Hospitality Business Management: - College of Business ...
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FACULTY AND COLLEGE NEWS<br />
Fuller Named Kays<br />
Distinguished Pr<strong>of</strong>essor<br />
Mark A. Fuller, pr<strong>of</strong>essor<br />
and chair <strong>of</strong> the Department<br />
<strong>of</strong> <strong>Management</strong> Information<br />
Systems, has been named to the<br />
Philip L. Kays Distinguished<br />
Pr<strong>of</strong>essorship in MIS.<br />
The Kays pr<strong>of</strong>essorship was<br />
established in 2000 by WSU<br />
business alumni Pete and<br />
Mary Guay and named in<br />
honor <strong>of</strong> her father, a native <strong>of</strong><br />
Yakima, Washington. In 1965,<br />
Philip Kays moved his family<br />
to Spokane, where he served as<br />
Mark Fuller<br />
general manager <strong>of</strong> the Roundup Company, which was<br />
acquired by Fred Meyer, Inc. It was there, say the Guays,<br />
that Kays saw “how computers would make an impact on<br />
business then and in the future.” He died in 1981.<br />
“The Kays Pr<strong>of</strong>essor is someone who will study and<br />
bring the latest in technology to the MIS classrooms<br />
through leading-edge content and training experiences,<br />
and we believe that Mark Fuller excels in fulfilling those<br />
requirements,” says associate dean David Whidbee.<br />
Fuller has been on the WSU faculty since 2000 and has<br />
led the MIS department since 2002. He was promoted to<br />
full pr<strong>of</strong>essor in 2006.<br />
“It’s a privilege to be honored by the <strong>College</strong> in this<br />
way,” says Fuller. “The Kays Pr<strong>of</strong>essorship in MIS is<br />
particularly significant to me, since I know both donors<br />
and am aware <strong>of</strong> how deeply they care about WSU. This<br />
pr<strong>of</strong>essorship has a great legacy as well, having been held<br />
by former CB dean Len Jessup in the past.”<br />
Fuller received his doctorate in MIS from the University<br />
<strong>of</strong> Arizona in 1993. Before joining WSU, he held positions<br />
at Baylor University and the Helsinki School <strong>of</strong> Economics<br />
and <strong>Business</strong> Administration in Finland.<br />
His research—which has focused on the topics <strong>of</strong><br />
virtual teamwork, technology supported learning, and<br />
e-commerce—has appeared in leading MIS journals,<br />
including <strong>Management</strong> Information Systems Quarterly,<br />
Information Systems Research, Decision Support System, and<br />
the Journal <strong>of</strong> <strong>Management</strong> Information Systems. His recent<br />
work has focused on trust-building technologies embedded<br />
in computer interfaces (such as the Web) and on the<br />
factors that influence successful virtual teamwork.<br />
Fuller has received awards for teaching, where his interests<br />
include MBA and executive education, information<br />
systems management and strategy, electronic commerce,<br />
and project management. He recently played a lead role<br />
in redesigning the undergraduate MIS curriculum at WSU<br />
(see story on page 24), and codesigned the MIS doctorate<br />
program course sequence to leverage the faculty’s specialization<br />
in behavioral research.<br />
CB Faculty in the News<br />
John N<strong>of</strong>singer<br />
Associate Pr<strong>of</strong>essor, Finance<br />
Excerpted from “How to Make a Million.” Lankford,<br />
Kimberly; Clark, Jane Bennet; O’Neill, Sean;<br />
Kosnett, Jeffery. Kiplinger’s Personal Finance.<br />
May 2006.<br />
Other ways to safeguard your assets:<br />
Stocks and bonds. Avoid the temptation to morph<br />
from a patient, diversified investor into a master<br />
<strong>of</strong> the universe. “When you’re on top, you might<br />
attribute too much <strong>of</strong> your success to skill and<br />
become overconfident,” says John N<strong>of</strong>singer, a<br />
finance pr<strong>of</strong>essor at Washington State University and<br />
author <strong>of</strong> Investment Blunders <strong>of</strong> the Rich and Famous.<br />
Just because you have the means to invest in a hedge<br />
fund or an exotic tax shelter doesn’t mean you<br />
should do it, says N<strong>of</strong>singer. Traditional stocks, bonds<br />
and mutual funds or a separately managed account<br />
run by an investment adviser all work just fine.<br />
Glenn Crellin<br />
Director, Washington Center for Real Estate<br />
Research<br />
Excerpted from “Land values jumped inside urban<br />
boundaries.” Crellin, Glenn. Puget Sound <strong>Business</strong><br />
Journal. March 24, 2006.<br />
In the 12 years I have been the director <strong>of</strong> the<br />
Washington Center for Real Estate Research, we have<br />
become best known for analyses <strong>of</strong> housing markets<br />
and housing affordability, but issues <strong>of</strong> concern to<br />
business, especially commercial real estate analyses, are<br />
never far from view.<br />
This is especially true in our policy analysis work,<br />
which has focused on growth management, occasionally<br />
in conjunction with other policy impacts. One<br />
study is particularly relevant. It was a study funded<br />
in 2002 by the National Association <strong>of</strong> Realtors to<br />
estimate the impacts on real estate values <strong>of</strong> implementation<br />
<strong>of</strong> the Endangered Species Act.<br />
As our center undertook this project, we felt it was<br />
important to not evaluate the Endangered Species Act<br />
in a vacuum. Rather, that legislation would interact<br />
with state initiatives which might also impact property<br />
values.<br />
44 WSU <strong>College</strong> <strong>of</strong> <strong>Business</strong>