BRAND IDENTITY STANDARDS - Baldwin Filters
BRAND IDENTITY STANDARDS - Baldwin Filters
BRAND IDENTITY STANDARDS - Baldwin Filters
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LOGOS<br />
BACKGROUND<br />
USAGE<br />
THE WHITE OUTLINE HELPS THE LOGO STAND OUT FROM THE BACKGROUND<br />
Background colors and graphics<br />
can easily overpower or compete<br />
with logos. A white outline has<br />
been built into the artwork to<br />
maintain separation between the<br />
<strong>Baldwin</strong> logo and the<br />
background. This outline will not<br />
appear when the logo is staged<br />
on a white background.<br />
The background within both<br />
parallelograms should be white;<br />
however, with the ® registration<br />
mark and “a CLARCOR company”,<br />
the background on which the logo<br />
is placed will be revealed.<br />
Brand Identity Standards March 2012<br />
7
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