BRAND IDENTITY STANDARDS - Baldwin Filters

More documents

Recommendations

Info

APPAREL ITEMS CAPS TONE-ON-TONE (LIGHTER THREAD) TONE-ON-TONE (DARKER THREAD) It is important to note, when printing black or tone-on-tone versions, cap vendors stitch the word “BALDWIN”, but may or may not stitch the background of the bottom parallelogram around the word “FILTERS” due to space and readability; therefore, it is important to try and match Color 2 as closely as possible to the cap color. Color 1 Background behind “FILTERS” may or may not have stitching. If no stitching, then the hat color will show through. Color 2 Color 1 Background behind “FILTERS” may or may not have stitching. If no stitching, then the hat color will show through. Color 2 Color 1 (Positive Area) = Lighter Thread Color 1 should be several shades lighter than the cap to create a good contrast. Color 1 (Positive Area) = Darker Thread Color 1 should be several shades darker than the cap to create a good contrast. Use Color 1 for the Positive Areas: The parallelogram behind “BALDWIN” The word “FILTERS” The parallelogram outline around “FILTERS” The ® Registration Mark Use Color 1 for the Positive Areas: The parallelogram behind “BALDWIN” The word “FILTERS” The parallelogram outline around “FILTERS” The ® Registration Mark Color 2 (Negative Area) = Darker Thread Color 2 should match the color of the cap as close as possible. Color 2 (Negative Area) = Lighter Thread Color 2 should match the color of the cap as close as possible. Use Color 2 for the Negative Areas: The word “BALDWIN” The inside of the parallelogram around “FILTERS” (optional) Use Color 2 for the Negative Areas: The word “BALDWIN” The inside of the parallelogram around “FILTERS” (optional) Brand Identity Standards March 2012 24
APPAREL ITEMS SHIRTS COLOR VERSIONS Color Versions When placing the color logo on a shirt, it is best to place the logo on the front left side for maximum visibility. If the shirt has a pocket, place the logo above the pocket. When placing the color logo on a color shirt, the logo must have a white border. The ® registration mark must be included and should either be black on white or light backgrounds, or white on dark backgrounds. Due to lack of readability, do not include “a CLARCOR company”. Though it is acceptable to place the <strong>Baldwin</strong> logo on most color shirts, the preferred color shirts to represent the company at major events are white, red, black, gray or light blue. No Border with Black ® Registration Mark White Border with White ® Registration Mark Logo Size: 2 1/2 in. (63 mm) width (not including white border) White Border with Black ® Registration Mark * Send the color (EPS vector) logo. Please send a copy of the <strong>Baldwin</strong> Brand Identity Standards to the vendor. Brand Identity Standards March 2012 25
Page 1 and 2: BRAND IDENTITY STANDARDS March 2012
Page 3 and 4: INTRODUCTION BALDWIN FILTERS A STRO
Page 5 and 6: LOGOS BLACK & WHITE LOGOS ON WHITE
Page 7 and 8: LOGOS BACKGROUND USAGE THE WHITE OU
Page 9 and 10: LOGOS INCORRECT LOGO USAGE To ensur
Page 11 and 12: LOGOS INCORRECT LOGO USAGE To ensur
Page 13 and 14: LOGOS CLEAR SPACE WITHOUT WHITE BOR
Page 15 and 16: PRINT & ELECTRONIC SECONDARY FONTS
Page 17 and 18: PRINT & ELECTRONIC LETTERHEAD LETTE
Page 19 and 20: PROMOTIONAL ITEMS GUIDELINES 1-COLO
Page 21 and 22: APPAREL ITEMS GUIDELINES With appar
Page 23: APPAREL ITEMS CAPS SIDE VERSIONS Si
Page 27 and 28: APPAREL ITEMS INCORRECT LOGO USAGE
Page 29: Form 30 Brand Identity Standards Ma

BRAND IDENTITY STANDARDS - Baldwin Filters

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?