Presentation-Mats Hellstrom - EPiServer World
Presentation-Mats Hellstrom - EPiServer World
Presentation-Mats Hellstrom - EPiServer World
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Sådan arbejder de 4C’er sammen<br />
<strong>Mats</strong> Hellström
2<br />
Where are we?<br />
About a half mile<br />
from town!
3<br />
<strong>EPiServer</strong> Platform Strategy<br />
Customer Sites<br />
Built with<br />
• Partner Network<br />
• <strong>EPiServer</strong> <strong>World</strong><br />
• <strong>EPiServer</strong> Extras<br />
“Content”<br />
<strong>EPiServer</strong> CMS<br />
Online Center Dashboard<br />
“Commerce”<br />
“Community”<br />
<strong>EPiServer</strong> Commerce<br />
<strong>EPiServer</strong> Relate<br />
“Communication”<br />
“Communication”<br />
<strong>EPiServer</strong><br />
<strong>EPiServer</strong> CMO<br />
Marketing Arena<br />
Connected to<br />
• CRM<br />
• ERP<br />
• Analytics<br />
• Doc Mgmt<br />
<strong>EPiServer</strong> Everweb<br />
Running<br />
• On-premise<br />
• Cloud-based
4<br />
The <strong>EPiServer</strong> value chain<br />
Attract<br />
customers<br />
Create<br />
interest<br />
Generate<br />
credibility<br />
Share<br />
relevant<br />
content<br />
Create<br />
triggers<br />
Maintain<br />
contact<br />
Learn and<br />
improve<br />
Content Community Commerce Communication<br />
<strong>EPiServer</strong><br />
A/B-testing<br />
Comments, Rating<br />
E-commerce, %, related products<br />
Conversions, statistics<br />
Publishing, rich media<br />
Personalization, Community<br />
Mail, Facebook
5<br />
Context Content<br />
is king
6<br />
Fabrics<br />
Recycled Polyester 39 g/m²<br />
100% Recycled Polyesterm holgram look, 20D ripstop face, 39 g/m².<br />
Primaloft® ONE<br />
Material: 100% Polyester, ultrafine microfibre insulation.<br />
Weight: 60 g/m²<br />
Example<br />
Long lasting, fast drying lightweight insulation with outstanding warmth to weight<br />
ratio.<br />
PFOS/PFOA free DWR treated surfaces.<br />
Three way adjustable hood with reinforced peak.<br />
Hip length longer body cut for more core warmth.<br />
Full length micro zipper to save bulk, with chin guard.<br />
Two mid mounted torso pockets with micro zippers to save bulk.<br />
One chest pocket with micro zipper.<br />
Elasticated sleeve and bottom hems to give comfortable closure without add<br />
weight.<br />
Articulated sleeves.<br />
Rear handing loop.<br />
Stuff sac included.
10<br />
4C in action<br />
DEMO
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