Course Calendar 2011-2012 - Champlain College Saint-Lambert

Business (continued)
410-527-LA
Business Communications in Québec
(Business Administration for Advertising Management
students only)
This course presents the basic principles involved in
professional business communications in Québec.
Students will learn written and oral forms of business
communications in both official languages, from writing a
memo, a business report through to oral presentations
and conducting business meetings.
3 hours/week Units: 1.66
410-601-LA
Global Marketing of Sport
(Business Administration for Sport Marketing students
only)
Successful consumer marketing in today’s competitive
world requires an understanding of the global environment
and marketplace and the factors and events that can impact
on it. In this practical overview, the effects of the rapidly
changing international scene on consumer marketing and
new product introduction will be discussed. Students will
focus on how to identify international market opportunities
and select/develop/exploit business opportunities. Topics
include global planning, global competition, country- and
regional-specific marketing, introducing a new product or
launching an existing product into new markets, and
designing and implementing international marketing
strategies.
3 hours/week Units: 1.66
410-602-LA
Sales Practicum
(Business Administration for Sport Marketing students
only)
This course is an introduction to professional selling
methods and provides an interactive simulated business
situation intended to present the participants with realistic
sales situations in Quebec. Students develop skills through
role playing and product presentations. Topics include steps
of the selling process, proper selling techniques to
organizations, consumer psychology,
Time management and dealing with clients in a commercial
establishment.
4 hours/week Units: 2.33
Prerequisite: 383-901
410-603-LA
Sports Marketing Practicum
(Business Administration for Sport Marketing students
only)
This course provides the student with an opportunity to
put into practice many of the marketing and
management skills learned in the previous semesters by
planning, executing and evaluating sport-related events.
Working in groups, students will choose to organize
events both inside and outside the college in conjunction
with business organizations. Responsibilities of the
students include creating events, selling the event to
internal and external partners to obtain their support,
planning, creating promotional and advertising material,
staffing, executing and evaluating their events. Successful
events may lead to offers of internships and/or
employment by external
4 hours/week Units: 2.33
410-604-LA
Sport Management Internship
(Business Administration for Sport Marketing students
only)
Students will get on-the-job learning experience in a
segment of the sports industry in a management, sales or
marketing capacity for a minimum of 5 weeks.
13 hours/week Units: 5.00
Prerequisite: 410-502 or permission from the
Department Coordinator
410-621-LA
Practicum – Industrial Advertising & Trade Show
(Business Administration for Advertising Management
students only)
This course examines the advertising procedures and
techniques used when companies strive to sell their
products or services to other organizations. This vast
sector of “business to business” advertising or “B2B” will
be explored and examined in terms of the specific nature
of advertising campaign development. Trade shows are
also an important aspect of the business to business
marketing process. Students will visit several trade shows
closed to the public to meet and network with organizers
and exhibitors in different industries.
4 hours/week Units: 2.33