Course Calendar 2011-2012 - Champlain College Saint-Lambert
Course Calendar 2011-2012 - Champlain College Saint-Lambert
Course Calendar 2011-2012 - Champlain College Saint-Lambert
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• Be able to situate various issues in management,<br />
marketing and sport related to informed, responsible<br />
participation in a world-wide and local context<br />
• Demonstrate the knowledge and application of<br />
management and leadership principles<br />
• Possess management and administrative aptitudes<br />
required for effective leadership within the sports<br />
management industry<br />
• Possess and demonstrate group and program leadership<br />
abilities<br />
• Possess a knowledge of sport settings, services and<br />
legal issues specific to sport and education settings<br />
• Possess well developed interpersonal skills which they<br />
can apply in a training, customer service, or sales<br />
setting<br />
• Be able to read and understand, as well as create, basic<br />
financial statements<br />
• Be able to read, understand and write basic business<br />
documents and contracts in French<br />
• Be able to plan, organize, manage, and evaluate an<br />
event, product launch or facility management within a<br />
sport context<br />
• Be able to understand and describe the life cycle of a<br />
sports business and the factors that affect it such as<br />
financial issues, budget constraints, community<br />
relationships and the public image, political and<br />
regulatory constraints, human resources and labour<br />
relations<br />
• Be able to design mass media campaigns as well as<br />
define marketing mixes that are most appropriate to<br />
reach target markets for sport products and services<br />
• Be able to apply various statistical techniques in the<br />
support of managerial decisions in the various<br />
functional areas of business including marketing<br />
• Be able to explain how an understanding of the global<br />
environment and marketplace and the factors and<br />
events that can impact on it affect marketing and<br />
management in sport<br />
• Be able to demonstrate the ability to maintain<br />
economically viable inventory levels and forecast market<br />
demand for wholesale and retail inventories for both<br />
sport and non-sport products<br />
• Be able to demonstrate awareness of the need to<br />
develop lifestyle habits conducive to good physical,<br />
emotional and intellectual health
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