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The Leading Hotels of the World, Ltd. Promotes International Travel ...

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<strong>The</strong> <strong>Leading</strong> <strong>Hotels</strong> <strong>of</strong> <strong>the</strong> <strong>World</strong>, <strong>Ltd</strong>. <strong>Promotes</strong> <strong>International</strong> <strong>Travel</strong> with<br />

Guaranteed US Dollar Rates<br />

Global Leader in Luxury Hospitality Helps <strong>Travel</strong>ers Hold <strong>the</strong> Line on Spending<br />

NEW YORK (March 27, 2008) -- In <strong>the</strong> face <strong>of</strong> recent declines in <strong>the</strong> value <strong>of</strong> <strong>the</strong> US dollar<br />

against major foreign currencies, <strong>The</strong> <strong>Leading</strong> <strong>Hotels</strong> <strong>of</strong> <strong>the</strong> <strong>World</strong>, <strong>Ltd</strong>. has announced a<br />

Guaranteed US Dollar Rate program, enabling guests to know, in advance, <strong>the</strong> cost <strong>of</strong> <strong>the</strong>ir<br />

accommodations abroad.<br />

Rates at nearly 60 participating hotels are set in US dollars, and paid in advance at <strong>the</strong> time <strong>of</strong><br />

booking, thus letting guests “know before <strong>the</strong>y go” what <strong>the</strong> precise amount <strong>of</strong> <strong>the</strong>ir hotel<br />

expenditures will be, alleviating worries about currency fluctuations.<br />

Marshall Calder, Senior Vice President <strong>of</strong> Marketing for <strong>The</strong> <strong>Leading</strong> <strong>Hotels</strong> <strong>of</strong> <strong>the</strong> <strong>World</strong>, <strong>Ltd</strong>.,<br />

stated, “While <strong>the</strong> demand for international travel has remained relatively strong, <strong>the</strong>re is,<br />

however, concern – even in <strong>the</strong> luxury sector – over <strong>the</strong> value <strong>of</strong> <strong>the</strong> dollar against o<strong>the</strong>r major<br />

currencies.<br />

“We are aware that hotel accommodations represent a major portion <strong>of</strong> <strong>the</strong> travel experience,”<br />

he continued. “For residents <strong>of</strong> North and South America who are planning a trip abroad, <strong>the</strong><br />

opportunity to pay for lodging in US dollars has tremendous appeal. With our Guaranteed<br />

Dollar program, <strong>the</strong>y can be assured <strong>of</strong> a fixed cost at advantageous exchange rates.”<br />

Among <strong>the</strong> hotels participating in <strong>the</strong> program are <strong>The</strong> Milestone Hotel and <strong>The</strong> Ritz in London,<br />

Hotel Le Bristol and Hotel Raphael in Paris, Hotel Majestic in Rome, Hotel Le Palais in Prague,<br />

Hotel Metropole in Monte Carlo, <strong>The</strong> Scotsman in Edinburgh, and <strong>The</strong> Hotel Baltschug<br />

Kempinski Moscow.<br />

Please refer to booking code L09.<br />

Please note: Full non-refundable prepayment required at time <strong>of</strong> booking. Reservations cannot be cancelled.<br />

About <strong>The</strong> <strong>Leading</strong> <strong>Hotels</strong> <strong>of</strong> <strong>the</strong> <strong>World</strong>, <strong>Ltd</strong>.<br />

<strong>The</strong> <strong>Leading</strong> <strong>Hotels</strong> <strong>of</strong> <strong>the</strong> <strong>World</strong>, <strong>Ltd</strong>. is <strong>the</strong> prestigious luxury hospitality organization representing nearly 450 <strong>of</strong> <strong>the</strong><br />

world’s finest hotels, resorts and spas, and is <strong>the</strong> operator <strong>of</strong> www.lhw.com and www.lhwspas.com – <strong>the</strong> online<br />

sources for your luxury lifestyle. As <strong>the</strong> largest international luxury hotel brand, <strong>the</strong> firm maintains <strong>of</strong>fices in 26 major<br />

markets across <strong>the</strong> globe.<br />

Since 1928, <strong>the</strong> company’s reputation for excellence derives from <strong>the</strong> exacting levels <strong>of</strong> quality it demands <strong>of</strong> its<br />

members, each <strong>of</strong> which must pass a rigorous, anonymous inspection covering 1,500 separate criteria.


High resolution images and press information on individual member hotels are available for downloading at<br />

www.lhw.com/press. For reservations and information, visit www.lhw.com or telephone toll-free from <strong>the</strong> USA,<br />

Canada, Puerto Rico and <strong>the</strong> US Virgin Islands, (800) 223-6800.<br />

Contact:<br />

Ani Zerounian<br />

Director, Public Relations<br />

Tel: (1-212) 515-5782<br />

E-Mail: azerounian@lhw.com

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