Course Calendar 2011-2012 - Champlain College Saint-Lambert

Business (continued)
410-423-LA
Global Marketing and International Advertising
(Business Administration for Advertising Management
students only)
Global marketing explores every aspect of the process of
planning and implementing marketing strategies and
advertising campaigns in a global marketplace. Students
gain an appreciation of world markets, global trends and
cultural issues relevant to international marketers.
3 hours/week Units: 1.66
410-424-LA
Financial Budgetary Control
(Business Administration for Advertising Management
students only)
The student will be introduced to how companies
financially control and monitor their activities. Emphasis
will be placed on project budgetary control techniques
and procedures such as those commonly used in
advertising agencies as well as advertisers.
3 hours/week Units: 1.66
Prerequisite: 410-201
410-501-LA
Sales Force Training and Management
(Business Administration for Sport Marketing students
only)
The main emphasis of this course is to present the selling
function as a process which requires careful planning and
execution. Students will be introduced to the various
sequential steps or phases involved in personal selling as
well as methods for improving the effectiveness and
efficiency of each of these selling phases. A sales role—
playing exercise will be executed by the students to give
them experience in selling an actual product and
negotiating a sales contract. They will showcase their
selling skills in both an oral and written presentation. In
addition students will be introduced to basic principles of
sales management such as selecting or hireling a sales
force, training/coaching sales representatives, motivating
the sales force and measuring sales force productivity.
4 hours/week Units: 2.33
410-502-LA
Career Planning
(Business Administration for Sport Marketing and
Advertising Management students only)
This partially web-based course has two goals. First, it
will assist students in discovering how their abilities,
interests, personality and values determine their lifework
plan. Students will develop an understanding of
their career goals and develop a plan for achieving those
goals. Second, it will provide students with the
knowledge, skills and attitudes to market themselves to
an employer and to effectively gain rewarding
employment using career connections. It will prepare
students to conduct an effective job search in light of
today’s challenging job market.
3 hours/week Units: 1.66
Prerequisite: Completion of all program-specific courses
from semesters 1 to 4 or permission from the
Department Coordinator
410-503-LA
Project Management: Sport Product Launch or Facility
Management
(Business Administration for Sport Marketing students
only)
This course introduces students to project management.
Students will learn the processes, techniques and
methods to organize, plan, direct and control a project in
order to achieve an agreed outcome on time and on
budget. Students will plan the launch of a sport product
or manage a sport facility or event. This will require
students to involve both their “hard” skills, such as the
ability to create Gantt charts, and “soft” skills, such as
the ability to manage inter-group politics and conflict. To
facilitate the final project, students will be introduced to
sports and recreation facilities and their standard
operational procedures, including elements of the
management process with respect to facility design,
personnel management, marketing and feasibility.
3 hours/week Units: 2.00
410-504-LA
Media Relations in Sports
(Business Administration for Sport Marketing students
only)
This course provides the student with an understanding
of media relations and its importance to sport marketing.
Emphasis is placed on the particular promotional
techniques used in developing and managing an effective
sports media relations program. Students will learn how
to write press releases, develop media guides or kits,
develop and manage special events designed for media
coverage like awards banquets and press conferences,
manage the media interview process and game day
press-box operations. In addition, students will be able to
combine these learned promotional techniques with
their skills in desktop publishing towards the
development of promotional materials required in a
sport media relations program
3 hours/week Units: 1.66