Course Calendar 2011-2012 - Champlain College Saint-Lambert
Course Calendar 2011-2012 - Champlain College Saint-Lambert Course Calendar 2011-2012 - Champlain College Saint-Lambert
Business (continued) 410-622-LA Practicum – Internal Advertising Competition (Business Administration for Advertising Management students only) Students will form advertising agency teams which will compete against each other by developing, presenting and selling advertising campaigns for the same product or service. Experienced advertising agency people know that after they have created appealing advertising concepts and prepared an effective advertising campaign, the next crucial step is to sell the campaign to its intended client. No matter how great a campaign plan is, if it is not successfully presented to the client, it will not go forward. Effective presentation skills are often the key to both corporate and personal success in advertising agencies. Senior positions in agencies are usually reserved for those who can persuade and convince as well as create. 4 hours/week Units: 2.00 410-623-LA Practicum – External Advertising Campaign Development (Business Administration for Advertising Management students only) This course is designed to give students a realistic advertising campaign experience. Students will develop a major advertising campaign from start to finish for a company in the Montreal area and present their campaign to company executives. Students will employ and implement the skills learned in the program and apply them to solving an actual business advertising problem. 4 hours/week Units: 2.33 410-624-LA Advertising & Media Internship (Business Administration for Advertising Management students only) Students will complete practical work experiences in advertising, sales, creativity, management and research with advertisers, agencies media or auxiliary services. This course is designed to introduce the students to the realities of the workplace through practical training with a participating employer. Externship is a self-directed practical subject that provides the student with experience and work within the industry before graduation. Before leaving on the work-study, students will prepare for their internship by researching the company that they will work for and by improving on those skills where they may have a weakness. 13 hours/week Units: 4.66 Prerequisite: 410-502 or permission from the Department Coordinator 410-771-LA Introduction to Business Software Tools (Business Administration for Sport Marketing and Advertising Management students only) This course teaches the productivity software tools used in business including e-mailers, browsers, word processing, spreadsheets, accounting and presentation graphics. The main focus of the course is on the use of spreadsheets and the Internet to help solve problems and deal with the daily activities to support the running of a business. The overall objective of the course is to prepare students to be able to learn the features of business software tools and apply these tools to efficiently and effectively solve problems. An emphasis will be placed on spreadsheet software and how it can be used effectively as a productivity tool in business. 5 hours/week Units: 2.66 410-921-LA Business Fundamentals for IT (Business Administration for Computer Science students only) Study of essential business understandings, knowledge, and skills required for our students to interact effectively with others in the place of work and in the business community. Students will learn the theory and practice of recording and reporting financial events for service and merchandising businesses. Many decisions in business are made based on accounting information, both historical (based on past events) and projected (based on estimates of the future). Understanding accounting as an efficient way of measuring and communicating financial information on the financial status of various business entities is the foundation for any successful business information system implementation 3 hours/week Units: 1.66
Business (continued) 410-945-LA Consumer Behaviour (Business Administration for Graphic Communications students only) This course presents the study of consumer behaviour with the intent of allowing students to be able to choose appropriate media and messages for promoting products and services and develop appropriate marketing strategies. It addresses consumer behaviour from both a managerial and consumer perspective. Students learn about how consumers make routine and complex decisions; how behaviour is affected by the individual consumers personal characteristics and by culture and reference groups; and the implications of consumer behaviour for marketing strategy. Methodology: lectures, computer demonstrations, Web access, practical and theory tests 3 hours/week Units: 1.66 410-946-LA Entrepreneurship (Business Administration for Graphic Communications students only) In this course students will experience the entrepreneurial way of thinking and acting, learn to develop a business plan and gain an understanding of what is required to succeed in a business venture. They will research business opportunities, analyze market possibilities and develop financial criteria to present a workable proposal for a new business. Methodology: Multi-media lectures, videos, web research and exercises using business plan writing software. 3 hours/week Units: 2.00 Prerequisite: 412-112 and 412-211
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Business (continued)<br />
410-945-LA<br />
Consumer Behaviour<br />
(Business Administration for Graphic Communications<br />
students only)<br />
This course presents the study of consumer behaviour<br />
with the intent of allowing students to be able to choose<br />
appropriate media and messages for promoting products<br />
and services and develop appropriate marketing<br />
strategies. It addresses consumer behaviour from both a<br />
managerial and consumer perspective. Students learn<br />
about how consumers make routine and complex<br />
decisions; how behaviour is affected by the individual<br />
consumers personal characteristics and by culture and<br />
reference groups; and the implications of consumer<br />
behaviour for marketing strategy.<br />
Methodology: lectures, computer demonstrations, Web<br />
access, practical and theory tests<br />
3 hours/week Units: 1.66<br />
410-946-LA<br />
Entrepreneurship<br />
(Business Administration for Graphic Communications<br />
students only)<br />
In this course students will experience the<br />
entrepreneurial way of thinking and acting, learn to<br />
develop a business plan and gain an understanding of<br />
what is required to succeed in a business venture. They<br />
will research business opportunities, analyze market<br />
possibilities and develop financial criteria to present a<br />
workable proposal for a new business.<br />
Methodology: Multi-media lectures, videos, web<br />
research and exercises using business plan writing<br />
software.<br />
3 hours/week Units: 2.00<br />
Prerequisite: 412-112 and 412-211
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