BRAND IDENTITY STANDARDS - Baldwin Filters

APPAREL ITEMS
CAPS
TONE-ON-TONE (LIGHTER THREAD)
TONE-ON-TONE (DARKER THREAD)
It is important to note, when
printing black or tone-on-tone
versions, cap vendors stitch the
word “BALDWIN”, but may or
may not stitch the background of
the bottom parallelogram around
the word “FILTERS” due to space
and readability; therefore, it is
important to try and match Color
2 as closely as possible to the
cap color.
Color 1
Background
behind “FILTERS”
may or may not
have stitching.
If no stitching, then
the hat color will
show through.
Color 2
Color 1
Background
behind “FILTERS”
may or may not
have stitching.
If no stitching, then
the hat color will
show through.
Color 2
Color 1 (Positive Area) = Lighter Thread
Color 1 should be several shades lighter than
the cap to create a good contrast.
Color 1 (Positive Area) = Darker Thread
Color 1 should be several shades darker than
the cap to create a good contrast.
Use Color 1 for the Positive Areas:
The parallelogram behind “BALDWIN”
The word “FILTERS”
The parallelogram outline around “FILTERS”
The ® Registration Mark
Use Color 1 for the Positive Areas:
The parallelogram behind “BALDWIN”
The word “FILTERS”
The parallelogram outline around “FILTERS”
The ® Registration Mark
Color 2 (Negative Area) = Darker Thread
Color 2 should match the color of the cap as
close as possible.
Color 2 (Negative Area) = Lighter Thread
Color 2 should match the color of the cap as
close as possible.
Use Color 2 for the Negative Areas:
The word “BALDWIN”
The inside of the parallelogram around
“FILTERS” (optional)
Use Color 2 for the Negative Areas:
The word “BALDWIN”
The inside of the parallelogram around
“FILTERS” (optional)
Brand Identity Standards March 2012
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