Course Calendar 2011-2012 - Champlain College Saint-Lambert
Course Calendar 2011-2012 - Champlain College Saint-Lambert Course Calendar 2011-2012 - Champlain College Saint-Lambert
Tourism (continued) 414-432-LA Tourism Marketing Applications (Concentration course for Tourism students only) This course focuses on the essentials of tourism service marketing and the application of marketing activities. Particular emphasis will be placed on how tourism businesses set marketing objectives, select a target market, decide on a marketing mix, set prices, and how to elaborate a marketing plan 4 hours/week Units: 2.33 Prerequisite: 414-312 414-511-LA Finance for Tourism Operations (Concentration course for Tourism students only) Monitoring and analyzing the financial performance of a tourism business is an essential management responsibility. Accounting principles, financial statements, and budgeting are unfamiliar territory for most tourism professionals. However it is important for future managers in any tourism business to acquire a general understanding of financial aspects. This course gives students understanding and skills in performing basic financial tasks in certain tourism business situations. 3 hours/week Units: 1.66 Prerequisite: Completion of all concentration courses in the 1 st to 4 th semesters, as well as completion of the majority of the core courses, including: 2 English, 2 Humanities, 2 Physical Education courses and 1 complementary. 414-512-LA Human Resource Management (Concentration course for Tourism students only) This course will focus on supervising a small work team. Students will learn how to recruit, select, train and prepare employee orientation as well as learn the basis of working with unions and the Charter of Rights. Moreover, students will learn how to evaluate and motivate employees. Particular emphasis will be placed on applying the acquired skills to various tourism careers. 3 hours/week Units: 1.66 Prerequisites: 414-211, 414-213 AND completion of all concentration courses in the 1 st to 4 th semesters, as well as completion of the majority of the core courses, including: 2 English, 2 Humanities, 2 Physical Education courses and 1 complementary. 414-513-LA Tour Management (Concentration course for Tourism students only) This course allows students to differentiate between the roles of a tour manager and a tour guide. It provides them with the skills required to manage a tour. It will allow them to identify their own leadership style, to learn how to assess the needs of a tour group, to select and format information which they will be called upon to provide during a tour, to administer a tour budget, to apply general principles of hospitality in a specialized context, and to report professionally on the tour. 3 hours/week Units: 1.33 Prerequisite: Completion of all concentration courses in the 1 st to 4 th semesters, as well as completion of the majority of the core courses, including: 2 English, 2 Humanities, 2 Physical Education courses and 1 complementary. 414-514-LA Tourism Promotion: Techniques (Concentration course for Tourism students only) In this course students will explore some of the techniques currently employed in the fields of information and tourism promotion in Quebec. Advertising, personal selling, merchandising, sales promotion, public relations and publicity, posters, brochures, and slogans will be explored. The class will also look at successful tourism promotion campaigns. 4 hours/week Units: 2.33 Prerequisites: 414-312, 414-432 AND completion of all concentration courses in the 1 st to 4 th semesters, as well as completion of the majority of the core courses, including: 2 English, 2 Humanities, 2 Physical Education courses and 1 complementary. 414-515-LA Events, Meetings and Conventions (Concentration course for Tourism students only) Students will examine the entire process of organizing meetings, events and conventions including site inspection, developing the program, reservations, and post-convention activities meeting. Together with guest speakers from the industry, this course will offer students a hands-on approach to enable them to elaborate their own project. 3 hours/week Units: 1.66 Prerequisite: Completion of all concentration courses in the 1 st to 4 th semesters, as well as completion of the majority of the core courses, including: 2 English, 2 Humanities, 2 Physical Education courses and 1 complementary.
Tourism (continued) 414-516-LA Groups & Charters (Concentration course for Tourism students only) Tour operators are the key organization in the travel package industry, providing the logistical skills needed to package transportation, accommodation and destination activities in ways which appeal to the traveling public. In this course students will analyze different kinds of group packages, discover the reasons for their popularity and learn how to put together a total tour package. Particular emphasis will be placed on creating and pricing tours as well as contracting of services. 4 hours/week Units: 2.00 Prerequisites: 414-414 AND completion of all concentration courses in the 1 st to 4 th semesters, as well as completion of the majority of the core courses, including: 2 English, 2 Humanities, 2 Physical Education courses and 1 complementary. 414-537-LA Career Planning (Concentration course for Tourism students only) This capstone course prepares the students for their Work-study by putting their focus on their career path in Tourism. Students will be assessing their strengths and weaknesses in terms of knowledge and skills. Opportunities will be provided to facilitate the transition from the academic to the real work environment, including the update of their C.V.’s, preparation for the job interview. Discussions will take place about professional behaviour, work ethics, dress code, workplace situations, performance, and evaluation. As part of this course students will be doing research on several tourism careers which includes an in-depth interview with a Tourism Management professional. Students are responsible for the preparation of a report that both describes and justifies their career concentration objectives and choice of Work-study placement. 4 hours/week Units: 1.66 Prerequisite: Successful completion of all 1 st , 2 nd , 3 rd , 4 th and 5 th semester courses. 414-611-LA Tourism Law (Concentration course for Tourism students only) This course familiarizes the student with legal tourism principles and procedures at the international, federal, provincial and municipal levels using a problem-solving approach. Student will understand and apply: (1) legal rights, responsibilities and procedures affecting tourism industry suppliers (like airlines, cruise-lines, and hotels), their representatives and agents (like travel agencies and wholesalers); (2) approaches to prevent legal problems from arising. 3 hours/week Units: 1.66 414-612-LA Tourism Management and Trends (Concentration course for Tourism students only) In this course, students will learn to recognize social changes likely to influence tourism management practices. They will recognize trends in consumerism and marketing as well as establish connections between trends and foreseeable changes in the tourism industry. 3 hours/week Units: 1.66 414-613-LA Destination Evaluation: Case Studies (Concentration course for Tourism students only) The focus of all the destination courses should be listed to provide and analyze Regional, National and International tourist information. Students will use geographic vocabulary, models, diagrams, maps and statistical tables. They will analyze the destination areas according to their physical, historical, political and economic conditions. They will also locate and categorize the main points of interest typical of the destination and assess its tourism potential, taking into account different types of tourist motivation. Positive and negative impacts of tourism on the destination will be considered, as well as current news events. Each destination will be evaluated as a potential source of travelers to Quebec and Canada. Students will participate in learning activities including group interaction, role play, audiovisual analysis, tour design and research work. Students will be asked to apply their knowledge and analytical skills to increasingly complex traveling challenges. 4 hours/week Units: 2.00 Prerequisite: 320-122, 414-112, 414-212, 414-311 and 414-411
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Tourism (continued)<br />
414-516-LA<br />
Groups & Charters<br />
(Concentration course for Tourism students only)<br />
Tour operators are the key organization in the travel<br />
package industry, providing the logistical skills needed to<br />
package transportation, accommodation and destination<br />
activities in ways which appeal to the traveling public. In<br />
this course students will analyze different kinds of group<br />
packages, discover the reasons for their popularity and<br />
learn how to put together a total tour package. Particular<br />
emphasis will be placed on creating and pricing tours as<br />
well as contracting of services.<br />
4 hours/week Units: 2.00<br />
Prerequisites: 414-414 AND completion of all<br />
concentration courses in the 1 st to 4 th semesters, as well<br />
as completion of the majority of the core courses,<br />
including: 2 English, 2 Humanities, 2 Physical Education<br />
courses and 1 complementary.<br />
414-537-LA<br />
Career Planning<br />
(Concentration course for Tourism students only)<br />
This capstone course prepares the students for their<br />
Work-study by putting their focus on their career path in<br />
Tourism. Students will be assessing their strengths and<br />
weaknesses in terms of knowledge and skills.<br />
Opportunities will be provided to facilitate the transition<br />
from the academic to the real work environment,<br />
including the update of their C.V.’s, preparation for the<br />
job interview. Discussions will take place about<br />
professional behaviour, work ethics, dress code,<br />
workplace situations, performance, and evaluation. As<br />
part of this course students will be doing research on<br />
several tourism careers which includes an in-depth<br />
interview with a Tourism Management professional.<br />
Students are responsible for the preparation of a report<br />
that both describes and justifies their career<br />
concentration objectives and choice of Work-study<br />
placement.<br />
4 hours/week Units: 1.66<br />
Prerequisite: Successful completion of all 1 st , 2 nd , 3 rd , 4 th<br />
and 5 th semester courses.<br />
414-611-LA<br />
Tourism Law<br />
(Concentration course for Tourism students only)<br />
This course familiarizes the student with legal tourism<br />
principles and procedures at the international, federal,<br />
provincial and municipal levels using a problem-solving<br />
approach. Student will understand and apply: (1) legal<br />
rights, responsibilities and procedures affecting tourism<br />
industry suppliers (like airlines, cruise-lines, and hotels),<br />
their representatives and agents (like travel agencies and<br />
wholesalers); (2) approaches to prevent legal problems<br />
from arising.<br />
3 hours/week Units: 1.66<br />
414-612-LA<br />
Tourism Management and Trends<br />
(Concentration course for Tourism students only)<br />
In this course, students will learn to recognize social changes<br />
likely to influence tourism management practices. They will<br />
recognize trends in consumerism and marketing as well as<br />
establish connections between trends and foreseeable<br />
changes in the tourism industry.<br />
3 hours/week Units: 1.66<br />
414-613-LA<br />
Destination Evaluation: Case Studies<br />
(Concentration course for Tourism students only)<br />
The focus of all the destination courses should be listed<br />
to provide and analyze Regional, National and<br />
International tourist information. Students will use<br />
geographic vocabulary, models, diagrams, maps and<br />
statistical tables. They will analyze the destination areas<br />
according to their physical, historical, political and<br />
economic conditions. They will also locate and categorize<br />
the main points of interest typical of the destination and<br />
assess its tourism potential, taking into account different<br />
types of tourist motivation. Positive and negative impacts<br />
of tourism on the destination will be considered, as well<br />
as current news events. Each destination will be<br />
evaluated as a potential source of travelers to Quebec<br />
and Canada. Students will participate in learning<br />
activities including group interaction, role play, audiovisual<br />
analysis, tour design and research work. Students<br />
will be asked to apply their knowledge and analytical<br />
skills to increasingly complex traveling challenges.<br />
4 hours/week Units: 2.00<br />
Prerequisite: 320-122, 414-112, 414-212, 414-311 and<br />
414-411