Course Calendar 2011-2012 - Champlain College Saint-Lambert

Sport Marketing & Management (410.D3) - Business Management Program (410.D0)
Entrance Requirement
In order to be admitted to a program leading to a Diploma
of College Studies (DEC), candidates must possess a
Quebec Secondary School Diploma including Math CST 4 or
have completed a level of education that is deemed
equivalent by the College. Additional admissions
requirements can be found in the admission section of this
calendar.
For more information, please refer to our website at
www.champlainonline.com under Admissions.
General Program Goal
The three-year Sport Marketing & Management program is
designed to prepare well-educated, competent, ethical and
purposeful graduates to enter the field of Sport Marketing
and/or Management as junior marketers, administrators and
managers. This is accomplished by offering a program that
emphasizes a broad general education, strong critical thinking
skills, well-develop and relevant software skills,
professionalism, and practical experience.
Integrative Activity
Integrative activities are part of most program-specific
courses. However, the major integrative activities are in the
form of the Practicum courses in sales and sport marketing -
reflecting the two main areas of study in the program - the
Field Work in Sport/Independent Study course in the fifth
semester. In the Practicum courses, students are coached
through viable implementations of real-world cases. One of
the biggest differences between the Practicum courses and
the other courses is that students will work on projects that
can be produced, marketed or sold. For these courses,
students will be required to work in a group - forming a
Practicum executive of between three and five people. Each
person will have positions such as market researcher,
product manager, financial manager, and creative director.
This will force students to be organized within their
executive, and to prove that they can work well as part of a
team. In the Practicum courses, students integrate the
knowledge and skill they amassed in previous courses and
develop a viable product or solution to a problem that is of
high quality, delivered on time, on budget and to a market’s
satisfaction. The Field Work in Sport/Independent Study in
Sport is essential for providing hands-on experience in
applying academic material in a non-academic setting. It also
gives students the opportunity to integrate and apply what
they have learned in the classroom to a real job.
Comprehensive Assessment
The Comprehensive Assessment occurs in the Sport
Management Internship and comprises two components for
evaluation:
1. The internship company’s evaluation of the student’s
performance and competencies in the form of a
standardized questionnaire, worth 25% of the
evaluation.
2. The student-written Internship Report and defence of
the report are worth 75% of the evaluation.
The report must include a brief description of the
organization that the student worked for and a detailed
summary of how the student’s time was spent and what
achievements were attained. The report must refer back to
the Internship contract and must detail the personal
learning objectives that were achieved. The report will refer
to three management concepts that the student learned
during his/her studies and describe how each can be used to
explain the Internship experience. The report must detail
how management concepts were applied or, if applicable,
why a concept wasn’t applied. The report must also include
samples of work completed during the Internship. After the
report is submitted, the student must do an Internship
Presentation and Defence. In front of a committee, the
student will place in context and review his/her Internship
experience with the committee members. If the committee
determines that the Internship requirements designated at
any previous time have not been met, they may require that
the student remediate to fulfill these requirements. For
example, the committee could require the student to
complete an additional literature review, relevant to the
Internship, or to back-up his/her report with data.
Students who do not attain the objectives will be informed
of what is lacking in their work and be allowed to re-submit
the assessment, either in the current session if time
permits, or in a subsequent semester.
Graduate Profile
Students graduating from the program will:
• Be able to express themselves logically and concisely in
written and oral formats in both English and French.
• Demonstrate basic quantitative and technology abilities
relevant to marketing and management (computer use,
e-mail, web searching, system software, Excel, Word,
the Internet, Desktop publishing, Web publishing)
• Demonstrate knowledge of a relevant background in
history, social science and natural science
• Be able to think critically and problem solve
• Understand ethical issues as they apply to sports,
management and marketing
• Behave according to the legal standards of business