Innovation Journal - Cognizant

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RETHINK - INTELLIPEAK Intellipeak assesses the readiness of processes, systems and infrastructure for the peak holiday season. A set of comprehensive risk management plans and peak dashboards help manage the performance of systems during such times. Way of life for retailers
RETHINK - INTELLIPEAK Ensures peak sales is not impacted due to underlying IT and system issues. Ensures all risks related to peak sales season are identified proactively and addressed upfront. Identifies weaknesses and eliminate surprises. Improves communication between IT teams and the business. marketing felt strongly that they needed better tools to face this It was late summer 2011, and as the sun beamed through the window, the marketing managers attending their retail firm’s weekly meeting were feeling the heat. Their discomfort wasn’t due to the effects of the glaring sun, but due to the pressure of the upcoming holiday season. As the vice president of marketing reviewed the plans for the peak retail period, which runs from Thanksgiving through New Year’s Eve, they were worried. Being a large retailer with over 2,000 stores in several countries and billions in online transactions, the company faced a big challenge every holiday season despite heavy investment in technology. The VP of • Peak shopping season is vital to almost all retailers, yet systems get invariably overloaded. The risk is greater these days because of channel proliferation. In fact, downtime during peak seasons is getting worse and more costly, even for the largest retailers. • According to the National Retail Federation (NRF), the world’s largest retail trade association, the holiday season can represent anywhere from 25% to 40% of annual sales for some retailers. Holiday sales, which combine the months of November and December, rose 5.7% to $462 billion in 2010, representing the best holiday sales gain since 2004. 10
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Page 17 and 18: RETHINK - MUSTANG.NET Enable custom
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REWIRE - FASTr ”We have to be agi
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RETHINK - FASTr The final solution
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“The ones who are crazy enough to
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REWIRE - iASSESS A leading educatio
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REWIRE - iASSESS Feature for Teache
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REWIRE - iASSESS President Obama’
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REWIRE - iASSESS Q: So, your team
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REWIRE - PLATINUM DWBI Article 10 P
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REWIRE - PLATINUM DWBI Common Chall
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REWIRE - PLATINUM DWBI approach, th
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"Now that we have met with paradox
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REWIRE - EXTENSIBLE ERP Managing he
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about the business, go to the accou
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REWIRE - KIOSC AVM Article 12 KIOSC
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REWIRE - KIOSC AVM Proactive identi
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REWIRE - DESCRIPTIVE RFT Photo: Shr
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REWIRE - DESCRIPTIVE RFT manager al
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"The man with a new idea is a crank
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REINVENT - CONCIERGE SERVICES Artic
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REINVENT - CONCIERGE SERVICES On bo
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REINVENT - CONCIERGE SERVICES as we
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REINVENT - TOPICS CURATOR Article 1
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REINVENT - TOPICS CURATOR sifting t
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"If you want to build a ship, don't
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REINVENT - SEEDING INNOVATION Cogni
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REINVENT - SEEDING INNOVATION Team
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“Don't confuse the art of the pos
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REINVENT - INTO THE NOVEL NATION Ar
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“Discovery consists of seeing wha
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REINVENT - THE REAL DEAL 3. Some ap
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REINVENT - THE REAL DEAL Clearly, t
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REINVENT - THE REAL DEAL 5. Since t
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20 12 Innovation Journal Cognizant
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Email: inquiryindia@cognizant.com E
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Cast The Actors Dealer Daily Sabapa
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Screenplay Cast Acharya, Auyon Bose
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Art & Design Directors Cast Dhakank
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