BRAND IDENTITY STANDARDS - Baldwin Filters

PROMOTIONAL ITEMS
GUIDELINES
1-COLOR PROMOTIONAL ITEMS
With promotional items such as
pens, mugs, and bags, it is
important to take extra care to
ensure that the logo is properly
displayed and positioned.
The preferred colors for products
displaying the Baldwin logo are
red, black, white or gray/silver.
1-COLOR IMPRINTS
Most promotional items, such as
mugs, pens, coolers, koozies,
duffle bags, etc., are imprinted
with 1-color.
The preferred ink color for
1-color imprints is black, white
or gray/silver.
Due to the lack of readability,
do not include “a CLARCOR
company” on pens and other
small promotional items.
Use Logo: BFBrandbw*
Mugs with Black, White or Gray/Silver Imprint
(Must include “a CLARCOR company”)
If you have any questions
concerning the correct usage
on promotional items, please
contact the Marketing
Communications Department
at Baldwin Filters at
marcom@baldwinfilter.com.
Pens with Black or Gray/Silver Imprint
(Leave off “a CLARCOR company”)
Duffle Bag with Gray/Silver Imprint
(Must include “a CLARCOR company”)
* For 1-color imprinting, send both the black & white (EPS vector) and color (EPS vector) logos.
The color logo is for the vendor as a reference to ensure the logo colors do not get inverted. Please send a copy of the Baldwin Brand Identity Standards to the vendor.
Brand Identity Standards March 2012
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