Course Calendar 2011-2012 - Champlain College Saint-Lambert

Tourism (continued)
414-432-LA
Tourism Marketing Applications
(Concentration course for Tourism students only)
This course focuses on the essentials of tourism service
marketing and the application of marketing activities.
Particular emphasis will be placed on how tourism
businesses set marketing objectives, select a target market,
decide on a marketing mix, set prices, and how to elaborate
a marketing plan
4 hours/week Units: 2.33
Prerequisite: 414-312
414-511-LA
Finance for Tourism Operations
(Concentration course for Tourism students only)
Monitoring and analyzing the financial performance of a
tourism business is an essential management responsibility.
Accounting principles, financial statements, and budgeting
are unfamiliar territory for most tourism professionals.
However it is important for future managers in any tourism
business to acquire a general understanding of financial
aspects. This course gives students understanding and skills
in performing basic financial tasks in certain tourism
business situations.
3 hours/week Units: 1.66
Prerequisite: Completion of all concentration courses in
the 1 st to 4 th semesters, as well as completion of the
majority of the core courses, including: 2 English, 2
Humanities, 2 Physical Education courses and 1
complementary.
414-512-LA
Human Resource Management
(Concentration course for Tourism students only)
This course will focus on supervising a small work team.
Students will learn how to recruit, select, train and
prepare employee orientation as well as learn the basis
of working with unions and the Charter of Rights.
Moreover, students will learn how to evaluate and
motivate employees. Particular emphasis will be placed
on applying the acquired skills to various tourism careers.
3 hours/week Units: 1.66
Prerequisites: 414-211, 414-213 AND completion of all
concentration courses in the 1 st to 4 th semesters, as well
as completion of the majority of the core courses,
including: 2 English, 2 Humanities, 2 Physical Education
courses and 1 complementary.
414-513-LA
Tour Management
(Concentration course for Tourism students only)
This course allows students to differentiate between the
roles of a tour manager and a tour guide. It provides
them with the skills required to manage a tour. It will
allow them to identify their own leadership style, to learn
how to assess the needs of a tour group, to select and
format information which they will be called upon to
provide during a tour, to administer a tour budget, to
apply general principles of hospitality in a specialized
context, and to report professionally on the tour.
3 hours/week Units: 1.33
Prerequisite: Completion of all concentration courses in
the 1 st to 4 th semesters, as well as completion of the
majority of the core courses, including: 2 English, 2
Humanities, 2 Physical Education courses and 1
complementary.
414-514-LA
Tourism Promotion: Techniques
(Concentration course for Tourism students only)
In this course students will explore some of the
techniques currently employed in the fields of
information and tourism promotion in Quebec.
Advertising, personal selling, merchandising, sales
promotion, public relations and publicity, posters,
brochures, and slogans will be explored. The class will
also look at successful tourism promotion campaigns.
4 hours/week Units: 2.33
Prerequisites: 414-312, 414-432 AND completion of all
concentration courses in the 1 st to 4 th semesters, as well
as completion of the majority of the core courses,
including: 2 English, 2 Humanities, 2 Physical Education
courses and 1 complementary.
414-515-LA
Events, Meetings and Conventions
(Concentration course for Tourism students only)
Students will examine the entire process of organizing
meetings, events and conventions including site
inspection, developing the program, reservations, and
post-convention activities meeting. Together with guest
speakers from the industry, this course will offer
students a hands-on approach to enable them to
elaborate their own project.
3 hours/week Units: 1.66
Prerequisite: Completion of all concentration courses in
the 1 st to 4 th semesters, as well as completion of the
majority of the core courses, including: 2 English, 2
Humanities, 2 Physical Education courses and 1
complementary.