BRAND IDENTITY STANDARDS - Baldwin Filters
BRAND IDENTITY STANDARDS - Baldwin Filters
BRAND IDENTITY STANDARDS - Baldwin Filters
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
APPAREL ITEMS<br />
SHIRTS<br />
BLACK, WHITE & TONE-ON-TONE VERSIONS<br />
Black, White & Tone-on-Tone<br />
Versions<br />
It is acceptable to place black,<br />
white or tone-on-tone logos on<br />
shirts. These logos can be placed<br />
on the front, left side or on the left<br />
sleeve just above the cuff.<br />
The ® registration mark must be<br />
included and should either be<br />
black on white or light<br />
backgrounds, or white on dark<br />
backgrounds. Due to lack of<br />
readability, do not include<br />
“a CLARCOR company”.<br />
When printing tone-on-tone, print<br />
the logo either several shades<br />
darker than the shirt or several<br />
shades lighter than the shirt. See<br />
examples.<br />
See cap examples on page 24<br />
for more detailed information<br />
about matching thread use for<br />
tone-on-tone applications.<br />
Black Thread<br />
White Thread<br />
Black Thread<br />
Black Thread<br />
Logo Size:<br />
2 1/2 in. (63 mm) width<br />
Tone-on-Tone Logo (Darker Thread)<br />
Tone-on-Tone Logo (Lighter Thread)<br />
* On black, white or tone-on-tone versions, send both the black & white (EPS vector) and color (EPS vector) logos.<br />
The color logo is for the vendor as a reference to ensure the logo colors do not get inverted. Please send a copy of the <strong>Baldwin</strong> Brand Identity Standards to the vendor.<br />
Brand Identity Standards March 2012<br />
26
Change language