Basin Museums<br />

TAKE A GUIDED TOUR<br />

Al Madras<br />

The High Place<br />

Al-Khubtha High Place and Al Khazna Overlook<br />

Al-Habees Crusader Fort<br />

Umm Al-Biyara<br />

Snake Monument<br />

Jabel Haroun<br />

Sabra<br />

Little <strong>Petra</strong><br />

Little <strong>Petra</strong> to Ad Dayr<br />

YOU CAN PROTECT THIS PARK<br />

Stay off sandstone walls<br />

Do not enter tombs or caves<br />

Do not touch carved features<br />

Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 89


APPENDIX C<br />

DRAFT WAYSIDE EXHIBIT<br />

Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 90


APPENDIX D<br />

DRAFT TRAIL BROCHURES<br />

Jordan Tourism Development in the <strong>Petra</strong> Region (JTDPR) 91


List of 25 Wayside Exhibits for <strong>Petra</strong> w/ images collected<br />

NOTE: All images collected are provisional. Permission must be requested before images<br />

are reproduced. Other useful reconstructions (e.g. more recent renderings of the<br />

Colonnaded Street and Pool Complex) are in the process of being obtained from<br />

Chrysanthos Kanellopoulos.<br />

1. Bab al-Siq Exhibit<br />

A. Text:<br />

With its distinctive, layered dome-shaped rocks, the area before you has been<br />

known traditionally as the Bab al-Siq (in Arabic, ‘Gate to the Siq’), a name given<br />

to it by <strong>Petra</strong>’s Bedouin inhabitants. This zone traces a path which follows the<br />

course of the Wadi Musa (in Arabic, ‘River of Moses’), the meandering bed that<br />

flows from the Ain Musa (‘Spring of Moses’) into <strong>Petra</strong> itself, terminating at the<br />

chasm entry of the Siq gorge. Its pale gray rock forms part of an ancient sandstone<br />

outcrop deposited in the Late Cambrian period, some 540 million years ago. The<br />

Bab al-Siq contains several rock-hewn monuments and memorials, including the<br />

distinctive tower tombs, known as the Djin Blocks, and the rock-cut funerary<br />

complex of the ‘Obelisk Tomb’ and the ‘Bab al-Siq Triclinium.’ [130 words]<br />

B. Possible Images:<br />

a. Markoe photo rock-cut channel, pg. 10 fig. 2<br />

b. McKenzie photo showing water channels in Bab el Siq, plate 53<br />

2. Djin Block Exhibit<br />

A. Text:<br />

Time span: 50 BCE -50 CE<br />

A conspicuous feature of the Bab al-Siq is a group of three freestanding blockshaped<br />

stone ‘towers’ traditionally known as ‘djin’ blocks, the Arabic word<br />

referring to “ghosts” or “spirits.” In fact, <strong>Petra</strong>’s Bedouin occupants believed<br />

these monuments to have been the dwellings of such genies, which were thought<br />

to inhabit the area. General opinion today is that these cube-shaped monuments<br />

served as tombs and memorials to the dead. With its engaged half columns, the<br />

third structure is the most architectural of the three; a channel cut around its upper<br />

face preserves fragments of hard plaster, remnants of a cornice that once<br />

decorated its upper face. Interestingly, these ‘djin’ blocks (there are a total of<br />

twenty-five located throughout <strong>Petra</strong>) occur near sources of flowing water and<br />

thus may have had some ritual connection with worship of water as a divine<br />

fertility gift. [141 words]<br />

B. Possible Images:<br />

a. Nehmé and Villeneuve photo of 3 rd Djin block, pg. 90 pl. 46<br />

3. Obelisk Tomb and Triclinium Exhibit


A. Text:<br />

Time span: 25-75 CE<br />

Carved into the sandstone cliffs are two separate rock-cut monuments, set one<br />

above the other. The upper, known as the “Obelisk Tomb,” is crowned by four<br />

elongated pyramids that represent nefesh, Nabataean signs commemorating the<br />

deceased. A central niche in the rock wall behind the obelisks contains the worn<br />

sculpture of a cloak-clad male figure, the probable head of the family buried in<br />

the tomb chamber below with its five rock-cut burial niches. The gabled façade<br />

below marks the placement of a triclinium, a funerary dining hall with benches<br />

carved along three of its sides, where banquets, accompanied by wine, were held<br />

in honor of a god or ancestor. In the cliff face behind is a double inscription in<br />

Nabataean and Greek that refers to a burial monument erected by an individual<br />

named Admanku. The Greek translation of the Nabataean text bears testimony to<br />

the influence of Hellenic culture on cosmopolitan <strong>Petra</strong>. [153 words]<br />

B. Possible Images:<br />

a. 1900-1920 photo of Obelisk Tomb from Library of Congress<br />

b. Markoe plan Obelisk Tomb, pg. 137 fig. 127<br />

c. Markoe photo of inscription, pg. 138 pl. 128<br />

d. Browning photo of Obelisk Tomb & Triclinium, pg. 48<br />

e. Browning elevation of Obelisk Tomb (restored), pg. 46<br />

f. Guzzo 2-pg photo Triclinium & Obelisk Tomb, pg. 150-151<br />

g. McKenzie axonometric drawing of Obelisk Tomb & Triclinium (Sheila<br />

Gibson), pg. 32<br />

h. McKenzie Photogrammetric elevation of Obelisk Tomb, plate 123<br />

i. McKenzie Photogrammetric elevation of Triclinium, plate 127<br />

j. McKenzie plan of Triclinium and adjoining chambers, plate 128<br />

4. Modern Barrage Dam Exhibit<br />

A. Text:<br />

In antiquity, thirty-five water inlets fed into the Siq gorge, which meant flash<br />

flooding during rainstorms posed great danger. The Nabataeans controlled<br />

floodwaters by diverting the flow of the Wadi Musa with dams, retention basins,<br />

and a rock-cut tunnel of 82 meters length, which redirected water into <strong>Petra</strong>’s city<br />

center around the Khubtha ridge, feeding into a Nymphaeum, or public fountain<br />

house. The dam built across the mouth of the Siq is a modern construction, built<br />

in 1964 to prevent a recurrence of a flash flood that had earlier swept through the<br />

Siq, resulting in the tragic death of some tourists. It replaces an ancient stone<br />

barrage dam constructed by the Nabataeans in the first century BCE. The top of<br />

the present dam is reached by a ramp on the left; this feature was never a part of<br />

the original structure, which was approached via an ancient bridge erected over<br />

the wadi. [152 words]


B. Possible Images:<br />

a. Browning reconstruction of Barrage and Bridge, pg. 110 fig. 53<br />

b. McKenzie line drawing of Bab el Siq Arch, raised roadway and dam, plate 52<br />

5. Camel Caravan Exhibit<br />

A. Text:<br />

Time span: 100-50 BCE<br />

A bend in the southern cliff face of the Siq showcases an impressive carving of a<br />

camel caravan. The monumental relief—about one third larger than life—consists<br />

of two approaching groups, each with a pair of camels and drivers. Close<br />

inspection of the upper group reveals that the lead driver, whose figure is<br />

preserved from the waist down, is clad in a loosely, pleated cloth garment of<br />

wool. He holds a stick with which to guide the animals in his bent left arm. That<br />

the scene depicts an actual caravan in procession is clear from worn details, which<br />

reveal that the lead dromedary in the upper group carries a cone-shaped load<br />

protected by a covering blanket adorned with long tassels, and his successor, a<br />

basket-like saddle for conveying portable goods. The camel carvings, it should be<br />

noted, were actually uncovered in archaeological excavations aimed at reducing<br />

the level of the Siq to its original pavement by eliminating centuries of mud and<br />

debris swept in by flash floods. [168 words]<br />

B. Possible Images:<br />

a. Markoe photo of upper camel group, pg. 69<br />

6. Al-Khazna Exhibit<br />

A. Text:<br />

Date span: 60 BCE – 50 CE<br />

Standing nearly 40 meters (127 feet) high, this imposing rock-cut monument is<br />

known as the Khazna, Arabic for “Treasury.” The local Bedouin believed that a<br />

Pharaoh’s riches lay hidden in its urn-shaped upper ornament. As research has<br />

shown, the monument is, in fact, a tomb. The structure’s two-story façade consists<br />

of two elements: a monumental entrance with a classical pediment supported by<br />

six columns; and an upper story with a central rotunda and two flanking pavilions<br />

capped by ‘broken’ pediments, a characteristic of Nabataean architecture. Its<br />

carved sculptures feature figures from classical mythology, among them the<br />

divine twins Castor and Pollux, the horsemen framing the main entrance. That the<br />

occupant of the Khazna was a man of great importance is clear from the<br />

monument’s elaborate interior--a grand central chamber accessed by an entrance<br />

hall flanked by two rooms. This arrangement and the tomb’s prominent location<br />

at the end of the Siq suggest that it was setting to a funerary cult honoring the<br />

deceased, a famous Nabataean king whose identity remains uncertain in the<br />

absence of an identifying inscription.


[179 words]<br />

B. Possible Images:<br />

a. Roberts lithograph Khazneh from Library of Congress<br />

b. Roberts lithograph Temple called El Khasne from Library of Congress<br />

c. 1898-1914 B&W photo front view el Khazneh from Library of Congress<br />

d. 1907-1940 photo El Khazne from Library of Congress<br />

e. Browning ground plan of the Khasneh, pg. 124 fig. 67<br />

f. Markoe photo of the Khazneh (A. Stewart), pg. 192 fig. 201<br />

g. McKenzie Photogrammetric elevation of the Khasneh, plate 80<br />

7. Theater Exhibit<br />

A. Text:<br />

Time span: 25—125 CE<br />

Although <strong>Petra</strong>’s theater is clearly Roman in design, the complex originated with<br />

the Nabataeans, who were responsible for its creation. As archaeology has shown;<br />

the theater may be dated to the early first century CE--to the reign of King Aretas<br />

IV, when <strong>Petra</strong>’s urban character took shape. In plan, it consists of two distinct<br />

parts: the auditorium and the stage wall. The former featured a semicircular<br />

orchestra and an ascending horseshoe-shaped seating area with vertical stairways<br />

divided into three levels by horizontal passageways. A multi-storied masonry<br />

scene wall shielded the orchestra and stage and served as a theatrical backdrop. In<br />

carving its tiered seating, alterations had to be made to the existing sandstone<br />

slope from which the theater was cut. The cliff face preserves the remains of<br />

earlier tombs that had been carved away to create the auditorium’s rear wall. In<br />

the absence of documentation, the nature of activities held in the theater can only<br />

be guessed at. Indeed, many kinds of events might have been held there: plays by<br />

Greek and Roman authors, musical performances, poetry readings, athletic<br />

matches, public meetings, and perhaps rites honoring the dead. [189 words]<br />

B. Possible Images:<br />

a. 1925-1946 B&W photo amphitheater from Library of Congress<br />

b. Guzzo photo of Orchestra and Stage of Theater, pg. 22<br />

c. McKenzie plan of Main Theater, plate 90<br />

8. Royal Tombs Exhibit<br />

A. Text:<br />

Time span: 60 BCE—50 CE<br />

Four grand tombs on the Khubtha Ridge overlook <strong>Petra</strong>’s city center. Their<br />

elaborate architecture and prominent locations suggest that they held families<br />

from <strong>Petra</strong>'s uppermost social stratum, very probably its royalty. As these<br />

prominent monuments have no inscriptions to identify them, they have been given


monikers based on their characteristic features. From right to left, they are: the<br />

Urn Tomb (discussed separately), ‘Silk’ Tomb, Corinthian Tomb, and Palace<br />

Tomb. Set back in a deep recess in the Khubtha slope, the ‘Silk Tomb,’ the<br />

smallest of the four, has drawn acclaim for the brilliant banded coloring of its<br />

sandstone façade. Beyond it is the so-called Corinthian Tomb, named for the<br />

Greek Corinthian-style capitals of its upper story; in reality, these are direct<br />

imitations of the native Hellenistic capitals adorning the Khazneh. Beyond the<br />

Corinthian Tomb lies the largest and most elaborate of all of <strong>Petra</strong>’ rock-cut<br />

monuments, the Palace Tomb, so named because its exterior is thought to reflect<br />

the actual façade of a Hellenistic or Roman period palace. Like its Corinthian<br />

neighbor, this multi-storied tomb features four entrances, each in reality opening<br />

onto a separate funerary chamber. [187 words]<br />

B. Possible Images:<br />

a. Browning lithograph Roberts Urn Tomb & Royal Tombs, pg. 74 fig. 29<br />

b. Browning ground plan Corinthian Tomb, pg. 220 fig. 157<br />

c. Browning ground plan Palace Tomb pg. 223 fig. 160<br />

d. 1898-1914 B&W photo Palace Tomb from Library of Congress<br />

e. McKenzie plan of Corinthian Tomb, plate 117<br />

f. McKenzie Photogrammetric elevation of Palace Tomb, plate 146<br />

g. McKenzie plan of Palace Tomb, plate 147<br />

9. Nymphaeum Exhibit<br />

A. Text:<br />

Before you are the remains of a Roman nymphaeum, or public drinking fountain,<br />

located at the eastern end of <strong>Petra</strong>’s Colonnaded Street. This edifice, named after<br />

the nymphs, the female nature (water) spirits of classical mythology, formed a<br />

recurrent feature of most Greco-Roman cities; <strong>Petra</strong> was no exception. A civic<br />

ornament, it functioned not only as a repository for water but as a lively meeting<br />

place for the city’s populace, Although only the lowest courses of its masonry<br />

now remain, it is possible to reconstruct the fountain, based upon the vestiges of<br />

other nymphaea better preserved. Elevated upon a stepped podium, the building<br />

consisted of a freestanding wall decorated with porticos and featuring a large<br />

central exedra or apse that contained the fountain proper, whose waters emptied<br />

into a shallow pool below. It was from this basin that <strong>Petra</strong>’s inhabitant retrieved<br />

their water in ceramic three-handled jars, or hydria.<br />

The nymphaeum marked the junction of the Wadi Musa and its tributary, the<br />

Wadi Mataha. As stated earlier, tt was through the latter that the waters of the<br />

Wadi Musa were redirected by means of a dam and excavated tunnel built at the<br />

entrance to the Siq. The nymphaeum, one of the terminals of the Siq’s water<br />

system, was designed as a very flattened triangle to assist the confluence of the<br />

two streams. [222 words]<br />

B. Possible Images:<br />

a. Browning reconstruction of Nymphaeum pg. 136, fig. 81


10. Monastery Exhibit<br />

A. Text:<br />

Time span: 85 BCE-110 CE<br />

Deeply carved into shoulder of the Gebel ed-Deir, the monument traditionally<br />

known as “the Monastery” presents the most imposing rock-cut facade at <strong>Petra</strong>.<br />

At a breathtaking width of 45 meters, it is more expansive than the earlier<br />

Khazneh, upon whose general design it is based. By comparison, the façade of ed-<br />

Deir is much shallower and more austere, an impression heightened by the now<br />

empty niches (designed to hold free-standing statuary).occupying its upper and<br />

lower stories. Its form and context suggest that the monument served a different<br />

function, not as a tomb but as a form of religious sanctuary. Such a function may<br />

be inferred from the monument’s interior, which consists of a broad chamber with<br />

a platform (accessed by a double staircase) set within a central rock-cut niche.<br />

The presence of two benches along the chamber’s lateral walls indicates that it<br />

served as a biclinium, a sacred dining hall where banquets to a god were<br />

celebrated. Other features, such as ed-Deir’s processional rock-cut pathway and<br />

its broad leveled courtyard also point to such a sacred function. As scholars have<br />

argued, the divine recipient honored within was a Nabataean king, who had been<br />

elevated in status as a god. [198 words]<br />

B. Possible Images:<br />

a. 1867-1899 B&W (yellowed) photo of Ed-Deir Monastery from Library of<br />

Congress<br />

b. Roberts lithograph El Deir from Library of Congress<br />

c. 1940-1946 B&W photo of Ed Deir from Library of Congress<br />

d. McKenzie Photogrammetric elevation of Deir monastery, plate 139<br />

11. Siq Exhibit<br />

A. Text:<br />

The origins of <strong>Petra</strong>’s entry gorge, known in Arabic as the Siq, may be traced to<br />

ancient cracks in the rock, known as joint and fault lines, which were formed by<br />

earthquake movement in Jordan’s Rift Valley. Water erosion along such fracture<br />

lines led ultimately to the creation of a deep and narrow chasm. The distinctive<br />

colorful banded sandstone from which the Siq was cut dates back some 540<br />

million years ago.<br />

Through an ambitious engineering program, the cliff faces of the Siq were<br />

adapted to house an elaborate network of ceramic pipelines and covered rock-cut<br />

channels that supplied the city with fresh drinking water from several outside<br />

sources, including the Ain Musa, or “Spring of Moses.” As recent investigation<br />

has shown, the beaten surface of the original road through the Siq was paved to<br />

allow wheeled traffic capable of transporting the imported limestone needed to<br />

construct <strong>Petra</strong>’s main buildings. The Siq was also home to a variety of rock-


carved niche-like shrines and sanctuaries, where prayers and offerings were made<br />

to the gods to ensure prosperity. [176 words]<br />

B. Possible Images:<br />

a. Markoe photo of rock-cut channel, pg. 10<br />

b. Browning lithograph Laborde arch, pg. 114 fig. 58<br />

c. Roberts lithograph Triumphal Arch from Library of Congress<br />

12. Street of the Facades Exhibit<br />

A. Text:<br />

Time span: 50 BCE--50 CE<br />

This sector of the Outer Siq has been given the name ‘Streets of Facades’ as its<br />

rock-cut tombs are neatly arranged in ascending rows along the cliff face,<br />

suggesting the appearance of a ‘street.’ The tombs are fairly homogenous in type<br />

and appearance, with vertical facades featuring crow-stepped attics and simple<br />

rectangular entrances. These tombs have been labeled ‘Assyrian,’ based upon the<br />

similarity of their stepped designs to the crenellated decoration found on Assyrian<br />

and Babylonian architecture of the seventh and sixth centuries BCE. The exact<br />

relationship of the two architectural traditions, separated by an interval of some<br />

five hundred years, remains unclear. Although <strong>Petra</strong>’s tombs blend into the<br />

sandstone cliffscape today, their appearance in antiquity was markedly different.<br />

Traces of surviving pigment reveal that their crow-step ornamentation was<br />

highlighted in color against a white plastered façade. The ‘buried’ state of the<br />

tombs provides dramatic proof of the extent to which this sector of the Siq has<br />

gradually filled up with debris swept in by flash flooding, which has completely<br />

destroyed the tops of two of the surviving facades. [179 words]<br />

B. Possible Images:<br />

a. Browning B&W photo of Street of Facades, pg. 129 fig. 73<br />

13. <strong>Petra</strong> Church, Blue Chapel and Ridge Church Exhibit<br />

A. Text:<br />

Time span: 375-ca. 600<br />

The <strong>Petra</strong> Church is the southernmost of a complex of Byzantine ecclesiastical<br />

structures. <strong>Petra</strong>’s main church is a standard basilica divided into a nave and side<br />

aisles by two east-west rows of eight columns each. The church features well<br />

preserved stone and glass mosaics in its side aisles. Subjects include a series of<br />

animals, humans and objects set within vine-scroll medallions on the north, and a<br />

host of animals as well as figures drawn from classical mythology on the south.<br />

West of the church proper are a colonnaded courtyard and a baptistery, the most<br />

complete such installation in the Near East. The church is known for its papyrus<br />

scrolls, which were burnt in a fire that ravaged the building toward the end of the


sixth century. Penned in Byzantine Greek, these documents provide a rare and an<br />

invaluable look into the lives of <strong>Petra</strong>’s Christian inhabitants in late antiquity.<br />

North of the <strong>Petra</strong> Church is the Blue Chapel complex that probably served as the<br />

residence of <strong>Petra</strong>’s bishop. Its private chapel features blue granite columns. At<br />

the top of the ridge is the Ridge Church that was probably converted from a<br />

military installation into a church late in the 4 th century. [201 words]<br />

B. Possible Images [COPYRIGHT ACOR!!]:<br />

a. Markoe aerial photo of <strong>Petra</strong> Church, pg. 238 fig. 261<br />

b. Markoe sketch plan of <strong>Petra</strong> Church complex, pg. 249 fig. 277<br />

14. Temple of the Winged Lion Exhibit<br />

A. Text:<br />

Time span: 25-75 CE<br />

In its simple rectangular layout, the Temple of the Winged Lions is a modest<br />

construction consisting of two rooms—a temple proper and a shallow entry porch.<br />

The focus of worship is a square elevated altar platform (motab) bordered by<br />

twelve freestanding columns. Two additional rows of columns separate the<br />

temple’s remaining floor space into narrow bays. As architectural traces show, the<br />

sanctuary’s interior was lavishly decorated with brightly painted and molded<br />

plaster. An inscribed limestone plaque with a stylized female face, uncovered<br />

within the temple, reveals that the deity worshipped within was a goddess,<br />

perhaps the supreme Nabataean deity, Al ‘Uzza. An unusual feature of the temple<br />

complex are its adjoining workshops--for grinding pigment, working marble,<br />

processing oil, and hammering metal; such activities may have helped to finance<br />

the temple’s religious operations. The sanctuary takes its name from the<br />

ornamental winged felines that decorate its column capitals. [149 words]<br />

B. Possible Images:<br />

a. Markoe plan of the Temple of the Winged Lions and its annexes, pg. 224 fig.<br />

245<br />

15. Colonnaded Street Exhibit<br />

A. Text:<br />

Time span: 100-200 CE<br />

The stretch of cobbled pavement upon which you stand marks the emplacement of<br />

the main Colonnaded Street that ran through <strong>Petra</strong>'s city center. The road in its<br />

present form was built by the Romans in the second century CE. It replaced an<br />

earlier Nabataean street—a spacious dirt-and-gravel road lined with houses that<br />

followed the winding course of the Wadi Musa, <strong>Petra</strong>’s main riverbed. The<br />

Romans straightened, narrowed and paved the street, ornamenting it with a double<br />

row of columns and constructing a stretch of commercial shops on its south side.


As in all Roman cities, <strong>Petra</strong>’s Colonnaded Street served as a commercial center<br />

and place of social gathering. Coins and bed supports found in one area suggest<br />

that there was even a tavern where patrons reclined for a meal.<br />

Archaeological investigation has shown that the street, like much of the city, was<br />

upended by the devastating earthquake of 363 CE, which toppled its colonnades<br />

and destroyed its commercial buildings. The nine columns presently standing<br />

have been re-erected from ancient column drums littering the street. [175 words]<br />

B. Possible Images:<br />

a. Browning reconstruction of Colonnade Street, pg. 54 fig. 18<br />

16. The Great Temple Exhibit<br />

A. Text:<br />

Time span: 25 BCE-100 CE<br />

Occupying an area of 7560 square meters, the Great Temple complex is by far the<br />

largest building at <strong>Petra</strong>. Accessed by a propylaeum, or monumental entryway, it<br />

features two successive open-air precincts situated at different elevations. The<br />

lower precinct in which you stand consists of a spacious paved courtyard flanked<br />

east and west by triple colonnades, each with 60 assembled columns, a number of<br />

which have been partially re-erected. Each bore capitals of imported limestone<br />

with carved elephant heads, exotic symbols of strength and power. The upper<br />

precinct, accessed by a pair of monumental stairways, features a small open-air<br />

theater with semi-circular tiered seating. Its small size and layout suggest that it<br />

may have been designed as a council chamber or a judicial assembly hall, where<br />

local civic matters were deliberated. The presence of this theater and the adjoining<br />

columned courtyard suggests that the building, originally identified as a temple,<br />

was probably a civic complex built under the patronage of the Nabataean royal<br />

house. The building’s downtown location outside the Qasr al-Bint temple precinct<br />

would strongly support this conclusion. [179 words]<br />

B. Possible Images:<br />

a. Browning reconstruction of central city area, pg. 142 fig. 83<br />

17. Temenos Gate Exhibit<br />

A. Text:<br />

Time span: 125-225 CE<br />

Before you, at the western end of the Colonnaded Street, stands the Temenos<br />

Gate, the monumental arched entranceway to the Qasr al-Bint temple precinct.<br />

Roman in is plan and conception, the gateway complex featured three entrances--<br />

a large central bay and two smaller lateral ones. Its main east face was<br />

embellished with four freestanding projecting columns, and bore carved paneled<br />

decoration featuring busts of deities alternating with vegetation. The gateway’s


north and south entrances were originally flanked by tower-like constructions;<br />

today only a part of the outer wall of the northern structure remains. The present<br />

gateway has been restored in modern times, using a combination of ancient and<br />

modern sandstone blocks. The complex, which dates to the middle of the second<br />

century, had collapsed in the devastating earthquake of 363 CE. It replaced an<br />

earlier structure that was contemporary with the Qasr al-Bint temple precinct.<br />

[145 words]<br />

B. Possible Images:<br />

a. Browning reconstruction of the Temenos Gate, pg. 145 fig. 86<br />

b. McKenzie plan of Temenos area, plate 21<br />

c. McKenzie plan and elevation of Temenos gate, plate 55<br />

18. Ornamental Garden and Pool Complex Exhibit<br />

A. Text:<br />

Time span: ca. 0-40 CE<br />

Before you are the partially excavated remains of an ornamental garden and pool<br />

complex built during the reign of King Aretas IV (9BCE-40CE). On the north, a<br />

large earthen terrace housed a formal garden. Subsurface analysis using Ground-<br />

Penetrating Radar revealed the presence of masonry construction along the central<br />

axis. Excavations are uncovering such built features as well as the original<br />

stratum of garden soil and planting pits for shrubs or shade trees. In the south, a<br />

monumental open-air pool (43 x 23 meters) has at its center an island-pavilion<br />

from which views of the garden paradise could be enjoyed. Fragments of worked<br />

stone and painted stucco attest to the building’ elaborate architectural decoration.<br />

The complex was equipped with an intricate hydraulic system that fed the pool<br />

and also irrigated the garden terrace through stone conduits and ceramic pipelines.<br />

Given its elegant setting and elaborate construction, the complex seems to have<br />

been intended for <strong>Petra</strong>’s elite population. Its conspicuous display of water and<br />

vegetation served as a symbol of the city’s emerging affluence. [172 words]<br />

B. Possible Images:<br />

Reconstruction of Pool/Garden Complex by Chrysanthos Kanellopoulos<br />

19. Qasr al-Bint Exhibit<br />

A. Text:<br />

Time span: 25 BCE—25 CE<br />

Before you stands <strong>Petra</strong>’s oldest and most venerable temple complex, the Qasr al-<br />

Bint Far’un (in Arabic, “Castle of the Pharaoh’s Daughter”). The tallest<br />

freestanding structure in <strong>Petra</strong>, it was situated on a podium accessed by a grand<br />

marble staircase. In antiquity, the temple’s columned façade towered 23 meters<br />

(75 feet) in height and was crowned with an elegant sculpted architectural frieze.


The building’s battered appearance today, the result of natural and human<br />

devastation, is deceiving. As recent examination has shown, the entire structure<br />

was completely covered, inside and out, with intricate ornamental decoration in<br />

painted and gilded stucco.<br />

The Qasr al-Bint is typically Nabataean in plan, featuring a colonnaded porch<br />

backed by a wide main hall and a series of rear rooms that formed the temple’s<br />

inner sanctum. It was here that the sanctuary’s main god, Dushara, was<br />

worshipped, according to Nabataean native practice, in the form of a betyl, a<br />

rectangular standing stone. [154 words]<br />

B. Possible Images:<br />

a. Markoe axonometric drawing of Qasr al-Bint, pg. 204 fig. 220<br />

b. Markoe plan of Qasr al-Bint, pg. 205 fig. 221<br />

20. Urn Tomb Exhibit<br />

A. Text:<br />

Time span: 40-75 CE<br />

Like its neighbors, the elegant Urn Tomb is cut deeply into the mountainous slope<br />

of the Khubtha Ridge. Its lofty vertical façade terminates in a pediment topped by<br />

an urn-shaped ornament that gives it its name. Unusually, a central burial niche,<br />

one of three excavated in the rock above the tomb’s entrance, commemorates the<br />

dedicant, who is immortalized by a portrait bust on its stone cover panel. The Urn<br />

tomb complex sits within a deep courtyard with colonnaded cloisters; the columns<br />

of the left-hand portico survive intact. The tomb is well sited: its projecting<br />

courtyard faces directly toward <strong>Petra</strong>’s chief temple, the Qasr al-Bint., suggesting<br />

that its owner was a Nabataean king. This assumption is supported by the tomb’s<br />

spacious interior, a vast internal chamber 17 metes deep with four recesses in its<br />

rear wall. The central two niches were re-carved into a form of apse, when the<br />

tomb was converted to a Christian church; a painted inscription records the<br />

monument’s consecration by Bishop Jason in 447 CE [188 words]<br />

B. Possible Images:<br />

a. Markoe photo of weathered bust in burial niche, pg. 136 pl. 125<br />

b. Browning ground plan of Urn Tomb, pg. 215 fig. 153<br />

c. McKenzie Photogrammetric elevation of Urn Tomb, plate 92<br />

d. McKenzie plan of Urn Tomb, plate 93<br />

21. Turkmaniyya Tombs Exhibit<br />

A. Text:<br />

Time span: 50-100 CE<br />

This tomb overlooking the Wadi Turkmaniyah is distinguished not by its<br />

architecture but by the lengthy tomb inscription engraved between the half-


columns of its façade. This rare and important inscription states that the tomb and<br />

all of its property are dedicated to Dushara, “the god of our lord,” supreme head<br />

of the Nabataean pantheon. Here, mention is made of the god’s “sacred throne,”<br />

alluding to the ‘betyl,’ or block of stone, that served as the god’s abode. Within its<br />

listing of sacred property, the inscription refers to a porticoed enclosure that stood<br />

in front of the tomb. This integral feature had long been swept away by the<br />

turbulent waters of the Wadi Turkmaniyah, which also destroyed the entire lower<br />

half of the tomb’s façade. The cavity created by this flooding has exposed the<br />

tomb’s spacious double-chambered interior, a feature duly noted in the above<br />

inscription. [145 words].<br />

B. Possible Images:<br />

a. Markoe photo of inscription on Turkmaniyah Tomb, pg. 38 fig. 17<br />

b. McKenzie plan of Turkmaniyah Tomb, plate 159<br />

22. Anjar Quarry Exhibit<br />

A. Text:<br />

Date span: 50 BCE—100 CE<br />

These trimmed vertical rock faces, dressed at various intervals, represent quarries<br />

for stone obtained locally by the Nabataeans. Although durable limestone,<br />

imported from the Shara Mountains beyond <strong>Petra</strong>, was favored for masonry<br />

construction in the city, local sandstone was also employed. The sandstone<br />

outcrops here along the Wadi Siyyagh, being the most solid, furnished material<br />

for monumental buildings, such as the Qasr al-Bint located nearby. The quarried<br />

faces here show the distinctive herringbone patterns into which the Nabataean<br />

masons chiseled the stone, which they accessed by means of carved footholds. [90<br />

words]<br />

B. Possible Images:<br />

Possible images to be provided later.<br />

23. Stately Residence at ez-Zantur Hill Exhibit<br />

A. Text:<br />

Time span: 25- 50 CE<br />

Excavations begun in 1996 on <strong>Petra</strong>’s Ez-Zantur ridge overlooking the city center<br />

have uncovered the remains of a stately Nabataean private residence built in the<br />

early first century CE. Its basic plan is Hellenistic Greek-inspired, with a peristyle<br />

surrounded by receiving rooms and servants’ quarters and an area set aside for the<br />

private use of the house owner. The latter, which occupies the mansion’s southern<br />

perimeter, consists of a central vestibule flanked by two stately rooms. All three<br />

chambers, equipped with stone-paved floors, were embellished with decorative<br />

stucco and wall paintings imitating colorful paneled masonry. An architectural


highlight of the house may found in a smaller, more centrally located room, which<br />

bears intricate wall paintings featuring fanciful illusionistic renderings of classical<br />

architecture. This painting style, well attested at Pompeii and in Rome of the age<br />

of Augustus (31 BCE-14 CE), has here been locally adapted. In contrast to its<br />

Roman counterparts, the paintings at Ez-Zanur are confined to a narrow zone of<br />

the lower wall. [165 words].<br />

B. Possible Images:<br />

a. Markoe aerial photo of ez-Zantur area, pg. 230 fig. 249<br />

24. Unfinished Tomb Exhibit<br />

A. Text:<br />

Time span<br />

50BCE-50CE:<br />

This carved niche with crow-step ornament represents the remains of a tomb that<br />

was begun but never completed. Its crowning architecture--two sets of five half<br />

crow-steps arranged in mirror image--represents only one-quarter of the tomb’s<br />

total finished façade, which would have included a flared cornice below and a<br />

simple rectangular rock-cut entrance providing access to a shallow excavated<br />

funerary chamber.<br />

This unfinished façade shows the effort expended by the Nabataean stone carver<br />

in excavating deeply into the irregular cliff face. The resulting cavity provided a<br />

functional platform from which the mason could finish the tomb’s architectural<br />

details, working his way slowly downward, chipping away at the unfinished rock<br />

face with his hammer, pick, and chisel. We can only speculate about the reasons<br />

underlying the tomb’s unfinished state. Did the owner run out of funds to pay his<br />

workers, or did he change his mind about the tomb’s size or location? In the<br />

absence of written information, we shall never know. [161 words]<br />

B. Possible Images:<br />

a. Browning line drawing of Unfinished Tomb, pg. 50 fig. 16<br />

25. Wueira Fortress Exhibit<br />

A. Text:<br />

Date span: 12 th century :<br />

The isolated hilltop ruins that stand before you represent the remains of a military<br />

fortress built by the Crusaders in the twelfth century. Within its battlemented<br />

walls are the remains of an apse-shaped Christian church or basilica. Although<br />

small in scale, the castle, one of a number of Crusader defensive strongholds built<br />

in the region, was important enough to have been the object of an attack by the<br />

famed Arab warrior Sultan Saladin. The castle’s historical name Wu’aira is<br />

preserved in the period writings of two Arab chroniclers, who recorded the<br />

Castle’s capture by Saladin in 1188. [97 words]


B. Possible Images:<br />

Possible images to be provided later.<br />

Sources used<br />

Browning, Iain. <strong>Petra</strong>. London: Chatto & Windus, 1982.<br />

Guzzo, Maria Giulia Amadasi and E. E. Schneider. <strong>Petra</strong>. Chicago: The University of<br />

Chicago, 2002.<br />

Markoe, Glenn. <strong>Petra</strong> rediscovered: the lost city of the Nabataeans. New York: Harry N.<br />

Abrams in association with the Cincinnati Art Museum, 2003.<br />

McKenzie, Judith. The architecture of <strong>Petra</strong>. Oxford: Oxbow Books, 2005.<br />

Nehmé, Laïla and F. Villeneuve. Pĕtra: métropole de l’Arabie antique. Paris: Seuil, 1999.<br />

Library of Congress Prints and Photographs Online Catalog.<br />

http://www.loc.gov/rr/print/catalog.html. Accessed online 17 April 2008.


APPENDIX B<br />

SIGNAGE SYSTEM FOR PETRA ARCHAEOLOGICAL PARK<br />

WAYFINDING SIGNS<br />

Purpose: These are markers that will help visitors find their way to points of interest.<br />

They may identify nearby features and show distances. They should be simple and<br />

unobtrusive, yet easy to find.<br />

Content: These signs contain the names of the points of interest and arrows identifying<br />

travel directions.<br />

Location: Markers will be located at trailheads, at trail intersections or other decisionmaking<br />

places throughout the Park.<br />

These locations should be included in the signs:<br />

• Al Khazna<br />

• High Place Trailhead<br />

• Royal Tombs Trailhead<br />

• Ad Dayr Trailhead<br />

• Turkmaniyya Road<br />

• Wu’Ayra Crusader Fort<br />

WARNING SIGNS<br />

Purpose: These signs warn visitors of the dangers at particular locations. They should<br />

be clear and unobtrusive, using consistent language.<br />

Location: The warning signs should be placed at the first opportunity a visitor has to<br />

approach a dangerous location or situation. For instance, if the visitor is restricted from<br />

climbing a hill, the sign should be posted at a point the visitor would consider taking<br />

such action, rather than on the hill itself.<br />

Additional warning signs should be placed at the entrances of trails that are accessible<br />

only with a guide.<br />

Content: Message of danger, area to avoid.<br />

Placard signs carrying the following message should be installed on the backs of all<br />

benches and at locations where steps lead to other points of interest.<br />

YOU CAN PROTECT THIS PARK<br />

Stay off sandstone walls<br />

Do not enter tombs or caves<br />

Do not touch carved features


ORIENTATION EXHIBITS<br />

Purpose: These are maps that provide identification of key points of interest and<br />

identify trails. The panels may also list rules and etiquette. At tabletop height, they will<br />

not restrict views.<br />

Content: “You are here”, diagrammatic map, park etiquette.<br />

Location: These orientation points will be located at the beginning of the City Center<br />

Zone and the Basin Zone.<br />

WAYSIDE EXHIBITS<br />

Purpose: These are stand-alone signs that offer interpretative information specific to<br />

significant sites within the Park. These markers are table-top height and slanted,<br />

unobtrusively placed but discoverable.<br />

Why use a Wayside Exhibit?<br />

When trying to determine how to interpret a park site or feature, a key question must be<br />

answered: What is the best interpretive medium to use? In many instances, the best<br />

medium will be a wayside exhibit. Because they are located outdoors, close to the<br />

features they interpret, wayside exhibits can readily answer visitors' questions—at the<br />

time and place they have them. By engaging visitors at the times and places they want<br />

information, the visitors' experiences can be made more meaningful and rewarding.<br />

Wayside exhibits are effective for a variety of reasons:<br />

• Wayside exhibits are always on duty. They are available to visitors twenty-four<br />

hours a day, seven days a week.<br />

• Despite their simple, low-tech character, wayside exhibits can provide a<br />

compelling visual format. Current technologies allow the presentation of large,<br />

full-color illustrations, photographs, and maps.


• Wayside exhibits foster a direct interaction between visitors and park features. As<br />

visitors gain knowledge about a subject from one exhibit, they can look for<br />

related features or sites and enjoy a more meaningful visit.<br />

In addition to their role in interpretation, wayside exhibits can serve more practical<br />

purposes. They can provide information about park facilities, services, and management<br />

policies. They can alert visitors to safety or resource management issues at the point of<br />

danger or environmental impact, and can graphically emphasize the risk or explain the<br />

reason for the policy. They can also help protect park resources by establishing an<br />

official presence at remote, unstaffed locations. The simple presence of a wayside<br />

exhibit can sometimes be an effective resource protection tool.<br />

Wayside exhibits are economical. They are a good value because:<br />

• The cost of planning, designing, and fabricating wayside exhibits is less than for<br />

many other interpretive media. They do not require the substantial financial<br />

investment often associated with the installation and operation of other media.<br />

Wayside exhibits do not, for example, require the construction or remodeling of a<br />

visitor center, the hiring or training of staff, or the acquisition, installation,<br />

operation, or maintenance of specialized equipment.<br />

• Wayside exhibits are easy to maintain. Exhibit panels require only an occasional<br />

cleaning with soap and water and a periodic application of boat or car wax. They<br />

are also relatively easy and inexpensive to repair. Most repairs to wayside exhibit<br />

panels and bases can be made by park staff.<br />

• Wayside exhibits are durable. Even with limited care, most waysides can last for<br />

decades. When they do need to be replaced—due to vandalism, environmental<br />

deterioration, or a need to update information—wayside panels can be easily<br />

replaced if their original production materials have been preserved.<br />

In short, wayside exhibits offer good interpretive value, providing information and<br />

interpretation at sites where it is needed, in an economical and durable format.<br />

Location: Wayside exhibits should be located at specific points in relation to a unique<br />

subject that warrants highlighting.<br />

Content: Varies by exhibit. The following sites should be addressed via wayside<br />

exhibit. Text to be developed by the Department of Antiquities.<br />

Arrival Zone:<br />

• Bab Al-Siq<br />

• Djinn Blocks<br />

• Obelisk Tomb<br />

• Dam<br />

Siq Zone:<br />

• Siq. The message should incorporate purpose, water channels, resource<br />

protection message.


• Al Khazeneh.<br />

• Camel caravan<br />

Theater Zone:<br />

• Street of Facades<br />

• Theater<br />

• Royal Tombs<br />

Elbow Zone<br />

• Urn Tomb<br />

City Center Zone:<br />

• <strong>Petra</strong>/ Blue/ Ridge/ Church<br />

• Temple of Winged Lion<br />

• Colonnaded Street<br />

• The Great Temple<br />

• Qasr al-Bin Exhibit<br />

• Temenos Gate Exhibit<br />

• <strong>Petra</strong> Pool Complex<br />

• Nymphaeum<br />

Basin Zone:<br />

• Unfinished Tomb<br />

Turkmaniyya Road Zone:<br />

• Turkmaniyya Tombs<br />

• Anjar Quarry Exhibit<br />

Near Country Trails:<br />

• The Monastery<br />

• Zantur<br />

• Wueira Fortress


Wayside Exhibit Specifications<br />

Wayside Exhibit Bases<br />

Wayside exhibit bases are designed to accommodate all types of flat panels. A standard<br />

base consists of a frame, which holds the exhibit panel, and legs, which hold the frame<br />

and panel at the preferred viewing position. Most exhibit bases are installed by setting<br />

their legs below ground in cement. “Low profile” sign bases are recommended.; the<br />

“upright” style would block the visitor’s views.<br />

Cantilevered Low-Profile Base<br />

This version of the low-profile base is<br />

recommended. The base’s simple, unadorned form<br />

helps to reduce its visual intrusion on the<br />

landscape. Made entirely of welded aluminum<br />

extrusions, the base will not rust or otherwise<br />

corrode, even in harsh environments. It has a<br />

textured finish of polyurethane enamel paint.<br />

Exhibit panels can be easily replaced by removing<br />

rivets that secure the top of the frame assembly.<br />

Panel Sizes (WxH): 36"x24"<br />

Custom Front Edge Height (Z): 32"<br />

Angle: 30 or 45 Degrees<br />

Wayside Exhibit Panel Materials<br />

Several methods of panel imaging and fabrication are available. Of these methods, the<br />

one best suited to a particular situation depends on a variety of factors. Initial cost is, of<br />

course, important, but other questions should be considered as well. To what<br />

environmental conditions will the exhibits be exposed? Must the information presented<br />

be changed frequently? Perhaps the most critical factor is the behavior of your visitors.<br />

Porcelain enamel should be used for signs that will be touched and are recommended<br />

for the two orientation signs with maps. Fiberglass panels are recommended for the<br />

remaining exhibits. It is recommended that two of each be ordered initially so that a<br />

replacement panel is readily available.


Porcelain Enamel<br />

• Resolution: Fine<br />

• Weathering: Excellent Resistance<br />

• Fade Resistance: Excellent<br />

• Vandalism: Very Good Resistance<br />

• Maintenance: Minimal<br />

• Projected Life: 25+ Years<br />

• Relative Initial Cost: High<br />

• Replacement Cost: High<br />

Porcelain enamel panels are made by fusing ground glass (that has been colored<br />

with mineral oxides) to steel sheets at very high temperatures. The process<br />

allows the reproduction of full-color photographs and finely detailed illustrations<br />

and maps. They are arguably the most visually appealing of all wayside exhibit<br />

panels. They are very durable: guaranteed against fading for 25 years and highly<br />

resistant to "casual" vandalism. An occasional application of auto wax helps to<br />

maintain their lustrous appearance. But their Achilles heel is that they are subject<br />

to "shattering" types of vandalism and are expensive to replace.<br />

Fiberglass Embedded Inkjet Prints / HPL Inkjet Prints<br />

• Resolution: Fine<br />

• Weathering: Good Resistance<br />

• Fade Resistance: Good<br />

• Vandalism: Moderate<br />

• Maintenance: Moderate<br />

• Projected Life: 1 to 5 Years<br />

• Relative Initial Cost: Low<br />

• Replacement Cost: Low<br />

Inkjet prints offer the dual advantages of being produced quickly and at low cost.<br />

Digital printing also allows revisions to be made easily, quickly, and<br />

inexpensively. There are a variety of digital imaging technologies, both for the<br />

image process itself and for the method used to create a rigid panel, and the<br />

technologies are evolving rapidly.<br />

Wayside Exhibit Fonts


For titles use Helvetica Neue Bold 75.<br />

-Primary headline 72 pt<br />

-Secondary headline 50 pt<br />

-Captions and highlight text 20 pt<br />

For text use Century Old Style<br />

-Primary text 30 pt<br />

-Secondary text 24 pt<br />

-Captions 20 pt<br />

Installation and Maintenance<br />

Upon receipt of the panels and bases, the park staff can install the new<br />

waysides, insuring project files and graphics are archived and maintained. The<br />

park should also store backup wayside panels in a location where they will not be<br />

damaged.<br />

Tasks<br />

1. Manage shipping to the park and final inspection of the bases.<br />

2. Improve the sites prior to wayside installation to provide full accessibility.<br />

3. Manage installation of wayside structures and panels.<br />

4. Archive final digital files, graphics, and backup panels to facilitate longterm<br />

maintenance.<br />

5. Document credits and use-rights.<br />

6. Close-out project funding.<br />

7. Enter the project into a Media Inventory Database system. Maintain the<br />

site to ensure the vista is clear, the site is safe, and the base is in good<br />

shape.<br />

8. Maintain the panels by cleaning on a regular basis.<br />

9. Replace damaged/worn panels and bases.<br />

Wayside Exhibit Maintenance<br />

Although wayside exhibits are among the most durable of all interpretive media<br />

and usually require little maintenance, their usefulness can be enhanced and<br />

extended by regular inspection and care. It is recommended that each exhibit be<br />

examined quarterly and that the procedures described below be applied to<br />

exhibit panels that have been damaged by the elements or by vandals.<br />

Cleaning each exhibit with mild soap and water before inspection can reveal<br />

hidden damage, can remove dirt or debris that may cause more damage, and<br />

can improve the general appearance of the exhibit. Poorly maintained wayside<br />

exhibits are less effective because visitors are less likely to be attracted to them,


and they reflect negatively on the <strong>Petra</strong> Archaeological Park. A maintenance kit<br />

should be kept handy and include cleaning supplies that will handle most graffiti<br />

and debris such as bird droppings. Cleaning a wayside exhibit is easy, but goes<br />

a long way toward enhancing the exhibit’s effectiveness.<br />

Material: Porcelain Enamel<br />

Problem<br />

Common surface dirt, including bird<br />

droppings<br />

Spray paint (all types) or permanent<br />

markers<br />

Small chips<br />

Extreme vandalism<br />

Solution<br />

Wash with mild soap or use window<br />

cleaner<br />

Apply paint thinner, lacquer thinner, or<br />

acetone<br />

Wash area and apply auto touch-up<br />

paint<br />

Replace panel<br />

Material: Fiberglass-embedded Screen or Digital Print<br />

Problem<br />

Common surface dirt, including bird<br />

droppings; mild weathering causing<br />

slight diffusion of image and glass fiber<br />

exposure; moderate scratches<br />

Spray paint<br />

Ink or permanent markers<br />

Severe weathering causing extreme<br />

glass fiber exposure; vandalism<br />

including deep scratches, knife cuts, or<br />

bullet holes; faded graphics,<br />

delaminating, or other severe damage<br />

Solution<br />

Wash with mild soap and water, then apply<br />

marine wax or a clear, satin finish, lacquer<br />

aerosol spray<br />

Try the following (in order) until paint is<br />

removed: wash with mild soap and water<br />

or alcohol; apply paint thinner (mineral<br />

spirits); apply lacquer thinner. If you use<br />

acetone, use it quickly. Rinse with soap<br />

and water.<br />

Apply alcohol or scrub with pencil eraser<br />

Replace panel<br />

Replacing a Wayside Exhibit Panel


Wayside exhibit panels must periodically be replaced due to damage or<br />

deterioration. Fiberglass panels exposed to severe sunlight should be replaced<br />

about every two years. The following steps explain how to replace a panel. For<br />

panels mounted in standard wayside exhibit frames, the process takes less than<br />

10 minutes.<br />

1. Maintain one fiberglass panel in reserve; order a replacement when the<br />

reserve is installed.<br />

2. To replace a wayside exhibit panel, three tools are needed: a hammer, pliers,<br />

and punch.<br />

3. To replace the panel, first remove the top edge of the frame.


4. The frame is secured with "drive rivets," so called because they are secured<br />

by "driving" a pin into them, then driving it all the way through to remove it.<br />

5. Using the hammer and punch, drive the center pin all the way through. (If you<br />

can catch and save the pin, the rivet can be reused).<br />

6. Using the pliers, on the underside of the frame squeeze together the expanded<br />

prongs of the rivet, then remove the rivet from the top (you might have to tap it<br />

from the underside).


7. Once all of the rivets are removed (usually 3 on a standard frame) remove the<br />

frame piece and slide the old panel out.<br />

8. Clean debris from the bottom channel of the frame (you can use the punch to<br />

do this), making sure the “weep” holes on the bottom of the frame are clear. The<br />

weep holes allow rainwater to drain, or weep, from the exhibit.<br />

9. After the frame is clean, slide the new panel into place.<br />

10. Put the top frame piece back in place and secure it with the drive rivets.<br />

Place the rivet in the hole, then use the hammer to drive the center pin into the<br />

rivet until the pin is flush with the rivet head. This expands the prongs on the<br />

underside, securing the rivet and frame.


11. Now, stand back and admire the panel. Or, better yet, stand back and watch<br />

visitors enjoy the fresh exhibit.


VISITOR CENTER SIGNAGE<br />

(for existing or temporary visitor center)<br />

At Sales Site<br />

• Banner signs to identify point of sales<br />

- Separate tour group leaders from individual sales<br />

• Fee schedule<br />

• Description of transportation services<br />

• Description of guide services<br />

Visitor Center Displays<br />

• <strong>Plan</strong> Your Visit: Exhibit<br />

• Site map with key points labeled<br />

Directional Signage<br />

• Directional signage to point of sales for services<br />

• Directional signage to toilets (toilets should be identified by international<br />

symbol)<br />

• Directional signage to main entry gate<br />

• Directional signage to sales area


PLAN YOUR VISIT<br />

EXPECT A LOT OF WALKING!<br />

TAKE WATER, SUNSCREEN, HAT, AND PROTECTIVE CLOTHING<br />

Day 1: HIKE THE SITE<br />

Segment Distance Typical Travel Time<br />

Bab al Siq 800 m 30 min<br />

The Siq 1200 m 40 min<br />

Al Khazneh- Theater 500 m 20 min<br />

Theater-Basin 1500 m 50 min<br />

Basin-Um Sayhoun 2300 m 60 min (steep)<br />

ADDITIONAL DAYS:<br />

EXPLORE ON YOUR OWN<br />

Ad Dayr<br />

Royal Tombs<br />

Wu’Ayra Crusader Fort<br />

Basin Museums<br />

TAKE A GUIDED TOUR<br />

Al Madras<br />

The High Place<br />

Al-Khubtha High Place and Al Khazna Overlook<br />

Al-Habees Crusader Fort<br />

Umm Al-Biyara<br />

Snake Monument<br />

Jabel Haroun<br />

Sabra<br />

Little <strong>Petra</strong><br />

Little <strong>Petra</strong> to Ad Dayr<br />

YOU CAN PROTECT THIS PARK<br />

Stay off sandstone walls<br />

Do not enter tombs or caves<br />

Do not touch carved features


ObeliskTombandTriclinium<br />

[ArabicTitleHere]<br />

100BCE 0 100CE 200CE 300CE<br />

Carvedintothesandstoneclifsaretwoseparaterock-cutmonuments,setone<br />

abovetheother.Theupper,knownasthe“ObeliskTomb,”iscrownedbyfour<br />

elongatedpyramidsthatrepresentnefesh,Nabataeansignscommemorating<br />

thedeceased.Acentralnicheintherockwalbehindtheobeliskscontainsthe<br />

wornsculptureofacloak-cladmalefigure,theprobableheadofthefamily<br />

buriedinthetombchamberbelowwithitsfiverock-cutburialniches.<br />

Thegabledfaçadebelowmarkstheplacementofatriclinium,afunerary<br />

dininghalwithbenchescarvedalongthreeofitssides,wherebanquets,<br />

accompaniedbywine,wereheldinhonorofagodorancestor.<br />

InthecliffacebehindisadoubleinscriptioninNabataeanandGreekthat<br />

referstoaburialmonumenterectedbyanindividualnamedAdmanku.The<br />

GreektranslationoftheNabataeantextbearstestimonytotheinfluenceof<br />

Heleniccultureoncosmopolitan<strong>Petra</strong>.<br />

<strong>Plan</strong>oftheObeliskTomb.<br />

<strong>Plan</strong>oftheBabal-SiqTriclinium and<br />

adjoiningchambers.<br />

[Arabictexthere]<br />

[Arabictexthere]<br />

[Arabictranslationofmaintexttogohere.]<br />

DRAFT<br />

<strong>Petra</strong>ArchaeologicalPark<br />

MinistryofTourism andAntiquities<br />

TheHashemiteKingdom ofJordan


JORDAN TOURISM<br />

DEVELOPMENT IN THE<br />

PETRA REGION (JTDPR)<br />

INTERPRETIVE PLAN FOR PETRA ARCHAEOLOGICAL PARK<br />

VOLUME II: OFF-SITE INTERPRETATION<br />

JUNE 08


<strong>Petra</strong> Archaeological Park <strong>Interpretive</strong> <strong>Plan</strong> Volume II: Off-Site<br />

Interpretation<br />

Table of Contents<br />

1.0 Introduction ......................................................................................................... 1<br />

2.0 <strong>Interpretive</strong> activities to be provided outside the park........................ 1<br />

2.1 Programming................................................................................................... 2<br />

2.1.1 Existing Conditions............................................................................... 2<br />

2.1.2 Recommendations................................................................................. 2<br />

2.2 Museum presentations on-site and off .................................................... 3<br />

2.2.1 Existing conditions................................................................................ 3<br />

2.2.2 Recommendations................................................................................. 4<br />

3.0 Visitor Services and Facilities to Be Provided Outside the Park...... 4<br />

3.1 Existing conditions.................................................................................... 4<br />

3.2 Recommendations..................................................................................... 5<br />

4.0 Transportation ................................................................................................ 6<br />

4.1 Existing conditions.................................................................................... 6<br />

4.2 Recommendations..................................................................................... 7<br />

5.0 Environmental Assessment ....................................................................8<br />

5.1 Purpose of an environmental assessment ............................................. 8<br />

5.3 Content of EA............................................................................................ 10<br />

ii


<strong>Petra</strong> Archaeological Park <strong>Interpretive</strong> <strong>Plan</strong><br />

Volume II: Off-Site Interpretation<br />

1.0 Introduction<br />

The <strong>Petra</strong> Archaeological Park <strong>Interpretive</strong> <strong>Plan</strong> supports the management goals of <strong>Petra</strong><br />

Archaeological Park (PAP) by presenting the media and content required to orient<br />

visitors to the Park in ways that will allow them to experience it in ways that are<br />

sustainable; that is, which are not likely to produce injury to visitors, damage to Park<br />

resources, and that are respectful of local communities. It also provides ways to engage<br />

visitors in the stories and issues associated with the Park, and in doing so hopefully<br />

enlisting them as advocates for the Park and its preservation.<br />

Another major goal of the interpretive plan is to move as many interpretive services as<br />

possible off-site to local communities. This will be the focus of Volume II. Moving<br />

many, if not most, interpretative activities outside of the Park should be done for several<br />

reasons. Among these are to create jobs for the inhabitants of nearby communities; to<br />

lessen the workload of Park staff; to extend visitor stay by providing additional activities,<br />

some of which are not appropriate inside the Park; to offer more in-depth interpretation at<br />

a venue that does not impede visitor flow and at locations that are comfortable and<br />

accessible and that can be sustainably provided within the Park; and to provide additional<br />

opportunities to reinforce key Park conservation messages.<br />

In order to facilitate the decision-making process for interpretation and other<br />

management decisions, environmental assessments (EAs) should be conducted before<br />

actions are taken that may affect natural, cultural, social, or economic conditions. The<br />

EA provides decision makers with the appropriate information regarding the potential<br />

impacts on natural and cultural resources and social and economic conditions an action<br />

would have. Rather than outlining the potential impacts of only the proposed action, an<br />

EA discusses the potential impacts of a range of alternative actions. Therefore, an EA is<br />

recommended as the means by which to decide on the specific actions recommended<br />

below. Such a process is described in detail in Section 4.<br />

2.0 <strong>Interpretive</strong> activities to be provided outside the park<br />

While much of the interpretation of PAP is done on-site within the park, various aspects<br />

of the tourist experience are best performed outside the park boundaries. Removing those<br />

various services that are not necessary for visitors will enhance the park experience and<br />

promote economic opportunities for neighboring communities.<br />

1


2.1 Programming<br />

Exit interviews with visitors to historic sites and focus groups indicate that the factor that<br />

most influenced visitor satisfaction is the degree to which they feel that they have formed<br />

a pleasant relationship with those associated with the site. As such, an experience in<br />

<strong>Petra</strong> is often much more than simply hiking through the Sanctuary. Instead, it is also the<br />

learning and exploration that comes with interacting with the people that one encounters.<br />

Programs set in local communities offer ways for people to interact in a more meaningful<br />

way with not only the environment, but also the people in communities, as well as to<br />

vicariously experience the Park through stories told by the people that they meet. A<br />

programmed market experience in a local community, for example, allows shopping<br />

transactions to be conducted in congenial and relaxed atmospheres, as opposed to what<br />

can be perceived as aggressive vending done within Park. It also provides a learning<br />

opportunity for Park visitors, who can be told about the traditional means and modes by<br />

which handicrafts are produced.<br />

2.1.1 Existing Conditions<br />

Programming in <strong>Petra</strong> is conducted primarily on-site by both PAP and non-profit<br />

organizations. The <strong>Petra</strong> by Night is a nightly tour overseen by PAP. Friends of<br />

Archaeology, a non-profit organization, conducts periodic tours of the site for its<br />

members and the public. The programming activities are not coordinated between<br />

organizations and the Park.<br />

2.1.2 Recommendations<br />

At <strong>Petra</strong>, the programming will be coordinated and overseen by PAP staff, but it will not<br />

necessarily be carried out by PAP. As much programming as possible will be done by<br />

private organizations in coordination with PAP. This will serve several purposes. First,<br />

it will provide economic opportunities to organizations and individuals in the community.<br />

Second, it will reduce the burden on the PAP, whose resources are limited.<br />

The following are guidelines for successful programs:<br />

• As much programming as possible should be done off-site. Such things as<br />

reenactments, lectures, demonstrations, and markets should take place in the<br />

neighboring communities. Facilities outside the Park can be provided that are<br />

best suited for the presentation. Off-site activities cause less wear on the park.<br />

Off-site activities also provide jobs and generate income for local communities.<br />

• Programs should be offered that address each of the themes.<br />

• As much programming as possible should be done by private organizations in<br />

coordination with PAP.<br />

2


• Programming opportunities to be fully developed include<br />

o Tours based on specific topics (e.g. architecture, hydrology, etc.). The<br />

tour content should be developed by PAP. The tours would be<br />

conducted by tour guides.<br />

o Tours to specific areas within PAP that receive much less visitation<br />

than the <strong>Petra</strong> Sanctuary. These can include Beidha, Wadi Sabra,<br />

Jabul Harun, and others. The recommendation is predicated on the<br />

assumption that such tours would not lead to significant impacts on the<br />

resources. To ensure that this is the case, an environmental assessment<br />

may need to be conducted before implementation.<br />

o Lecture series. A lecture series would appeal to those people who are<br />

very interested in the site and are looking for an in-depth experience.<br />

A lecture series would extend the stay of guests attending.<br />

o Dig and excavation experience. Such an experience would be<br />

organized by a non-profit organization under the supervision of PAP.<br />

This option would offer the social components many visitors seek.<br />

o Bedouin experience/ tent stay. One of the main attractions of this<br />

program for the visitor is the interaction with the local community.<br />

Ideally, it would offer an authentic experience to visitors unfamiliar<br />

with Bedouin culture.<br />

o Reenactments. Reenactments provide visitors a way to better visualize<br />

the ancient experience.<br />

o Markets. Markets will offer souvenirs and other products off-site in<br />

the local communities. The markets serve two purposes. First, they<br />

provide the vendors an opportunity to sell items to visitors in a way<br />

that is non-aggressive and in a traditional environment. Markets also<br />

offer visitors the opportunity to interact with the local community.<br />

2.2 Museum presentations on-site and off<br />

While it may appear that museums are static institutions, especially when the permanent<br />

installations change little over time, museums have the opportunity to be dynamic and<br />

lively places. Lecture series, museum tours, special presentations, classes, and events can<br />

give more in-depth study of themes for those visitors who are interested. Furthermore,<br />

these programs encourage repeat visits and extend the stays of visitors.<br />

2.2.1 Existing conditions<br />

3


At present, no presentations take place off-site or are coordinated with the museum.<br />

Occasional presentations by non-PAP organizations do take place, but these are not<br />

coordinated with interpretive staff.<br />

2.2.2 Recommendations<br />

The interpretive staff at PAP, consistent with the themes and the educational messages of<br />

the museums, will produce or help coordinate events and presentations to attract people<br />

to the site and encourage in-depth exploration of <strong>Petra</strong>. In order to develop the content<br />

and produce the events, the PAP must partner with outside organizations. In urban areas,<br />

museums around the world use volunteer specialists, called docents. These are typically<br />

financially independent people, such as retirees, who can dedicate themselves to<br />

providing interpretive services. Given its location, developing a pool of docents would<br />

likely be a challenge for <strong>Petra</strong>.<br />

Instead, the museum should take advantage of partnership opportunities. Potential<br />

partners should include <strong>Petra</strong> <strong>National</strong> <strong>Trust</strong>, Friends of Archaeology, various<br />

universities, Amman UNESCO, outside museums, and others. These groups can be<br />

called upon to help organize events, train docents, or simply support efforts by possibly<br />

supplying speakers and technical expertise.<br />

PAP, in conjunction with a partner organization, will develop content and programs for<br />

more in-depth exploration of the interpretive themes. Lectures, special presentations, and<br />

events will happen off site, to the extent possible. An in-depth lecture series can explore<br />

topics from different perspectives. One possibility is to develop a module of materials<br />

for a guided tour of the museums. These will be conducted by guides.<br />

3.0 Visitor Services and Facilities to Be Provided Outside the<br />

Park<br />

3.1 Existing conditions<br />

The tourism sector in <strong>Petra</strong> is considered one of the key economic sectors that contribute<br />

to promoting living standards. According to the <strong>Petra</strong> Rapid Assessment conducted in<br />

August 2007 by Siyaha, it is estimated that the subsistence of approximately 70 percent<br />

of the district’s inhabitants depend on this sector. For example:<br />

• 40 lodging establishments provide employment opportunities to the people in this<br />

area.<br />

• Horse riding fees provide for approximately 365 owners who in turn support<br />

approximately 700 families in Wadi Musa.<br />

4


• Camel and donkey riding fees provide the lion’s share of income earned by the<br />

population of Umm Sayhoun.<br />

• Tour guides and owners of souvenir shops work toward the stimulation of the<br />

local economy.<br />

In addition to the economic activities discussed in the Rapid Assessment, an inventory<br />

conducted in March 2008 identified 79 vending outlets within PAP. In the 1980s, 14<br />

cooperatives were established, providing a way for Bdoul merchants to sell refreshments,<br />

food, souvenirs, and other items within PAP. The 14 cooperatives still exist, but at least<br />

64 unauthorized vendors conduct business within PAP. Many of these are ad-hoc stands,<br />

mostly selling souvenirs, even simply rocks. Others are more elaborate, with structures.<br />

3.2 Recommendations<br />

Locate visitor services outside PAP boundaries, to the greatest extent possible. These<br />

services should be available in the communities of Umm Sayhoun and Wadi Musa. A<br />

bazaar in Umm Sayhoun should be established. This would provide a location for<br />

handicraft vendors who had previously conducted business in PAP to be relocated outside<br />

of PAP. At that<br />

time, all<br />

handicraft sales<br />

within PAP<br />

should be<br />

moved outside<br />

of the park.<br />

Those 14<br />

cooperatives<br />

that had<br />

originally been<br />

authorized to<br />

sell handicrafts,<br />

food, and<br />

refreshments<br />

should transition<br />

to selling only<br />

refreshments<br />

and other visitor<br />

services directly<br />

related to safely<br />

enjoying the<br />

park. The<br />

bazaar will only<br />

Figure 3.2: Potential Future Site of Souk at Elgee, Wadi<br />

Musa<br />

be successful if Turkmaniyya Road is opened for visitors to exit PAP and a shuttle<br />

service from Umm Sayhoun to Wadi Musa hotels and the park entrance is implemented.<br />

5


Visitor services should also be made available in Elgee. This site in Wadi Musa offers a<br />

particular opportunity for revitalization based on tourism. The site would be attractive as<br />

an additional destination and activity for visitors to <strong>Petra</strong>. The creation of a souk at Elgee<br />

would provide visitors an authentic experience in an historic setting. Programming for<br />

evening activities would provide an additional experience for the visitor. Again, the<br />

success of this program is dependent upon a shuttle that goes from Umm Sayhoun to<br />

Elgee, and then on to hotels and the PAP visitor center.<br />

In order to create the most economic benefit, the items sold at the bazaar and souk should<br />

come from the local community. The sorts of visitors who will contribute the most to the<br />

well-being of <strong>Petra</strong> are interested in buying genuine local handicrafts. Steps to capitalize<br />

on existing craft cooperatives, such as Al-Anbat Women’s Cooperative, Al-Khazna<br />

Women’s Cooperative, and the Al-Khazna Society, should be taken. The efforts<br />

described in the <strong>Petra</strong> Rapid Assessment are a guideline for strengthening these<br />

organizations.<br />

4.0 Transportation<br />

4.1 Existing conditions<br />

At present there is no Transportation <strong>Plan</strong>. Modes of transportation have simply<br />

developed in response to increasing numbers of tourists. Many visitors find the relatively<br />

long distances difficult to negotiate without assistance due to the sometimes rugged<br />

ground that must be traversed in frequently taxing weather conditions.<br />

Transportation alternatives for visitors include walking; riding horses, donkeys, or<br />

camels; and riding in horse carts. Walking is the most common method for visitors who<br />

are physically able to walk, and provides access to all appropriate sites. The distance<br />

from the visitor center to Al-Khazna is 4.07 km, while the distance between the Basin<br />

and Umm Sayhoun using Turkmaniyya Road is only 2.48 km. The trip back via the Siq<br />

is longer but less physically taxing, while Turkmaniyya Road is shorter but covers steep<br />

terrain. Currently, Turkmaniyya Road is not available to people exiting PAP.<br />

Animal conveyance is also available within PAP. Riding horses is available between the<br />

entrance and the dam (entrance to the Siq). In fact, a horse back ride should be included<br />

with admission to PAP in large groups. Horse-drawn carriages are available through the<br />

Siq to Al-Khazna. These carriages are only for visitors who would otherwise have<br />

difficulty reaching the sites; however, in actuality, these vehicles are not always limited<br />

to those who cannot physically make the trip.<br />

Donkeys currently provide transportation to Ad-Dayr, climbing stairs side-by-side with<br />

pedestrians. This leads to conflicts between people and donkeys in tight spaces along the<br />

6


trail. Donkeys are also severely degrading the resources. Many of the stairs leading to<br />

Ad-Dayr have been worn away due to the hard donkey hooves.<br />

Camels provide transportation between Al-Khazna and the Basin, and occasionally out of<br />

PAP using Turkmaniyya Road. They are less degrading to the cultural resources because<br />

their feet are padded.<br />

Animal presence in PAP presents several problems. Animal waste can frequently be<br />

found throughout PAP. This is evident along trails, particularly on the stairs leading to<br />

Ad-Dayr, although the Ministry of Tourism and Antiquities (MOTA) is exploring a<br />

“diaper” system for horses. Also, the animals are not always cared for properly.<br />

Donkeys are frequently tied to chain link fences, causing holes due to the frequent pulling<br />

by the donkeys.<br />

Approximately 20 shuttles have been purchased in order to transport visitors out of PAP<br />

via Turkmaniyya Road. Unfortunately, based on current conditions, the road cannot<br />

accommodate more than one truck at a time. Widening the road is not an option because<br />

the impacts to cultural resources would likely be great. Also, this would encourage the<br />

use of large vehicles on the road, which would be intrusive to the ancient landscape there<br />

and in adjacent areas of the Park Sanctuary.<br />

4.2 Recommendations<br />

Based on the issues described above, several solutions are offered:<br />

• Open Turkmaniyya Road for visitor access. Visitors on foot or using camel or<br />

donkey transport should be allowed to exit at Umm Sayhoun. Additionally,<br />

visitors with multiple day passes should be allowed to enter the park through<br />

Turkmaniyya Road. Although it is steep, the distance between Umm Sayhoun and<br />

the Basin using Turkmaniyya Road is approximately half of the distance between<br />

the Basin and the main entrance. By opening an additional exit point, the<br />

sanctuary area will become significantly less crowded.<br />

The opening of Turkamaniyya Road will be monitored to ensure that the road’s<br />

capacity is not exceeded<br />

• Allow donkeys to provide transportation to Umm Sayhoun, but remove them<br />

from the rest of the Park. This would prevent further damage produced by the<br />

hooves of donkeys to the fabric of the ancient site, while providing a service to<br />

visitors and maintaining the income of many of the donkey vendors.<br />

• Begin a pilot program using the newly purchased shuttle vehicles to<br />

transport visitors between Umm Sayhoun and Wadi Musa. The visitors<br />

would be picked up at a new stop in Umm Sayhoun, and then dropped off at<br />

hotels and the visitor center in Wadi Musa. A shuttle would support the visitor<br />

circulation patterns, reducing congestion in the spine, while also providing<br />

7


commercial opportunities for the local communities. Map 3 illustrates the<br />

proposed circulation pattern.<br />

• Conduct an environmental assessment to determine the best sustainable<br />

transportation option connecting the Basin to Umm Sayhoun and Wadi<br />

Musa. This assessment would evaluate alternatives, based on the following<br />

considerations:<br />

o Length of route<br />

o Number of users<br />

o Schedule of operation<br />

o Vehicle size and type<br />

o Fuel<br />

o Air quality<br />

o Impacts to archaeological resources<br />

o Support facilities<br />

o Availability of drivers<br />

o Driver training<br />

o Administration and management<br />

The pilot program discussed above would be considered as one of the alternatives and<br />

evaluated using the same criteria.<br />

5.0 Environmental Assessment<br />

An environment assessment (EA) is an extremely valuable tool in deciding a course of<br />

action, whether it is a plan, policy, or physical change to be implemented. An EA is<br />

developed by a government agency before an action is taken. An EA is a document that<br />

provides an analysis of the potential impacts of a proposed action to a variety of<br />

resources, including economic and cultural. In order to provide a complete analysis, the<br />

EA also provides the potential impacts if no action were taken, i.e. the status quo<br />

continued, and a series of alternative actions to accomplish the same goal.<br />

5.1 Purpose of an environmental assessment<br />

An EA serves several purposes. First, and perhaps foremost, it informs the decision<br />

maker as to the potential impacts of an action. Some actions may have unintended<br />

consequences not considered otherwise. Additionally, EAs provide an integrated way to<br />

assess all the impacts, as opposed to looking strictly at economic or resource impacts. As<br />

mentioned above, the EA also considers not just the proposed action, but also alternatives<br />

to the action, which give a better understanding of the potential consequences of an<br />

action.<br />

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An EA serves not just the interest of the decision maker, but also the public. An EA<br />

provides a mechanism for community outreach and input. By meeting with the public<br />

and receiving comments, the government agency has the opportunity to “sell” its decision<br />

and provide accurate information. The agency also has the opportunity to consider other<br />

voices because the public has an opportunity to express their concerns and opinions.<br />

An EA also provides documentation of decisions. This provides the agency with a clear<br />

and defensible rationale for the decision. It also allows the public to clearly understand<br />

the thoughts and criterion that went into the decision.<br />

Figure 5.2: EA Process<br />

Determine Lead Agency<br />

Publish Notice of Intent<br />

Conduct Scoping Process<br />

Prepare Draft EA<br />

Circulate Draft EA for<br />

Review<br />

Hold Public Hearing<br />

(if desired)<br />

Prepare Final EA<br />

Adopt Final EA<br />

Make Agency Decision<br />

Prepare Decision of Record<br />

5.2 Steps in an environmental<br />

assessment<br />

Several steps are required for preparing and<br />

completing an EA. Each serves a specific purpose<br />

in the development of the document. Below is a<br />

description of each step and Figure 4.2 illustrates<br />

the process.<br />

Determine the lead agency. A lead agency is the<br />

agency with primary responsibility on a proposed<br />

action. The lead agency determines what the<br />

scope of the EA should be and evaluates its<br />

conclusions.<br />

Publish Notice of Intent. The lead agency will<br />

publicly advertise that an environmental<br />

assessment is to be conducted to address a<br />

particular issue, a description of which should be<br />

included in the notice.<br />

Conduct scoping process. Scoping refers to the<br />

process by which lead agencies solicit input from<br />

the public and interested agencies on the nature<br />

and extent of the issues and impacts to be<br />

addressed in the EA and the methods by which<br />

they will be evaluated.<br />

Prepare a Draft EA. A Draft EA is prepared in<br />

accordance with the decision reached during the<br />

scoping process. The Draft EA discloses and<br />

discusses all major points of view on the<br />

environmental impacts of the alternatives. The<br />

contents of the Draft EA are discussed in Section<br />

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4.4.<br />

Circulate Draft EA for Review. The lead agency provides public notice of the<br />

availability of the Draft EA to interested persons and agencies.<br />

Hold public hearing (if desired). A lead agency may conduct a public hearing on the<br />

Draft EA.<br />

Prepare Final EA. The Final EA is prepared after comments on the Draft EA are<br />

received and reviewed. The Final EA contains the lead agency’s responses to all<br />

received comments and discusses any opposing views on issues raised.<br />

Adopt Final EA. The lead agency adopts the EA and accepts it as official.<br />

Make agency decision. The lead agency determines that the proposed action identified<br />

in the Final EA is indeed the path it wishes to take.<br />

Prepare Decision of Record. This is a written public record explaining why the lead<br />

agency has taken a particular course of action.<br />

5.3 Content of EA<br />

The content of the EA obviously varies among proposed actions, but the general outline<br />

and topics covered is consistent. Figure 4.3 lists the contents, while each specific topic is<br />

summarized below.<br />

Figure 5.3: Contents of an EA<br />

• Cover Sheet<br />

• Summary<br />

• Table of Contents<br />

• Statement of Purpose and Need<br />

• Alternatives including the<br />

proposed action<br />

• Affected environment<br />

• Environmental consequences<br />

including mitigation measures<br />

• List of preparers<br />

• List of agencies and<br />

organizations consulted<br />

• Comments and Responses to<br />

Comments<br />

• Appendices<br />

Cover sheet. The cover sheet<br />

provides the name of the document,<br />

the lead agency, the producer of the<br />

document (if produced by someone<br />

other than the lead agency, such as a<br />

contractor), and the date of issue.<br />

Summary. The summary includes all<br />

major conclusions, areas of<br />

controversy, issues raised to be<br />

resolved, and the agencies choice of<br />

action. This is primarily written for<br />

those who only want a quick<br />

understanding of the proposed action.<br />

Table of contents. The table of<br />

contents assists the reader in<br />

navigating through the different<br />

components of the EA.<br />

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Statement of purpose and need. The statement of purpose and need explains the<br />

problem or opportunity to which the agency is responding and discusses the benefits that<br />

would be realized by carrying out the proposed action. It also helps the lead agency<br />

select the range of alternatives to be evaluated in the EA.<br />

Alternatives including the proposed action. The EA must explore and evaluate a range<br />

of reasonable alternatives along with the proposed action. Reasonable alternatives are<br />

those that may be feasibly carried out.<br />

The description of the proposed action should include the following:<br />

• The name and type of proposal.<br />

• Location of the proposed action.<br />

• Project features, including design, construction, and operation of any proposed<br />

buildings or facilities.<br />

• Construction activities and schedule.<br />

• Future phases of the proposed action, if any.<br />

• Build-out assumptions.<br />

• Connected actions, if any.<br />

• Features incorporated into the proposed action’s design to avoid or reduce adverse<br />

impacts.<br />

Affected environment. The EA succinctly describes the environment of the area<br />

affected or created by the proposed action and alternatives. It also establishes a baseline<br />

for impact evaluation.<br />

Environmental consequences. This section of an EA forms the scientific and analytic<br />

basis for the comparison of the proposed action and alternatives. The discussion of the<br />

consequences includes the environmental effects of each of the alternatives on each area<br />

of the affected environment. Any mitigation measures taken as part of the action can be<br />

included in this discussion.<br />

List of preparers. This list states the names and qualifications, including expertise,<br />

experience, and professional discipline, of the persons who are primarily responsible for<br />

preparing the document.<br />

List of agencies and organizations consulted. The Draft EA lists the names of all<br />

agencies and organizations to which the document is sent for review.<br />

Comments and responses to comments. The Final EA lists comments received and<br />

discusses any responsible opposing view that was not adequately addressed in the Draft<br />

EA and must indicate the lead agency’s response to the issues raised. These are<br />

frequently compiled in a table.<br />

Appendices. The EA may include appendices that contain background material prepared<br />

in connection with the EA.<br />

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5.4 Areas to be considered<br />

The areas of the environment to be considered in an EA vary depending upon the<br />

proposal and location. However, a general list of areas should be considered. In the<br />

event that the area of the environment is not relevant to the proposed project, the area can<br />

be addressed by stating that it is not affected.<br />

• Aesthetics and urban design<br />

• Agricultural resources<br />

• Air quality<br />

• Wildlife<br />

• Vegetation<br />

• Special status species (i.e., those that are rare or have a protected status)<br />

• Hydrology and water quality (both ground and surface waters)<br />

• Cultural and historical resources<br />

• Geology and soils<br />

• Hazardous and toxic materials<br />

• Land use planning<br />

• Mineral resources<br />

• Noise<br />

• Population growth and housing<br />

• Public health and hazards<br />

• Public services (e.g. water, sewer, waste, etc.)<br />

• Recreation<br />

• Transportation and traffic<br />

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