Course Calendar 2011-2012 - Champlain College Saint-Lambert

Business (continued)
410-622-LA
Practicum – Internal Advertising Competition
(Business Administration for Advertising Management
students only)
Students will form advertising agency teams which will
compete against each other by developing, presenting
and selling advertising campaigns for the same product
or service. Experienced advertising agency people know
that after they have created appealing advertising
concepts and prepared an effective advertising
campaign, the next crucial step is to sell the campaign to
its intended client. No matter how great a campaign plan
is, if it is not successfully presented to the client, it will
not go forward. Effective presentation skills are often the
key to both corporate and personal success in advertising
agencies. Senior positions in agencies are usually
reserved for those who can persuade and convince as
well as create.
4 hours/week Units: 2.00
410-623-LA
Practicum – External Advertising Campaign
Development
(Business Administration for Advertising Management
students only)
This course is designed to give students a realistic
advertising campaign experience. Students will develop a
major advertising campaign from start to finish for a
company in the Montreal area and present their
campaign to company executives. Students will employ
and implement the skills learned in the program and
apply them to solving an actual business advertising
problem.
4 hours/week Units: 2.33
410-624-LA
Advertising & Media Internship
(Business Administration for Advertising Management
students only)
Students will complete practical work experiences in
advertising, sales, creativity, management and research
with advertisers, agencies media or auxiliary services.
This course is designed to introduce the students to the
realities of the workplace through practical training with
a participating employer. Externship is a self-directed
practical subject that provides the student with
experience and work within the industry before
graduation. Before leaving on the work-study, students
will prepare for their internship by researching the
company that they will work for and by improving on
those skills where they may have a weakness.
13 hours/week Units: 4.66
Prerequisite: 410-502 or permission from the
Department Coordinator
410-771-LA
Introduction to Business Software Tools
(Business Administration for Sport Marketing and
Advertising Management students only)
This course teaches the productivity software tools used
in business including e-mailers, browsers, word
processing, spreadsheets, accounting and presentation
graphics. The main focus of the course is on the use of
spreadsheets and the Internet to help solve problems
and deal with the daily activities to support the running
of a business. The overall objective of the course is to
prepare students to be able to learn the features of
business software tools and apply these tools to
efficiently and effectively solve problems. An emphasis
will be placed on spreadsheet software and how it can be
used effectively as a productivity tool in business.
5 hours/week Units: 2.66
410-921-LA
Business Fundamentals for IT
(Business Administration for Computer Science students
only)
Study of essential business understandings, knowledge, and
skills required for our students to interact effectively with
others in the place of work and in the business community.
Students will learn the theory and practice of recording and
reporting financial events for service and merchandising
businesses. Many decisions in business are made based on
accounting information, both historical (based on past
events) and projected (based on estimates of the future).
Understanding accounting as an efficient way of measuring
and communicating financial information on the financial
status of various business entities is the foundation for any
successful business information system implementation
3 hours/week Units: 1.66