Innovation Journal - Cognizant
Innovation Journal - Cognizant
Innovation Journal - Cognizant
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20<br />
12<br />
<strong>Innovation</strong><br />
<strong>Journal</strong><br />
Foreword<br />
Foreword by<br />
We are currently living at an important “shift point,” a time where key megatrends are<br />
re-shaping the rules of the market, how work is conducted, and value is created.<br />
Organizations in every industry are reassessing their business models as they grapple with<br />
unprecedented and unpredictable markets, greater margin pressures, and a drought in<br />
investment capital.<br />
At the same time, irreversible and interconnected forces like globalization, virtualization of<br />
people, process and technology, the rise of millennials and cloud technologies are gaining<br />
momentum worldwide.<br />
I strongly believe the organizations that convert their work into a more fluid and intimate<br />
collaboration among employees, customers, suppliers, partners, and other stakeholders, by<br />
leveraging wisdom of the crowds and unlocking hidden insights for delivering continuous<br />
business value will emerge stronger and survive in the long run.<br />
These demographic, economic, and technological changes are already forcing organizations<br />
to rethink how, where and by whom work should be conducted. These forces are making<br />
forward-thinking organizations seek a more collaborative, flexible and global approach —<br />
we call it the Future of Work.<br />
And at <strong>Cognizant</strong>, we are helping customers around the world to find new methods to<br />
increase productivity and gain competitive advantage by enabling them to:<br />
• RETHINK how they compete,<br />
• REWIRE how they operate, and<br />
• REINVENT how they collaborate<br />
The <strong>Cognizant</strong> <strong>Innovation</strong> <strong>Journal</strong> 2012 is our way of sharing how we do it and is a<br />
testimony to many innovative teams defining the Future of Work.<br />
As you read this 4th edition of <strong>Innovation</strong> <strong>Journal</strong>, I am sure you will realize that the future<br />
of work is no longer in the future. In fact, you don't need to look too far to see it. These<br />
operating models already in practice, for many of them are currently hiding in plain sight.<br />
The Future of Work has arrived...<br />
Sukumar Rajagopal<br />
SVP – CIO and Head of <strong>Innovation</strong><br />
“The future is already here – it is just not<br />
evenly distributed.”<br />
— William Gibson
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