Hospitality Business Management: - College of Business ...
Hospitality Business Management: - College of Business ...
Hospitality Business Management: - College of Business ...
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World<br />
Thailand<br />
Last May, hospitality business management associate<br />
pr<strong>of</strong>essor Dogan Gursoy escorted 30 students to<br />
Thailand, where they took courses in international<br />
marketing, international tourism, and Asian business<br />
practices. In addition to their coursework, they visited a<br />
variety <strong>of</strong> companies and managed to take in the sights<br />
as well. Their adventure started with a few days touring<br />
Bangkok, after which they moved on to Chiang Mai for<br />
four weeks <strong>of</strong> intensive coursework taught by Gursoy<br />
and the faculty <strong>of</strong> Chiang Mai University.<br />
“This experience was eye-opening for the students,”<br />
says Gursoy. “Most had never been to Asia. Learning<br />
about Asian business practices is a vital part <strong>of</strong> developing<br />
the global perspective we want to instill in our<br />
students.”<br />
The trip ended with several days in Phuket, where<br />
the group spent their time sightseeing and enjoying the<br />
beautiful beaches.<br />
Switzerland<br />
Sixteen <strong>College</strong> <strong>of</strong> <strong>Business</strong> students blazed a new trail this<br />
semester as the first participants in the CB’s new faculty-led<br />
study abroad program in Brig, Switzerland. While previous<br />
Swiss exchange programs were limited to students in hospitality,<br />
the new exchange program opens participation to all<br />
business students.<br />
The program is made possible by the CB’s long-standing<br />
relationship with University Center Cesar Ritz, a selective<br />
school that enrolls students from around the world, allowing<br />
students to interact closely in their classes and in social settings<br />
with a truly diverse group <strong>of</strong> classmates.<br />
Under the leadership <strong>of</strong> Jerman Rose, newly appointed<br />
CB associate dean <strong>of</strong> undergraduate programs, students also<br />
experienced the culture and scenic beauty <strong>of</strong> the region, visiting<br />
Rome, attending local cultural events, and participating in<br />
outdoor activities in the surrounding mountains. For many, a<br />
highlight was a trip to the Winter Olympics in Torino, Italy.<br />
Students were unanimous in expressing their support for the<br />
program and its value. Clarissa Morford, a senior hospitality<br />
business management major, said, “Overall, I have learned that<br />
dealing with those from a different culture is enriching and<br />
challenging, but well worthwhile and a valuable asset to my<br />
future career.”<br />
Dividend 27