A Presentation by Karl Bistany Future Media Services - sportcentric
A Presentation by Karl Bistany Future Media Services - sportcentric
A Presentation by Karl Bistany Future Media Services - sportcentric
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British Gas and British Swimming - a Case Study<br />
Beijing British swimming success attracted major long term sponsorship from BG<br />
But a huge challenge to maintain the sport’s profile between Olympics and World<br />
Championships<br />
Quicken <strong>Media</strong> hired to deliver a multi platform integrated media strategy for the<br />
sport and its new sponsor<br />
The strategy was built around three things:<br />
a clear understanding of rapidly changing media consumption habits<br />
deep knowledge of the “art of the possible” in the UK media landscape<br />
delivering an interlocking layered set of media solutions on all platforms to<br />
deliver improved brand awareness for the sport and sponsor<br />
Thursday, 26 November 2009
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