Innovation Journal - Cognizant
Share Embed Flag
Download ePaper

Innovation Journal - Cognizant

Innovation Journal - Cognizant Innovation Journal - Cognizant

cognizant.com
from cognizant.com More from this publisher
26.11.2014 Views

REINVENT - SEEDING INNOVATION Article 16 Bottom-Up Approach to Seeding Innovation “Managed Innovation” Ignites a Culture of Idea-Sharing for a Healthcare Giant “If you're not failing every now and again, it's a sign you're not doing anything very innovative.” - Woody Allen 117

REINVENT - SEEDING INNOVATION Cognizant’s Innovation Group helped set up a “managed innovation” process for a healthcare giant that sparked a culture of innovation for the organization. We used a three-pronged approach: A strategy workshop geared toward innovation and idea “champions.” The innovation champions led innovation initiatives for the different lines of business and functional units, while the idea champions drove the initiatives at the ground level. A set of “igniter” workshops for specific enthusiasts. These people became innovation evangelists, who propagated the innovation culture inside the organization, while the wave effect carried the initiative forward. An Innovation Leadership Summit. This included a set of workshops for setting the leadership vision and strategies for the future. In our work with a global healthcare payer, a senior executive who heads an IT team of over 500 people posed a fascinating question: “How can I encourage my team to share their thoughts, ideas and concerns with me? They are all smart - technically, socially and business knowledge-wise - so I’m sure they’ve got great ideas. But they are so busy with their day-to-day work that no one ever raises their head to speak to me about opportunities or issues they see. I need a way to hear their ideas and bring them to fruition.” It was clear to us that he was looking for a context-based approach to innovation, leveraging the wisdom of crowd rather than waiting for innovation to “just happen.” This company is a Fortune 100 corporation that ranks in the Top 5 of the global healthcare industry, with revenues of $45 billion. The executive heads an IT team of over 500 people who support the company’s global business. It was clear to us that he was looking for a context-based approach to innovation, leveraging the wisdom of the crowd rather than waiting for innovation to “just happen.” While this question was unexpected, it reflected a common concern of corporate leaders in organizations throughout the world across all industries. In today’s dynamic and competitive business environment, leaders need to leverage the innate capabilities of their large and diverse teams to generate ideas and then funnel these ideas into realities that lead to corporate success, whether in the form of continuous improvement, new products, solutions and services, or a radically improved customer experience. 118

REINVENT - SEEDING INNOVATION<br />

Article 16<br />

Bottom-Up Approach<br />

to Seeding<br />

<strong>Innovation</strong><br />

“Managed <strong>Innovation</strong>” Ignites a Culture of Idea-Sharing<br />

for a Healthcare Giant<br />

“If you're not failing every now and again, it's a sign<br />

you're not doing anything very innovative.”<br />

- Woody Allen<br />

117

logo

products

Resources

Company

Terms of service
Privacy policy
Cookie policy
Cookie settings
Imprint
Change language
Made with love in Switzerland
© 2024 Yumpu.com all rights reserved

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!