Innovation Journal - Cognizant

Innovation Journal - Cognizant Innovation Journal - Cognizant

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RETHINK - INTELLIPEAK challenge, especially since last year, the systems had suffered outages due to heavy loads. He turned to the Client Partner from Cognizant to see what could be done to ensure things went more smoothly this holiday season by proactively identifying and addressing all risks related to the peak shopping period upfront. Cognizant’s Client Partner discussed this situation on his weekly call "With the help of Cognizant's extensive peak management and technology expertise, we were able to provide a seamless experience to our customers. Cognizant supported us with peak planning, training and system health checks and monitoring to make sure it was 'business as usual' for Staples, even at the height of the peak season.” Brian Light, CIO, Staples, Inc. with Cognizant’s “Two-In-A-Box” offshore delivery director and his team. The team had already been reviewing the lessons learned from the prior holiday season and had some ideas percolating. As the meeting went on, they recalled what Cognizant CEO Francisco D’Souza had said about the retail industry: “When you put the challenges of the peak shopping season together with the main business drivers for retailers today -- customer intimacy and channel expansion -- it presents a huge opportunity.” By the end of the meeting, it was clear that the goal should be to enable retailers to manage key risks and achieve trouble-free, highvolume sales during the peak shopping season by assessing the readiness of business processes, IT systems and the underlying IT infrastructure. Such a solution should cover all the key business processes and assets, and it should support the entire retail lifecycle, including merchandising, warehousing and distribution, and multichannel sales and fulfillment. A few weeks later, the Client Partner met with the retailer’s CIO, VP of Marketing along with their team, as they were just beginning to plan promotions and branding for the holiday season. As he started to present the overview of Cognizant’s solution, they were excited about its prospects. The solution, dubbed Intellipeak, was capable of evaluating the retailer’s preparedness for the peak sales season, thus enabling them to manage key risks and achieve trouble-free high-volume sales by assessing the readiness of the business processes in place. Moreover, it would assess the readiness of all the IT systems and the underlying infrastructure, across the entire retail lifecycle. He further explained that Intellipeak included KPIs and diagnostic tools to check out weak links across the retailer’s systems and strengthen these weaknesses across the value chain. Furthermore, peak dashboards and heat maps were available that simulated trouble spots and indicated readiness levels through red, amber and green color codes. 11

RETHINK - INTELLIPEAK Over the next few days, as the client’s business and IT teams delved into the details of Intellipeak, it became clear that this solution addressed most of their needs. They were pleasantly surprised that the solution offered collaborative enterprise 2.0 features, such as community blogs and dashboards for peak business performance monitoring; a peak readiness index to calibrate risks and heat maps to identify peak timing of key business processes. Best of all, the implementation plan was timed to deploy the solution for the upcoming peak season. The CIO gave his final approval for deploying the Intellipeak framework, which meant the retailer’s IT team was able to take advantage of the following capabilities: • Identify business demands and draw a heat map: A heat map helps capture system changes, business plans and actions in a single sheet across a time dimension in order to identify the inherent risks present in the environment on the road to peak season. • Determine a Peak Readiness Index Score (PRI): A structured questionnaire objectively assesses peak readiness across the system, infrastructure, people and process dimensions. • Perform a face-to-face external review of the heat map, PRI and risks: The external review panel, comprising experts and practitioners from Cognizant’s Business Consulting Practice, provides an objective and unbiased review of the findings. • Capture peak activity in a diary: Identified risks are captured and tracked through a central portal. “At a time when retailers are focusing on increased customer intimacy and channel expansion as key business drivers, a hectic holiday shopping season presents a huge opportunity. Working with the world's leading retailers across the retail value chain, we recognized the need for an end-to-end, nextgeneration solution that could handle peak-season volumes across diverse channels in multiple retail formats. We are happy that Intellipeak provides a flawless platform to address this need." • Identify vulnerabilities, hot spots and risks within the landscape: Results from the heat map and PRI score enable the identification of “weak links” and “hot spots” within the landscape that might turn into an issue during the peak sales season. Respective teams could be advised to resolve these weaknesses in order to prevent failures. Francisco D’Souza, Chief Executive Officer, Cognizant • Capture peak performance and prepare PRI report: A structured peak review deck helps to capture peak system performance, which would act as input for next year. 12

RETHINK - INTELLIPEAK<br />

Over the next few days, as the client’s business and IT teams delved<br />

into the details of Intellipeak, it became clear that this solution<br />

addressed most of their needs. They were pleasantly surprised that the<br />

solution offered collaborative enterprise 2.0 features, such as<br />

community blogs and dashboards for peak business performance<br />

monitoring; a peak readiness index to calibrate risks and heat maps to<br />

identify peak timing of key business processes. Best of all, the<br />

implementation plan was timed to deploy the solution for the upcoming<br />

peak season.<br />

The CIO gave his final approval for deploying the Intellipeak<br />

framework, which meant the retailer’s IT team was able to take<br />

advantage of the following capabilities:<br />

• Identify business demands and draw a heat map: A heat map<br />

helps capture system changes, business plans and actions in a<br />

single sheet across a time dimension in order to identify the inherent<br />

risks present in the environment on the road to peak season.<br />

• Determine a Peak Readiness Index Score (PRI): A structured<br />

questionnaire objectively assesses peak readiness across the<br />

system, infrastructure, people and process dimensions.<br />

• Perform a face-to-face external review of the heat map, PRI and<br />

risks: The external review panel, comprising experts and<br />

practitioners from <strong>Cognizant</strong>’s Business Consulting Practice,<br />

provides an objective and unbiased review of the findings.<br />

• Capture peak activity in a diary: Identified risks are captured and<br />

tracked through a central portal.<br />

“At a time when retailers are focusing on increased customer intimacy<br />

and channel expansion as key business drivers, a hectic<br />

holiday shopping season presents a huge opportunity.<br />

Working with the world's leading retailers across the retail value<br />

chain, we recognized the need for an end-to-end, nextgeneration<br />

solution that could handle peak-season volumes<br />

across diverse channels in multiple retail formats.<br />

We are happy that Intellipeak provides a flawless platform to address<br />

this need."<br />

• Identify vulnerabilities, hot spots and risks within the landscape:<br />

Results from the heat map and PRI score enable the identification of<br />

“weak links” and “hot spots” within the landscape that might turn<br />

into an issue during the peak sales season. Respective teams could<br />

be advised to resolve these weaknesses in order to prevent failures.<br />

Francisco D’Souza, Chief Executive Officer, <strong>Cognizant</strong><br />

• Capture peak performance and prepare PRI report: A structured<br />

peak review deck helps to capture peak system performance, which<br />

would act as input for next year. 12

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