Innovation Journal - Cognizant

REWIRE - iASSESS
Q: So, your team’s job was to integrate all of the client’s
educational assets onto a mobile platform?
Santosh: Yes, the idea was to build a full-fledged assessment tool that
could pull data and content from the client’s platforms and leverage the
interactive, gesture-based features that mobile technology offers. We
decided to develop this on Apple’s iOS platform, targeting iPad
devices.
We were also focused on building an application that would enable
students to work in an online/offline mode, facilitate them to take
assessments and synchronize the results in a collaborative learning
environment. We focused on key features that would make a difference
to all the stakeholders in learning eco-systems - students, teachers
and parents.
This is the first mobile solution that provides supplemental support to
physical books, leading to a holistic education never imagined before.
Moreover, as the study material is non-linear as well as interactive in
nature, it sustains students’ attention and increases learning efficacy.
As an additional feature, parents will also be able to monitor progress
in real-time.
Q: How does this benefit the teachers?
Santosh: It will help teachers make accurate assessments and chart
out specific, personalized interventions for each and every student. For
example, they can access teaching materials on the fly and student
data, anytime, anywhere. Through a common network, it enables
powerful performance tracking, enabling teachers to make future
teaching decisions like which tools and techniques they’ll use, teaching
modes, etc. Teachers also have an option to provide feedback on each
assessment taken by student, simulating the exact environment of
school.
Q: How do you see this application being applied to
education in the 21st century?
Santosh: Many states in the US have already begun integrating
devices like iPad’s in their school initiatives. As a technology company,
Cognizant wanted to present future generations with state-of-the-art
education, and it is my strong belief that this will enhance the
education level to a new height, making it more interactive and
constructive.
Q: This is all very altruistic, but what is the revenue model,
and how will it generate enough income to support
developing new features and maintaining the current
platform?
Santosh: The revenue potential is $20 million, even if we launch the
application at a cost of $1. This makes it affordable for students as well
as commercially viable for our client, considering the target audience of
20 million students with access to an iPad.
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