Innovation Journal - Cognizant

REWIRE - A BETTER BUSINESS INTELLIGENCE
It took 12 days to generate insights across 15 brands and more than
15,000 information assets. 80% of that time was spent ensuring data
quality, with an expensive infrastructure that cost over $10 million, and
spanned seven different reporting platforms and a multitude of
applications.
deployment times (nine to 12 months), with a high total cost of
ownership and a low predictability of expenditure.
The complex BI implementation and related infrastructure required a
huge investment, yet it lacked industry standards. In addition to the
There were days when my creators, the Cognizant BI team, would
drink gallons of coffee and spend hours debating, deliberating and
searching for the right answers. At times they made progress, and
sometime they had to scrap everything and start from scratch. Finally,
when I was born, I was a source of great pride; I was the first à-la-carte
BI as a service delivered as a “productized solution-as-a-service”
model.
Cognizant’s BI team extensively mined the available data, knowing that
the insights existed somewhere, using all the possible tools and
techniques to identify, extract and analyze business information from
different angles. It was like a complex puzzle of knowing what
happened in the past, understanding what is happening in the present
and predicting what will happen in the future.
There were many other issues that my creators had to keep in mind,
including:
ABBI Platform
Cost of ownership: Most companies are sorely challenged when
trying to develop a sales and marketing application like me, especially
when dealing with multiple vendors and the divide between IT and the
business. Competitive offerings tend to have unusually long
$10 million spent on infrastructure, software and application
development, an equal amount of money was required for annual
licensing costs and maintenance.
47