BRAND IDENTITY STANDARDS - Baldwin Filters

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PROMOTIONAL ITEMS INCORRECT LOGO USAGE ON PROMOTIONAL ITEMS When screenprinting on promotional items with 1-color lighter ink on darker backgrounds, the lighter ink must be applied to the positive areas (the red and black areas of the color logo). Do not print the negative areas (the white areas of the color logo). INCORRECT LOGO USAGE Tone-on-Tone (Lighter Ink) Positive Area (Lighter Ink) Positive Area (Lighter Ink) CORRECT LOGO USAGE Tone-on-Tone (Lighter Ink) Negative Area (Nonprinted Area) Negative Area (Nonprinted Area) Tone-on-Tone (Lighter Ink) DO NOT print the negative areas of the logo on promotional items Tone-on-Tone (Lighter Ink) DO print the positive areas of the logo on promotional items Brand Identity Standards March 2012 20
APPAREL ITEMS GUIDELINES With apparel items, it is important to take extra care to ensure the logo is properly displayed and positioned. Though it is acceptable to place the Baldwin logo on most color apparel items, the preferred color to represent the company at major events are white, red, black or gray. APPAREL LOGOS Logos on apparel items can be produced in color, black, white or tone-on-tone. Due to the lack of readability, do not include “a CLARCOR company” on embroidered apparel items. For logos on apparel items, use the EPS (vector) versions. Check with the vendor for artwork requirements. COLOR VERSIONS Use Logo: BFBrandApparel (On embroidered items, leave off “a CLARCOR company” The vendor will make the ® registration mark black or white) Use Logo: BFBrand (On screenprinted items, “a CLARCOR company” must be included.) FOR BLACK, WHITE OR TONE-ON-TONE VERSIONS If you have any questions concerning the correct usage on apparel items, please contact the Marketing Communications Department at Baldwin Filters at marcom@baldwinfilter.com. Use Logo: BFBrandbwApparel* * For black, white or tone-on-tone versions, send both the black & white (EPS vector) and color (EPS vector) logos. The color logo is for the vendor as a reference to ensure the logo colors do not get inverted. Please send a copy of the Baldwin Brand Identity Standards to the vendor. Brand Identity Standards March 2012 21
Page 1 and 2: BRAND IDENTITY STANDARDS March 2012
Page 3 and 4: INTRODUCTION BALDWIN FILTERS A STRO
Page 5 and 6: LOGOS BLACK & WHITE LOGOS ON WHITE
Page 7 and 8: LOGOS BACKGROUND USAGE THE WHITE OU
Page 9 and 10: LOGOS INCORRECT LOGO USAGE To ensur
Page 11 and 12: LOGOS INCORRECT LOGO USAGE To ensur
Page 13 and 14: LOGOS CLEAR SPACE WITHOUT WHITE BOR
Page 15 and 16: PRINT & ELECTRONIC SECONDARY FONTS
Page 17 and 18: PRINT & ELECTRONIC LETTERHEAD LETTE
Page 19: PROMOTIONAL ITEMS GUIDELINES 1-COLO
Page 23 and 24: APPAREL ITEMS CAPS SIDE VERSIONS Si
Page 25 and 26: APPAREL ITEMS SHIRTS COLOR VERSIONS
Page 27 and 28: APPAREL ITEMS INCORRECT LOGO USAGE
Page 29: Form 30 Brand Identity Standards Ma

BRAND IDENTITY STANDARDS - Baldwin Filters

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