A Presentation by Karl Bistany Future Media Services - sportcentric
A Presentation by Karl Bistany Future Media Services - sportcentric
A Presentation by Karl Bistany Future Media Services - sportcentric
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Small Is Beautiful<br />
Changing Consumer Patterns<br />
Traditional above the line advertising severely challenged<br />
Digital media can deliver an addressable audience with<br />
guaranteed views/action/acquisition<br />
Sports can deliver passionate communities with prolonged<br />
viewing sessions (unlike YouTube style snacking)<br />
Harness your community and monetising it becomes a reality<br />
Thursday, 26 November 2009
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