Innovation Journal - Cognizant
Innovation Journal - Cognizant Innovation Journal - Cognizant
REWIRE - iASSESS learning a social process, by leveraging technologies like the Internet, cloud and tablet computers. President Obama’s “Educate to Innovate” program aims to mobilize the business community to improve the quality of science-technologyengineering-math (STEM) education in the U.S and better prepare students to lead in the 21st century. Cognizant’s iAssess application complements this vision by “innovating to educate,” by providing a single, integrated assessment solution that can be accessed via multiple platforms. This technology promises to be the new face of modern education. This is an interview with Santosh Pingalay Ramesh, Senior Manager at Cognizant’s Information Media and Entertainment (IME) practice about iAssess, and what the future has in store for teachers, students and parents harnessing technology for better education. Q: What is “smart education?” Santosh: Just as land was the defining key for agrarian societies, and capital investment was the key for growing economies, in education, a crucial determinant of success for the students of this century will be applying knowledge rather than gathering it. We call this “smarter education,” and it is right around the corner. Q: What is technology’s role in providing “smart education?” Santosh: Six years ago, we could not have imagined that platforms would exist for people to publicly express and share their thoughts. But, today platforms like Facebook and Twitter have revolutionized the way people perceive being social. We realized that we could make Look at the U.S. education market; we are applying smarter and better education methods using technology. Web-based solutions play a vital role in learning management systems (LMS) catering to K-12 students. And everyone, from kids to parents, is embracing the change. Schedules, classes, reports, progress, extracurricular activities, and parent networks -- everything is on the Web. Why? Because it’s not just a change in the system but a whole new channel to educate people smartly and connect parents, teachers and students. Finally, we all need “everything on-the-go.” That is how the mind works today, thanks to smartphones, tablets, high-speed 3G networks, Wi-Fi hotspots. These are taken for granted. But nobody was aggregating K-12 STEM learning opportunities onto a comprehensive and integrated learning experience, available both online and offline for students, teachers and parents. One of our clients, a leading educational publishing house, recognized the potential opportunities of enabling teachers, students and parents through ubiquitous mobile technologies. Being in the education business, this client already owned hundreds of educational assets, including learning management and assessment evaluations available as Web applications or standalone Windows applications. With these building blocks already available, all they needed was a smart architect to design a beautiful building. 71
REWIRE - iASSESS Q: So, your team’s job was to integrate all of the client’s educational assets onto a mobile platform? Santosh: Yes, the idea was to build a full-fledged assessment tool that could pull data and content from the client’s platforms and leverage the interactive, gesture-based features that mobile technology offers. We decided to develop this on Apple’s iOS platform, targeting iPad devices. We were also focused on building an application that would enable students to work in an online/offline mode, facilitate them to take assessments and synchronize the results in a collaborative learning environment. We focused on key features that would make a difference to all the stakeholders in learning eco-systems - students, teachers and parents. This is the first mobile solution that provides supplemental support to physical books, leading to a holistic education never imagined before. Moreover, as the study material is non-linear as well as interactive in nature, it sustains students’ attention and increases learning efficacy. As an additional feature, parents will also be able to monitor progress in real-time. Q: How does this benefit the teachers? Santosh: It will help teachers make accurate assessments and chart out specific, personalized interventions for each and every student. For example, they can access teaching materials on the fly and student data, anytime, anywhere. Through a common network, it enables powerful performance tracking, enabling teachers to make future teaching decisions like which tools and techniques they’ll use, teaching modes, etc. Teachers also have an option to provide feedback on each assessment taken by student, simulating the exact environment of school. Q: How do you see this application being applied to education in the 21st century? Santosh: Many states in the US have already begun integrating devices like iPad’s in their school initiatives. As a technology company, Cognizant wanted to present future generations with state-of-the-art education, and it is my strong belief that this will enhance the education level to a new height, making it more interactive and constructive. Q: This is all very altruistic, but what is the revenue model, and how will it generate enough income to support developing new features and maintaining the current platform? Santosh: The revenue potential is $20 million, even if we launch the application at a cost of $1. This makes it affordable for students as well as commercially viable for our client, considering the target audience of 20 million students with access to an iPad. 72
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REWIRE - iASSESS<br />
learning a social process, by leveraging technologies like the Internet,<br />
cloud and tablet computers.<br />
President Obama’s “Educate to Innovate” program aims to mobilize<br />
the business community to improve the quality of science-technologyengineering-math<br />
(STEM) education in the U.S and better prepare<br />
students to lead in the 21st century. <strong>Cognizant</strong>’s iAssess application<br />
complements this vision by “innovating to educate,” by providing a<br />
single, integrated assessment solution that can be accessed via<br />
multiple platforms. This technology promises to be the new face of<br />
modern education.<br />
This is an interview with Santosh Pingalay Ramesh, Senior Manager at<br />
<strong>Cognizant</strong>’s Information Media and Entertainment (IME) practice about<br />
iAssess, and what the future has in store for teachers, students and<br />
parents harnessing technology for better education.<br />
Q: What is “smart education?”<br />
Santosh: Just as land was the defining key for agrarian societies, and<br />
capital investment was the key for growing economies, in education, a<br />
crucial determinant of success for the students of this century will be<br />
applying knowledge rather than gathering it. We call this “smarter<br />
education,” and it is right around the corner.<br />
Q: What is technology’s role in providing “smart education?”<br />
Santosh: Six years ago, we could not have imagined that platforms<br />
would exist for people to publicly express and share their thoughts.<br />
But, today platforms like Facebook and Twitter have revolutionized the<br />
way people perceive being social. We realized that we could make<br />
Look at the U.S. education market; we are applying smarter and better<br />
education methods using technology. Web-based solutions play a vital<br />
role in learning management systems (LMS) catering to K-12 students.<br />
And everyone, from kids to parents, is embracing the change.<br />
Schedules, classes, reports, progress, extracurricular activities, and<br />
parent networks -- everything is on the Web. Why? Because it’s not<br />
just a change in the system but a whole new channel to educate<br />
people smartly and connect parents, teachers and students.<br />
Finally, we all need “everything on-the-go.” That is how the mind<br />
works today, thanks to smartphones, tablets, high-speed 3G networks,<br />
Wi-Fi hotspots. These are taken for granted. But nobody was<br />
aggregating K-12 STEM learning opportunities onto a comprehensive<br />
and integrated learning experience, available both online and offline for<br />
students, teachers and parents.<br />
One of our clients, a leading educational publishing house, recognized<br />
the potential opportunities of enabling teachers, students and parents<br />
through ubiquitous mobile technologies. Being in the education<br />
business, this client already owned hundreds of educational assets,<br />
including learning management and assessment evaluations available<br />
as Web applications or standalone Windows applications. With these<br />
building blocks already available, all they needed was a smart architect<br />
to design a beautiful building.<br />
71