Course Calendar 2011-2012 - Champlain College Saint-Lambert

Business (continued)
410-203-LA
Presentation Techniques for Marketers
(Business Administration for Sport Marketing students
only)
In this course, students learn how to pitch an account,
deal with clients in a retail environment, set up a sales
space to present a product or service, provide customer
support, and or address a room full of people. The
emphasis is on improving the student’s presentation
presence and skills and developing them into confident,
successful speakers. The course covers: body language;
speech patterns; “canned” vs. “impromptu” style; the art
of answering questions; interacting with the media;
developing and delivering a presentation; and using
visual aids for sales.
3 hours/week Units: 1.66
410-221-LA
Business Law in Advertising
(Business Administration for Advertising Management
students only)
The students in this course will become familiar with the
legislative foundations of advertising and with the legal
issues in advertising management. Topics include: the
Court system, false and misleading advertising,
substantiating advertising claims, price and credit
advertising, contests and promotions, advertising to
children, packaging and labeling issues, drugs and
cosmetics advertising, intellectual property concerns
with respect to trademarks, patents, and copyright,
misappropriation of personality factors, and the privacy
law. There will be a look at uniquely Quebec and
Canadian issues and some Court cases.
3 hours/week Units: 2.00
410-222-LA
Principles of Advertising Management
(Business Administration for Advertising Management
students only)
This course is designed to give students an understanding
of the basic system of management and administration
of the advertising campaign development process within
a full-service advertising agency. Students will also
examine the content of advertising services agreements
and agency remuneration options as well as methods of
campaign monitoring and control.
3 hours/week Units: 2.00
410-301-LA
Financial Management in Sport
(Business Administration for Sport Marketing students
only)
Students will analyze the relationship between finance
and the sport industry. They will review the basics of
finance and relate them to sport organizations.
Important current financial issues will be discussed in
relation to public and private sector funding, fundraising
for sport organizations, professional sport, collegiate
athletics, and major events such as the Olympics. The
financial and economic aspects of sport facility
construction will also be discussed
3 hours/week Units: 1.66
Prerequisite: 410-201
410-302-LA
Legal Issues in Sport
(Business Administration for Sport Marketing students
only)
Students will familiarize themselves with the legislative
foundations of sport and the legal issues in sport
management. Topics include: the Court system, sports
agents, sport contracts, negligence and liability, sports
crimes, drugs and sports, labour issues, intellectual
property matters in sport including trademarks,
copyright and patent factors, international issues and the
Olympic movement. Appropriate Court cases will be
examined in the course
3 hours/week Units: 2.00
410-303-LA
Sport Marketing, Promotions & Fund Raising
(Business Administration for Sport Marketing students
only)
Students will study the manner in which marketing concepts
and strategies are applied to the sport industry. Developing
marketing plans and programs for companies and
organizations in the sport industry is an integral part of this
course. The specific nature of sports industry marketing
such as: pro and amateur sports, profit and non-profit
organizations, sport sponsorships, sports equipment firms,
licensing/merchandising and the commercial media’s crucial
relationship with sports will all be examined in this course.
3 hours/week Units: 2.00