Innovation Journal - Cognizant

REWIRE - A BETTER BUSINESS INTELLIGENCE
Time to market: I offer faster time-to-market, with a pre-built list of
200 KPIs and metrics across various subject areas, such as sales and
finance, execution and effectiveness, managed care, institutional,
patient analysis, claims and co-pay, marketing and non-personal
promotions, and market research.
As a novel BI tool, I have helped our client lower their cost of marketing
operations by a couple of million dollars, amortized pricing schedules
with a smooth outflow during the engagement period and reduced
capital outlay by 80%, with 30% lower operating costs.
I exhibited a higher than expected strategic impact, as my “time-toinsight”
was 24 hours across all brands compared with the two weeks
required by my predecessors, and I have helped reduce on-boarding
effort on new brands up to 70%. Implementing me, clients can adopt a
true ”culture of analytics” and obtain a single comprehensive view of all
promotional and sales channels available, regardless of the source.
In terms of operational enablement, I perform at 99.5% uptime and
have reduced 50% of operational overhead. Being highly cost
predictable is an advantage, as clients can shift budget spending from
Cap-Ex to Op-Ex.
So far my services have been for a pharma client, but I am confident
that I could serve customers in consumer goods, banking & financial
services, retail, and travel and hospitality, as I would be able to support
them in making the right decisions by providing insights at a flexible
cost.
By: Selvaraj, Surest - Banking & Financial Services
49