Innovation Journal - Cognizant
Innovation Journal - Cognizant
Innovation Journal - Cognizant
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RETHINK - DEALER TAB<br />
costs for Luke. The mobile app rewired the dealer’s operations, helped<br />
Scenario 5: “This is how your car will look.” Luke showed the customdesigned<br />
car model on his iPad to his prospective customer in the<br />
increase business effectiveness, transformed its business processes<br />
and provided the edge over the competition.<br />
hotel lobby. The customer had made an online inquiry for the newly<br />
launched car but didn’t have any time to call or visit the showroom.<br />
Luke had called the customer to check if he could give him a few<br />
minutes to meet. With the Dealer’s Tab app, Luke just closed another<br />
deal! This is the future of work, where a car dealer closes a customdesigned<br />
car deal in a hotel lobby, with the order placed with the auto<br />
major before he leaves the parking lot.<br />
The Dealers Tab has improved sales, the conversion ratio, customer<br />
satisfaction and operational efficiency, and it has reduced infrastructure<br />
By: Selvaraj, Surest - Banking & Financial Services<br />
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