A Presentation by Karl Bistany Future Media Services - sportcentric

More documents

Recommendations

Info

Small Is Beautiful Changing Consumer Patterns The digital revolution fragments audiences and creates communities passionate about their areas of interest making traditional linear broadcast offerings a far weaker proposition (except for elite sports content) Sports governing bodies have communities that are very passionate about their sport - you are in the business of sport and passion Advertisers and sponsors are now seeking means <strong>by</strong> which they can plug into these passionate communities that represent not only today’s consumers but also those of tomorrow. Consumers must be addressable = high c/000 (CPM) Thursday, 26 November 2009
Small Is Beautiful Changing Consumer Patterns c/000 or CPM is the advertising industry common measurement of media cost. CPM estimates the cost of 1000 views per advertisement or similar offering In the digital environment CPM is much higher as audience is identifiable and quantifiable Example: ITV (UK) Broadcast CPM £4 v On-line Video Ad CPM £35-50 Thursday, 26 November 2009
Page 1 and 2: Revenue Generation Thinking Out of
Page 3 and 4: Big Boys Game? Major rights holders
Page 5 and 6: If not TV Rights Then What? Hosting
Page 7: Community Movements Present a Chall
Page 11 and 12: Small Is Beautiful Changing Consume
Page 13 and 14: Small Can Become Big 15,000 30,000
Page 15 and 16: Thinking in the Box Is Your Product
Page 17 and 18: British Gas and British Swimming -
Page 19 and 20: One Last Thought... How many of you

A Presentation by Karl Bistany Future Media Services - sportcentric

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?