BRAND IDENTITY STANDARDS - Baldwin Filters
BRAND IDENTITY STANDARDS - Baldwin Filters BRAND IDENTITY STANDARDS - Baldwin Filters
CONTENTS INTRODUCTION ............................. 3 LOGOS ........................................ 4-7 Color Logos ........................................................4 Black & White Logos ..........................................5 Language Specific Logos ...................................6 Background Usage .............................................7 Incorrect Logo Usage ....................................8-11 Color Palette.....................................................12 Clear Space......................................................13 Minimum Size ...................................................13 PROMOTIONAL ITEMS ..................... 19-20 Guidelines.........................................................19 1-Color Imprints ................................................19 Incorrect Logo Usage on Promotional Items ....20 APPAREL ITEMS............................. 21-27 Guidelines.........................................................21 Apparel Logos ..................................................21 Caps ............................................................22-24 Shirts ...........................................................25-26 Incorrect Logo Usage on Apparel Items ...........27 PRINT & ELECTRONIC ..................... 14-18 Primary Fonts ...................................................14 Secondary Fonts ..............................................15 Business Card ..................................................16 Letterhead ........................................................17 Envelope...........................................................18 CONTACT INFORMATION .................. 28 Brand Identity Standards March 2012 2
INTRODUCTION BALDWIN FILTERS A STRONG BRAND IS IMPORTANT These guidelines have been prepared to ensure our brand is presented in a consistent manner everywhere. It is important to follow these guidelines to maintain an effective and consistent standard in our communications. Baldwin Filters has a strong reputation in the mobile filtration industry. The Baldwin brand is a critical element of how we present ourselves to the global community; it is as important as the products and services we provide. Given our leading market position, it is important for us to maintain a consistent image and a strong, distinctive brand identity. We must ensure that the representation of our brand and the basic elements of our identity are always used correctly. The guidelines in this document are not meant to inhibit, but to help you present a consistent look across all visual communications. These guidelines may not cover every situation, but they should give you the tools needed to communicate effectively. By adhering to these guidelines, we will ensure that our identity stays strong and we promote a consistent image to the world across all of our communications. If you have any questions or comments, please contact the Marketing Communications Department at Baldwin Filters at marcom@baldwinfilter.com. If you have any questions or comments, please contact the Marketing Communications Department at Baldwin Filters at marcom@baldwinfilter.com. Brand Identity Standards March 2012 3
- Page 1: BRAND IDENTITY STANDARDS March 2012
- Page 5 and 6: LOGOS BLACK & WHITE LOGOS ON WHITE
- Page 7 and 8: LOGOS BACKGROUND USAGE THE WHITE OU
- Page 9 and 10: LOGOS INCORRECT LOGO USAGE To ensur
- Page 11 and 12: LOGOS INCORRECT LOGO USAGE To ensur
- Page 13 and 14: LOGOS CLEAR SPACE WITHOUT WHITE BOR
- Page 15 and 16: PRINT & ELECTRONIC SECONDARY FONTS
- Page 17 and 18: PRINT & ELECTRONIC LETTERHEAD LETTE
- Page 19 and 20: PROMOTIONAL ITEMS GUIDELINES 1-COLO
- Page 21 and 22: APPAREL ITEMS GUIDELINES With appar
- Page 23 and 24: APPAREL ITEMS CAPS SIDE VERSIONS Si
- Page 25 and 26: APPAREL ITEMS SHIRTS COLOR VERSIONS
- Page 27 and 28: APPAREL ITEMS INCORRECT LOGO USAGE
- Page 29: Form 30 Brand Identity Standards Ma
INTRODUCTION<br />
BALDWIN FILTERS<br />
A STRONG <strong>BRAND</strong> IS IMPORTANT<br />
These guidelines have been<br />
prepared to ensure our brand is<br />
presented in a consistent manner<br />
everywhere. It is important<br />
to follow these guidelines to<br />
maintain an effective and<br />
consistent standard in our<br />
communications.<br />
<strong>Baldwin</strong> <strong>Filters</strong> has a strong reputation in the mobile filtration industry. The <strong>Baldwin</strong> brand is a<br />
critical element of how we present ourselves to the global community; it is as important as the<br />
products and services we provide.<br />
Given our leading market position, it is important for us to maintain a consistent image and a<br />
strong, distinctive brand identity. We must ensure that the representation of our brand and the<br />
basic elements of our identity are always used correctly.<br />
The guidelines in this document are not meant to inhibit, but to help you present a consistent look<br />
across all visual communications. These guidelines may not cover every situation, but they<br />
should give you the tools needed to communicate effectively.<br />
By adhering to these guidelines, we will ensure that our identity stays strong and we promote a<br />
consistent image to the world across all of our communications.<br />
If you have any questions or comments, please contact the Marketing Communications<br />
Department at <strong>Baldwin</strong> <strong>Filters</strong> at marcom@baldwinfilter.com.<br />
If you have any questions or<br />
comments, please contact the<br />
Marketing Communications<br />
Department at <strong>Baldwin</strong> <strong>Filters</strong> at<br />
marcom@baldwinfilter.com.<br />
Brand Identity Standards March 2012<br />
3
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