Introducing the - Peugeot

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308 H Y B R I D FuTuRE 308 hybRid bLuE Blue Lion sets new eco-friendly standards 6 7 PEugEOTCLub
Peugeot has long been a leader in the development of ecologically friendly vehicles and has now raised the bar still higher by launching its own ‘Blue Lion’ standard for low carbon-emission and largely recyclable vehicles. Simultaneously, the brand has demonstrated just how low you can go with CO2 by developing a 308 hybrid HDi that combines a 1.6 litre diesel engine with a 21bhp electric motor. The 308 hybrid, one of the hits of the Frankfurt Motor Show, emits only 90g/km of CO2 while reducing fuel consumption by 58% in the urban drive cycle compared to a standard 308 HDi (already one of the most efficient vehicles in its class). The showstopper was hailed as a signal that hybrid commercialisation is making huge strides. Peugeot’s involvement gives rock-solid credibility to these developments as the company is the world’s largest producer of passenger vehicle diesel-engines and has produced diesel vehicles since 1902. Peugeot could be ready for a commercial hybrid launch as early as 2010. Peugeot’s latest parallel hybrid power-plant combines a 110 bhp 1.6 HDi DPFS diesel engine and an electric motor to deliver maximum power output of 132 bhp, comparable to a 2.0 litre HDi. The electric motor backs up the diesel engine for enhanced in-gear acceleration, yet fuel consumption is miserly at 3.4 litres/100km. The power-train has been designed with the Euro V directive in mind. This comes into force next year in the EU and regulates the urban driving of electric and Zero Emission Vehicles (ZEV). Staying way ahead of regulatory requirements is no accident. Peugeot has been doing it for years. A generation ago, its VERA programme in collaboration with the Energy-Saving Agency showed that Peugeot was eager to harness environmentally friendly technology. In 1994, Peugeot pioneered commercial vehicles driven by Vehicular Natural Gas (VNG). A year later, the brand launched its first ZEV electric vehicle and in 1998 introduced the first HDi diesel common rail engine, offering a 20% reduction in fuel consumption and CO2 emissions. The second generation of HDi units followed in 2002. Peugeot is also active in the utilisation of biofuels and fuel-cell technology. Since 2001 in Europe alone, Peugeot has sold more than 1 million vehicles that emit less than 120g/km of CO2 and in the first half of 2007, 49% of Peugeot’s European sales were accounted for by vehicles emitting less than 140g/km of CO2. Reduction of the carbon footprint has become a Peugeot priority – which explains the introduction of the Blue Lion emblem, a mark of eco-sensitivity that Peugeot owners can trust. Cars with Blue Lion status: Have CO2 emissions of 130g/km or lower (or meet similarly rigorous standards when running on biofuel or VNG) Are manufactured at a plant with ISO 14001 accreditation (showing strict adherence to environmental management standards) Are designed to ensure that at the end of their life, these vehicles are 95% recyclable. The 1.6 litre diesel 308 has CO2 emissions of 125g/ km and it joins the 107 and the 207 diesel as cars sold in South Africa which already achieve Blue Lion status. This means that when the environmentally friendly 308 shows a clean pair of heels to the competition, they really are clean.
Page 1 and 2: iSSuE 17 Introducing the 308 LE MAN
Page 3 and 4: 10 2 LETTERS Customer stories 4 8 1
Page 5 and 6: PEUGEOT... HEAVY ON STYLE light on
Page 7: MODERNITY... A five-speed manual ge
Page 11 and 12: Strategic investment drives dealer
Page 13 and 14: “WE’LL ALWAYS HAVE PARIS” say
Page 16 and 17: PEUGEOT CL U B EU R O P E CLaSSiCS
Page 18 and 19: PEugEOT 4007 SuV T H E A D D I T I
Page 20 and 21: LE MANS An emotional LE manS ROLLER
Page 22 and 23: LIFE IN BLUE LiFE in bLuE Château
Page 24 and 25: 22 23 PEUGEOTCLUB of must) and cryo
Page 26 and 27: GTi just became fun. www.peugeot.co
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Introducing the - Peugeot

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