Course Calendar 2011-2012 - Champlain College Saint-Lambert

Business (continued)
410-505-LA
Sport Advertising
(Business Administration for Sport Marketing students
only)
This course explores the use of advertising by a variety of
sports organizations and businesses to achieve their
communication goals. The main focus of this course is
toward students understanding the process (es) involved in
developing effective advertising campaigns. As such,
students will plan and develop, as well as present,
advertising campaign plans for a sports product or service.
Students will be introduced to advertising, planning
components such as advertising research, setting
advertising objectives, creative strategy development,
media planning and campaign monitoring. Other
promotional issues such as merchandising, licensing and
sponsorships will also be examined in relation to their
importance in achieving communication objectives.
3 hours/week Units: 1.66
410-506-LA
Field Work in Sport or Independent Study in Sport
(Business Administration for Sport Marketing students
only)
Students will be required to complete field work or an
independent study in a sport-related organization in a
management or marketing capacity and will be evaluated
on their performance. Alternatively, students may opt to
do an independent research study on a current topic in
sport management and marketing, subject to the
permission and stipulations of their supervisor.
4 hours/week Units: 1.66
410-521-LA
Media Sales Management
(Business Administration for Advertising Management
students only)
This course explores the process of selling advertising
space for both traditional and interactive media and
focuses on the three keys to advertising sales success:
personal skills, selling skills and product knowledge.
Students will learn to develop personal skills such as
attitude, emotional intelligence, communication,
listening to and understanding people. Selling skill to be
taught include prospecting, presenting, negotiating,
closing the sale and servicing the customer. Product
knowledge to be covered includes the major media types
such as newspapers, television, radio, magazines,
outdoor and interactive
4 hours/week Units: 2.33
410-523-LA
Strategic Media Planning
(Business Administration for Advertising Management
students only)
Students will be introduced to the basic principles of
media planning and its importance to the success of
advertising campaigns. The factors that affect a planner’s
decisions as to which media to employ and to what
extent, will be the focus of this course. Students will also
understand the role of the media department in
controlling and monitoring advertising campaigns.
Students will learn how to plan media usage for an
advertising campaign by doing a situational analysis,
identifying the specific challenges to be considered in the
planning, establishing pertinent operational objectives,
selecting the appropriate methods and planning tools to
meet the objectives and plan out the implementation of
the strategy.
3 hours/week Units: 2.00
410-524-LA
Campaign Strategy Development
(Business Administration for Advertising Management
students only)
This core subject for Advertising Management students
builds on the material previously studied. Advertising
Design and Production, Advertising Research and
Principles of Advertising Management option students
will research, analyse, develop and present complete
advertising campaigns. This includes market analysis,
advertising strategy, sales promotion, media plan and
creative executions. A realistic budget must be used to
complete the campaign.
3 hours/week Units: 1.66
410-526-LA
Commercial Management of Advertising
(Business Administration for Advertising Management
students only)
Students will be introduced to the basic methods and
techniques currently used in managing the advertising
function within a corporate context. Emphasis will be
placed on quantitative management analysis techniques
such as: trend forecasting, break-even analysis, marginal
analysis and response modelling techniques.
4 hours/week Units: 2.00