27.11.2014 Views

International journal of Contemporary Business Studies

International journal of Contemporary Business Studies

International journal of Contemporary Business Studies

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

<strong>International</strong> Journal <strong>of</strong> <strong>Contemporary</strong> <strong>Business</strong> <strong>Studies</strong><br />

Vol: 3, No: 6. June, 2012 ISSN 2156-7506<br />

Available online at http://www.akpinsight.webs.com<br />

factors and achieve competitive advantage (Mia & Clarke, 1999).Similarly, Shields & Shields<br />

(1998) find that in situations <strong>of</strong> low competitiveness, decisions become more routine. In these<br />

circumstances, the decisions <strong>of</strong> leaders themselves as the obvious solutions and considered<br />

wasteful <strong>of</strong> time. Therefore, these managers are less satisfied in their mission if they become<br />

involved in the preparation <strong>of</strong> budgets. Therefore, one can conclude that under conditions <strong>of</strong> low<br />

competitiveness, managers will be less incentive to participate in the process <strong>of</strong> preparing the<br />

budget (Powell, 1992).<br />

It is possible that a high level <strong>of</strong> participation is inconsistent with the organizational structure and<br />

business environment; this is due to a low level <strong>of</strong> performance (due to wasted time and effort <strong>of</strong><br />

managers) and dissatisfaction at work. In another side, if the intensity <strong>of</strong> competitiveness is<br />

strong, managers may need additional information relevant to the complexities <strong>of</strong> the external<br />

market environment (Brownell, 1983; Kren, 1992; Tsui, 2001). The works <strong>of</strong> Kren (1992) and<br />

Chong & Chong (2002b) show that budgetary participation provides a convenient opportunity<br />

for leaders to gather relevant information to make informed decisions. Thus we assume that a<br />

high level <strong>of</strong> competitive market, managers participating in the budget process, seeking more<br />

information. This opportunity allows them to increase their satisfaction because their<br />

participation is a tool to express their values (Shields & Shields, 1998, p. 59).<br />

Hence, the first hypothesis could be formulated as follows:<br />

Hypothesis 1: The direct effect <strong>of</strong> budgetary participation on organizational performance is low.<br />

Both assumptions are made and are based on a literature review using the budgetary participation<br />

as an independent variable, taking a comprehensive approach to this variable (dimensional scale<br />

<strong>of</strong> the variable budgetary participation). However, in seeking to identify the true extent <strong>of</strong><br />

participation that influences organizational performance in the presence <strong>of</strong> competitive<br />

conditions (high or low), we adopt a more dimensional approach to the budgetary participation<br />

(Hassel & Cunningham, 1993, 1996; Chong & al., 2005).The dimension "involvement" <strong>of</strong><br />

budgetary participation is defined as the extent <strong>of</strong> information exchanged between managers<br />

regarding the factors affecting their budget. While the dimension "influence" means the level <strong>of</strong><br />

influence on manager for the determination <strong>of</strong> his budget (Hassel & Cunningham, 1993, 1996).<br />

Given the bi-dimensionality <strong>of</strong> the budgetary participation, we make the following assumptions:<br />

Hypothesis 2: There is a positive relationship between the dimension "involvement" <strong>of</strong> budgetary<br />

participation and organizational performance when there is a high level <strong>of</strong> competitiveness.<br />

Hypothesis 3: There is a positive relationship between the dimension "influence" <strong>of</strong> budgetary<br />

participation and organizational performance <strong>of</strong> the company when there is a high level <strong>of</strong><br />

competitiveness.<br />

3. RESEARCH METHODOLOGY<br />

3.1. Data collection and sample characteristics<br />

This study employed a questionnaire survey method to collect data. A sample was composed<br />

from 89 top managers from companies in the industrial sector.The administration <strong>of</strong> the survey<br />

questionnaire consisted <strong>of</strong> the following steps. First, a questionnaire with a cover letter<br />

explaining the objective <strong>of</strong> the study and a reply paid self-addressed envelope were mailed to<br />

Copyright © 2012. Academy <strong>of</strong> Knowledge Process<br />

40

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!