Hospitality Business Management: - College of Business ...

Dividend
College of Business
Dean: Eric R. Spangenberg
Associate Deans:
Traci Hess
Graduate Programs
Jerman Rose
Undergraduate Programs
David Whidbee
Faculty Affairs and Research
Dividend
2006–07 Vol. 20
Executive editor: Malia Jacobson
Contributing writers: Malia
Jacobson, Beverly Makhani,
Megan Cooley, Elaine
Porterfield, Hope Tinney, Caitlin
Devlin, Brian Gillespie
Layout and design: Diana Whaley
Photography: Bob Hubner and
Shelly Hanks
Dividend is produced annually by
the WSU College of Business.
PO Box 644750, Pullman, WA
99164-4750, www.cb.wsu.edu,
509-335-2363.
All correspondence, including
changes of address, should be
sent to the editor at
dividend@cbe.wsu.edu
Printed by University Publishing,
Washington State University.
Copyright August 2006,
Washington State University.
All rights reserved. 112451
On the cover:
School of Hospitality Business
Management director Terry
Umbreit works with students
from his senior-level operations
management course to analyze
data at a local café.
Contents
Celebrating 75 Years of Excellence.....................................................4
A Half-Century of Service............................................................6
Save the Date...............................................................................7
New Culinary Educator joins Shbm...........................................7
Microfinance: Creating Solutions for the World’s Poor..................10
Marketing Club Students Develop Passion
for Social Entrepreneurship...................................................13
Advertising Science: Uncovering Why You Buy..............................14
Advertising Scholar Receives Lifetime
Achievement Award...............................................................15
Proposed Marketing Research Center......................................17
Business Plan Competition...............................................................18
Delivering Innovation................................................................20
Student News.................................................................... 24–37
Students Applaud New Mis Curriculum..........................................24
College of Business Students Around the World............................26
Carson Center Wraps Up Successful First Year................................28
College of Business Student Clubs and Organizations...................29
Ph.D. Placements...............................................................................31
Postcards from Pullman....................................................................32
One Year Out: A Recent MBA Grad Looks Back..............................34
A Message from the Associate Dean
of Graduate Programs in Business................................................36
MBA Internship Placement...............................................................37
Faculty and College News................................................. 38–45
WSU Vancouver and Tri-Cities Offer
WSU Four-Year Degrees................................................................38
College of Business Awards..............................................................39
Professor Al Frakes Retires ...............................................................40
New Leadership ................................................................................41
New Faculty Hires..............................................................................43
CB Faculty in the News....................................................................44
Admission to Washington State University
is granted without regard to race/ethnicity,
color, creed, religion, national origin, gender,
sexual orientation, age, marital status, disabled
veteran or Vietnam-era veteran status,
disability, or use of a service animal.
Alumni and Development News....................................... 46–52
Opportunities to Engage..................................................................46
Scholarships.......................................................................................48
National Board of Advisors...............................................................50
A Message from the Director of Development...............................52
Dividend