BRAND IDENTITY STANDARDS - Baldwin Filters
BRAND IDENTITY STANDARDS - Baldwin Filters
BRAND IDENTITY STANDARDS - Baldwin Filters
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LOGOS<br />
BLACK & WHITE<br />
LOGOS<br />
ON WHITE & LIGHT BACKGROUNDS<br />
When reproduction constraints<br />
prevent the use of the <strong>Baldwin</strong><br />
color logo (ex. newspaper ads),<br />
use one of the alternate black &<br />
white versions.<br />
Note: Black & white logos should<br />
never appear on a website,<br />
four-color brochure or any<br />
other application where the<br />
color logo can be used.<br />
Use Logo: BFBrandbw<br />
Note:<br />
® and “a CLARCOR company” are black.<br />
Logo must have a white border when on<br />
a light background.<br />
Use Logo: BFBrandbw<br />
ON DARK BACKGROUNDS (DB)<br />
IMPORTANT<br />
You can download EPS or<br />
JPEG files, and check<br />
for the most current logos at<br />
www.baldwinfilter.com/<br />
resourcesimagebank.html.<br />
Use Logo: BFBrandDB<br />
Note:<br />
® and “a CLARCOR company” are white.<br />
Logo must have a white border when on<br />
a dark background.<br />
Brand Identity Standards March 2012<br />
5
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