BRAND IDENTITY STANDARDS - Baldwin Filters

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APPAREL ITEMS SHIRTS BLACK, WHITE & TONE-ON-TONE VERSIONS Black, White & Tone-on-Tone Versions It is acceptable to place black, white or tone-on-tone logos on shirts. These logos can be placed on the front, left side or on the left sleeve just above the cuff. The ® registration mark must be included and should either be black on white or light backgrounds, or white on dark backgrounds. Due to lack of readability, do not include “a CLARCOR company”. When printing tone-on-tone, print the logo either several shades darker than the shirt or several shades lighter than the shirt. See examples. See cap examples on page 24 for more detailed information about matching thread use for tone-on-tone applications. Black Thread White Thread Black Thread Black Thread Logo Size: 2 1/2 in. (63 mm) width Tone-on-Tone Logo (Darker Thread) Tone-on-Tone Logo (Lighter Thread) * On black, white or tone-on-tone versions, send both the black & white (EPS vector) and color (EPS vector) logos. The color logo is for the vendor as a reference to ensure the logo colors do not get inverted. Please send a copy of the <strong>Baldwin</strong> Brand Identity Standards to the vendor. Brand Identity Standards March 2012 26
APPAREL ITEMS INCORRECT LOGO USAGE ON APPAREL ITEMS When using tone-on-tone versions (darker or lighter), do not make the word “BALDWIN” white. The word “BALDWIN” should be the same color as the shirt. When using lighter thread tone-on-tone versions on darker backgrounds, the lighter thread must be applied to the positive areas (the red and black areas of the color logo). Do not make the negative areas (the white areas of the color logo) the lighter thread color. INCORRECT LOGO USAGE Tone-on-Tone Versions DO NOT make the word “BALDWIN” white CORRECT LOGO USAGE Tone-on-Tone Versions The word “BALDWIN” should be the same color as the shirt Tone-on-Tone Versions (Lighter Thread) DO NOT make the negative areas of the logo the lighter thread color Tone-on-Tone Versions (Lighter Thread) DO make the positive areas of the logo the lighter thread color Brand Identity Standards March 2012 27
Page 1 and 2: BRAND IDENTITY STANDARDS March 2012
Page 3 and 4: INTRODUCTION BALDWIN FILTERS A STRO
Page 5 and 6: LOGOS BLACK & WHITE LOGOS ON WHITE
Page 7 and 8: LOGOS BACKGROUND USAGE THE WHITE OU
Page 9 and 10: LOGOS INCORRECT LOGO USAGE To ensur
Page 11 and 12: LOGOS INCORRECT LOGO USAGE To ensur
Page 13 and 14: LOGOS CLEAR SPACE WITHOUT WHITE BOR
Page 15 and 16: PRINT & ELECTRONIC SECONDARY FONTS
Page 17 and 18: PRINT & ELECTRONIC LETTERHEAD LETTE
Page 19 and 20: PROMOTIONAL ITEMS GUIDELINES 1-COLO
Page 21 and 22: APPAREL ITEMS GUIDELINES With appar
Page 23 and 24: APPAREL ITEMS CAPS SIDE VERSIONS Si
Page 25: APPAREL ITEMS SHIRTS COLOR VERSIONS
Page 29: Form 30 Brand Identity Standards Ma

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