Course Calendar 2011-2012 - Champlain College Saint-Lambert
Course Calendar 2011-2012 - Champlain College Saint-Lambert Course Calendar 2011-2012 - Champlain College Saint-Lambert
Business (continued) 410-321-LA Public Relations and Event Planning (Business Administration for Advertising Management students only) This course will introduce the advertising student to the business and practice of public relations and event planning. Students will learn how to apply their strategic and creative thinking to this particular form of communication as it is used in the overall marketing mix and as it is integrated with advertising and sales promotion activity. 3 hours/week Units: 1.66 410-322-LA Advertising Research (Business Administration for Advertising Management students only) Market research is the way we learn about consumers and it is the activity that allows marketing actions to be tailored to consumer needs and characteristics. Because the ability to plan, conduct and interpret marketing research is a critical skill in sport marketing, this course will emphasize research as an aid to management decision making. This course is an introduction to the various sources and types of research used in advertising and it provides the “core knowledge” necessary to advertising professionals in every discipline. Students will learn about the purpose and goals of research, when and how to use it and what primary and secondary resources are available. Assignments are designed to develop critical thinking abilities to gather, analyse, interpret and apply primary and secondary research. 4 hours/week Units 2.33 Prerequisite: 201-901 or permission from the Department Coordinator 410-401-LA Sports Marketing Research (Business Administration for Sport Marketing students only) Market research is the way we learn about consumers and it is the activity that allows marketing actions to be tailored to consumer needs and characteristics. Because the ability to plan, conduct and interpret marketing research is a critical skill in sport marketing, this course will emphasize research as an aid to management decision making. Students will learn how to develop, execute and interpret market research. A class project includes field research in a sport-related domain. Topics include: research design, qualitative and quantitative techniques, questionnaire design, research trends, and measurement instruments. 4 hours/week Units: 2.33 Prerequisite: 201-901 or permission from the Department Coordinator 410-402-LA Retailing in Sport (Business Administration for Sport Marketing students only) Retailing in Sport explains the buying and merchandising process at the retail level. This course examines the role of retailing and techniques for buying for different types of stores. Planning and managing the merchandise assortment to include inventory management, merchandise flow, assortment planning and use of the computer in merchandising are also introduced. The intent of this course is to give the student a broad overview of the role of merchandising at the retail level while discussing the many dimensions of the buyer’s job. 3 hours/week Units: 1.66 410-404-LA Delivering Quality Customer Service (Business Administration for Sport Marketing and Advertising Management students only) Companies communicate with their customers on a routine basis through customer service contacts dealing with a range of issues from information requests to handling a customer problem. Students will be introduced to the concept of quality service and its importance to building and maintaining company or brand image. 3 hours/week Units: 1.66 410-421-LA Interactive Advertising and the Virtual Storefront (Business Administration for Advertising Management students only) Interactive advertising is an important component of the promotional mix. Attention is given to evaluating direct and interactive advertising and promotion strategies, the role and uses of new communication technologies, audience targeting, message design and creation, specialized media and message-delivery methods and consumer databases. Establishing a Virtual Storefront and planning how it operates on a daily basis will allow students to appreciate and experience the opportunities afforded by the fast growing direct response industry. 3 hours/week Units: 1.66
Business (continued) 410-423-LA Global Marketing and International Advertising (Business Administration for Advertising Management students only) Global marketing explores every aspect of the process of planning and implementing marketing strategies and advertising campaigns in a global marketplace. Students gain an appreciation of world markets, global trends and cultural issues relevant to international marketers. 3 hours/week Units: 1.66 410-424-LA Financial Budgetary Control (Business Administration for Advertising Management students only) The student will be introduced to how companies financially control and monitor their activities. Emphasis will be placed on project budgetary control techniques and procedures such as those commonly used in advertising agencies as well as advertisers. 3 hours/week Units: 1.66 Prerequisite: 410-201 410-501-LA Sales Force Training and Management (Business Administration for Sport Marketing students only) The main emphasis of this course is to present the selling function as a process which requires careful planning and execution. Students will be introduced to the various sequential steps or phases involved in personal selling as well as methods for improving the effectiveness and efficiency of each of these selling phases. A sales role— playing exercise will be executed by the students to give them experience in selling an actual product and negotiating a sales contract. They will showcase their selling skills in both an oral and written presentation. In addition students will be introduced to basic principles of sales management such as selecting or hireling a sales force, training/coaching sales representatives, motivating the sales force and measuring sales force productivity. 4 hours/week Units: 2.33 410-502-LA Career Planning (Business Administration for Sport Marketing and Advertising Management students only) This partially web-based course has two goals. First, it will assist students in discovering how their abilities, interests, personality and values determine their lifework plan. Students will develop an understanding of their career goals and develop a plan for achieving those goals. Second, it will provide students with the knowledge, skills and attitudes to market themselves to an employer and to effectively gain rewarding employment using career connections. It will prepare students to conduct an effective job search in light of today’s challenging job market. 3 hours/week Units: 1.66 Prerequisite: Completion of all program-specific courses from semesters 1 to 4 or permission from the Department Coordinator 410-503-LA Project Management: Sport Product Launch or Facility Management (Business Administration for Sport Marketing students only) This course introduces students to project management. Students will learn the processes, techniques and methods to organize, plan, direct and control a project in order to achieve an agreed outcome on time and on budget. Students will plan the launch of a sport product or manage a sport facility or event. This will require students to involve both their “hard” skills, such as the ability to create Gantt charts, and “soft” skills, such as the ability to manage inter-group politics and conflict. To facilitate the final project, students will be introduced to sports and recreation facilities and their standard operational procedures, including elements of the management process with respect to facility design, personnel management, marketing and feasibility. 3 hours/week Units: 2.00 410-504-LA Media Relations in Sports (Business Administration for Sport Marketing students only) This course provides the student with an understanding of media relations and its importance to sport marketing. Emphasis is placed on the particular promotional techniques used in developing and managing an effective sports media relations program. Students will learn how to write press releases, develop media guides or kits, develop and manage special events designed for media coverage like awards banquets and press conferences, manage the media interview process and game day press-box operations. In addition, students will be able to combine these learned promotional techniques with their skills in desktop publishing towards the development of promotional materials required in a sport media relations program 3 hours/week Units: 1.66
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Business (continued)<br />
410-321-LA<br />
Public Relations and Event Planning<br />
(Business Administration for Advertising Management<br />
students only)<br />
This course will introduce the advertising student to the<br />
business and practice of public relations and event<br />
planning. Students will learn how to apply their strategic<br />
and creative thinking to this particular form of<br />
communication as it is used in the overall marketing mix<br />
and as it is integrated with advertising and sales<br />
promotion activity.<br />
3 hours/week Units: 1.66<br />
410-322-LA<br />
Advertising Research<br />
(Business Administration for Advertising Management<br />
students only)<br />
Market research is the way we learn about consumers<br />
and it is the activity that allows marketing actions to be<br />
tailored to consumer needs and characteristics. Because<br />
the ability to plan, conduct and interpret marketing<br />
research is a critical skill in sport marketing, this course<br />
will emphasize research as an aid to management<br />
decision making. This course is an introduction to the<br />
various sources and types of research used in advertising<br />
and it provides the “core knowledge” necessary to<br />
advertising professionals in every discipline. Students will<br />
learn about the purpose and goals of research, when and<br />
how to use it and what primary and secondary resources<br />
are available. Assignments are designed to develop<br />
critical thinking abilities to gather, analyse, interpret and<br />
apply primary and secondary research.<br />
4 hours/week Units 2.33<br />
Prerequisite: 201-901 or permission from the<br />
Department Coordinator<br />
410-401-LA<br />
Sports Marketing Research<br />
(Business Administration for Sport Marketing students<br />
only)<br />
Market research is the way we learn about consumers and<br />
it is the activity that allows marketing actions to be tailored<br />
to consumer needs and characteristics. Because the ability<br />
to plan, conduct and interpret marketing research is a<br />
critical skill in sport marketing, this course will emphasize<br />
research as an aid to management decision making.<br />
Students will learn how to develop, execute and interpret<br />
market research. A class project includes field research in a<br />
sport-related domain. Topics include: research design,<br />
qualitative and quantitative techniques, questionnaire<br />
design, research trends, and measurement instruments.<br />
4 hours/week Units: 2.33<br />
Prerequisite: 201-901 or permission from the<br />
Department Coordinator<br />
410-402-LA<br />
Retailing in Sport<br />
(Business Administration for Sport Marketing students<br />
only)<br />
Retailing in Sport explains the buying and merchandising<br />
process at the retail level. This course examines the role of<br />
retailing and techniques for buying for different types of<br />
stores. Planning and managing the merchandise assortment<br />
to include inventory management, merchandise flow,<br />
assortment planning and use of the computer in<br />
merchandising are also introduced. The intent of this course<br />
is to give the student a broad overview of the role of<br />
merchandising at the retail level while discussing the many<br />
dimensions of the buyer’s job.<br />
3 hours/week Units: 1.66<br />
410-404-LA<br />
Delivering Quality Customer Service<br />
(Business Administration for Sport Marketing and<br />
Advertising Management students only)<br />
Companies communicate with their customers on a<br />
routine basis through customer service contacts dealing<br />
with a range of issues from information requests to<br />
handling a customer problem. Students will be<br />
introduced to the concept of quality service and its<br />
importance to building and maintaining company or<br />
brand image.<br />
3 hours/week Units: 1.66<br />
410-421-LA<br />
Interactive Advertising and the Virtual Storefront<br />
(Business Administration for Advertising Management<br />
students only)<br />
Interactive advertising is an important component of the<br />
promotional mix. Attention is given to evaluating direct<br />
and interactive advertising and promotion strategies, the<br />
role and uses of new communication technologies,<br />
audience targeting, message design and creation,<br />
specialized media and message-delivery methods and<br />
consumer databases. Establishing a Virtual Storefront<br />
and planning how it operates on a daily basis will allow<br />
students to appreciate and experience the opportunities<br />
afforded by the fast growing direct response industry.<br />
3 hours/week Units: 1.66