BRAND IDENTITY STANDARDS - Baldwin Filters
BRAND IDENTITY STANDARDS - Baldwin Filters
BRAND IDENTITY STANDARDS - Baldwin Filters
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APPAREL ITEMS<br />
GUIDELINES<br />
With apparel items, it is important<br />
to take extra care to ensure the<br />
logo is properly displayed and<br />
positioned.<br />
Though it is acceptable to place the<br />
<strong>Baldwin</strong> logo on most color apparel<br />
items, the preferred color to<br />
represent the company at major<br />
events are white, red, black or gray.<br />
APPAREL LOGOS<br />
Logos on apparel items can be<br />
produced in color, black, white or<br />
tone-on-tone.<br />
Due to the lack of readability,<br />
do not include “a CLARCOR<br />
company” on embroidered<br />
apparel items.<br />
For logos on apparel items, use<br />
the EPS (vector) versions.<br />
Check with the vendor for artwork<br />
requirements.<br />
COLOR VERSIONS<br />
Use Logo: BFBrandApparel<br />
(On embroidered items, leave off “a CLARCOR company”<br />
The vendor will make the ® registration mark black or white)<br />
Use Logo: BFBrand<br />
(On screenprinted items, “a CLARCOR company” must be included.)<br />
FOR BLACK, WHITE OR TONE-ON-TONE VERSIONS<br />
If you have any questions<br />
concerning the correct usage on<br />
apparel items, please contact the<br />
Marketing Communications<br />
Department at <strong>Baldwin</strong> <strong>Filters</strong> at<br />
marcom@baldwinfilter.com.<br />
Use Logo: BFBrandbwApparel*<br />
* For black, white or tone-on-tone versions, send both the black & white (EPS vector) and color (EPS vector) logos.<br />
The color logo is for the vendor as a reference to ensure the logo colors do not get inverted. Please send a copy of the <strong>Baldwin</strong> Brand Identity Standards to the vendor.<br />
Brand Identity Standards March 2012<br />
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