Course Calendar 2011-2012 - Champlain College Saint-Lambert

Graphic Communications (continued)
412-901-LA
Desktop Applications for Print Marketing
(Graphic Communications for Sport Marketing and
Advertising Management students only)
This course focuses on computer software tools used to
prepare marketing materials. Students gain experience in
developing promotional material such as brochures,
posters, advertising copy and coupons using page layout
software. They also learn the fundamentals of design
theory which permits them to put together marketing
communications that will grab the attention of the
intended audience.
Methodology: Multimedia presentations, hands-on
computer tutorials, creative projects, theory and
practical tests and a final project.
5 hours/week Units: 2.66
Prerequisite: 410-102
412-902-LA
Web Page Design for Marketing and Sales
(Graphic Communications for Sport Marketing and
This course combines the practical aspect of Web design
with Dreamweaver. In this course students learn and
apply software features to design, code and create
professional-looking Web pages and Web sites. Students
begin by understanding the research capability of the
Web. They also gain knowledge of marketing and
business strategies necessary to produce an effective
Web site.
Mehtodology: Multimedia presentations, hands-on
computer tutorials, creative projects, theory and
practical tests and a final project.
3 hours/week Units: 1.66
Prerequisite: 412-901