A WSQ brAnd Guide for nAtionAl Cet inStituteS - WDA

INTRODUCTION
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The Singapore Workforce Skills Qualifications (WSQ) System is a national credentialing system
for the adult workforce. It sets skills standards to train, develop, assess and recognise individuals
for competencies companies are looking for. WSQ is underpinned by a strong quality assurance
framework. From competency framework development, training providers’ accreditation to awarding
of WSQ qualifications, stringent criteria are applied to ensure best standards and quality delivery.
As a National Continuing Education and Training Institute (NCI), you are welcome to use the WSQ
logo and NCI Mark to distinguish the WSQ training programmes and/or courses you are offering.
This WSQ Brand Guide helps you apply the WSQ logo and/or NCI Mark appropriately and correctly
across all communication platforms. Please keep this brand guide on hand for easy reference for
the marketing and communication of your WSQ programmes. As an NCI, you may choose to
submit all materials bearing the WSQ logo and/or NCI Mark to WDA for review. Please submit
materials to WDA c/o Corporate and Marketing Communications Division five working days prior
to commencement of material’s print production if you choose to do so.
This brand guide is designed to address most of the standard communications and marketing
efforts. However, for non-standard communications not addressed within this brand guide, please
contact WDA to seek clarification and approval.
The WDA logo should not be used in communication materials unless it is approved by WDA.
Please contact WDA c/o Corporate and Marketing Communications Division for enquiries.
You can contact the WDA Corporate and
Marketing Communications Division at:
1 Marina Boulevard
#16-01 One Marina Boulevard
Singapore 018989
Tel: 6512 1212
Fax: 6512 1111
Email: wda_wsq@wda.gov.sg
A WSQ brand Guide for NAtional CET INSTITUTES