Hospitality Business Management: - College of Business ...

World
Thailand
Last May, hospitality business management associate
professor Dogan Gursoy escorted 30 students to
Thailand, where they took courses in international
marketing, international tourism, and Asian business
practices. In addition to their coursework, they visited a
variety of companies and managed to take in the sights
as well. Their adventure started with a few days touring
Bangkok, after which they moved on to Chiang Mai for
four weeks of intensive coursework taught by Gursoy
and the faculty of Chiang Mai University.
“This experience was eye-opening for the students,”
says Gursoy. “Most had never been to Asia. Learning
about Asian business practices is a vital part of developing
the global perspective we want to instill in our
students.”
The trip ended with several days in Phuket, where
the group spent their time sightseeing and enjoying the
beautiful beaches.
Switzerland
Sixteen College of Business students blazed a new trail this
semester as the first participants in the CB’s new faculty-led
study abroad program in Brig, Switzerland. While previous
Swiss exchange programs were limited to students in hospitality,
the new exchange program opens participation to all
business students.
The program is made possible by the CB’s long-standing
relationship with University Center Cesar Ritz, a selective
school that enrolls students from around the world, allowing
students to interact closely in their classes and in social settings
with a truly diverse group of classmates.
Under the leadership of Jerman Rose, newly appointed
CB associate dean of undergraduate programs, students also
experienced the culture and scenic beauty of the region, visiting
Rome, attending local cultural events, and participating in
outdoor activities in the surrounding mountains. For many, a
highlight was a trip to the Winter Olympics in Torino, Italy.
Students were unanimous in expressing their support for the
program and its value. Clarissa Morford, a senior hospitality
business management major, said, “Overall, I have learned that
dealing with those from a different culture is enriching and
challenging, but well worthwhile and a valuable asset to my
future career.”
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