Introducing the - Peugeot

The South African motor industry is
busy recalibrating its expectations
for 2008 as sales begin to stall in
the wake of higher interest rates and
the implementation of the National Credit
Act. The euphoria of early 2007 has been
replaced by sober reassessments.
It would be naïve to believe that Peugeot
Motors South Africa is immune to industry
pressures like these, but they will not
occasion any change in our strategic view.
Before passenger vehicle sales began to
falter in mid-2007 we announced that
we were getting out of the numbers
game. Quality was our overriding concern
and we pledged considerable resources
to a major effort to achieve sustained
improvements in customer service and in
our relationships with our owners.
Our quality focus therefore pre-dates
today’s more challenging sales climate.
We are well able to compete in a more
competitive arena, but will do so on the
basis of the quality of our offering and the
quality of our support.
Our strategic goal is to be an industry
leader in terms of customer satisfaction.
We have shown our customer orientation
by giving an industry lead in our embrace
of all rulings by the motor industry
ombudsman and our increased investment
in customer service.
I’m happy to report that complaints are
down and satisfaction levels are up.
We have also increased our training
commitment and invested in a new, much
expanded head offi ce in Linbro Park.
Warehousing space has been tripled – a
signal that we expect sustained long-term
growth. Simultaneously, we have maintained
the pace of dealer network development
and begin 2008 with solid representation
in all metropolitan and rural areas.
Concerns are mounting that some brands
will be scaling down investments and even
retrenching in 2008. In contrast, we are
maintaining or stepping up our investment
and have recommitted ourselves to the
strategy of quality-driven growth.
We believe South Africa’s economy will
continue to expand in 2008 and that a
robust economy will continue to create
exciting opportunities for a new generation
of upwardly mobile consumers. Getting
upwardly mobile while getting the quality
support you deserve means moving to
Peugeot. In 2008, we will be getting that
message across as never before.
4
14
PEugEOTCLub
issue 17
Director of publications : Nandi Canning
Contributors : Lynden Wright
Ian Loubser
Photographs : Peugeot Motors South Africa
DPPI
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Kees Jan Boorsma
Managing Director
Peugeot Motors South Africa