BRAND IDENTITY STANDARDS - Baldwin Filters
BRAND IDENTITY STANDARDS - Baldwin Filters BRAND IDENTITY STANDARDS - Baldwin Filters
LOGOS INCORRECT LOGO USAGE To ensure a consistent identity, it is essential the logo is used correctly. Do not alter the logo in any way. Never attempt to redraw or alter the proportions of the logo. Do not change the color, or add or omit any elements of the logo. INCORRECT LOGO USAGE DO NOT stretch or distort the logo CORRECT LOGO USAGE Use Logo: BFBrand a CLARCOR company DO NOT redraw the logo or alter the logo fonts (DO NOT retype “a CLARCOR company) Use Logo: BFBrand DO NOT change the color of the logo* Use Logo: BFBrand * See Apparel Items section for special instructions on color use on apparel. Brand Identity Standards March 2012 8
LOGOS INCORRECT LOGO USAGE To ensure a consistent identity, it is essential the logo is used correctly. Do not alter the logo in any way. Never attempt to redraw or alter the proportions of the logo. Do not change the color, or add or omit any elements of the logo. INCORRECT LOGO USAGE DO NOT place the logo on a light background without the white border CORRECT LOGO USAGE Use Logo: BFBrand DO NOT place the logo on a dark background without the white border Use Logo: BFBrandDB Brand Identity Standards March 2012 9
- Page 1 and 2: BRAND IDENTITY STANDARDS March 2012
- Page 3 and 4: INTRODUCTION BALDWIN FILTERS A STRO
- Page 5 and 6: LOGOS BLACK & WHITE LOGOS ON WHITE
- Page 7: LOGOS BACKGROUND USAGE THE WHITE OU
- Page 11 and 12: LOGOS INCORRECT LOGO USAGE To ensur
- Page 13 and 14: LOGOS CLEAR SPACE WITHOUT WHITE BOR
- Page 15 and 16: PRINT & ELECTRONIC SECONDARY FONTS
- Page 17 and 18: PRINT & ELECTRONIC LETTERHEAD LETTE
- Page 19 and 20: PROMOTIONAL ITEMS GUIDELINES 1-COLO
- Page 21 and 22: APPAREL ITEMS GUIDELINES With appar
- Page 23 and 24: APPAREL ITEMS CAPS SIDE VERSIONS Si
- Page 25 and 26: APPAREL ITEMS SHIRTS COLOR VERSIONS
- Page 27 and 28: APPAREL ITEMS INCORRECT LOGO USAGE
- Page 29: Form 30 Brand Identity Standards Ma
LOGOS<br />
INCORRECT<br />
LOGO USAGE<br />
To ensure a consistent identity,<br />
it is essential the logo is used<br />
correctly.<br />
Do not alter the logo in any way.<br />
Never attempt to redraw or alter<br />
the proportions of the logo.<br />
Do not change the color, or add<br />
or omit any elements of the logo.<br />
INCORRECT LOGO USAGE<br />
DO NOT place the logo on a light<br />
background without the white border<br />
CORRECT LOGO USAGE<br />
Use Logo: BFBrand<br />
DO NOT place the logo on a dark<br />
background without the white border<br />
Use Logo: BFBrandDB<br />
Brand Identity Standards March 2012<br />
9
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