A WSQ brAnd Guide for nAtionAl Cet inStituteS - WDA
A WSQ brAnd Guide for nAtionAl Cet inStituteS - WDA
A WSQ brAnd Guide for nAtionAl Cet inStituteS - WDA
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<strong>WSQ</strong> LOGO<br />
7<br />
The Logo<br />
Symbol<br />
Wordmark<br />
The overall identity of <strong>WSQ</strong> reflects a national system that is practical, relevant and accessible, developed to provide<br />
tangible benefits to the Singapore work<strong>for</strong>ce and employers.<br />
The emphasis is on ‘Q’ or the ‘Qualifications’ that the work<strong>for</strong>ce will attain as a result of skills upgrading through <strong>WSQ</strong>.<br />
The letters ‘WS’ are encircled by ‘Q’ to magnify the importance of skills upgrading to enable workers and businesses to<br />
stay competitive.<br />
The <strong>WSQ</strong> logo comprises a symbol and a wordmark. These elements are locked together in a predefined arrangement.<br />
It should always be used in its entirety, with no distortion, rearrangement or modification allowed. For examples of wrong<br />
usage of the <strong>WSQ</strong> logo, please refer to page 11.<br />
When spelling out the full name of the <strong>WSQ</strong> system, always use “Singapore Work<strong>for</strong>ce Skills Qualifications”, without<br />
omitting the word ‘Singapore’.<br />
The <strong>WSQ</strong> LOGO must be<br />
• Used as a whole and without alteration<br />
• Used without distortion (e.g stretching or narrowing of the logo)<br />
• Used in the predetermined brand colours or in a one-colour version<br />
A <strong>WSQ</strong> brand <strong>Guide</strong> <strong>for</strong> NAtional CET INSTITUTES
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