A WSQ brAnd Guide for nAtionAl Cet inStituteS - WDA
A WSQ brAnd Guide for nAtionAl Cet inStituteS - WDA A WSQ brAnd Guide for nAtionAl Cet inStituteS - WDA
Contents 2 Introduction WSQ Naming Conventions WSQ Logo - Usage of the WSQ Logo - Applying the WSQ Logo NCI Mark - Usage of the NCI Mark - Applying the NCI Mark Usage of the WSQ Logo and the NCI Mark Applying the WSQ Logo and the NCI Mark 3 4 6 12 13 20 25 24 31 32 A WSQ brand Guide for NAtional CET INSTITUTES
INTRODUCTION 3 The Singapore Workforce Skills Qualifications (WSQ) System is a national credentialing system for the adult workforce. It sets skills standards to train, develop, assess and recognise individuals for competencies companies are looking for. WSQ is underpinned by a strong quality assurance framework. From competency framework development, training providers’ accreditation to awarding of WSQ qualifications, stringent criteria are applied to ensure best standards and quality delivery. As a National Continuing Education and Training Institute (NCI), you are welcome to use the WSQ logo and NCI Mark to distinguish the WSQ training programmes and/or courses you are offering. This WSQ Brand Guide helps you apply the WSQ logo and/or NCI Mark appropriately and correctly across all communication platforms. Please keep this brand guide on hand for easy reference for the marketing and communication of your WSQ programmes. As an NCI, you may choose to submit all materials bearing the WSQ logo and/or NCI Mark to WDA for review. Please submit materials to WDA c/o Corporate and Marketing Communications Division five working days prior to commencement of material’s print production if you choose to do so. This brand guide is designed to address most of the standard communications and marketing efforts. However, for non-standard communications not addressed within this brand guide, please contact WDA to seek clarification and approval. The WDA logo should not be used in communication materials unless it is approved by WDA. Please contact WDA c/o Corporate and Marketing Communications Division for enquiries. You can contact the WDA Corporate and Marketing Communications Division at: 1 Marina Boulevard #16-01 One Marina Boulevard Singapore 018989 Tel: 6512 1212 Fax: 6512 1111 Email: wda_wsq@wda.gov.sg A WSQ brand Guide for NAtional CET INSTITUTES
- Page 1: 1 A WSQ brand Guide for NATIONAL CE
- Page 5 and 6: WSQ Naming Conventions 5 Programme
- Page 7 and 8: WSQ LOGO 7 The Logo Symbol Wordmark
- Page 9 and 10: WSQ logo - Colours 9 One Colour log
- Page 11 and 12: WSQ Logo - Dos & Don’ts 11 Dos 1.
- Page 13 and 14: applying the wsq logo 13 Online Web
- Page 15 and 16: applying the wsq logo 15 Print Prin
- Page 17 and 18: applying the wsq logo 17 PRINT Stan
- Page 19 and 20: APPLYING THE WSQ LOGO 19 PRINT Comm
- Page 21 and 22: NCI MARK 21 Master Logo In Full Col
- Page 23 and 24: Usage of the NCI Mark 23 As a Natio
- Page 25 and 26: APPLYING THE NCI Mark 25 Online Web
- Page 27 and 28: APPLYING THE NCI Mark 27 PRINT Stan
- Page 29 and 30: APPLYING THE NCI MARK 29 Corporate
- Page 31 and 32: APPLYING THE NCI Mark 31 PRINT Comm
- Page 33 and 34: APPLYing the WSQ LOGO AND NCI Mark
- Page 35 and 36: applying the wsq logo and NCI Mark
- Page 37 and 38: APPLYing the WSQ LOGO AND NCI Mark
Contents<br />
2<br />
Introduction<br />
<strong>WSQ</strong> Naming Conventions<br />
<strong>WSQ</strong> Logo<br />
- Usage of the <strong>WSQ</strong> Logo<br />
- Applying the <strong>WSQ</strong> Logo<br />
NCI Mark<br />
- Usage of the NCI Mark<br />
- Applying the NCI Mark<br />
Usage of the <strong>WSQ</strong> Logo and the NCI Mark<br />
Applying the <strong>WSQ</strong> Logo and the NCI Mark<br />
3<br />
4<br />
6<br />
12<br />
13<br />
20<br />
25<br />
24<br />
31<br />
32<br />
A <strong>WSQ</strong> brand <strong>Guide</strong> <strong>for</strong> NAtional CET INSTITUTES
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