Course Calendar 2011-2012 - Champlain College Saint-Lambert

Business (continued)
410-321-LA
Public Relations and Event Planning
(Business Administration for Advertising Management
students only)
This course will introduce the advertising student to the
business and practice of public relations and event
planning. Students will learn how to apply their strategic
and creative thinking to this particular form of
communication as it is used in the overall marketing mix
and as it is integrated with advertising and sales
promotion activity.
3 hours/week Units: 1.66
410-322-LA
Advertising Research
(Business Administration for Advertising Management
students only)
Market research is the way we learn about consumers
and it is the activity that allows marketing actions to be
tailored to consumer needs and characteristics. Because
the ability to plan, conduct and interpret marketing
research is a critical skill in sport marketing, this course
will emphasize research as an aid to management
decision making. This course is an introduction to the
various sources and types of research used in advertising
and it provides the “core knowledge” necessary to
advertising professionals in every discipline. Students will
learn about the purpose and goals of research, when and
how to use it and what primary and secondary resources
are available. Assignments are designed to develop
critical thinking abilities to gather, analyse, interpret and
apply primary and secondary research.
4 hours/week Units 2.33
Prerequisite: 201-901 or permission from the
Department Coordinator
410-401-LA
Sports Marketing Research
(Business Administration for Sport Marketing students
only)
Market research is the way we learn about consumers and
it is the activity that allows marketing actions to be tailored
to consumer needs and characteristics. Because the ability
to plan, conduct and interpret marketing research is a
critical skill in sport marketing, this course will emphasize
research as an aid to management decision making.
Students will learn how to develop, execute and interpret
market research. A class project includes field research in a
sport-related domain. Topics include: research design,
qualitative and quantitative techniques, questionnaire
design, research trends, and measurement instruments.
4 hours/week Units: 2.33
Prerequisite: 201-901 or permission from the
Department Coordinator
410-402-LA
Retailing in Sport
(Business Administration for Sport Marketing students
only)
Retailing in Sport explains the buying and merchandising
process at the retail level. This course examines the role of
retailing and techniques for buying for different types of
stores. Planning and managing the merchandise assortment
to include inventory management, merchandise flow,
assortment planning and use of the computer in
merchandising are also introduced. The intent of this course
is to give the student a broad overview of the role of
merchandising at the retail level while discussing the many
dimensions of the buyer’s job.
3 hours/week Units: 1.66
410-404-LA
Delivering Quality Customer Service
(Business Administration for Sport Marketing and
Advertising Management students only)
Companies communicate with their customers on a
routine basis through customer service contacts dealing
with a range of issues from information requests to
handling a customer problem. Students will be
introduced to the concept of quality service and its
importance to building and maintaining company or
brand image.
3 hours/week Units: 1.66
410-421-LA
Interactive Advertising and the Virtual Storefront
(Business Administration for Advertising Management
students only)
Interactive advertising is an important component of the
promotional mix. Attention is given to evaluating direct
and interactive advertising and promotion strategies, the
role and uses of new communication technologies,
audience targeting, message design and creation,
specialized media and message-delivery methods and
consumer databases. Establishing a Virtual Storefront
and planning how it operates on a daily basis will allow
students to appreciate and experience the opportunities
afforded by the fast growing direct response industry.
3 hours/week Units: 1.66